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Companies receive more value from social media when it is better integrated into other communication and purchasing channels.

Why Marketers Are Spending Less on Social Media

Christine Moorman

They help companies protect their reputations and save consumers money.

Design Products That Won’t Become Obsolete

Harvard Business Review

That the whole process appears so complex is a product of federalism and an archaic electoral-college system.

What Happens in the Days After America’s Election

The Economist

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