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Socrates, in his dialogues with the self-described wise men known as the Sophists, arrived at the following conclusion: I (Socrates) know that ‘my knowledge is not complete’. I know my own ignorance. The Sophists, on the other hand, those would-be wise men, intend to understand everything and know nothing of their own ignorance. In this respect—my knowledge of my own ignorance—I am more of a wise man than they are. This is the context of Socrates’ famous statement, ‘I know that I know nothing.’

The Courage to Be Happy

Ichiro Kishimi

You think your pain and your heartbreak are unprecedented in the history of the world, but then you read. It was books that taught me that the things that tormented me most were the very things that connected me with all the people who were alive, or who ever had been alive. An artist is a sort of emotional historian.

Same as Ever

Morgan Housel

The most powerful concept in marketing is owning a word in the prospect’s mind.

The 22 Immutable Laws of Marketing

Al Ries

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