Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
An inspiring vision is bold. It doesn’t hedge. You know instantly whether you’ve hit it or not because it’s measurable. And it’s easily repeated, from one person to the next to the next. It doesn’t describe the how—your team will figure that out—it simply describes what the outcome will be. I tell my team that I’ll know they did a good job describing their vision if I randomly ask five people who’ve heard it to repeat it to me and they all say the exact same thing.
The Making of a Manager
Julie Zhuo
It’s an odd thing: The audience wants characters (or storytellers) to succeed, but they don’t really want characters to succeed. It’s struggle and strife that make stories great. They want to see their characters ultimately triumph, but they want suffering first. They don’t want anything to be easy.
Perfect plans executed perfectly never make good stories. They are the stories told by narcissists, jackasses, and thin-skinned egotists.
Storyworthy
Matthew Dicks
The most challenging and expensive sale you can make is to a first-time customer. The other two ways you increase revenue in your business is to get existing customers to spend more per transaction, and/or to generate more transactions. It’s easier to reach existing customers (especially if you put them on an email list). If you served them well, they have a favorable view of you, too. The most profitable time to use a webinar is to an existing customer base.
One to Many: The Secret to Webinar Success
Jason Fladlien
...catch up on these, and many more highlights
Readwise