Join 📚 小卡的阅读片段
A batch of the best highlights from what Jiean Yang's read, .
America’s economy is the envy of the world, but that rests on it being an open market which embraces creative destruction, innovation and competition.
A Second Trump Term Comes With Unacceptable Risks
The Economist
Given social media clutter and consumer fatigue, marketers must put on their creative hats to get their social media campaigns to stand out and deliver results.
Why Marketers Are Spending Less on Social Media
Christine Moorman
In a BCG survey of 5,000 global consumers designed to gauge the effectiveness of personalized recommendations, two-thirds of respondents say they have recently experienced a recommendation that was inappropriate, inaccurate, or invasive. Despite such negative experiences, more than 80% of respondents say they want and expect personalized experiences.
Personalization Done Right
Harvard Business Review
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