Uncopyable
How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)
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Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution?
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Steve Miller
Maine-based writers Sharon Lee and Steve Miller teamed up in the late 1980s to bring the world the story of Kinzel, an inept wizard with a love of cats, a thirst for justice, and a staff of true power.
In the decades since, until Steve's death in 2024, the Lee-and-Miller writing team published over 100 works of fantastic fiction, the majority set in their genre-bending Liaden Universe(R), demonstrating their shared philosophy that fiction ought to be fun--both the reading and the writing of it.
During their long and storied career, Steve and Sharon were celebrated as guests of honor at more than two dozen science fiction conventions across the country and were also frequent panelist and featured speakers.
Their awards include the Prizm for Best Futuristic Romance, The Golden Duck for Best YA SF, the Reader's Choice Award for the Year's Best Military and Adventure SF of 2017, and the Edward E. Smith Memoria Award for Imaginative Fiction (the Skylark).
Sharon is continuing to work in the universe she and Steve built together.
For more information about the Liaden Universe(R), including reading orders, go to korval.com.
More by Steve Miller
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