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A batch of the best highlights from what Jiean Yang's read, .
The growing number of investments by advertisers means social media is a crowded marketplace.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights