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Hitchen's Razor:
• What can be asserted without evidence can be dismissed without evidence.
THREAD: 15 of the Most U...
@george__mack on Twitter
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
The 22 Immutable Laws of Marketing
Al Ries
BJ Fogg, founder of the Behavior Design Lab at Stanford University, says that to create a new habit we simply need to look for something we already do and then attach a new behavior to it. He calls this a habit recipe, the simplest version of which is: “After [X] I will [Y].”
We can apply this idea to make gratitude a habit, by using the following recipe: *After I complain I will say something I am thankful for.*
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