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Very few other companies or corporate leaders—perhaps none—could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. Jobs was able to encourage people to define themselves as anticorporate, creative, innovative rebels simply by the computer they used. “Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have—Porsche, Ferrari, Prius—because what I drive says something about me. People feel the same way about an Apple product.”

Steve Jobs

Walter Isaacson

The oldest story is that of two sides who don’t agree with each other. The question “Why don’t you agree with me?” can have infinite answers. Sometimes one side is selfish, or stupid, or blind, or uninformed. But usually a better question is, “What have you experienced that I haven’t that makes you believe what you do? And would I think about the world like you do if I experienced what you have?”

Same as Ever

Morgan Housel

If their presence is likely to be otherwise ignored, they would much rather be rebuked. They want their presence recognised and they want to be put in a special position, even if it takes the form of rebuke. That is their wish.

The Courage to Be Happy

Ichiro Kishimi

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