Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers.
What Makes Some Ads So Powerful
Harvard Business Review
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Last year, Amazon and Meta each [spent](https://urldefense.com/v3/__https:/www.opensecrets.org/federal-lobbying/top-spenders?cycle=2023__;!!AQdq3sQhfUj4q8uUguY!jhiRO_AZlSISADqsbWyAW-CY4TkvyztJutiaU5pFTcsOTyds_Rfl64x0kE95EvZeQAoLe06bUgFJKSY$) nearly $20 million on its American lobbying operation, far beyond the means of any startup.
Can Startups Thrive in an Age of AI?
Hemant Taneja
...catch up on these, and many more highlights
Readwise