Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Bottom Line: You’ve gotta make your content look like what they expect will reward them. Otherwise, no matter how good it is, better-looking content will hook them before yours even has a chance.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Call To Action→ Tell Them What To Buy Next: If you have an amazing product, they’ll want more. You have to satisfy their desire to buy. If you don’t, they’ll still buy… but from someone else. Don’t let that happen. Sell them again. You can either sell them a new thing or more of the thing they just bought. In either case, you’ll get even more goodwill and extend the lifetime of the customer. And besides, the more stuff they can buy, the more stuff they can refer their friends to.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Knowing how to be persuasive when speaking is far more important than being an expert digital marketer or click optimizer. Foundations are key. It’s much better to be at 9/10 or 10/10 on foundations than to try and get super deep into things.
The Almanack of Naval Ravikant
Eric Jorgenson
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