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For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.
- Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
- Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes
From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Tom Watson
Tom Watson lives in Chicago with his wife, daughter, and son. He also has a dog, as you could probably guess. The dog is a Labrador-Newfoundland mix. Tom says he looks like a Labrador with a bad perm. He wanted to name the dog "Put Your Shirt On" (please don't ask why), but he was outvoted by his family. The dog's name is Shadow. Early in his career Tom worked in politics, including a stint as the chief speechwriter for the governor of Ohio. This experience helped him develop the unique, storytelling narrative style of the Stick Dog books. More important, Tom's time in politics made him realize a very important thing: Kids are way smarter than adults. And it's a lot more fun and rewarding to write stories for them than to write speeches for grown-ups.
More by Tom Watson
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