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A batch of the best highlights from what Jiean Yang's read, .

Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.

Why Marketers Are Spending Less on Social Media

Christine Moorman

The growing number of investments by advertisers means social media is a crowded marketplace.

Why Marketers Are Spending Less on Social Media

Christine Moorman

Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?

Why Marketers Are Spending Less on Social Media

Christine Moorman

...catch up on these, and many more highlights