Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.

What Makes Some Ads So Powerful

Harvard Business Review

Companies receive more value from social media when it is better integrated into other communication and purchasing channels.

Why Marketers Are Spending Less on Social Media

Christine Moorman

The combination of inflation, out-of-control deficits and institutional decay would bring forward the day when foreigners worry about lending the US Treasury unlimited money.

A Second Trump Term Comes With Unacceptable Risks

The Economist

...catch up on these, and many more highlights