Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
We’re all interested primarily in ourselves. No one wants to hear about your successes and why they should help you achieve more of them, but they do want to hear about how you can help them be successful. The primary way you’re going to achieve success in your marketing efforts is to help others to do the same.
Zig Ziglar said it best when he said, “If you help enough people get what they want, you will get what you want.” This is the primary strategy that you should use in marketing yourself. It will be more effective than any other technique.
It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? *He was selling to newspapers!* His market was shrinking by 25 percent *every year*! He had looked at all the angles, except for the most obvious one. Finally, after years of fighting an uphill battle in his market, he realized his market was the source of his problems and decided to downsize his company.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
There’s an added bonus to Homework for Life. It’s unrelated to storytelling, but it’s worth mentioning. It might just be the most important reason to do the exercise. As you begin to take stock of your days, find those moments — see them and record them — time will begin to slow down for you. The pace of your life will relax.
Storyworthy
Matthew Dicks
...catch up on these, and many more highlights
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