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Or take email. When a computer chimes or a smartphone vibrates with a new message, the brain starts anticipating the momentary distraction that opening an email provides. That expectation, if unsatisfied, can build until a meeting is filled with antsy executives checking their buzzing BlackBerrys under the table, even if they know it’s probably only their latest fantasy football results. (On the other hand, if someone disables the buzzing—and, thus, removes the cue—people can work for hours without thinking to check their in-boxes.)
The Power of Habit
Charles Duhigg
If the launch is a week long, you’ll tend to see a strong response on the first and second days, followed by a significant downturn and then a big uptick right before the close. This further illustrates why you need a launch cycle: If you have no closing, you won’t see the uptick! If you just launch and move on, you’ll have no opportunity for growth.
The $100 Startup
Chris Guillebeau
Take the rules of traffic on public roads, for example. It is on the basis of our trust that all people follow the rules of traffic that we pass through a green light. We are not having confidence in people unconditionally. We do look to the left and right first. But even then, we are placing a certain trust in other people whom we have never met. In a sense, this, too, is a work relationship, in that it is fulfilling a shared interest in the smooth flow of traffic.
The Courage to Be Happy
Ichiro Kishimi
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