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It’s better to think of an employer as a customer for your business of developing software. Sure, you might only have a single customer, and all of your revenue may be coming from that single customer, but viewing the relationship this way moves you from a position of powerlessness and dependency to one of autonomy and self-direction.
Two companies cannot own the same word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
When judging others, attributing success to luck makes you look jealous and mean, even if we know it exists. And when judging yourself, attributing success to luck can be too demoralizing to accept.
The Psychology of Money
Morgan Housel
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