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In a startup environment, it's much rougher in terms of making your numbers. There's much less patience. Once you start down the treadmill of taking venture capital, it's "how many rounds before people give up on you or you have a positive exit event?" So you're really setting yourself up. The best by far is to structure it such that you don't have to take money.

Founders at Work

Jessica Livingston

We tend to judge wealth by what we see, because that’s the information we have in front of us. We can’t see people’s bank accounts or brokerage statements. So we rely on outward appearances to gauge financial success. Cars. Homes. Instagram photos. Modern capitalism makes helping people fake it until they make it a cherished industry.

The Psychology of Money

Morgan Housel

If someone were to abuse me to my face, I would think about the person’s hidden goal. Even if you are not directly abusive, when you feel genuinely angry due to another person’s words or behavior, please consider that the person is challenging you to a power struggle.

The Courage to Be Disliked

Ichiro Kishimi

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