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The thing that makes tail events easy to underappreciate is how easy it is to underestimate how things compound. How, for example, 9/11 prompted the Federal Reserve to cut interest rates, which helped drive the housing bubble, which led to the financial crisis, which led to a poor jobs market, which led tens of millions to seek a college education, which led to $1.6 trillion in student loans with a 10.8% default rate. It’s not intuitive to link 19 hijackers to the current weight of student loans, but that’s what happens in a world driven by a few outlier tail events.
The Psychology of Money
Morgan Housel
Staying in ANY relationship (friend, romantic, work) because you’ve already put X amount of work/time/effort into it is not the right frame.
Sunk costs.
Why waste another minute not seeking a more fulfilling relationship?
Things I Know at 35,
I...
@AmandaMGoetz on Twitter
Two companies cannot own the same word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
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