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A batch of the best highlights from what Jiean Yang's read, .
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
America’s economy is the envy of the world, but that rests on it being an open market which embraces creative destruction, innovation and competition.
A Second Trump Term Comes With Unacceptable Risks
The Economist
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise