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In a startup environment, it's much rougher in terms of making your numbers. There's much less patience. Once you start down the treadmill of taking venture capital, it's "how many rounds before people give up on you or you have a positive exit event?" So you're really setting yourself up. The best by far is to structure it such that you don't have to take money.
Founders at Work
Jessica Livingston
LeBlanc took a huge step back and together we interviewed some existing online students to understand their motives—see what they saw, hear what they heard, and feel what they felt. Why did they choose online school? Why now? What barriers stood in their way? Demand-side sales always starts with understanding the people who already bought and made progress with your product or service and then seeing the patterns to help others who have not made the progress yet.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
Regardless of whether your change is infinitesimal or profound, positive or negative, your story must reflect change. You must begin and end your story in entirely different states of being.
Change is key.
The story of how you’re an amazing person who did an amazing thing and ended up in an amazing place is not a story. It’s a recipe for a douchebag.
The story of how you’re a pathetic person who did a pathetic thing and remained pathetic is also not a story. It’s a recipe for a sad sack.
Storyworthy
Matthew Dicks
...catch up on these, and many more highlights
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