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You can stop looking because you found it! Master the Essentials shows you how to execute a capital equipment product manager's most important work.
With this book, you will learn how to:
- Fulfill the product management role.
- Get off the sales-support treadmill.
- Manage product line performance.
- Execute the product lifecycle.
- Implement a value-based strategy.
- Conduct market intelligence.
- Develop product strategy.
- Create market requirements documents.
- Maximize your aftermarket business.
- Build your sales kit.
- Train your sales force.
- Localize selling capability.
- Launch new products.
It is all here, plus much more. This straightforward guide will help you produce winning products and excel as a capital equipment product manager.
Michael Chase
Michae Chase is Adjunct Professor of Greek and Roman Studies at the University of Victoria, Canada, and Researcher at the Centre National de la Recherche Scientifique, Paris, France. His books include three in the Ancient Commentators on Aristotle series and his research focuses on Ancient Greek Neoplatonism with increasing interest in its relation to medieval Islamic Philosophy. He has also made accessible the work of the French scholar Pierre Hadot through English translations of his work and expositions of his view of Philosophy as a way of life, which was also the view of much of Greek Philosophy, including the commentary tradition.
More by Michael Chase
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