Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
There are many secrets to storytelling, but there is one fundamental truth above all others that must be understood before a storyteller can ever be successful:
All great stories — regardless of length or depth or tone — tell the story of a five-second moment in a person’s life.
Got that?
Let me say it again: Every great story ever told is essentially about a five-second moment in the life of a human being, and the purpose of the story is to bring that moment to the greatest clarity possible.
Storyworthy
Matthew Dicks
Your audience just wants something simple they can immediately wrap their heads around.
Your content should accomplish the following: provide one clear, easy path to achieve a solution that they feel good about moving forward with the first time they hear about it.
One to Many: The Secret to Webinar Success
Jason Fladlien
Everyone wishes they could change. I know I do, and I’m sure anyone you might stop and ask on the street would agree. But why does everyone feel they want to change? There’s only one answer: because they cannot change. If it were easy for people to change, they wouldn’t spend so much time wishing they could. No matter how much they wish it, people cannot change. And that’s why there are always so many people getting taken in by new religions and dubious self-help seminars and any preaching on how everyone can change.
The Courage to Be Disliked
Ichiro Kishimi
...catch up on these, and many more highlights
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