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A batch of the best highlights from what Jiean Yang's read, .
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?
Why Marketers Are Spending Less on Social Media
Christine Moorman
The growing number of investments by advertisers means social media is a crowded marketplace.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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