The Road to Cuba

The first ebook to examine the opportunities and risks for US business in Cuba since President Barack Obama announced his intention to normalize relations

After President Barack Obama’s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities—and risks—should US companies consider as they explore the business potential of one of the largest markets in the Caribbean?

The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth ebook, Knowledge@Wharton, The Wharton School’s online journal of business analysis, addresses:

Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries

Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture

The political and economic risks and hurdles: An analysis of what could speed up—or derail—progress in relations

The Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.

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