Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise