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Good strategies usually make for poor marketing material. There’s a cost in explicitly stating that something one group of stakeholders wants is less important than something else. This is an acute problem for public bodies whose records must be made public, and is part of the reason for the scope creep and cost blowouts commonly seen with major public projects. This can be avoided, but requires politicians/decision-makers to have both the courage and trust in the delivery team to eat a few bad news cycles in order to set up a longer-term payoff of successful results delivered on time and on budget.
The benefit of so much openness is that everyone in the company knows what’s going on. This may sound trivial, but it’s not.
Salesforce will always fundamentally be about communication with customers because their objects are accounts and contacts while Mixpanel will always be about product managers because its core objects are dashboards and charts.
Execution > Strategy
Noah Brier
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