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If the launch is a week long, you’ll tend to see a strong response on the first and second days, followed by a significant downturn and then a big uptick right before the close. This further illustrates why you need a launch cycle: If you have no closing, you won’t see the uptick! If you just launch and move on, you’ll have no opportunity for growth.
The $100 Startup
Chris Guillebeau
It is a good thing to experience everything oneself, he thought. As a child I learned that pleasures of the world and riches were not good. I have known it for a long time, but I have only just experienced it. Now I know it not only with my intellect, but with my eyes, with my heart, with my stomach. It is a good thing that I know this.
You Can Bonus Your Customers By Giving Them Titles. Consider giving customers titles after they stay three, six, or twelve months and beyond. Titles like silver, gold, diamond, double diamond, etc. A good friend of mine does this, and after a while, she found her customers cared more about the title than any other bonus. She told me they even introduced themselves to her by their title! So, if you can’t think of something to give them, at the very least, you can call them something special.
$100M Money Models: How to Make Money
Alex Hormozi
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