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You could have anticipated that people would love your pies and that the business would therefore have to grow.
The E-Myth Revisited
Michael E. Gerber
People lower the price to close a sale. But even if you close this one sale, the customer will question every price you offer from that point going forward…and whoever they tell. You trade trust for a buck. Not worth it.
Note: You can offer something different for less. You just can’t offer the same thing for less. If he had offered different insurance for less, rather than the same insurance for less, he probably would’ve kept her trust and closed the sale.
$100M Money Models: How to Make Money
Alex Hormozi
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