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People who live far below their means enjoy a freedom that people busy upgrading their lifestyles can’t fathom.
The Almanack of Naval Ravikant
Eric Jorgenson
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
Unlockable Referral Bonuses: Create bonuses for people who 1) refer and 2) leave a testimonial. A few examples: Unlock VIP bonuses, courses, tokens, status, training, merchandise, service levels, premium support, additional hours of service, etc.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
...catch up on these, and many more highlights
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