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A batch of the best highlights from what Swapnil's read, .
What the tasters didn’t know is that the researchers gave them the exact same wine all three times. Yet, the tasters reported a wide discrepancy between the “high priced” wine and the “cheap” wine. This has deep implications for the direct relationship between value and price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Pick your early jobs based on what gets you the most valuable experience. If you want to be an entrepreneur, don’t dive directly into doing your venture but go get work at an early-stage startup to learn the ropes and get paid to make your early mistakes. Only after getting the necessary experience and knowledge should you strike out on your own. This is what I did, and although the startups I worked at were mostly failures, I don’t think I could have succeeded at my own thing without that experience.
Tribe of Mentors
Timothy Ferriss
Call To Action→ Tell Them What To Buy Next: If you have an amazing product, they’ll want more. You have to satisfy their desire to buy. If you don’t, they’ll still buy… but from someone else. Don’t let that happen. Sell them again. You can either sell them a new thing or more of the thing they just bought. In either case, you’ll get even more goodwill and extend the lifetime of the customer. And besides, the more stuff they can buy, the more stuff they can refer their friends to.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
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