Report an issue
Tell us what's wrong and we'll take a look.
Thanks – we got it. We'll review and follow up if needed.
Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence.
Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.
Natalie Petouhoff
Dr. Natalie Petouhoff joined Genesys after years of being a strategic executive advisor and leading Industry Analyst at Forrester and Constellation, CX VP at Salesforce, a PWC strategic management consultant, Chief Digital/Social Officer and ROI expert at Weber Shandwick, a digital transformation lecturer at UCLA, with humble beginnings as a product engineer at General Motors and Hughes Electrics. Her experience in many different aspects of the corporate world has given her practical wisdom to use technology to scale excellence and engage all levels of employees in transforming corporate cultures. Authoring over 200 white papers, ebooks, webinars... her opinion is highly sought by reporters and her thought leadership has been quoted in The New York Times, FastCompany, Forbes, CRM Magazine.
More by Natalie Petouhoff
Why Readwise Books?
Readwise Books is an ebook & audiobook platform that automatically logs how much you and your friends read, making it fun and easy to read more. Learn more →