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On top of that, if people see that others who ‘were able to get in’ are loving it, it would further increase their desire. And the next time, they would act with more urgency, and be willing to pay *more* for the same thing than they originally did. So now, in the aftermath of our second scenario, we still have eight people who have unsatisfied desire. This increases their desire further. And to boot, we now have new prospects who weren't in the original pool who now want what we have.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Abby is a two-time Olympic gold medalist soccer player and FIFA World Cup Champion. She was the United States’ leading scorer in the 2007 and 2011 Women’s World Cup tournaments and the 2004 and 2012 Olympics. In *Wolfpack,* Abby writes about the “Point and Run.” She explains that every time she scored a goal, the first thing she would do is point to the person who made the assist or the coach who called the play. And the run was about celebrating another person’s victory. She writes, “You will not always be the goal scorer. When you are not, you better be rushing toward her.”
Atlas of the Heart : Mapping Meaningful Connection and the Language of Human Experience
Brown, Bren
When asked, “You seem extremely happy and content. What’s your secret to living a happy life?” ninety-eight-year-old Charlie Munger replied:
> The first rule of a happy life is low expectations. If you have unrealistic expectations you’re going to be miserable your whole life. You want to have reasonable expectations and take life’s results, good and bad, as they happen with a certain amount of stoicism.
Same as Ever
Morgan Housel
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