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A batch of the best highlights from what Jiean Yang's read, .
A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.
Personalization Done Right
Harvard Business Review
We’re not going to get caught with our pants down,” says Mr Geffen. The bigger worry, he adds, is disinformation and the distrust it sows.
What Happens in the Days After America’s Election
The Economist
Social media has sometimes been criticized for focusing on creative approaches and not on brand messaging.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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