Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.
What Makes Some Ads So Powerful
Harvard Business Review
These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.
Personalization Done Right
Harvard Business Review
...catch up on these, and many more highlights
Readwise