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A batch of the best highlights from what Swapnil's read, .
The basic issue in marketing is creating a category you can be first in. It’s the law of leadership: It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.
The 22 Immutable Laws of Marketing
Al Ries
Most business owners are *not* competing on price or value. In fact, they’re not actually competing on anything at all. Their pricing process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little more”
6. End up at a value proposition of “more for less”
And the big secret: those competitors they are copying are dead broke. *So why on earth* *copy them?*
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Regardless of whether your change is infinitesimal or profound, positive or negative, your story must reflect change. You must begin and end your story in entirely different states of being.
Change is key.
The story of how you’re an amazing person who did an amazing thing and ended up in an amazing place is not a story. It’s a recipe for a douchebag.
The story of how you’re a pathetic person who did a pathetic thing and remained pathetic is also not a story. It’s a recipe for a sad sack.
Storyworthy
Matthew Dicks
...catch up on these, and many more highlights
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