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In the example, I might have ten people willing to pay $500, but two of them willing to pay $5000. So, I would make more, have lower costs (more profits), provide more value, and increase the demand in the remaining prospect base by selling *fewer* units. Think about how exclusive scenario one vs scenario two would *feel*. Think about all the people who would want to purchase, but would not be able to. Would this increase or decrease their desire? It would increase it, of course.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Most business owners are *not* competing on price or value. In fact, they’re not actually competing on anything at all. Their pricing process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little more”
6. End up at a value proposition of “more for less”
And the big secret: those competitors they are copying are dead broke. *So why on earth* *copy them?*
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Praising is the passing of judgement by a person of ability on a person of no ability, and its goal is manipulation.
The Courage to Be Happy
Ichiro Kishimi
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