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The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
I learned a very important lesson from this: most of our suffering comes from avoidance. Most of the suffering from a cold shower is the tip-toeing your way in. Once you’re in, you’re in. It’s not suffering. It’s just cold. Your body saying it’s cold is different than your mind saying it’s cold. Acknowledge your body saying it’s cold. Look at it. Deal with it. Accept it, but don’t mentally suffer over it. Taking a cold shower for two minutes isn’t going to kill you.
Having a cold shower helps you re-learn that lesson every morning. Now hot showers are just one less thing I need out of life.
The Almanack of Naval Ravikant
Eric Jorgenson
Many developers work for startups taking low salaries and working ridiculous hours hoping to get rich on the stock options if the company goes public or gets acquired, but I consider that a pretty risky bet. I wouldn’t recommend choosing to work for a startup just because you might hit the lottery someday. Taking that approach, you’re likely to burn out fast and have nothing to show for it. A better reason to work for a small company or startup is because you like that kind of fast-paced, exciting environment and you want to be part of building something and watching it grow.
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