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A batch of the best highlights from what Swapnil's read, .

Marketing is not a battle of products, it’s a battle of perception.

The 22 Immutable Laws of Marketing

Al Ries

A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity—a flurry of fluff masking an absence of substance.

Good Strategy/Bad Strategy

Rumelt, Richard

Skinner's Law: • If procrastinating on an item, you only have 2 options: 1. Make the pain of not doing it greater than the pain of doing it. 2. Make the pleasure of doing it greater than the pleasure of not doing it.

THREAD: 15 of the Most U...

@george__mack on Twitter

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