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A batch of the best highlights from what Jiean Yang's read, .

Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.

Why Marketers Are Spending Less on Social Media

Christine Moorman

That the whole process appears so complex is a product of federalism and an archaic electoral-college system.

What Happens in the Days After America’s Election

The Economist

The growing number of investments by advertisers means social media is a crowded marketplace.

Why Marketers Are Spending Less on Social Media

Christine Moorman

...catch up on these, and many more highlights