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In the example, I might have ten people willing to pay $500, but two of them willing to pay $5000. So, I would make more, have lower costs (more profits), provide more value, and increase the demand in the remaining prospect base by selling *fewer* units. Think about how exclusive scenario one vs scenario two would *feel*. Think about all the people who would want to purchase, but would not be able to. Would this increase or decrease their desire? It would increase it, of course.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Promise A Clear Yes/No Result. First, make your promise a clear ‘yes or no’ result. Second, make sure you can deliver on it within your time frame. If you don’t, they will ask not to be billed. Duh. For example, if you promise to decrease someone’s shoulder pain, have them rate their pain 1–10 before you do your magic, then ask them to rate it after. If it went down, you’ve succeeded and you can sell them something else. Keep the promise simple, clear, and measurable. This avoids unnecessary cancellations.
$100M Money Models: How to Make Money
Alex Hormozi
An old boss once warned: “You’ll never be rich since you’re obviously smart, and someone will always offer you a job that’s just good enough.”
The Almanack of Naval Ravikant
Eric Jorgenson
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