The Online Copywriter's Handbook
Everything You Need to Know to Write Electronic Copy That Sells
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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Robert Bly
Robert Bly's books of poetry include The Night Abraham Called to the Stars and My Sentence Was a Thousand Years of Joy. His awards include the National Book Award for poetry and two Guggenheims. He lived in Minneapolis, Minnesota.
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