Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.

Personalization Done Right

Harvard Business Review

Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.

Why Marketers Are Spending Less on Social Media

Christine Moorman

That the whole process appears so complex is a product of federalism and an archaic electoral-college system.

What Happens in the Days After America’s Election

The Economist

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