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Make Check-ins Required. First, we explain all criteria so they understand the costs and benefits of adhering. Then, we draw attention to check-ins (our upsell opportunities): “Yep, and you agree to attend each of the three check-ins. The first we do X so that you can [benefit one], the second we do Y so that you can [benefit two]…, the third we do Z so that you can [benefit three]… Obviously we charge if you miss these because it’s the only way we can get you results.”
$100M Money Models: How to Make Money
Alex Hormozi
When IBM was successful, the company said very little. Now it throws a lot of press conferences.
When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.
The 22 Immutable Laws of Marketing
Al Ries
There’s a scene in the movie *Lawrence of Arabia* in which Lawrence puts out a match with his fingers and doesn’t flinch. Another man watching tries to do the same and yells in pain.
“It hurts! What’s the trick, then?” he asks.
“The trick is not minding that it hurts,” Lawrence says.
This is one of the most useful life skills—enduring the pain when necessary rather than assuming there’s a hack, or a shortcut, around it.
Same as Ever
Morgan Housel
...catch up on these, and many more highlights
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