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So if I were a relationship expert trying to find my avatar, I’d rather focus on “second half of life relationship” coaching for old timers than helping college students in relationships. Why? Because senior citizens who are alone are likely suffering more pain as they are nearer their deaths (pain), have more buying power (money), and are easy to find (targeting). Lastly, at the time of this writing, there are more people turning 65 each year than turning 20 (growing).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.
The Power of Habit
Charles Duhigg
I have a saying I use to train sales teams *“The pain is the pitch.”* If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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