Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
If you didn’t get into the prospect’s mind first, don’t give up hope. Find a new category you can be first in. It’s not as difficult as you might think.
The 22 Immutable Laws of Marketing
Al Ries
If you’re not sure about the level of stakes in your story, simply ask yourself:
• Would the audience want to hear my next sentence?
• If I stopped speaking right now, would anyone care?
• Am I more compelling than video games and pizza and sex at this moment?
If the answer to any of these questions is no, you need to raise the stakes.
Storyworthy
Matthew Dicks
Without judging whether or not other people did something, one rejoices in their being there, in their very existence, and one calls out to them with words of gratitude.
The Courage to Be Disliked
Ichiro Kishimi
...catch up on these, and many more highlights
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