Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Things I know at 35,
I wish I had known at 25.
🧵/
Things I Know at 35,
I...
@AmandaMGoetz on Twitter
Bottom Line: You’ve gotta make your content look like what they expect will reward them. Otherwise, no matter how good it is, better-looking content will hook them before yours even has a chance.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
It’s better to be first in the prospect’s mind than first in the marketplace. Which, if anything, understates the importance of being first in the mind. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get in the mind first.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
Readwise