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$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
In a startup environment, it's much rougher in terms of making your numbers. There's much less patience. Once you start down the treadmill of taking venture capital, it's "how many rounds before people give up on you or you have a positive exit event?" So you're really setting yourself up. The best by far is to structure it such that you don't have to take money.
Founders at Work
Jessica Livingston
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