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No matter what moments you are living, or if there are people who dislike you, as long as you do not lose sight of the guiding star of “I contribute to others,” you will not lose your way, and you can do whatever you like. Whether you’re disliked or not, you pay it no mind and live free.
The Courage to Be Disliked
Ichiro Kishimi
It’s worth noting that each of these prospects have a different buying threshold. In my experience, demand for services is non-linear. Instead, I’ve found demand to be fractal (80/20). In other words, one fifth of the prospects are willing to pay five times the price (or more).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Focus on your employee’s ability to follow directions more than whether they get the right result. This is super important because if you train your employees to follow directions then… they will follow directions. And, if they follow directions and get the wrong result… then you know it’s the directions. That’s good. You have a lot more control over that.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
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