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Questions are places in your mind where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question—you have to want to know—in order to open up the space for the answer to fit.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
How To Make Your Decoy Offer. Offer fewer components, older models, or fewer personalized versions of your premium offer. Also, remove any guarantees. Your Attraction Offer only has to get leads to engage. Nothing more.
Advertise Benefits Not The Features. We want to sell them on the dream outcome. We advertise a transformation in 21 days, not workouts and meal plans. Leads get specific product details in the sales presentation, not in the advertising! Private jets and rowboats can both get you to an exotic island, but the premium option is certainly more enjoyable.
$100M Money Models: How to Make Money
Alex Hormozi
It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? *He was selling to newspapers!* His market was shrinking by 25 percent *every year*! He had looked at all the angles, except for the most obvious one. Finally, after years of fighting an uphill battle in his market, he realized his market was the source of his problems and decided to downsize his company.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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