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On top of that, if people see that others who ‘were able to get in’ are loving it, it would further increase their desire. And the next time, they would act with more urgency, and be willing to pay *more* for the same thing than they originally did. So now, in the aftermath of our second scenario, we still have eight people who have unsatisfied desire. This increases their desire further. And to boot, we now have new prospects who weren't in the original pool who now want what we have.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
This is what is so terrifying about competition. Even if you’re not a loser, even if you’re someone who keeps on winning, if you are someone who has placed himself in competition, you will never have a moment’s peace. You don’t want to be a loser. And you always have to keep on winning if you don’t want to be a loser. You can’t trust other people. The reason so many people don’t really feel happy while they’re building up their success in the eyes of society is that they are living in competition. Because to them, the world is a perilous place that is overflowing with enemies.
The Courage to Be Disliked
Ichiro Kishimi
The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
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