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A batch of the best highlights from what Swapnil's read, .
The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
Skinner's Law:
• If procrastinating on an item, you only have 2 options:
1. Make the pain of not doing it greater than the pain of doing it.
2. Make the pleasure of doing it greater than the pleasure of not doing it.
THREAD: 15 of the Most U...
@george__mack on Twitter
The inability to forecast the past has no impact on our desire to forecast the future. Certainty is so valuable that we’ll never give up the quest for it, and most people couldn’t get out of bed in the morning if they were honest about how uncertain the future is.
Same as Ever
Morgan Housel
...catch up on these, and many more highlights
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