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All of us are being silently controlled by any number of instructional stories at once. A unique quality of humans is that we’ve evolved the ability to think our way into many tribes simultaneously. ‘We all belong to multiple in-groups,’ writes Professor Leonard Mlodinow. ‘As a result our self-identification shifts from situation to situation. At different times the same person might think of herself as a woman, an executive, a Disney employee, a Brazilian or a mother, depending on which is relevant – or which makes her feel good at the time.’

The Science of Storytelling

Will Storr

Family Treasure 1) Get a blank book 2) Ask each family member over 50 to write down life advice that their descendants in 500 yrs should know 3) Keep passing it down You now have a family treasure that gets more useful over time.

Most Advice Sucks. So...

@chrishlad on Twitter

Joe Rogan's Razors: • If unsure what action to take - ask what the hero in the movie would do. • If you're intensely passionate about something and nobody around you is interested in it - assume the scale of the internet might help you find them.

THREAD: 15 of the Most U...

@george__mack on Twitter

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