Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Venting at Work
"Be careful who you vent to at work.
Just because they listen, it doesn't mean that they are your friend or have your best interests at heart."
Most Advice Sucks.
So...
@chrishlad on Twitter
Occam's Razor:
• Simple assumptions are more likely to be correct than complex assumptions.
Avoid Occam's Duct Tape:
• Someone who approaches a problem with a ridiculously large number of assumptions.
THREAD: 15 of the Most U...
@george__mack on Twitter
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
Readwise