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Enhanced brand loyalty is especially important in buying time to respond when competitors innovate and obtain product advantages.
Managing Brand Equity
Aaker, David A.
One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life, at life as it lurches by and tramps around.
I paid $25,000 to be in this group, and everyone told me to do a webinar. In fact, my mentor at the time told me, “Do a webinar every week until you make a million dollars. Until then, don’t ask me about anything else.” This is my only path to success. I’ve got to figure this out.
$100M Leads: How to Get Strangers to Want to Buy Your Stuff
Alex Hormozi
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