Disney Plus is getting vertical video

A TikTok-like vertical video feed is coming to the service later this year.

Disney Plus will be getting a vertical video feed later this year, Disney announced as part of its Global Tech & Data Showcase for advertisers at CES, Deadline reports.

According to a Disney announcement cited by Deadline, the company’s goal is to “explore its use in a variety of ways across categories, and content types, for a personalized and dynamic feed. That will include expanding across news and entertainment, turning Disney+ into a must-visit daily destination.”

Based on an interview with a Disney exec, Deadline reports that vertical video in the app could include “original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles or a combination.”

Last year, Disney added a vertical video tab called “Verts” to its majorly overhauled ESPN app. Netflix has also been testing a feed of vertical video featuring clips from Netflix shows and movies — and it’s not the first time the company has experimented with the format.

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