Join 📚 小卡的阅读片段

A batch of the best highlights from what Jiean Yang's read, .

Social media has sometimes been criticized for focusing on creative approaches and not on brand messaging.

Why Marketers Are Spending Less on Social Media

Christine Moorman

As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.

What Makes Some Ads So Powerful

Harvard Business Review

In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.

What Happens in the Days After America’s Election

The Economist

...catch up on these, and many more highlights

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