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The most challenging and expensive sale you can make is to a first-time customer. The other two ways you increase revenue in your business is to get existing customers to spend more per transaction, and/or to generate more transactions. It’s easier to reach existing customers (especially if you put them on an email list). If you served them well, they have a favorable view of you, too. The most profitable time to use a webinar is to an existing customer base.
One to Many: The Secret to Webinar Success
Jason Fladlien
None of us live in an objective world, but instead in a subjective world that we ourselves have given meaning to. The world you see is different from the one I see, and it’s impossible to share your world with anyone else.
The Courage to Be Disliked
Ichiro Kishimi
Admitting your struggles and asking for help is the opposite of weakness—in fact, it shows courage and self-awareness. You are saying that you care more about getting yourself to a good place than you do about your ego.
The Making of a Manager
Julie Zhuo
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