Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.
The 22 Immutable Laws of Marketing
Al Ries
Checkhov's Gun:
• When telling a story, if it's non-essential - don't include it.
"If you say in the 1st chapter that there is a rifle hanging on the wall, in the 2nd or 3rd chapter it absolutely must go off. If it's not going to be fired, it shouldn't be hanging there."
THREAD: 15 of the Most U...
@george__mack on Twitter
When you’re reading a book and you’re confused, that confusion is similar to the pain you get in the gym when you’re working out. But you’re building mental muscles instead of physical muscles. Learn how to learn and read the books.
The Almanack of Naval Ravikant
Eric Jorgenson
...catch up on these, and many more highlights
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