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This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
Asking myself the question, “When I’m old, how much would I be willing to pay to travel back in time and relive the moment that I’m experiencing right now?”
If that moment is something like rocking my six-month-old daughter to sleep while she hugs me, then the answer is anything: I’d literally pay all the money I’d have in the bank at, say, age 70 to get a chance to relive that moment. This simple question just puts things in perspective and makes you grateful for the experience you’re having right now versus being lost in thoughts about the past or the future.
Tribe of Mentors
Timothy Ferriss
Occam's Razor:
• Simple assumptions are more likely to be correct than complex assumptions.
Avoid Occam's Duct Tape:
• Someone who approaches a problem with a ridiculously large number of assumptions.
THREAD: 15 of the Most U...
@george__mack on Twitter
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