Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Without judging whether or not other people did something, one rejoices in their being there, in their very existence, and one calls out to them with words of gratitude.
The Courage to Be Disliked
Ichiro Kishimi
It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? *He was selling to newspapers!* His market was shrinking by 25 percent *every year*! He had looked at all the angles, except for the most obvious one. Finally, after years of fighting an uphill battle in his market, he realized his market was the source of his problems and decided to downsize his company.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
It’s an odd thing: The audience wants characters (or storytellers) to succeed, but they don’t really want characters to succeed. It’s struggle and strife that make stories great. They want to see their characters ultimately triumph, but they want suffering first. They don’t want anything to be easy.
Perfect plans executed perfectly never make good stories. They are the stories told by narcissists, jackasses, and thin-skinned egotists.
Storyworthy
Matthew Dicks
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