Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Imagine that you are standing on a theater stage. If the house lights are on, you’ll probably be able to see all the way to the back of the hall. But if you’re under a bright spotlight, you won’t be able to make out even the front row. That’s exactly how it is with our lives. It’s because we cast a dim light on our entire lives that we are able to see the past and the future. Or at least we imagine we can. But if one is shining a bright spotlight on here and now, one cannot see the past or the future anymore.
The Courage to Be Disliked
Ichiro Kishimi
There are many secrets to storytelling, but there is one fundamental truth above all others that must be understood before a storyteller can ever be successful:
All great stories — regardless of length or depth or tone — tell the story of a five-second moment in a person’s life.
Got that?
Let me say it again: Every great story ever told is essentially about a five-second moment in the life of a human being, and the purpose of the story is to bring that moment to the greatest clarity possible.
Storyworthy
Matthew Dicks
When IBM was successful, the company said very little. Now it throws a lot of press conferences.
When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.
The 22 Immutable Laws of Marketing
Al Ries
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