Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.
Personalization Done Right
Harvard Business Review
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Taiwan Semiconductor Manufacturing Company, Samsung, Micron Technology, and Intel.
Can Startups Thrive in an Age of AI?
Hemant Taneja
...catch up on these, and many more highlights
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