Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization.

Personalization Done Right

Harvard Business Review

Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.

What Makes Some Ads So Powerful

Harvard Business Review

This is programming. A tar pit where many people struggle painfully and a creative activity where joy and frustration coexist.

The-Mythical-Man-Month-人月神话

xiaokaup.me

...catch up on these, and many more highlights