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It’s worth noting that each of these prospects have a different buying threshold. In my experience, demand for services is non-linear. Instead, I’ve found demand to be fractal (80/20). In other words, one fifth of the prospects are willing to pay five times the price (or more).
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Caring what other people think takes up WAY more mental space for you than them.
We over-index on this when, in reality, people are so consumed with their own stuff.
Stop worrying what people will think.
Things I Know at 35,
I...
@AmandaMGoetz on Twitter
The real difference between great musicians and superstars is nothing more than marketing. Marketing is a multiplier for talent. The better marketing you have, the more it magnifies your talent.
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