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If the launch is a week long, you’ll tend to see a strong response on the first and second days, followed by a significant downturn and then a big uptick right before the close. This further illustrates why you need a launch cycle: If you have no closing, you won’t see the uptick! If you just launch and move on, you’ll have no opportunity for growth.
The $100 Startup
Chris Guillebeau
You’re more likely to have skills society does not yet know how to train other people to do. If someone can train other people how to do something, then they can replace you. If they can replace you, then they don’t have to pay you a lot. You want to know how to do something other people don’t know how to do at the time period when those skills are in demand.
The Almanack of Naval Ravikant
Eric Jorgenson
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand *first*. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer *less* for the same price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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