Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.
What Makes Some Ads So Powerful
Harvard Business Review
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise