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Jobs’s proposal was to sell digital songs for 99 cents—a simple and impulsive purchase. The record companies would get 70 cents of that. Jobs insisted that this would be more appealing than the monthly subscription model preferred by the music companies. He believed that people had an emotional connection to the songs they loved. They wanted to own “Sympathy for the Devil” and “Shelter from the Storm,” not just rent them. As he told Jeff Goodell of Rolling Stone at the time, “I think you could make available the Second Coming in a subscription model and it might not be successful.”
Steve Jobs
Walter Isaacson
Hit songs are at the root of dozens of spending habits that advertisers, TV stations, bars, dance clubs—even technology firms such as Apple—rely on.
The Power of Habit
Charles Duhigg
Bragging Razor:
• If someone brags about their success or happiness, assume it’s half what they claim.
• If someone downplays their success or happiness, assume it’s double what they claim.
The map is not the terrain.
THREAD: 15 of the Most U...
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