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Jobs’s proposal was to sell digital songs for 99 cents—a simple and impulsive purchase. The record companies would get 70 cents of that. Jobs insisted that this would be more appealing than the monthly subscription model preferred by the music companies. He believed that people had an emotional connection to the songs they loved. They wanted to own “Sympathy for the Devil” and “Shelter from the Storm,” not just rent them. As he told Jeff Goodell of Rolling Stone at the time, “I think you could make available the Second Coming in a subscription model and it might not be successful.”
Steve Jobs
Walter Isaacson
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand *first*. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer *less* for the same price.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Humor is a way to show you’re smart without bragging.
Same as Ever
Morgan Housel
...catch up on these, and many more highlights
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