Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
Demonstrating the impact of marketing is itself a challenge for many companies. These challenges multiply in the world of social media, where much of the focus is on finding new customers and brand building.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Program + Programming Product + Programming System = Programming Systems Product
• Programming Product (generalization, testing, documentation, maintenance): A program that can be run, tested, repaired, and extended by anyone. It can run on multiple operating system platforms and be used with multiple sets of data.
• Programming System (interface system integration): A collection of programs that work together functionally, with standardized formats, capable of interaction, and can be used to assemble and build the entire system.
The-Mythical-Man-Month-人月神话
xiaokaup.me
Influencers’ current contributions to company performance are very weak, scoring a 2.4 in response to the question, “To what degree has the use of influencers contributed to your company’s performance during the last year?” where 1 is not at all and 7 is very highly.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
Readwise