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A batch of the best highlights from what Swapnil's read, .

It’s worth noting that each of these prospects have a different buying threshold. In my experience, demand for services is non-linear. Instead, I’ve found demand to be fractal (80/20). In other words, one fifth of the prospects are willing to pay five times the price (or more).

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

Alex Hormozi

Caring what other people think takes up WAY more mental space for you than them. We over-index on this when, in reality, people are so consumed with their own stuff. Stop worrying what people will think.

Things I Know at 35, I...

@AmandaMGoetz on Twitter

The real difference between great musicians and superstars is nothing more than marketing. Marketing is a multiplier for talent. The better marketing you have, the more it magnifies your talent.

Soft Skills

Sonmez, John

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