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The current funding market is terrible for founders.
Here's why it's damaging so many startups:
The Current Funding Mark...
@jwdanner on Twitter
BJ Fogg, founder of the Behavior Design Lab at Stanford University, says that to create a new habit we simply need to look for something we already do and then attach a new behavior to it. He calls this a habit recipe, the simplest version of which is: “After [X] I will [Y].”
We can apply this idea to make gratitude a habit, by using the following recipe: *After I complain I will say something I am thankful for.*
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand *first*. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer *less* for the same price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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