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A batch of the best highlights from what Swapnil's read, .
Most business owners are *not* competing on price or value. In fact, they’re not actually competing on anything at all. Their pricing process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little more”
6. End up at a value proposition of “more for less”
And the big secret: those competitors they are copying are dead broke. *So why on earth* *copy them?*
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Two companies cannot own the same word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
Counselling and childhood education are essentially the same.
The Courage to Be Happy
Ichiro Kishimi
...catch up on these, and many more highlights
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