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A batch of the best highlights from what Swapnil's read, .

Hofstadter’s Law:  • It always takes longer than you expect, even when you take into account Hofstadter’s Law. Every project costs 2x as much and takes 3x as long - even when you factor this into your projections.

THREAD: 15 of the Most U...

@george__mack on Twitter

Upsell As Many Times As It Makes Sense To. The rental car agency had lots of upsells. The burger place had lots of upsells. My gyms had lots of upsells. Gym Launch had lots of upsells. Offer as many solutions as there are problems you can solve. Don’t be shy. If you can solve it, offer to. The second worst thing that happens is they say no. The worst thing is if they would’ve said yes but you never asked.

$100M Money Models: How to Make Money

Alex Hormozi

Desire is a contract you make with yourself to be unhappy until you get what you want. I don’t think most of us realize that’s what it is. I think we go about desiring things all day long and then wonder why we’re unhappy. I like to stay aware of it, because then I can choose my desires very carefully. I try not to have more than one big desire in my life at any given time, and I also recognize it as the axis of my suffering. I realize the area where I’ve chosen to be unhappy.

The Almanack of Naval Ravikant

Eric Jorgenson

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