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Promise A Clear Yes/No Result. First, make your promise a clear ‘yes or no’ result. Second, make sure you can deliver on it within your time frame. If you don’t, they will ask not to be billed. Duh. For example, if you promise to decrease someone’s shoulder pain, have them rate their pain 1–10 before you do your magic, then ask them to rate it after. If it went down, you’ve succeeded and you can sell them something else. Keep the promise simple, clear, and measurable. This avoids unnecessary cancellations.

$100M Money Models: How to Make Money

Alex Hormozi

Nature’s answer is a lot of good enough, below-potential traits across all species. Biologist Anthony Bradshaw says that evolution’s successes get all the attention, but its failures are equally important. And that’s how it should be: Not maximizing your potential is actually the sweet spot in a world where perfecting one skill compromises another. Evolution has spent 3.8 billion years testing and proving the idea that some inefficiency is good. We know it’s right. So maybe we should pay more attention to it.

Same as Ever

Morgan Housel

When a person is not doing his job, there can only be two reasons for it. The person either can’t do it or won’t do it; he is either not capable or not motivated. To determine which, we can employ a simple mental test: if the person’s life depended on doing the work, could he do it? If the answer is yes, that person is not motivated; if the answer is no, he is not capable. If my life depended on playing the violin on command, I could not do it. But if I had to run a mile in six minutes, I probably could. Not that I would want to, but if my life depended on it, I probably could.

High Output Management

Andrew S. Grove

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