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No one likes a braggart.
If you’re religious, perhaps you know Proverbs 27:2: “Let another man praise thee, and not thine own mouth.”
Or Leonardo da Vinci: “He who truly knows has no occasion to shout.”
Or Mark Twain: “Noise proves nothing. Often a hen who has merely laid an egg cackles as if she had laid an asteroid.”
One of my favorites is by humorist Evan Esar: “The only way to cure an egotist from bragging is by surgery — amputation at the neck.”
Storyworthy
Matthew Dicks
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
Studying is the child’s task. A parent’s handling of that by commanding the child to study is, in effect, an act of intruding on another person’s task. One is unlikely to avert a collision in this way. We need to think with the perspective of “Whose task is this?” and continually separate one’s own tasks from other people’s tasks.
The Courage to Be Disliked
Ichiro Kishimi
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