Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Most business owners are *not* competing on price or value. In fact, they’re not actually competing on anything at all. Their pricing process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little more”
6. End up at a value proposition of “more for less”
And the big secret: those competitors they are copying are dead broke. *So why on earth* *copy them?*
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
Brains love control. It’s their heaven. They’re constantly battling to get there. It’s surely no coincidence that control is the defining quality in the hero of the world’s most successful story. The star of the majority of religious sagas is ‘God’. He can do anything. He always knows what to do, He knows what’s coming, He knows what’s happened and He has unrestricted access to everyone’s most private gossip.
The Science of Storytelling
Will Storr
The most powerful concept in marketing is owning a word in the prospect’s mind.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
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