Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.
Personalization Done Right
Harvard Business Review
Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.
Why Marketers Are Spending Less on Social Media
Christine Moorman
That the whole process appears so complex is a product of federalism and an archaic electoral-college system.
What Happens in the Days After America’s Election
The Economist
...catch up on these, and many more highlights
Readwise