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Jobs’s proposal was to sell digital songs for 99 cents—a simple and impulsive purchase. The record companies would get 70 cents of that. Jobs insisted that this would be more appealing than the monthly subscription model preferred by the music companies. He believed that people had an emotional connection to the songs they loved. They wanted to own “Sympathy for the Devil” and “Shelter from the Storm,” not just rent them. As he told Jeff Goodell of Rolling Stone at the time, “I think you could make available the Second Coming in a subscription model and it might not be successful.”
Steve Jobs
Walter Isaacson
Story, then, is both tribal propaganda and the cure for tribal propaganda. In Harper Lee’s To Kill a Mockingbird, Atticus Finch advises his daughter Scout that she’ll ‘get along a lot better with all kinds of folks’ if she learns a simple trick: ‘You never really understand a person until you consider things from his point of view … until you climb into his skin and walk around in it.’ This is precisely what story enables us to do. In this way, it creates empathy. There can hardly be a better medicine than that for the groupish hatred that comes so naturally and seductively to all humans.
The Science of Storytelling
Will Storr
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Steve Jobs
Walter Isaacson
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