Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
I did not set out to build a big company. I actually wanted to be a software designer. I saw having a company not exactly as being a necessary evil, but there wasn't a good alternative. My experience had convinced me that being a program author and having somebody else publish it wouldn't give me enough control over the process. In Hollywood, the very successful directors like Steven Spielberg quickly understood that they also needed to be producers and have their own studio in order to retain control. It was a similar thing.
Founders at Work
Jessica Livingston
Truth is nothing more or less than one expert’s perception. And who is the expert? It’s someone who is perceived to be an expert in the mind of somebody else.
The 22 Immutable Laws of Marketing
Al Ries
Rewarding your audience means matching or exceeding their expectations when they decide to consume your content. Here’s how you know if you succeeded: your audience grows. If it’s not growing, your stuff isn’t that good. Practice and you’ll get better.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
...catch up on these, and many more highlights
Readwise