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Marketing is not a battle of products, it’s a battle of perception.
The 22 Immutable Laws of Marketing
Al Ries
A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity—a flurry of fluff masking an absence of substance.
Good Strategy/Bad Strategy
Rumelt, Richard
Skinner's Law:
• If procrastinating on an item, you only have 2 options:
1. Make the pain of not doing it greater than the pain of doing it.
2. Make the pleasure of doing it greater than the pleasure of not doing it.
THREAD: 15 of the Most U...
@george__mack on Twitter
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