Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Sunk costs—anchoring decisions to past efforts that can’t be refunded—are a devil in a world where people change over time. They make our future selves prisoners to our past, different, selves. It’s the equivalent of a stranger making major life decisions for you.
The Psychology of Money
Morgan Housel
The real difference between great musicians and superstars is nothing more than marketing. Marketing is a multiplier for talent. The better marketing you have, the more it magnifies your talent.
It’s worth noting that each of these prospects have a different buying threshold. In my experience, demand for services is non-linear. Instead, I’ve found demand to be fractal (80/20). In other words, one fifth of the prospects are willing to pay five times the price (or more).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
...catch up on these, and many more highlights
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