Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
But do other people actually look at you so much? Are they really watching you around the clock and lying in wait for the perfect moment to attack? It seems rather unlikely. A young friend of mine, when he was a teenager, used to spend a lot of time in front of the mirror arranging his hair. And once, when he was doing that, his grandmother said, “You’re the only one who’s worried how you look.” He says that it got a bit easier for him to deal with life after that.
The Courage to Be Disliked
Ichiro Kishimi
If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.
The 22 Immutable Laws of Marketing
Al Ries
Bragging Razor:
• If someone brags about their success or happiness, assume it’s half what they claim.
• If someone downplays their success or happiness, assume it’s double what they claim.
The map is not the terrain.
THREAD: 15 of the Most U...
@george__mack on Twitter
...catch up on these, and many more highlights
Readwise