Jochen Wirtz

Books by

The Human-Agent Orchestrator
Agentic Artificial Intelligence
Transformative Leadership
Intelligent Automation
Building a World Class Service Organization
Service Quality and Productivity Management
Designing Complaint Handling and Service Recovery Strategies
Managing Customer Relationships and Building Loyalty
Crafting the Service Environment
Managing People for Service Advantage
Balancing Capacity and Demand in Service Operations
Service Marketing Communications
Designing Customer Service Processes
Pricing Services and Revenue Management
Developing Service Products and Brands
Positioning Services in Competitive Markets
Understanding Service Consumers
Winning in Service Markets
Services Marketing