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This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
A contrarian isn’t one who always objects—that’s a conformist of a different sort. A contrarian reasons independently from the ground up and resists pressure to conform.
Cynicism is easy. Mimicry is easy.
Optimistic contrarians are the rarest breed.
The Almanack of Naval Ravikant
Eric Jorgenson
Taleb's Surgeon:
• If presented with two seemingly equal candidates for a role, pick the one with the least amount of charisma.
The uncharismatic one has got there despite their lack of charisma.
The charismatic one has got there with the aid of their charisma.
THREAD: 15 of the Most U...
@george__mack on Twitter
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