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Marketing is not a battle of products, it’s a battle of perception.
The 22 Immutable Laws of Marketing
Al Ries
One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life, at life as it lurches by and tramps around.
I don’t think life is that hard. I think we make it hard. One of the things I’m trying to get rid of is the word “should.” Whenever the word “should” creeps up in your mind, it’s guilt or social programming. Doing something because you “should” basically means you don’t actually want to do it. It’s just making you miserable, so I’m trying to eliminate as many “shoulds” from my life as possible.
The Almanack of Naval Ravikant
Eric Jorgenson
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