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It is a good thing to experience everything oneself, he thought. As a child I learned that pleasures of the world and riches were not good. I have known it for a long time, but I have only just experienced it. Now I know it not only with my intellect, but with my eyes, with my heart, with my stomach. It is a good thing that I know this.
On top of that, if people see that others who ‘were able to get in’ are loving it, it would further increase their desire. And the next time, they would act with more urgency, and be willing to pay *more* for the same thing than they originally did. So now, in the aftermath of our second scenario, we still have eight people who have unsatisfied desire. This increases their desire further. And to boot, we now have new prospects who weren't in the original pool who now want what we have.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
If McDonald’s didn’t upsell fries and soda, there wouldn’t be a McDonald’s. If you want to win, you have to figure out your version of “Do you want fries with that?” If you don’t, others will.
$100M Money Models: How to Make Money
Alex Hormozi
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