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So if I were a relationship expert trying to find my avatar, I’d rather focus on “second half of life relationship” coaching for old timers than helping college students in relationships. Why? Because senior citizens who are alone are likely suffering more pain as they are nearer their deaths (pain), have more buying power (money), and are easy to find (targeting). Lastly, at the time of this writing, there are more people turning 65 each year than turning 20 (growing).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
PHILOSOPHER: Rather than the self-interested seeking of ‘my happiness’ or the other-interested wishing for ‘your happiness’, it is the building of a happiness of an inseparable ‘us’. That is love.
YOUTH: An inseparable us?
PHILOSOPHER: That’s right. One upholds ‘us’ as being higher than ‘me’ or ‘you’. One maintains that order in all one’s choices in life. One does not give precedence to the happiness of ‘me’, and one is not satisfied with only the happiness of ‘you’. Unless it is the happiness of two of ‘us’, it has no meaning. Such is the ‘task accomplished by two people’.
The Courage to Be Happy
Ichiro Kishimi
All of us are being silently controlled by any number of instructional stories at once. A unique quality of humans is that we’ve evolved the ability to think our way into many tribes simultaneously. ‘We all belong to multiple in-groups,’ writes Professor Leonard Mlodinow. ‘As a result our self-identification shifts from situation to situation. At different times the same person might think of herself as a woman, an executive, a Disney employee, a Brazilian or a mother, depending on which is relevant – or which makes her feel good at the time.’
The Science of Storytelling
Will Storr
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