Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.
*— Ancient proverb*
Storyworthy
Matthew Dicks
Bottom Line: You’ve gotta make your content look like what they expect will reward them. Otherwise, no matter how good it is, better-looking content will hook them before yours even has a chance.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
Checkhov's Gun:
• When telling a story, if it's non-essential - don't include it.
"If you say in the 1st chapter that there is a rifle hanging on the wall, in the 2nd or 3rd chapter it absolutely must go off. If it's not going to be fired, it shouldn't be hanging there."
THREAD: 15 of the Most U...
@george__mack on Twitter
...catch up on these, and many more highlights
Readwise