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A batch of the best highlights from what Jiean Yang's read, .
Companies receive more value from social media when it is better integrated into other communication and purchasing channels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Mr Trump’s supporters chalk that up to his unpredictability and willingness to take strong and unconventional action, a combination that can indeed keep awkward countries in line.
A Second Trump Term Comes With Unacceptable Risks
The Economist
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
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