📚 小卡的阅读片段

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A batch of the best highlights from what Jiean Yang's read, .

We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.

Why Marketers Are Spending Less on Social Media

Christine Moorman

These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).

A Toolkit to Help You Manage Uncertainty Around AI

Harvard Business Review

The growing number of investments by advertisers means social media is a crowded marketplace.

Why Marketers Are Spending Less on Social Media

Christine Moorman

...catch up on these, and many more highlights

Readwise.

Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

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