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Schwarzeneggers' Rule: • Never need to monetize your artistic pursuits. You won't have to sacrifice your inner joy and vision for a payday. Arnold made millions from property and D2C bodybuilding guides so he never had to say yes to acting gigs he didn't like.

THREAD: 15 of the Most U...

@george__mack on Twitter

Skinner's Law: • If procrastinating on an item, you only have 2 options: 1. Make the pain of not doing it greater than the pain of doing it. 2. Make the pleasure of doing it greater than the pleasure of not doing it.

THREAD: 15 of the Most U...

@george__mack on Twitter

The most powerful concept in marketing is owning a word in the prospect’s mind.

The 22 Immutable Laws of Marketing

Al Ries

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