Aswin Punathambekar is a Professor at the University of Pennsylvania’s Annenberg School for Communication and Director of the Center for Advanced Research in Global Communication (CARGC). He has written and co-edited books including From Bombay to Bollywood: The Making of a Global Media Industry, Global Bollywood, Global Digital Cultures: Perspectives from South Asia, Television at Large in South Asia, and Media Industry Studies (with Amanda Lotz and Daniel Herbert).