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A batch of the best highlights from what Swapnil's read, .

We have better maps of Mars than we do of our own seabeds.

A Short History of Nearly Everything

Bill Bryson

If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.

The 22 Immutable Laws of Marketing

Al Ries

I learned a very important lesson from this: most of our suffering comes from avoidance. Most of the suffering from a cold shower is the tip-toeing your way in. Once you’re in, you’re in. It’s not suffering. It’s just cold. Your body saying it’s cold is different than your mind saying it’s cold. Acknowledge your body saying it’s cold. Look at it. Deal with it. Accept it, but don’t mentally suffer over it. Taking a cold shower for two minutes isn’t going to kill you. Having a cold shower helps you re-learn that lesson every morning. Now hot showers are just one less thing I need out of life.

The Almanack of Naval Ravikant

Eric Jorgenson

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