Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
Story, then, is both tribal propaganda and the cure for tribal propaganda. In Harper Lee’s To Kill a Mockingbird, Atticus Finch advises his daughter Scout that she’ll ‘get along a lot better with all kinds of folks’ if she learns a simple trick: ‘You never really understand a person until you consider things from his point of view … until you climb into his skin and walk around in it.’ This is precisely what story enables us to do. In this way, it creates empathy. There can hardly be a better medicine than that for the groupish hatred that comes so naturally and seductively to all humans.
The Science of Storytelling
Will Storr
This book is a form of leverage. Long ago, I would have had to sit in a lecture hall and lecture each of you personally. I would have maybe reached a few hundred people, and that would have been that.
The Almanack of Naval Ravikant
Eric Jorgenson
...catch up on these, and many more highlights
Readwise