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A batch of the best highlights from what Jiean Yang's read, .
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
This means that only about 25% to 30% of companies are using LLMs for social content.
Why Marketers Are Spending Less on Social Media
Christine Moorman
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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