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The most challenging and expensive sale you can make is to a first-time customer. The other two ways you increase revenue in your business is to get existing customers to spend more per transaction, and/or to generate more transactions. It’s easier to reach existing customers (especially if you put them on an email list). If you served them well, they have a favorable view of you, too. The most profitable time to use a webinar is to an existing customer base.
One to Many: The Secret to Webinar Success
Jason Fladlien
Those who go so far as to boast about things out loud actually have no confidence in themselves. As Adler clearly indicates, “The one who boasts does so only out of a feeling of inferiority.”
The Courage to Be Disliked
Ichiro Kishimi
Socrates, in his dialogues with the self-described wise men known as the Sophists, arrived at the following conclusion: I (Socrates) know that ‘my knowledge is not complete’. I know my own ignorance. The Sophists, on the other hand, those would-be wise men, intend to understand everything and know nothing of their own ignorance. In this respect—my knowledge of my own ignorance—I am more of a wise man than they are. This is the context of Socrates’ famous statement, ‘I know that I know nothing.’
The Courage to Be Happy
Ichiro Kishimi
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