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The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
Socrates, in his dialogues with the self-described wise men known as the Sophists, arrived at the following conclusion: I (Socrates) know that ‘my knowledge is not complete’. I know my own ignorance. The Sophists, on the other hand, those would-be wise men, intend to understand everything and know nothing of their own ignorance. In this respect—my knowledge of my own ignorance—I am more of a wise man than they are. This is the context of Socrates’ famous statement, ‘I know that I know nothing.’
The Courage to Be Happy
Ichiro Kishimi
If you look at the 1950s and ask, “What was different that made it feel so great?” this is at least part of your answer. The gap between you and most of the people around you wasn’t that large.
It created an era when it was easy to keep your expectations in check because few people in your social circle lived dramatically better than you did.
Same as Ever
Morgan Housel
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