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America stocks its shelves with mass-produced goods but fills its imagination with handmade folk objects. In Pennsylvania, the "back to the city" housing movement causes a conflict of cultures. In Indiana, an old tradition of butchering turtles for church picnics evokes both pride and loathing among residents. In New York, folk-art exhibits raise choruses of adoration and protest. These are a few of the examples Simon Bronner uses to illustrate the ways Americans physically and mentally grasp things. Bronner moves beyond the usual discussions of form and variety in America's folk material culture to explain historical influences on, and the social consequences of, channeling folk culture into a mass society.
Simon J. Bronner is dean of the College of General Studies and distinguished professor of social sciences at the University of Wisconsin, Milwaukee. He is author or editor of over forty books on folklore, ethnology, and cultural history, including The Practice of Folklore: Essays toward a Theory of Tradition and Campus Traditions: Folklore from the Old-Time College to the Modern Mega-University, both published by University Press of Mississippi.
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