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A batch of the best highlights from what Jiean Yang's read, .
Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Mr Trump’s supporters chalk that up to his unpredictability and willingness to take strong and unconventional action, a combination that can indeed keep awkward countries in line.
A Second Trump Term Comes With Unacceptable Risks
The Economist
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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