Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.
Personalization Done Right
Harvard Business Review
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise