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The final form of leverage is brand new—the most democratic form. It is: “products with no marginal cost of replication.” This includes books, media, movies, and code. Code is probably the most powerful form of permissionless leverage. All you need is a computer—you don’t need anyone’s permission.
The Almanack of Naval Ravikant
Eric Jorgenson
Your audience just wants something simple they can immediately wrap their heads around.
Your content should accomplish the following: provide one clear, easy path to achieve a solution that they feel good about moving forward with the first time they hear about it.
One to Many: The Secret to Webinar Success
Jason Fladlien
Stories are not a simple recounting of events. They are not a thorough reporting of moments over a given period of time. Stories are the crafted representation of events that are related in such a way to demonstrate change over time in the life of the teller. Applying the but-and-therefore principle to your stories, both formal and anecdotal, will make you the kind of person people want to listen to.
Storyworthy
Matthew Dicks
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