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A batch of the best highlights from what Swapnil's read, .
We’re all interested primarily in ourselves. No one wants to hear about your successes and why they should help you achieve more of them, but they do want to hear about how you can help them be successful. The primary way you’re going to achieve success in your marketing efforts is to help others to do the same.
Zig Ziglar said it best when he said, “If you help enough people get what they want, you will get what you want.” This is the primary strategy that you should use in marketing yourself. It will be more effective than any other technique.
The oldest story is that of two sides who don’t agree with each other.
The question “Why don’t you agree with me?” can have infinite answers. Sometimes one side is selfish, or stupid, or blind, or uninformed.
But usually a better question is, “What have you experienced that I haven’t that makes you believe what you do? And would I think about the world like you do if I experienced what you have?”
Same as Ever
Morgan Housel
If their presence is likely to be otherwise ignored, they would much rather be rebuked. They want their presence recognised and they want to be put in a special position, even if it takes the form of rebuke. That is their wish.
The Courage to Be Happy
Ichiro Kishimi
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