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If the launch is a week long, you’ll tend to see a strong response on the first and second days, followed by a significant downturn and then a big uptick right before the close. This further illustrates why you need a launch cycle: If you have no closing, you won’t see the uptick! If you just launch and move on, you’ll have no opportunity for growth.
The $100 Startup
Chris Guillebeau
Simple heuristic: If you’re evenly split on a difficult decision, take the path more painful in the short term.
The Almanack of Naval Ravikant
Eric Jorgenson
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