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It’s better to be first in the prospect’s mind than first in the marketplace. Which, if anything, understates the importance of being first in the mind. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get in the mind first.
The 22 Immutable Laws of Marketing
Al Ries
Suffering is a moment of clarity, when you can no longer deny the truth of a situation and are forced into uncomfortable change. I’m lucky that I didn’t get everything I wanted in my life, or I’d be happy with my first good job, my college sweetheart, my college town. Being poor when young led to making money when old. Losing faith in my bosses and elders made me independent and an adult. Almost getting into the wrong marriage helped me recognize and enter the right one. Falling sick made me focus on my health. It goes on and on. Inside suffering is the seed of change.
Tribe of Mentors
Timothy Ferriss
M any software developers get confused about the reasons for writing a book, assuming that most book and magazine authors must make a large amount of money from their writing. The simple truth, though, is that you don’t write a book to make money. You write a book to increase your reputation.
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