Join 📚 Swapnil's Highlights

A batch of the best highlights from what Swapnil's read, .

Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. *— Ancient proverb*

Storyworthy

Matthew Dicks

Bottom Line: You’ve gotta make your content look like what they expect will reward them. Otherwise, no matter how good it is, better-looking content will hook them before yours even has a chance.

$100M Leads: How to Get Strangers to Want to Buy Your Stuff

Alex Hormozi

Checkhov's Gun: • When telling a story, if it's non-essential - don't include it. "If you say in the 1st chapter that there is a rifle hanging on the wall, in the 2nd or 3rd chapter it absolutely must go off. If it's not going to be fired, it shouldn't be hanging there."

THREAD: 15 of the Most U...

@george__mack on Twitter

...catch up on these, and many more highlights