Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.

What Makes Some Ads So Powerful

Harvard Business Review

Companies receive more value from social media when it is better integrated into other communication and purchasing channels.

Why Marketers Are Spending Less on Social Media

Christine Moorman

These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).

A Toolkit to Help You Manage Uncertainty Around AI

Harvard Business Review

...catch up on these, and many more highlights