Book cover for Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

Crush It!

Why NOW Is the Time to Cash In on Your Passion

2009 Released
2-3 Hours
★ 3.87 31,407 ratings
Paperback Unavailable
HarperStudioISBN 9780061959332

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.


This no-nonsense guide lays out the step-by-step playbook for building your empire:


  • Monetize Your Passion: Discover how to turn what you love—whether it's wine, worms, or Warcraft—into a profitable online business that you can't wait to work on every day.
  • Social Networking Strategy: Learn to leverage platforms like Twitter and Facebook not just to talk, but to build an engaged community and authentic word-of-mouth that drives real growth.
  • The Power of Hustle: Understand the real work it takes to succeed. Gary shares his philosophy on working harder and smarter than the competition, especially between 7 PM and 2 AM.
  • Build Your Legacy: Move beyond just making money. Follow three simple rules—love your family, work superhard, and live your passion—to build a business and a life you can be proud of.

Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, creator and CEO of VeeFriends, and co-founder of VCR Group, VaynerSports, and VaynerWatt. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a multiple-time New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter/X, Tumblr, Venmo, Snapchat, Coinbase, Uber, and Liquid Death. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, Spinmaster, The Paley Center for Media, and Pencils of Promise. He is also a longtime Well member of charity: water. He lives in New York City.

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