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A batch of the best highlights from what Jiean Yang's read, .
Companies receive more value from social media when it is better integrated into other communication and purchasing channels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Program + Programming Product + Programming System = Programming Systems Product
• Programming Product (generalization, testing, documentation, maintenance): A program that can be run, tested, repaired, and extended by anyone. It can run on multiple operating system platforms and be used with multiple sets of data.
• Programming System (interface system integration): A collection of programs that work together functionally, with standardized formats, capable of interaction, and can be used to assemble and build the entire system.
The-Mythical-Man-Month-人月神话
xiaokaup.me
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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