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When IBM was successful, the company said very little. Now it throws a lot of press conferences.
When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.
The 22 Immutable Laws of Marketing
Al Ries
The only thing that beats “free” is “fast.” People will pay for speed. Many companies have entered free spaces and done exceedingly well with a “speed first” strategy. A few notable examples: The MVD vs DMV wait in line forever or pay $50 you can skip the line and get your license renewed privately. Fedex vs USPS (when it absolutely positively has to be there overnight). Spotify vs Slow Free Music. Uber vs Walking. Fast beats free. Many will always be willing to pay (price) for the (value) of speed. So if you find yourself in a market competing against free, double down on speed.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Things I know at 35,
I wish I had known at 25.
🧵/
Things I Know at 35,
I...
@AmandaMGoetz on Twitter
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