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Get Them To “Say No To Say Yes.” I was always amazed at how often the fur coat dealer got people to buy stuff by saying “no.” He knew people had been trained to say “no” in response to “you don’t want anything else do you?” But this actually turns a “no” into “yes.” So when upselling, the question translates to: You don’t want anything [besides what I just offered] do you? Clever salesmanship. So let the nos (yeses) roll in.
$100M Money Models: How to Make Money
Alex Hormozi
In a startup environment, it's much rougher in terms of making your numbers. There's much less patience. Once you start down the treadmill of taking venture capital, it's "how many rounds before people give up on you or you have a positive exit event?" So you're really setting yourself up. The best by far is to structure it such that you don't have to take money.
Founders at Work
Jessica Livingston
An early showdown came over employee badge numbers. Scott assigned #1 to Wozniak and #2 to Jobs. Not surprisingly, Jobs demanded to be #1. “I wouldn’t let him have it, because that would stoke his ego even more,” said Scott. Jobs threw a tantrum, even cried. Finally, he proposed a solution. He would have badge #0. Scott relented, at least for the purpose of the badge, but the Bank of America required a positive integer for its payroll system and Jobs’s remained #2.
Steve Jobs
Walter Isaacson
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