Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
Some people are born into families that encourage education; others are against it. Some are born into flourishing economies encouraging of entrepreneurship; others are born into war and destitution. I want you to be successful, and I want you to earn it. But realize that not all success is due to hard work, and not all poverty is due to laziness. Keep this in mind when judging people, including yourself.
The Psychology of Money
Morgan Housel
BJ Fogg, founder of the Behavior Design Lab at Stanford University, says that to create a new habit we simply need to look for something we already do and then attach a new behavior to it. He calls this a habit recipe, the simplest version of which is: “After [X] I will [Y].”
We can apply this idea to make gratitude a habit, by using the following recipe: *After I complain I will say something I am thankful for.*
...catch up on these, and many more highlights
Readwise