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It’s worth noting that each of these prospects have a different buying threshold. In my experience, demand for services is non-linear. Instead, I’ve found demand to be fractal (80/20). In other words, one fifth of the prospects are willing to pay five times the price (or more).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity—a flurry of fluff masking an absence of substance.
Good Strategy/Bad Strategy
Rumelt, Richard
You could have anticipated that people would love your pies and that the business would therefore have to grow.
The E-Myth Revisited
Michael E. Gerber
...catch up on these, and many more highlights
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