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Abby is a two-time Olympic gold medalist soccer player and FIFA World Cup Champion. She was the United States’ leading scorer in the 2007 and 2011 Women’s World Cup tournaments and the 2004 and 2012 Olympics. In *Wolfpack,* Abby writes about the “Point and Run.” She explains that every time she scored a goal, the first thing she would do is point to the person who made the assist or the coach who called the play. And the run was about celebrating another person’s victory. She writes, “You will not always be the goal scorer. When you are not, you better be rushing toward her.”
Atlas of the Heart : Mapping Meaningful Connection and the Language of Human Experience
Brown, Bren
I have a saying I use to train sales teams *“The pain is the pitch.”* If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Marketing author Seth Godin once shared the following: “If you can think about how hard it is to push a business uphill, particularly when you’re just getting started, one answer is to say: ‘Why don’t you just start a different business you can push downhill?’ ”
Reid Hoffman, the cofounder of LinkedIn, has said, “I have come to learn that part of the business strategy is to solve the simplest, easiest, and most valuable problem. And actually, in fact, part of doing strategy is to solve the easiest problem.”
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