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Brains love control. It’s their heaven. They’re constantly battling to get there. It’s surely no coincidence that control is the defining quality in the hero of the world’s most successful story. The star of the majority of religious sagas is ‘God’. He can do anything. He always knows what to do, He knows what’s coming, He knows what’s happened and He has unrestricted access to everyone’s most private gossip.
The Science of Storytelling
Will Storr
Bezos' Razors:
• If unsure what action to take, let your 80-year-old self make it.
• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.
THREAD: 15 of the Most U...
@george__mack on Twitter
No two products are any similar than twins are. Yet twins often complain that the first of the two whom a person meets always remains their favorite, even though the person also gets to know the other one.
The 22 Immutable Laws of Marketing
Al Ries
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