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A batch of the best highlights from what Jiean Yang's read, .
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?
Why Marketers Are Spending Less on Social Media
Christine Moorman
Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights