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It makes sense then to plan an aerobic workout on the day after the anaerobic;

Don’t Lose Out, Work Out

RUJUTA DIWEKAR

Or take email. When a computer chimes or a smartphone vibrates with a new message, the brain starts anticipating the momentary distraction that opening an email provides. That expectation, if unsatisfied, can build until a meeting is filled with antsy executives checking their buzzing BlackBerrys under the table, even if they know it’s probably only their latest fantasy football results. (On the other hand, if someone disables the buzzing—and, thus, removes the cue—people can work for hours without thinking to check their in-boxes.)

The Power of Habit

Charles Duhigg

LeBlanc took a huge step back and together we interviewed some existing online students to understand their motives—see what they saw, hear what they heard, and feel what they felt. Why did they choose online school? Why now? What barriers stood in their way? Demand-side sales always starts with understanding the people who already bought and made progress with your product or service and then seeing the patterns to help others who have not made the progress yet.

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Bob Moesta

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