Campaign 2000
A Functional Analysis of Presidential Campaign Discourse
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Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
John P McHale
JOHN P. McHALE is with the Department of Communication at the University of Missouri. He has published in Communication Quarterly and Critical Studies in Media Communication.
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P M Pier
P. M. PIER is a lecturer at Wartburg College In addition to Campaign '96: A Functional Analysis of Acclaiming, Attaching, and Defending, with William L. Benoit and Joseph R. Blaney (Praeger, 1998), she has published in various scholarly journals.
More by P M Pier
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