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By resorting to violence, one can push through one’s demands without expending time or effort. To put it more directly, one can make the other party submit to one. In every way, violence is a low-cost, easy means of communication. But before deeming it morally unacceptable, we must say that it is a rather immature form of conduct for people to engage in.
The Courage to Be Happy
Ichiro Kishimi
A prime example of this happened in the London tunnel system. The biggest increase in rider satisfaction (*aka value*) was never from faster trains to decrease wait times. Instead, it was from a simple dotted map that showed them when the next train was coming and how long they had to wait. The dotted map, which only cost a few million dollars, decreased the riders’ *perception* of time delay and sacrifice (being bored waiting) more than actually making the trains faster (which costs billions of dollars to do). Isn’t that cool? This is how we need to think about our products.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Happiness is being satisfied with what you have.
Success comes from dissatisfaction. Choose.
The Almanack of Naval Ravikant
Eric Jorgenson
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