Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?

Why Marketers Are Spending Less on Social Media

Christine Moorman

Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.

Why Marketers Are Spending Less on Social Media

Christine Moorman

They help companies protect their reputations and save consumers money.

Design Products That Won’t Become Obsolete

Harvard Business Review

...catch up on these, and many more highlights