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When IBM was successful, the company said very little. Now it throws a lot of press conferences.
When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.
The 22 Immutable Laws of Marketing
Al Ries
It keeps each role clearly before you. You can review your roles frequently to make sure that you don’t get totally absorbed by one role to the exclusion of others that are equally or even more important in your life.
The 7 Habits of Highly Effective People
Stephen R. Covey
Mike elaborated in our conversation: “I don’t feel like the people are necessarily being deceitful. It’s just realizing that everybody’s got their own agenda. Even a music magazine is not interviewing you because they love music, right? Their day to day is ‘We need ad dollars, we need clickthrough. . . .’ If you have a 40-word sentence that chops down to 7, [and] it’s really titillating, [it doesn’t matter if] it has nothing to do with anything you said in your interview. It’s just clickbait, [but] they’ll absolutely go for that because that’s what their business is built on.”
Tools of Titans
Timothy Ferriss
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