Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Why is social media spending dropping? And what can marketers do to leverage the benefits of social media as new technologies rapidly change the digital landscape?
Why Marketers Are Spending Less on Social Media
Christine Moorman
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
In 2020, amid the pandemic, 39% of ballots were cast by mail in Pennsylvania. The share may not be so high this time.
What Happens in the Days After America’s Election
The Economist
...catch up on these, and many more highlights
Readwise