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A batch of the best highlights from what Jiean Yang's read, .
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Nearly all (88.5%) of social media activities are performed in-house instead through outside agencies.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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