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A batch of the best highlights from what Jiean Yang's read, .

In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.

What Happens in the Days After America’s Election

The Economist

Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.

Why Marketers Are Spending Less on Social Media

Christine Moorman

As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.

What Makes Some Ads So Powerful

Harvard Business Review

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