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A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity—a flurry of fluff masking an absence of substance.
Good Strategy/Bad Strategy
Rumelt, Richard
On top of that, if people see that others who ‘were able to get in’ are loving it, it would further increase their desire. And the next time, they would act with more urgency, and be willing to pay *more* for the same thing than they originally did. So now, in the aftermath of our second scenario, we still have eight people who have unsatisfied desire. This increases their desire further. And to boot, we now have new prospects who weren't in the original pool who now want what we have.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Marketing is not a battle of products, it’s a battle of perception.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
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