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Before Viaweb we had a startup called Artix. We were going to put art galleries online. The problem was, art galleries didn't want to be online. They still don't want to be online. We spent a long time trying to convince these people to use something they didn't want before we had the idea that maybe we should make something people actually did want.
Founders at Work
Jessica Livingston
As a player in this game, the audience also pretends that the story is extemporaneous. Off the cuff. Unprepared and unpracticed. This is what the audience wants. They want to feel that they are being told a story. They don’t want to see someone perform a story.
The audience and the storyteller find a common space in between the extemporaneous and the memorized, and this is where the best stories ideally reside.
Storyworthy
Matthew Dicks
Jobs’s proposal was to sell digital songs for 99 cents—a simple and impulsive purchase. The record companies would get 70 cents of that. Jobs insisted that this would be more appealing than the monthly subscription model preferred by the music companies. He believed that people had an emotional connection to the songs they loved. They wanted to own “Sympathy for the Devil” and “Shelter from the Storm,” not just rent them. As he told Jeff Goodell of Rolling Stone at the time, “I think you could make available the Second Coming in a subscription model and it might not be successful.”
Steve Jobs
Walter Isaacson
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