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They help companies protect their reputations and save consumers money.

Design Products That Won’t Become Obsolete

Harvard Business Review

These strategies vary in *focus* (from the internal to the external) and in their level of *proactivity* (from reflective to active).

A Toolkit to Help You Manage Uncertainty Around AI

Harvard Business Review

Marketing is a [fast-growing](https://www.forbes.com/advisor/education/business-and-marketing/careers-in-marketing/) and fast-paced career option.

What Makes Some Ads So Powerful

Harvard Business Review

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