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A stone is powerless. Once it has begun to roll downhill, it will continue to roll until released from the natural laws of gravity and inertia. But we are not stones. We are beings who are capable of resisting inclination. We can stop our tumbling selves and climb uphill. The desire for recognition is probably a natural desire. So are you going to keep rolling downhill in order to receive recognition from others? Are you going to wear yourself down like a rolling stone, until everything is smoothed away? When all that is left is a little round ball, would that be “the real I”? It cannot be.
The Courage to Be Disliked
Ichiro Kishimi
In the act of praise, there is the aspect of it being “the passing of judgment by a person of ability on a person of no ability.” A mother praises her child who has helped her prepare dinner, saying, “You’re such a good helper!” But when her husband does the same things, you can be sure she won’t be telling him, “You’re such a good helper!”
The Courage to Be Disliked
Ichiro Kishimi
On top of that, if people see that others who ‘were able to get in’ are loving it, it would further increase their desire. And the next time, they would act with more urgency, and be willing to pay *more* for the same thing than they originally did. So now, in the aftermath of our second scenario, we still have eight people who have unsatisfied desire. This increases their desire further. And to boot, we now have new prospects who weren't in the original pool who now want what we have.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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