Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Bragging Razor:
• If someone brags about their success or happiness, assume it’s half what they claim.
• If someone downplays their success or happiness, assume it’s double what they claim.
The map is not the terrain.
THREAD: 15 of the Most U...
@george__mack on Twitter
Rewarding your audience means matching or exceeding their expectations when they decide to consume your content. Here’s how you know if you succeeded: your audience grows. If it’s not growing, your stuff isn’t that good. Practice and you’ll get better.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
...catch up on these, and many more highlights
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