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Companies receive more value from social media when it is better integrated into other communication and purchasing channels.

Why Marketers Are Spending Less on Social Media

Christine Moorman

Few Americans thought much about the mechanics of their elections until Mr Trump and his lawyers furiously sought to overturn his loss to Mr Biden.

What Happens in the Days After America’s Election

The Economist

Social media has sometimes been criticized for focusing on creative approaches and not on brand messaging.

Why Marketers Are Spending Less on Social Media

Christine Moorman

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