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Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
I have a saying I use to train sales teams *“The pain is the pitch.”* If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
On top of that, if people see that others who ‘were able to get in’ are loving it, it would further increase their desire. And the next time, they would act with more urgency, and be willing to pay *more* for the same thing than they originally did. So now, in the aftermath of our second scenario, we still have eight people who have unsatisfied desire. This increases their desire further. And to boot, we now have new prospects who weren't in the original pool who now want what we have.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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