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A batch of the best highlights from what Swapnil's read, .
Regardless of whether your change is infinitesimal or profound, positive or negative, your story must reflect change. You must begin and end your story in entirely different states of being.
Change is key.
The story of how you’re an amazing person who did an amazing thing and ended up in an amazing place is not a story. It’s a recipe for a douchebag.
The story of how you’re a pathetic person who did a pathetic thing and remained pathetic is also not a story. It’s a recipe for a sad sack.
Storyworthy
Matthew Dicks
People generally care a lot less about you than you think they do. The people who care about you do so because they have something to gain by you being around. They don’t care if you are qualified. They have a problem they need solved. They don’t care if you know what you’re doing. If you act like it and can give it a valiant effort, they’ll probably give you a shot.
The Sweaty Startup
Nick Huber
LeBlanc took a huge step back and together we interviewed some existing online students to understand their motives—see what they saw, hear what they heard, and feel what they felt. Why did they choose online school? Why now? What barriers stood in their way? Demand-side sales always starts with understanding the people who already bought and made progress with your product or service and then seeing the patterns to help others who have not made the progress yet.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
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