Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Your audience just wants something simple they can immediately wrap their heads around.
Your content should accomplish the following: provide one clear, easy path to achieve a solution that they feel good about moving forward with the first time they hear about it.
One to Many: The Secret to Webinar Success
Jason Fladlien
Focus on your employee’s ability to follow directions more than whether they get the right result. This is super important because if you train your employees to follow directions then… they will follow directions. And, if they follow directions and get the wrong result… then you know it’s the directions. That’s good. You have a lot more control over that.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Hit songs are at the root of dozens of spending habits that advertisers, TV stations, bars, dance clubs—even technology firms such as Apple—rely on.
The Power of Habit
Charles Duhigg
...catch up on these, and many more highlights
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