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A batch of the best highlights from what Jiean Yang's read, .
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.
Personalization Done Right
Harvard Business Review
In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.
What Happens in the Days After America’s Election
The Economist
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