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No two products are any similar than twins are. Yet twins often complain that the first of the two whom a person meets always remains their favorite, even though the person also gets to know the other one.
The 22 Immutable Laws of Marketing
Al Ries
Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
We’re all interested primarily in ourselves. No one wants to hear about your successes and why they should help you achieve more of them, but they do want to hear about how you can help them be successful. The primary way you’re going to achieve success in your marketing efforts is to help others to do the same.
Zig Ziglar said it best when he said, “If you help enough people get what they want, you will get what you want.” This is the primary strategy that you should use in marketing yourself. It will be more effective than any other technique.
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