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If you look at the 1950s and ask, “What was different that made it feel so great?” this is at least part of your answer. The gap between you and most of the people around you wasn’t that large.
It created an era when it was easy to keep your expectations in check because few people in your social circle lived dramatically better than you did.
Same as Ever
Morgan Housel
Train yourself to think only those thoughts such that in answer to the sudden question ‘What is in your mind now?’ you could say with immediate frankness whatever it is, this or that: and so your answer can give direct evidence that all your thoughts are straightforward and kindly, the thoughts of a social being who has no regard for the fancies of pleasure or wider indulgence, for rivalry, malice, suspicion, or anything else that one would blush to admit was in one’s mind.
Meditations
Marcus Aurelius
The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
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