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One course that Jobs took would become part of Silicon Valley lore: the electronics class taught by John McCollum, a former Navy pilot who had a showman’s flair for exciting his students with such tricks as firing up a Tesla coil. His little stockroom, to which he would lend the key to pet students, was crammed with transistors and other components he had scored.
Steve Jobs
Walter Isaacson
It’s better to be first in the prospect’s mind than first in the marketplace. Which, if anything, understates the importance of being first in the mind. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get in the mind first.
The 22 Immutable Laws of Marketing
Al Ries
Your friend had the goal of not going out beforehand, and he’s been manufacturing a state of anxiety and fear as a means to achieve that goal. In Adlerian psychology, this is called “teleology.”
The Courage to Be Disliked
Ichiro Kishimi
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