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Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
Oops, we didn't cover physical health.
🏃 Move more
🏋️♀️ Lift weights
☀️ Get some sun
😴 Sleep 7-8 hours
🍸 Drink less alcohol
🥦 Eat more vegetables
You're worth it.
If You Want to Get Rich...
@amandanat on Twitter
Jobs’s proposal was to sell digital songs for 99 cents—a simple and impulsive purchase. The record companies would get 70 cents of that. Jobs insisted that this would be more appealing than the monthly subscription model preferred by the music companies. He believed that people had an emotional connection to the songs they loved. They wanted to own “Sympathy for the Devil” and “Shelter from the Storm,” not just rent them. As he told Jeff Goodell of Rolling Stone at the time, “I think you could make available the Second Coming in a subscription model and it might not be successful.”
Steve Jobs
Walter Isaacson
...catch up on these, and many more highlights
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