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A batch of the best highlights from what Jiean Yang's read, .
Companies receive more value from social media when it is better integrated into other communication and purchasing channels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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