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A batch of the best highlights from what Jiean Yang's read, .
The growing number of investments by advertisers means social media is a crowded marketplace.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Uncertainty around AI takes different shapes and forms, but we can boil it down to [three](https://psycnet.apa.org/record/1987-17331-001) main categories that every manager should consider: *state*, *effect* and *response* uncertainty.
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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