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A batch of the best highlights from what Swapnil's read, .
The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
Education is not intervention but assistance towards self-reliance.
The Courage to Be Happy
Ichiro Kishimi
The only thing that beats “free” is “fast.” People will pay for speed. Many companies have entered free spaces and done exceedingly well with a “speed first” strategy. A few notable examples: The MVD vs DMV wait in line forever or pay $50 you can skip the line and get your license renewed privately. Fedex vs USPS (when it absolutely positively has to be there overnight). Spotify vs Slow Free Music. Uber vs Walking. Fast beats free. Many will always be willing to pay (price) for the (value) of speed. So if you find yourself in a market competing against free, double down on speed.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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