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Most business owners are *not* competing on price or value. In fact, they’re not actually competing on anything at all. Their pricing process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little more”
6. End up at a value proposition of “more for less”
And the big secret: those competitors they are copying are dead broke. *So why on earth* *copy them?*
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
It’s hard to be authentic and vulnerable when you’re reciting lines. It’s also obvious to an audience when a storyteller is simply reciting a story instead of telling a story.
Instead of memorizing your story word-for-word, memorize three parts to a story:
1. The first few sentences. Always start strong.
2. The last few sentences. Always end strong.
3. The scenes of your story.
Storyworthy
Matthew Dicks
Promise A Clear Yes/No Result. First, make your promise a clear ‘yes or no’ result. Second, make sure you can deliver on it within your time frame. If you don’t, they will ask not to be billed. Duh. For example, if you promise to decrease someone’s shoulder pain, have them rate their pain 1–10 before you do your magic, then ask them to rate it after. If it went down, you’ve succeeded and you can sell them something else. Keep the promise simple, clear, and measurable. This avoids unnecessary cancellations.
$100M Money Models: How to Make Money
Alex Hormozi
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