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The basic idea behind what Airbnb is doing is not new at all. Chesky likes to point out that the only person who didn’t tell him Airbnb was a horrible idea in the beginning was his grandfather, who, when he heard what his grandson was up to, just nodded and said, “Oh, of course. That’s how we used to travel.”
The Airbnb Story
Leigh Gallagher
Bottom Line: You’ve gotta make your content look like what they expect will reward them. Otherwise, no matter how good it is, better-looking content will hook them before yours even has a chance.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
If their presence is likely to be otherwise ignored, they would much rather be rebuked. They want their presence recognised and they want to be put in a special position, even if it takes the form of rebuke. That is their wish.
The Courage to Be Happy
Ichiro Kishimi
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