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If McDonald’s didn’t upsell fries and soda, there wouldn’t be a McDonald’s. If you want to win, you have to figure out your version of “Do you want fries with that?” If you don’t, others will.
$100M Money Models: How to Make Money
Alex Hormozi
Commitments create identities. The stronger the identity, the more congruence there will be with actions in line with that identity. If you’re someone who agrees with me that you’re going to give it your best, and then I set up a situation where not investing with me is not giving me your best, that incongruence is going to cause you pain. The compliance, on the other hand, will bring you pleasure.
One to Many: The Secret to Webinar Success
Jason Fladlien
It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? *He was selling to newspapers!* His market was shrinking by 25 percent *every year*! He had looked at all the angles, except for the most obvious one. Finally, after years of fighting an uphill battle in his market, he realized his market was the source of his problems and decided to downsize his company.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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