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You Can Bonus Your Customers By Giving Them Titles. Consider giving customers titles after they stay three, six, or twelve months and beyond. Titles like silver, gold, diamond, double diamond, etc. A good friend of mine does this, and after a while, she found her customers cared more about the title than any other bonus. She told me they even introduced themselves to her by their title! So, if you can’t think of something to give them, at the very least, you can call them something special.
$100M Money Models: How to Make Money
Alex Hormozi
I don’t measure my effectiveness at all. I don’t believe in self-measurement. I feel like this is a form of self-discipline, self-punishment, and self-conflict.
The Almanack of Naval Ravikant
Eric Jorgenson
A prime example of this happened in the London tunnel system. The biggest increase in rider satisfaction (*aka value*) was never from faster trains to decrease wait times. Instead, it was from a simple dotted map that showed them when the next train was coming and how long they had to wait. The dotted map, which only cost a few million dollars, decreased the riders’ *perception* of time delay and sacrifice (being bored waiting) more than actually making the trains faster (which costs billions of dollars to do). Isn’t that cool? This is how we need to think about our products.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
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