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A batch of the best highlights from what Jiean Yang's read, .

The growing number of investments by advertisers means social media is a crowded marketplace.

Why Marketers Are Spending Less on Social Media

Christine Moorman

Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.

Why Marketers Are Spending Less on Social Media

Christine Moorman

That the whole process appears so complex is a product of federalism and an archaic electoral-college system.

What Happens in the Days After America’s Election

The Economist

...catch up on these, and many more highlights