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Some people are born into families that encourage education; others are against it. Some are born into flourishing economies encouraging of entrepreneurship; others are born into war and destitution. I want you to be successful, and I want you to earn it. But realize that not all success is due to hard work, and not all poverty is due to laziness. Keep this in mind when judging people, including yourself.
The Psychology of Money
Morgan Housel
Get Them To “Say No To Say Yes.” I was always amazed at how often the fur coat dealer got people to buy stuff by saying “no.” He knew people had been trained to say “no” in response to “you don’t want anything else do you?” But this actually turns a “no” into “yes.” So when upselling, the question translates to: You don’t want anything [besides what I just offered] do you? Clever salesmanship. So let the nos (yeses) roll in.
$100M Money Models: How to Make Money
Alex Hormozi
If you are closing 70 percent of your leads, your pricing is too low. You are stretching too much to win work. Losing jobs is a blessing. Keep your head up and move along. Go find that customer who is willing to pay for what you have to offer and treat you with respect along the way.
The Sweaty Startup
Nick Huber
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