Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
America’s economy is the envy of the world, but that rests on it being an open market which embraces creative destruction, innovation and competition.
A Second Trump Term Comes With Unacceptable Risks
The Economist
Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise