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The moment you have a child, it’s this really weird thing, but it answers the meaning-of-life, purpose-of-life, question. All of a sudden, the most important thing in the Universe moves from being in your body into the child’s body. That changes you. Your values inherently become a lot less selfish.
The Almanack of Naval Ravikant
Eric Jorgenson
Truth is nothing more or less than one expert’s perception. And who is the expert? It’s someone who is perceived to be an expert in the mind of somebody else.
The 22 Immutable Laws of Marketing
Al Ries
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand *first*. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer *less* for the same price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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