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Jobs helped improve some of the games by pushing the chips to produce fun designs, and Bushnell’s inspiring willingness to play by his own rules rubbed off on him. In addition, he intuitively appreciated the simplicity of Atari’s games. They came with no manual and needed to be uncomplicated enough that a stoned freshman could figure them out. The only instructions for Atari’s Star Trek game were “1. Insert quarter. 2. Avoid Klingons.”
Steve Jobs
Walter Isaacson
Admitting your struggles and asking for help is the opposite of weakness—in fact, it shows courage and self-awareness. You are saying that you care more about getting yourself to a good place than you do about your ego.
The Making of a Manager
Julie Zhuo
Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
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