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People want what they can’t have. People want what other people want. People want things only a select few have access to.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.
The 22 Immutable Laws of Marketing
Al Ries
Honesty is a core, core, core value. By honesty, I mean I want to be able to just be me. I never want to be in an environment or around people where I have to watch what I say. If I disconnect what I’m thinking from what I’m saying, it creates multiple threads in my mind. I’m no longer in the moment—now I have to be future-planning or past-regretting every time I talk to somebody. Anyone around whom I can’t be fully honest, I don’t want to be around.
The Almanack of Naval Ravikant
Eric Jorgenson
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