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A batch of the best highlights from what Jiean Yang's read, .
A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.
Personalization Done Right
Harvard Business Review
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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