Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Caring what other people think takes up WAY more mental space for you than them.
We over-index on this when, in reality, people are so consumed with their own stuff.
Stop worrying what people will think.
Things I Know at 35,
I...
@AmandaMGoetz on Twitter
Evolution is the study of advantages. Van Valen’s idea is simply that there are no permanent advantages. Everyone is madly scrambling all the time, but no one gets so far ahead that they become extinction-proof.
Some things evolve but never actually become better adapted, because threats are always changing. Black rhinos survived for 8 million years before being killed off by poachers. Lehman Brothers adapted and prospered for 150 years and 33 recessions before it met its match in mortgage-backed securities. Poof, gone.
No one’s ever safe. No one can ever rest.
Same as Ever
Morgan Housel
The most challenging and expensive sale you can make is to a first-time customer. The other two ways you increase revenue in your business is to get existing customers to spend more per transaction, and/or to generate more transactions. It’s easier to reach existing customers (especially if you put them on an email list). If you served them well, they have a favorable view of you, too. The most profitable time to use a webinar is to an existing customer base.
One to Many: The Secret to Webinar Success
Jason Fladlien
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