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A batch of the best highlights from what Swapnil's read, .
God grant me the serenity to accept the things I cannot change, courage to change the things I can and wisdom always to tell the difference.
The Courage to Be Happy
Ichiro Kishimi
If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.
The 22 Immutable Laws of Marketing
Al Ries
If their presence is likely to be otherwise ignored, they would much rather be rebuked. They want their presence recognised and they want to be put in a special position, even if it takes the form of rebuke. That is their wish.
The Courage to Be Happy
Ichiro Kishimi
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