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A batch of the best highlights from what Jiean Yang's read, .
Uncertainty around AI takes different shapes and forms, but we can boil it down to [three](https://psycnet.apa.org/record/1987-17331-001) main categories that every manager should consider: *state*, *effect* and *response* uncertainty.
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.
Personalization Done Right
Harvard Business Review
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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