Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
That key difference means that the productivity gains we can expect are not a one-time “step change” but rather a continuously improving “slope change.”
Can Startups Thrive in an Age of AI?
Hemant Taneja
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
...catch up on these, and many more highlights
Readwise