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Tell your friends you’re a happy person. Then, you’ll be forced to conform to it. You’ll have a consistency bias. You have to live up to it. Your friends will expect you to be a happy person.
The Almanack of Naval Ravikant
Eric Jorgenson
Call To Action→ Tell Them What To Buy Next: If you have an amazing product, they’ll want more. You have to satisfy their desire to buy. If you don’t, they’ll still buy… but from someone else. Don’t let that happen. Sell them again. You can either sell them a new thing or more of the thing they just bought. In either case, you’ll get even more goodwill and extend the lifetime of the customer. And besides, the more stuff they can buy, the more stuff they can refer their friends to.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Getting shocked was a badge of honor for Woz. He prided himself on being a hardware engineer, which meant that random shocks were routine. He once devised a roulette game where four people put their thumbs in a slot; when the ball landed, one would get shocked. “Hardware guys will play this game, but software guys are too chicken,” he noted.
Steve Jobs
Walter Isaacson
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