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They help companies protect their reputations and save consumers money.

Design Products That Won’t Become Obsolete

Harvard Business Review

The growing number of investments by advertisers means social media is a crowded marketplace.

Why Marketers Are Spending Less on Social Media

Christine Moorman

Social media has sometimes been criticized for focusing on creative approaches and not on brand messaging.

Why Marketers Are Spending Less on Social Media

Christine Moorman

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