Negotiating Rationally
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In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations.
For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify strategies to avoid these pitfalls in negotiating by concentrating on opponents’ behavior and developing the ability to recognize individual limitations and biases. They explain how to think rationally about the choice of reaching an agreement versus reaching an impasse. A must read for business professionals.
Max H. Bazerman
Max H. Bazerman is the Jesse Isidor Straus Professor of Business Administration at the Harvard Business School, where his research focuses on negotiation, behavioral economics, and ethics. The author of over 200 research articles and chapters, his previous books include The Power of Noticing, The Power of Noticing, Blind Spots, Negotiation Genius, and a bestselling textbook, Judgment in Managerial Decision Making. An award-winning scholar and mentor, Bazerman has been named one of Ethisphere's 100 Most Influential in Business Ethics and a Daily Kos Hero. His consulting, teaching, and lecturing includes work in 30 countries. He lives in Cambridge, Massachusetts.
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