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People lower the price to close a sale. But even if you close this one sale, the customer will question every price you offer from that point going forward…and whoever they tell. You trade trust for a buck. Not worth it.
Note: You can offer something different for less. You just can’t offer the same thing for less. If he had offered different insurance for less, rather than the same insurance for less, he probably would’ve kept her trust and closed the sale.
$100M Money Models: How to Make Money
Alex Hormozi
The letter I wrote after my son was born said, “You might think you want an expensive car, a fancy watch, and a huge house. But I’m telling you, you don’t. What you want is respect and admiration from other people, and you think having expensive stuff will bring it. It almost never does—especially from the people you want to respect and admire you.”
The Psychology of Money
Morgan Housel
When judging others, attributing success to luck makes you look jealous and mean, even if we know it exists. And when judging yourself, attributing success to luck can be too demoralizing to accept.
The Psychology of Money
Morgan Housel
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