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A batch of the best highlights from what Swapnil's read, .
Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
Knowing how to be persuasive when speaking is far more important than being an expert digital marketer or click optimizer. Foundations are key. It’s much better to be at 9/10 or 10/10 on foundations than to try and get super deep into things.
The Almanack of Naval Ravikant
Eric Jorgenson
We spend so much effort trying to improve our income, skills, and ability to forecast the future—all good stuff worthy of our attention. But on the other side there’s an almost complete ignorance of expectations, especially managing them with as much effort as we put into changing our circumstances.
Same as Ever
Morgan Housel
...catch up on these, and many more highlights
Readwise