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A batch of the best highlights from what Jiean Yang's read, .
Companies receive more value from social media when it is better integrated into other communication and purchasing channels.
Why Marketers Are Spending Less on Social Media
Christine Moorman
We recommend that managers study who is hitting it out of the park in social media effectiveness and reflect on whether you can link your business and campaigns to the critical success factors observed.
Why Marketers Are Spending Less on Social Media
Christine Moorman
Those companies that exploit this opportunity can develop an experience that responds to and retains consumers, increasing revenues and profitability.
Why Marketers Are Spending Less on Social Media
Christine Moorman
...catch up on these, and many more highlights
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