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It’s better to be first in the prospect’s mind than first in the marketplace. Which, if anything, understates the importance of being first in the mind. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get in the mind first.
The 22 Immutable Laws of Marketing
Al Ries
Try to start your story with forward movement whenever possible.
Establish yourself as a person who is physically moving through space. Opening with forward movement creates instant momentum in a story. It makes the audience feel that we’re already on our way, immersed in the world you are moving us through. We’re going somewhere important.
Storyworthy
Matthew Dicks
Siddhartha reflected deeply as he went on his way. He realized that he was no longer a youth; he was now a man. He realized that something had left him, like the old skin that a snake sheds. Something was no longer in him, something that had accompanied him right through his youth and was part of him: this was the desire to have teachers and to listen to their teachings. He had left the last teacher he had met, even he, the greatest and wisest teacher, the holiest, the Buddha. He had to leave him; he could not accept his teachings.
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