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Most business owners are *not* competing on price or value. In fact, they’re not actually competing on anything at all. Their pricing process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little more”
6. End up at a value proposition of “more for less”
And the big secret: those competitors they are copying are dead broke. *So why on earth* *copy them?*
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
If you’re not sure about the level of stakes in your story, simply ask yourself:
• Would the audience want to hear my next sentence?
• If I stopped speaking right now, would anyone care?
• Am I more compelling than video games and pizza and sex at this moment?
If the answer to any of these questions is no, you need to raise the stakes.
Storyworthy
Matthew Dicks
The genuine love for reading itself, when cultivated, is a superpower. We live in the age of Alexandria, when every book and every piece of knowledge ever written down is a fingertip away. The means of learning are abundant—it’s the desire to learn that is scarce.
The Almanack of Naval Ravikant
Eric Jorgenson
...catch up on these, and many more highlights
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