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A batch of the best highlights from what Jiean Yang's read, .
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
On the surface, the benefits seem obvious — enhanced customer satisfaction, reduced costs, 24/7 service and more.
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
...catch up on these, and many more highlights
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