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A batch of the best highlights from what Swapnil's read, .
Guiding people’s attention to a single point is one of the most powerful life skills.
Same as Ever
Morgan Housel
LeBlanc took a huge step back and together we interviewed some existing online students to understand their motives—see what they saw, hear what they heard, and feel what they felt. Why did they choose online school? Why now? What barriers stood in their way? Demand-side sales always starts with understanding the people who already bought and made progress with your product or service and then seeing the patterns to help others who have not made the progress yet.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
A prime example of this happened in the London tunnel system. The biggest increase in rider satisfaction (*aka value*) was never from faster trains to decrease wait times. Instead, it was from a simple dotted map that showed them when the next train was coming and how long they had to wait. The dotted map, which only cost a few million dollars, decreased the riders’ *perception* of time delay and sacrifice (being bored waiting) more than actually making the trains faster (which costs billions of dollars to do). Isn’t that cool? This is how we need to think about our products.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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