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In the act of praise, there is the aspect of it being “the passing of judgment by a person of ability on a person of no ability.” A mother praises her child who has helped her prepare dinner, saying, “You’re such a good helper!” But when her husband does the same things, you can be sure she won’t be telling him, “You’re such a good helper!”
The Courage to Be Disliked
Ichiro Kishimi
If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.
The 22 Immutable Laws of Marketing
Al Ries
What should parents and educators do when confronted with problem behaviour in children? Adler advises that we ‘renounce the standpoint of the judge’. You have not been granted the privilege of passing down judgements. Maintaining law and order is not your job.
The Courage to Be Happy
Ichiro Kishimi
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