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A batch of the best highlights from what Swapnil's read, .
Two companies cannot own the same word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
When IBM was successful, the company said very little. Now it throws a lot of press conferences.
When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.
The 22 Immutable Laws of Marketing
Al Ries
Occam's Razor:
• Simple assumptions are more likely to be correct than complex assumptions.
Avoid Occam's Duct Tape:
• Someone who approaches a problem with a ridiculously large number of assumptions.
THREAD: 15 of the Most U...
@george__mack on Twitter
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