Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
It’s an odd thing: The audience wants characters (or storytellers) to succeed, but they don’t really want characters to succeed. It’s struggle and strife that make stories great. They want to see their characters ultimately triumph, but they want suffering first. They don’t want anything to be easy.
Perfect plans executed perfectly never make good stories. They are the stories told by narcissists, jackasses, and thin-skinned egotists.
Storyworthy
Matthew Dicks
The real difference between great musicians and superstars is nothing more than marketing. Marketing is a multiplier for talent. The better marketing you have, the more it magnifies your talent.
The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
Readwise