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LeBlanc took a huge step back and together we interviewed some existing online students to understand their motives—see what they saw, hear what they heard, and feel what they felt. Why did they choose online school? Why now? What barriers stood in their way? Demand-side sales always starts with understanding the people who already bought and made progress with your product or service and then seeing the patterns to help others who have not made the progress yet.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
Hit songs are at the root of dozens of spending habits that advertisers, TV stations, bars, dance clubs—even technology firms such as Apple—rely on.
The Power of Habit
Charles Duhigg
No one likes a braggart.
If you’re religious, perhaps you know Proverbs 27:2: “Let another man praise thee, and not thine own mouth.”
Or Leonardo da Vinci: “He who truly knows has no occasion to shout.”
Or Mark Twain: “Noise proves nothing. Often a hen who has merely laid an egg cackles as if she had laid an asteroid.”
One of my favorites is by humorist Evan Esar: “The only way to cure an egotist from bragging is by surgery — amputation at the neck.”
Storyworthy
Matthew Dicks
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