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In essence, raising your prices can directly enhance the value you provide. What’s more, the higher the price, the more allure your product or service has. People *want* to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.”
That is how you create a category of one. In this new perceived marketplace, you are a monopoly and can make monopoly profits. That is the point.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
In general, all interpersonal relationship troubles are caused by intruding on other people’s tasks, or having one’s own tasks intruded on. Carrying out the separation of tasks is enough to change one’s interpersonal relationships dramatically.
The Courage to Be Disliked
Ichiro Kishimi
The excess energy released from overreaction to setbacks is what innovates!” wrote Nassim Taleb.
Stress focuses your attention in ways good times can’t. It kills procrastination and indecision, taking what you need to get done and shoving it so close to your face that you have no choice but to pursue it, right now and to the best of your ability.
Same as Ever
Morgan Housel
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