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All of us are being silently controlled by any number of instructional stories at once. A unique quality of humans is that we’ve evolved the ability to think our way into many tribes simultaneously. ‘We all belong to multiple in-groups,’ writes Professor Leonard Mlodinow. ‘As a result our self-identification shifts from situation to situation. At different times the same person might think of herself as a woman, an executive, a Disney employee, a Brazilian or a mother, depending on which is relevant – or which makes her feel good at the time.’
The Science of Storytelling
Will Storr
Knowing how to be persuasive when speaking is far more important than being an expert digital marketer or click optimizer. Foundations are key. It’s much better to be at 9/10 or 10/10 on foundations than to try and get super deep into things.
The Almanack of Naval Ravikant
Eric Jorgenson
For your business to run without you, other people need to run it.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
...catch up on these, and many more highlights
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