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If their presence is likely to be otherwise ignored, they would much rather be rebuked. They want their presence recognised and they want to be put in a special position, even if it takes the form of rebuke. That is their wish.
The Courage to Be Happy
Ichiro Kishimi
The basic idea behind what Airbnb is doing is not new at all. Chesky likes to point out that the only person who didn’t tell him Airbnb was a horrible idea in the beginning was his grandfather, who, when he heard what his grandson was up to, just nodded and said, “Oh, of course. That’s how we used to travel.”
The Airbnb Story
Leigh Gallagher
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand *first*. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer *less* for the same price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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