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A batch of the best highlights from what Jiean Yang's read, .
A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.
Personalization Done Right
Harvard Business Review
For one thing, as governments seek to secure supply chains, they are turning to stalwarts, not startups.
Can Startups Thrive in an Age of AI?
Hemant Taneja
Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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