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Sell More When They’re Buying More—Hyper Buying Cycle. Most buyers enter a “hyper buying” cycle when they decide to do something new. It’s a short window of time when they are the most excited about a new thing they’re gonna do. This is when they spend a huge chunk of money in a short period of time. Think weddings, starting new hobbies, having babies, moving to new places, and so on. If you have a business that caters to these sorts of problems, don’t shy away from Upsell Offers. Embrace it...and keep making offers.
$100M Money Models: How to Make Money
Alex Hormozi
Things I know at 35,
I wish I had known at 25.
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Things I Know at 35,
I...
@AmandaMGoetz on Twitter
In essence, raising your prices can directly enhance the value you provide. What’s more, the higher the price, the more allure your product or service has. People *want* to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.”
That is how you create a category of one. In this new perceived marketplace, you are a monopoly and can make monopoly profits. That is the point.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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