Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
The most challenging and expensive sale you can make is to a first-time customer. The other two ways you increase revenue in your business is to get existing customers to spend more per transaction, and/or to generate more transactions. It’s easier to reach existing customers (especially if you put them on an email list). If you served them well, they have a favorable view of you, too. The most profitable time to use a webinar is to an existing customer base.
One to Many: The Secret to Webinar Success
Jason Fladlien
Things I know at 35,
I wish I had known at 25.
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Things I Know at 35,
I...
@AmandaMGoetz on Twitter
Everyone wishes they could change. I know I do, and I’m sure anyone you might stop and ask on the street would agree. But why does everyone feel they want to change? There’s only one answer: because they cannot change. If it were easy for people to change, they wouldn’t spend so much time wishing they could. No matter how much they wish it, people cannot change. And that’s why there are always so many people getting taken in by new religions and dubious self-help seminars and any preaching on how everyone can change.
The Courage to Be Disliked
Ichiro Kishimi
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