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A batch of the best highlights from what Swapnil's read, .

What should parents and educators do when confronted with problem behaviour in children? Adler advises that we ‘renounce the standpoint of the judge’. You have not been granted the privilege of passing down judgements. Maintaining law and order is not your job.

The Courage to Be Happy

Ichiro Kishimi

I have never spent more time writing anything in my life. You can’t brand these projects too heavily. I can’t stress that enough – if she was heavily branded it would have killed her. People would be like ‘I don’t want to pose with something that is so clearly an ad.

Wall Street Meets Fearless Girl

Sooraj Divakaran

When IBM was successful, the company said very little. Now it throws a lot of press conferences. When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.

The 22 Immutable Laws of Marketing

Al Ries

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