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A batch of the best highlights from what Jiean Yang's read, .
Uncertainty around AI takes different shapes and forms, but we can boil it down to [three](https://psycnet.apa.org/record/1987-17331-001) main categories that every manager should consider: *state*, *effect* and *response* uncertainty.
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
Companies receive more value from social media when it is better integrated into other communication and purchasing channels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise