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In the example, I might have ten people willing to pay $500, but two of them willing to pay $5000. So, I would make more, have lower costs (more profits), provide more value, and increase the demand in the remaining prospect base by selling *fewer* units. Think about how exclusive scenario one vs scenario two would *feel*. Think about all the people who would want to purchase, but would not be able to. Would this increase or decrease their desire? It would increase it, of course.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Hofstadter’s Law:
• It always takes longer than you expect, even when you take into account Hofstadter’s Law.
Every project costs 2x as much and takes 3x as long - even when you factor this into your projections.
THREAD: 15 of the Most U...
@george__mack on Twitter
If you hurt other people because they have expectations of you, that’s their problem. If they have an agreement with you, it’s your problem. But, if they have an expectation of you, that’s completely their problem. It has nothing to do with you. They’re going to have lots of expectations out of life. The sooner you can dash their expectations, the better.
The Almanack of Naval Ravikant
Eric Jorgenson
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