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It’s hard to explain, but there’s a personal connection you get when you attend a live event that you don’t get when listening to or watching a recording. There’s something about hearing a presenter speak live that is more impactful than many other mediums—even if they contain the exact same content.
People who hear you speak are much more likely to remember you and to feel like they have a personal connection with you. We remember the times we saw our favorite band in concert, but we don’t remember the times we listened to their albums.
When IBM was successful, the company said very little. Now it throws a lot of press conferences.
When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.
The 22 Immutable Laws of Marketing
Al Ries
Every time you catch yourself desiring something, say, “Is it so important to me I’ll be unhappy unless this goes my way?” You’re going to find with the vast majority of things it’s just not true.
The Almanack of Naval Ravikant
Eric Jorgenson
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