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What the tasters didn’t know is that the researchers gave them the exact same wine all three times. Yet, the tasters reported a wide discrepancy between the “high priced” wine and the “cheap” wine. This has deep implications for the direct relationship between value and price.

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

Alex Hormozi

But do other people actually look at you so much? Are they really watching you around the clock and lying in wait for the perfect moment to attack? It seems rather unlikely. A young friend of mine, when he was a teenager, used to spend a lot of time in front of the mirror arranging his hair. And once, when he was doing that, his grandmother said, “You’re the only one who’s worried how you look.” He says that it got a bit easier for him to deal with life after that.

The Courage to Be Disliked

Ichiro Kishimi

What you want in life is to be in control of your time. You want to get into a leveraged job where you control your own time and you’re tracked on the outputs. If you do something incredible to move the needle on the business, they have to pay you. Especially if they don’t know how you did it because it’s innate to your obsession or your skill or your innate abilities, they’re going to have to keep paying you to do it.

The Almanack of Naval Ravikant

Eric Jorgenson

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