3-2-1: Cold email examples, Veed's SEO, Copywriting tips

Hey — It's Harry.

Every Sunday I play football for my 7-a-side team. What a game yesterday. Top of the table clash. Two nil down early. Ran out four two winners.

Highlight of the week. I didn't even score. Enjoy today's tips.

Estimated read time: 2 minute 42 seconds.

Before we begin... a big thank you to this week's sponsor.

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Three copywriting tips

1/ Write with conviction

• Don't say “a” say “the”

• Don't say “help” say “how”

• Don't say “alternative” say “replaces”

2/ What it is. What it does. How it makes you feel.

2/ Copywriting is more like math than you suspect

Objection handle. Social proof. Actionable outcome.

Two minute tweak. Thousands of extra subscribers.

Two short examples

1/ My favourite cold email pattern

Personalise. Pain point. Pitch.

2/ Veed, Mira, and Canva's strategy in one line

Make stuff people search for

It's clever because it simultaneously validates demand (people are searching) and distribution (you reach them via organic search).

The result is hundreds of tools and templates in cute little subfolders.

1/ Veed.io/tools - $1.1M/mo traffic. 150 tools.

2/ Miro.com/templates - $240k/mo traffic. 311 templates.

3/ Canva.com/templates - $491k/mo traffic. 1000+ templates.

How does this work practically?

Well, you start by making a list of everything customers might search for. Then you're looking for a combination of high traffic value and low keyword difficulty and cost.

That's the most valuable thing to make.

Thanks to the one and only Sabba, Veed's CEO, for sharing with me.

One favourite tweet

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See you next Monday — Harry

P.S. Want a free crash course on copywriting? You might like this video!

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