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What are you teaching your students these days? Imagine your finance professor having a beer at a bar in late 2008 as the economic crisis unfolded. A conversation between your professor and another patron arises. The other patron asks your professor "Oh, you are a professor, what do you teach?" I respond with "Investments" and other courses. Given the financial systems were apparently falling apart at that time, the next question was very apropos: "Investments? What are you teaching students these days?" At the time I responded with a simple "some combination of forgotten fundamentals and flawed fundamentals." This book presents the forgotten fundamentals and offers potential corrections to the flawed fundamentals. Format This book represents the "middle way" between vague presentation slides and dense textbooks. This book is formatted to allow room for note-taking directly in-line with the material via wide margins. You will find questions to check your understanding of the material throughout the book. These questions also foster classroom interaction. Answers are available at the end of the book.
DAVID J. MOORE is a pioneer in digital advertising with over 45 years of experience in media, technology, and marketing. He co-founded 24/7 Media in 1997, leading it through the dot-com crash to a $649 million acquisition by WPP. Moore subsequently served as Global President of WPP Digital and helped transform Xaxis into a programmatic advertising leader. He served on the Interactive Advertising Bureau (IAB) Board for nearly 20 years, including as Chairman (2009-2011) and first Chairman of the IAB Tech Lab. Moore is Vice Chair of the Advertising Education Foundation's Finance Committee and founder of the Ioanna C. Moore Foundation, which supports cancer research and families affected by the disease.
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