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Jobs helped improve some of the games by pushing the chips to produce fun designs, and Bushnell’s inspiring willingness to play by his own rules rubbed off on him. In addition, he intuitively appreciated the simplicity of Atari’s games. They came with no manual and needed to be uncomplicated enough that a stoned freshman could figure them out. The only instructions for Atari’s Star Trek game were “1. Insert quarter. 2. Avoid Klingons.”
Steve Jobs
Walter Isaacson
People lower the price to close a sale. But even if you close this one sale, the customer will question every price you offer from that point going forward…and whoever they tell. You trade trust for a buck. Not worth it.
Note: You can offer something different for less. You just can’t offer the same thing for less. If he had offered different insurance for less, rather than the same insurance for less, he probably would’ve kept her trust and closed the sale.
$100M Money Models: How to Make Money
Alex Hormozi
People want what they can’t have. People want what other people want. People want things only a select few have access to.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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