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A batch of the best highlights from what Jiean Yang's read, .
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.
What Happens in the Days After America’s Election
The Economist
...catch up on these, and many more highlights
Readwise