Luca Massaron is a data scientist and marketing research director specialized in multivariate statistical analysis, machine learning, and customer insight, with over a decade of experience of solving real-world problems and generating value for stakeholders by applying reasoning, statistics, data mining, and algorithms. From being a pioneer of web audience analysis in Italy to achieving the rank of a top-10 Kaggler, he has always been very passionate about every aspect of data and its analysis, and also about demonstrating the potential of data-driven knowledge discovery to both experts and non-experts. Favoring simplicity over unnecessary sophistication, Luca believes that a lot can be achieved in data science just by doing the essentials.