Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Apparently, he had supported her a bit too much.
What Did Tashi Do?
Anangsha Alammyan
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand *first*. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer *less* for the same price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
As with everything else in life, it’s important to keep your word with launches. If your offer ended at a set time and you had a big response, you’ll invariably be contacted with requests for exceptions after it’s over. It’s tempting to take more money, but if you said it would end at a set time, you need to stick to your decision. In the long run, this works in your favor, because people will realize that you mean what you say. Karol and Adam received numerous requests for their bundled package after the seventy-two-hour period had ended, but they politely declined each one.
The $100 Startup
Chris Guillebeau
...catch up on these, and many more highlights
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