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Marketing author Seth Godin once shared the following: “If you can think about how hard it is to push a business uphill, particularly when you’re just getting started, one answer is to say: ‘Why don’t you just start a different business you can push downhill?’ ”
Reid Hoffman, the cofounder of LinkedIn, has said, “I have come to learn that part of the business strategy is to solve the simplest, easiest, and most valuable problem. And actually, in fact, part of doing strategy is to solve the easiest problem.”
It is fatal to know too much at the outset. Boredom comes as quickly to the traveler who knows his route as the novelist who is over certain of his plot.
Tribe of Mentors
Timothy Ferriss
In the example, I might have ten people willing to pay $500, but two of them willing to pay $5000. So, I would make more, have lower costs (more profits), provide more value, and increase the demand in the remaining prospect base by selling *fewer* units. Think about how exclusive scenario one vs scenario two would *feel*. Think about all the people who would want to purchase, but would not be able to. Would this increase or decrease their desire? It would increase it, of course.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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