Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Joe Rogan's Razors:
• If unsure what action to take - ask what the hero in the movie would do.
• If you're intensely passionate about something and nobody around you is interested in it - assume the scale of the internet might help you find them.
THREAD: 15 of the Most U...
@george__mack on Twitter
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
A stone is powerless. Once it has begun to roll downhill, it will continue to roll until released from the natural laws of gravity and inertia. But we are not stones. We are beings who are capable of resisting inclination. We can stop our tumbling selves and climb uphill. The desire for recognition is probably a natural desire. So are you going to keep rolling downhill in order to receive recognition from others? Are you going to wear yourself down like a rolling stone, until everything is smoothed away? When all that is left is a little round ball, would that be “the real I”? It cannot be.
The Courage to Be Disliked
Ichiro Kishimi
...catch up on these, and many more highlights
Readwise