Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?
Why Marketers Are Spending Less on Social Media
Christine Moorman
America’s economy is the envy of the world, but that rests on it being an open market which embraces creative destruction, innovation and competition.
A Second Trump Term Comes With Unacceptable Risks
The Economist
A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.
Personalization Done Right
Harvard Business Review
...catch up on these, and many more highlights
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