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A batch of the best highlights from what Jiean Yang's read, .

Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.

Why Marketers Are Spending Less on Social Media

Christine Moorman

How to avoid crawling duplicate URLs at Google scale?

System Design - The Big Archive

readwise.io

In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.

Personalization Done Right

Harvard Business Review

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