Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
The growing number of investments by advertisers means social media is a crowded marketplace.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights