Alvin J Silk

Books by

Recall, Recognition, and the Measurement of Memory for Print Advertisements
The Influence of Advertising's Affective Qualities on Consumer Response
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Small Group Theory and Marketing Research
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
The use of Preference and Perception Measures in new Product Development
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
What Is Marketing?