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A batch of the best highlights from what Jiean Yang's read, .
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.
What Happens in the Days After America’s Election
The Economist
The combination of inflation, out-of-control deficits and institutional decay would bring forward the day when foreigners worry about lending the US Treasury unlimited money.
A Second Trump Term Comes With Unacceptable Risks
The Economist
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