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When IBM was successful, the company said very little. Now it throws a lot of press conferences. When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.

The 22 Immutable Laws of Marketing

Al Ries

One in a million high-school-age students attended the high school that had the combination of cash and foresight to buy a computer. Bill Gates happened to be one of them. Gates is not shy about what this meant. “If there had been no Lakeside, there would have been no Microsoft,” he told the school’s graduating class in 2005. Gates is staggeringly smart, even more hardworking, and as a teenager had a vision for computers that even most seasoned computer executives couldn’t grasp. He also had a one in a million head start by going to school at Lakeside.

The Psychology of Money

Morgan Housel

Maybe happiness is not something you inherit or even choose, but a highly personal skill that can be learned, like fitness or nutrition.

The Almanack of Naval Ravikant

Eric Jorgenson

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