Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.
Personalization Done Right
Harvard Business Review
...catch up on these, and many more highlights
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