Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.

What Makes Some Ads So Powerful

Harvard Business Review

The growing number of investments by advertisers means social media is a crowded marketplace.

Why Marketers Are Spending Less on Social Media

Christine Moorman

Program + Programming Product + Programming System = Programming Systems Product • Programming Product (generalization, testing, documentation, maintenance): A program that can be run, tested, repaired, and extended by anyone. It can run on multiple operating system platforms and be used with multiple sets of data. • Programming System (interface system integration): A collection of programs that work together functionally, with standardized formats, capable of interaction, and can be used to assemble and build the entire system.

The-Mythical-Man-Month-人月神话

xiaokaup.me

...catch up on these, and many more highlights