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GM tried to take Cadillac up-market with the $54,000 Allante. It bombed. Why would anyone spend that kind of money on a so-called Cadillac, since their neighbors would probably think they paid only $30,000 or so? No prestige.
The 22 Immutable Laws of Marketing
Al Ries
If you hurt other people because they have expectations of you, that’s their problem. If they have an agreement with you, it’s your problem. But, if they have an expectation of you, that’s completely their problem. It has nothing to do with you. They’re going to have lots of expectations out of life. The sooner you can dash their expectations, the better.
The Almanack of Naval Ravikant
Eric Jorgenson
Wisdom is not communicable. The wisdom which a wise man tries to communicate always sounds foolish.
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