Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
When asked to disclose 2024 spending and then to predict spending one year and five years out, we witness five-year projections that are, on average, 66% higher than current levels and one-year projections that are, on average, 21% higher than current levels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
On the surface, the benefits seem obvious — enhanced customer satisfaction, reduced costs, 24/7 service and more.
A Toolkit to Help You Manage Uncertainty Around AI
Harvard Business Review
...catch up on these, and many more highlights
Readwise