Join 📚 Swapnil's Highlights

A batch of the best highlights from what Swapnil's read, .

It makes sense then to plan an aerobic workout on the day after the anaerobic;

Don’t Lose Out, Work Out

RUJUTA DIWEKAR

A prime example of this happened in the London tunnel system. The biggest increase in rider satisfaction (*aka value*) was never from faster trains to decrease wait times. Instead, it was from a simple dotted map that showed them when the next train was coming and how long they had to wait. The dotted map, which only cost a few million dollars, decreased the riders’ *perception* of time delay and sacrifice (being bored waiting) more than actually making the trains faster (which costs billions of dollars to do). Isn’t that cool? This is how we need to think about our products.

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

Alex Hormozi

Try to start your story with forward movement whenever possible. Establish yourself as a person who is physically moving through space. Opening with forward movement creates instant momentum in a story. It makes the audience feel that we’re already on our way, immersed in the world you are moving us through. We’re going somewhere important.

Storyworthy

Matthew Dicks

...catch up on these, and many more highlights