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Call To Action→ Tell Them What To Buy Next: If you have an amazing product, they’ll want more. You have to satisfy their desire to buy. If you don’t, they’ll still buy… but from someone else. Don’t let that happen. Sell them again. You can either sell them a new thing or more of the thing they just bought. In either case, you’ll get even more goodwill and extend the lifetime of the customer. And besides, the more stuff they can buy, the more stuff they can refer their friends to.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
GM tried to take Cadillac up-market with the $54,000 Allante. It bombed. Why would anyone spend that kind of money on a so-called Cadillac, since their neighbors would probably think they paid only $30,000 or so? No prestige.
The 22 Immutable Laws of Marketing
Al Ries
Mike elaborated in our conversation: “I don’t feel like the people are necessarily being deceitful. It’s just realizing that everybody’s got their own agenda. Even a music magazine is not interviewing you because they love music, right? Their day to day is ‘We need ad dollars, we need clickthrough. . . .’ If you have a 40-word sentence that chops down to 7, [and] it’s really titillating, [it doesn’t matter if] it has nothing to do with anything you said in your interview. It’s just clickbait, [but] they’ll absolutely go for that because that’s what their business is built on.”
Tools of Titans
Timothy Ferriss
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