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I did not set out to build a big company. I actually wanted to be a software designer. I saw having a company not exactly as being a necessary evil, but there wasn't a good alternative. My experience had convinced me that being a program author and having somebody else publish it wouldn't give me enough control over the process. In Hollywood, the very successful directors like Steven Spielberg quickly understood that they also needed to be producers and have their own studio in order to retain control. It was a similar thing.
Founders at Work
Jessica Livingston
So if I were a relationship expert trying to find my avatar, I’d rather focus on “second half of life relationship” coaching for old timers than helping college students in relationships. Why? Because senior citizens who are alone are likely suffering more pain as they are nearer their deaths (pain), have more buying power (money), and are easy to find (targeting). Lastly, at the time of this writing, there are more people turning 65 each year than turning 20 (growing).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
In a startup environment, it's much rougher in terms of making your numbers. There's much less patience. Once you start down the treadmill of taking venture capital, it's "how many rounds before people give up on you or you have a positive exit event?" So you're really setting yourself up. The best by far is to structure it such that you don't have to take money.
Founders at Work
Jessica Livingston
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