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A batch of the best highlights from what Swapnil's read, .
Rewarding your audience means matching or exceeding their expectations when they decide to consume your content. Here’s how you know if you succeeded: your audience grows. If it’s not growing, your stuff isn’t that good. Practice and you’ll get better.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
As a player in this game, the audience also pretends that the story is extemporaneous. Off the cuff. Unprepared and unpracticed. This is what the audience wants. They want to feel that they are being told a story. They don’t want to see someone perform a story.
The audience and the storyteller find a common space in between the extemporaneous and the memorized, and this is where the best stories ideally reside.
Storyworthy
Matthew Dicks
The best thing that ever happened to John, as he tells the story, was a late-night disagreement with a crazed cab driver, who pulled him into the back room of a diner and held a gun to his head for a full ten minutes, screaming and threatening to pull the trigger. John finally escaped and walked out into another cold Michigan night, sweating, trembling, and glad to be alive. “I get it!” John yelled at the sky as he hobbled away. “I’m just so lucky!”
“You don’t really worry about the small things after that,” John says now. “Everything takes on a whole other level of meaning.”
The $100 Startup
Chris Guillebeau
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