Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.
What Makes Some Ads So Powerful
Harvard Business Review
Uncertainty around AI takes different shapes and forms, but we can boil it down to [three](https://psycnet.apa.org/record/1987-17331-001) main categories that every manager should consider: *state*, *effect* and *response* uncertainty.
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
...catch up on these, and many more highlights
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