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A batch of the best highlights from what Bernard's read, .

For example, 25% of the participants who used one of the AEDs were not able to deliver a shock to the victim successfully. There were many reasons for this outcome. For example, participants were confused by the instructions on how to remove the packaging for the pads that adhere to the bare chest. Also, the instructions on where to place the electrodes were somewhat confusing.

Measuring the User Experience

Thomas Tullis, William Albert

"While many characterize members of Gen Z (born after 2000) for their tech smarts—they have grown up as true digital natives after all—a recent report from Lang Marketing highlighted a new trend that sets them apart from their Millennial and Gen X predecessors, finding that more than 40 percent of 19-year-old Gen Z Americans (born after 2000) do not have a driver’s license and 48 percent of 16- to 18-year-olds do not drive at all." https://www.ratchetandwrench.com/articles/10725-why-isnt-gen-z-driving

GenZ Isn't Driving

Lang Marketing

For example, imagine you're looking for a job and know your skills are in high demand. After a couple of days of searching, you receive an offer out of the blue that's better than any of the available positions you've seen so far. However, it doesn't have everything you're looking for. Do you take it or keep searching for better options? According to Christian and Griffiths, statisticians have determined that the optimal way to solve this problem is to initially reject all opportunities, exploring your options to get a sense of what quality looks like. Then, at a certain point, commit to the next option that's better than any you've seen so far. By calculating the probability that you pick the best option available for every possible "pivot point" from exploration to commitment, researchers have determined that you should explore for the first 37% of options, then commit to the next best opportunity.

Algorithms to Live By

Brian Christian, Tom Griffiths

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