Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Asking myself the question, “When I’m old, how much would I be willing to pay to travel back in time and relive the moment that I’m experiencing right now?”
If that moment is something like rocking my six-month-old daughter to sleep while she hugs me, then the answer is anything: I’d literally pay all the money I’d have in the bank at, say, age 70 to get a chance to relive that moment. This simple question just puts things in perspective and makes you grateful for the experience you’re having right now versus being lost in thoughts about the past or the future.
Tribe of Mentors
Timothy Ferriss
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
The 22 Immutable Laws of Marketing
Al Ries
You Can Bonus Your Customers By Giving Them Titles. Consider giving customers titles after they stay three, six, or twelve months and beyond. Titles like silver, gold, diamond, double diamond, etc. A good friend of mine does this, and after a while, she found her customers cared more about the title than any other bonus. She told me they even introduced themselves to her by their title! So, if you can’t think of something to give them, at the very least, you can call them something special.
$100M Money Models: How to Make Money
Alex Hormozi
...catch up on these, and many more highlights
Readwise