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Abby is a two-time Olympic gold medalist soccer player and FIFA World Cup Champion. She was the United States’ leading scorer in the 2007 and 2011 Women’s World Cup tournaments and the 2004 and 2012 Olympics. In *Wolfpack,* Abby writes about the “Point and Run.” She explains that every time she scored a goal, the first thing she would do is point to the person who made the assist or the coach who called the play. And the run was about celebrating another person’s victory. She writes, “You will not always be the goal scorer. When you are not, you better be rushing toward her.”

Atlas of the Heart : Mapping Meaningful Connection and the Language of Human Experience

Brown, Bren

Call To Action→ Tell Them What To Buy Next: If you have an amazing product, they’ll want more. You have to satisfy their desire to buy. If you don’t, they’ll still buy… but from someone else. Don’t let that happen. Sell them again. You can either sell them a new thing or more of the thing they just bought. In either case, you’ll get even more goodwill and extend the lifetime of the customer. And besides, the more stuff they can buy, the more stuff they can refer their friends to.

$100M Leads: How to Get Strangers to Want to Buy Your Stuff

Alex Hormozi

The Importance of the “Blue Sky” Period The season writing process for The Office began with the Blue Sky Period, which was B.J.’s favorite part of every year. For 2 to 4 weeks, the writers’ room banter was each person asking, “What if . . . ?” over and over again. Crazy scenarios were encouraged, not penalized. Every idea, no matter what, was valid during this period. The idea generation and filtering/editing stages were entirely separate. As B.J. explained, “To me, everything is idea and execution and, if you separate idea and execution, you don’t put too much pressure on either of them.”

Tools of Titans

Timothy Ferriss

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