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A batch of the best highlights from what Swapnil's read, .

If you didn’t get into the prospect’s mind first, don’t give up hope. Find a new category you can be first in. It’s not as difficult as you might think.

The 22 Immutable Laws of Marketing

Al Ries

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Steve Jobs

Walter Isaacson

Knowledge can be communicated, but not wisdom. One can find it, be fortified by it, do wonders through it, but one cannot communicate and teach it.

Siddhartha

Hermann Hesse

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