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GM tried to take Cadillac up-market with the $54,000 Allante. It bombed. Why would anyone spend that kind of money on a so-called Cadillac, since their neighbors would probably think they paid only $30,000 or so? No prestige.
The 22 Immutable Laws of Marketing
Al Ries
Family Treasure
1) Get a blank book
2) Ask each family member over 50 to write down life advice that their descendants in 500 yrs should know
3) Keep passing it down
You now have a family treasure that gets more useful over time.
Most Advice Sucks.
So...
@chrishlad on Twitter
She didn’t dare approach the police because she had no experience in these matters and her opinion about them wasn’t positive.
What Did Tashi Do?
Anangsha Alammyan
...catch up on these, and many more highlights
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