Smart Brevity
The Power of Saying More with Less (Revised and Updated)
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Wall Street Journal and USA Today bestseller
“[A] master class in everyday business writing” – New York Times
Brevity is confidence. Length is fear.
This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
In Smart Brevity: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Jim VandeHei
Jim VandeHei is the co-founder, CEO and Chairman of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As CEO, VandeHei has steered Axios into becoming one of the most celebrated digital media success stories of the past decade. VandeHei is also an executive producer of the Emmy Award-winning docu-news series, “Axios on HBO.” Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and successful business model. Prior to this, VandeHei spent more than a decade as a reporter, covering the Presidency and Congress for The Wall Street Journal and The Washington Post. He was named National Editor of the Year in 2016. VandeHei is from Oshkosh, Wisconsin. He has a bachelor's degree from the University of Wisconsin-Oshkosh.
More by Jim VandeHei
Roy Schwartz
Roy Schwartz has written for newspapers, magazines, websites, academic organizations, law firms, tech companies, toy companies, and production studios. He has taught English and writing at the City University of New York and is a former writer-in-residence at the New York Public Library. He is the director of marketing and business development of a regional law firm.
More by Roy Schwartz
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