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A batch of the best highlights from what Swapnil's read, .
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
The 22 Immutable Laws of Marketing
Al Ries
Walt Disney's Rule:
• If struggling to think clearly about a subject, draw it out.
Here's Walt Disney's drawing he made in 1957 of the Media Empire he wanted to build.
It's iconic.
THREAD: 15 of the Most U...
@george__mack on Twitter
For Travis and thousands of others, Starbucks—like a handful of other companies—has succeeded in teaching the kind of life skills that schools, families, and communities have failed to provide. With more than 137,000 current employees and more than one million alumni, Starbucks is now, in a sense, one of the nation’s largest educators. All of those employees, in their first year alone, spent at least fifty hours in Starbucks classrooms, and dozens more at home with Starbucks’ workbooks and talking to the Starbucks mentors assigned to them.
The Power of Habit
Charles Duhigg
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