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A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Here you'll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. The Dragonfly Effect workbook proves that you don't need money or power to inspire seismic change.
Andrew Smith
Andrew Smith has always wanted to be a writer. After graduating college, he wrote for newspapers and radio stations, but found it wasn't the kind of writing he'd dreamed about doing. Born with an impulse to travel, Smith, the son of an immigrant, bounced around the world and from job to job, before settling down in Southern California. There, he got his first ‘real job’, as a teacher in an alternative educational program for at-risk teens, married, and moved to a rural mountain location.
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