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When a person is not doing his job, there can only be two reasons for it. The person either can’t do it or won’t do it; he is either not capable or not motivated. To determine which, we can employ a simple mental test: if the person’s life depended on doing the work, could he do it? If the answer is yes, that person is not motivated; if the answer is no, he is not capable. If my life depended on playing the violin on command, I could not do it. But if I had to run a mile in six minutes, I probably could. Not that I would want to, but if my life depended on it, I probably could.
High Output Management
Andrew S. Grove
In essence, raising your prices can directly enhance the value you provide. What’s more, the higher the price, the more allure your product or service has. People *want* to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.”
That is how you create a category of one. In this new perceived marketplace, you are a monopoly and can make monopoly profits. That is the point.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Happiness is being satisfied with what you have.
Success comes from dissatisfaction. Choose.
The Almanack of Naval Ravikant
Eric Jorgenson
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