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In the example, I might have ten people willing to pay $500, but two of them willing to pay $5000. So, I would make more, have lower costs (more profits), provide more value, and increase the demand in the remaining prospect base by selling *fewer* units. Think about how exclusive scenario one vs scenario two would *feel*. Think about all the people who would want to purchase, but would not be able to. Would this increase or decrease their desire? It would increase it, of course.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
The final form of leverage is brand new—the most democratic form. It is: “products with no marginal cost of replication.” This includes books, media, movies, and code. Code is probably the most powerful form of permissionless leverage. All you need is a computer—you don’t need anyone’s permission.
The Almanack of Naval Ravikant
Eric Jorgenson
No two products are any similar than twins are. Yet twins often complain that the first of the two whom a person meets always remains their favorite, even though the person also gets to know the other one.
The 22 Immutable Laws of Marketing
Al Ries
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