Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.
Why Marketers Are Spending Less on Social Media
Christine Moorman
They help companies protect their reputations and save consumers money.
Design Products That Won’t Become Obsolete
Harvard Business Review
...catch up on these, and many more highlights
Readwise