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What I learned is that hiring is not dissimilar to tackling a design problem. When you start, you don’t know what the answer is or how long it will take. But you trust in the process. If you put in the time and energy—if you come up with ten different design options, say, or if you talk to ten candidates—eventually you will find the best solution. You always do.
The Making of a Manager
Julie Zhuo
We’re all interested primarily in ourselves. No one wants to hear about your successes and why they should help you achieve more of them, but they do want to hear about how you can help them be successful. The primary way you’re going to achieve success in your marketing efforts is to help others to do the same.
Zig Ziglar said it best when he said, “If you help enough people get what they want, you will get what you want.” This is the primary strategy that you should use in marketing yourself. It will be more effective than any other technique.
One of his motivating passions was to build a lasting company. At age twelve, when he got a summer job at Hewlett-Packard, he learned that a properly run company could spawn innovation far more than any single creative individual. “I discovered that the best innovation is sometimes the company, the way you organize a company,” he recalled. “The whole notion of how you build a company is fascinating. When I got the chance to come back to Apple, I realized that I would be useless without the company, and that’s why I decided to stay and rebuild it.”
Steve Jobs
Walter Isaacson
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