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A batch of the best highlights from what Jiean Yang's read, .

When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.

Why Marketers Are Spending Less on Social Media

Christine Moorman

In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.

What Happens in the Days After America’s Election

The Economist

On the surface, the benefits seem obvious — enhanced customer satisfaction, reduced costs, 24/7 service and more.

A Toolkit to Help You Manage Uncertainty Around AI

Harvard Business Review

...catch up on these, and many more highlights