Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.
What Makes Some Ads So Powerful
Harvard Business Review
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Social media has sometimes been criticized for focusing on creative approaches and not on brand messaging.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise