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If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.
The Power of Habit
Charles Duhigg
The thing that makes tail events easy to underappreciate is how easy it is to underestimate how things compound. How, for example, 9/11 prompted the Federal Reserve to cut interest rates, which helped drive the housing bubble, which led to the financial crisis, which led to a poor jobs market, which led tens of millions to seek a college education, which led to $1.6 trillion in student loans with a 10.8% default rate. It’s not intuitive to link 19 hijackers to the current weight of student loans, but that’s what happens in a world driven by a few outlier tail events.
The Psychology of Money
Morgan Housel
People want what they can’t have. People want what other people want. People want things only a select few have access to.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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