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A batch of the best highlights from what Jiean Yang's read, .

Companies receive more value from social media when it is better integrated into other communication and purchasing channels.

Why Marketers Are Spending Less on Social Media

Christine Moorman

Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.

Why Marketers Are Spending Less on Social Media

Christine Moorman

They help companies protect their reputations and save consumers money.

Design Products That Won’t Become Obsolete

Harvard Business Review

...catch up on these, and many more highlights