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A batch of the best highlights from what Jiean Yang's read, .
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.
Why Marketers Are Spending Less on Social Media
Christine Moorman
These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
...catch up on these, and many more highlights
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