Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
Cold hard truth:
Entrepreneurship isn’t about trying to change the world with the next scalable idea. It is about starting small, looking for a way to make good money doing something simple, and copying proven strategies that work.
The Sweaty Startup
Nick Huber
In 1994, Jeff Bezos famously spotted a stat that made him leave his high-paying PE job to start Amazon:
💡 The Internet was growing 2300% per year.
What are the generation-defining stats of today?
I'll post a few to kick things off...
In 1994, Jeff Bezos Famo...
@stephsmithio on Twitter
This is counter to classic marketing thinking, which is brand oriented: How do I get people to prefer my brand? Forget the brand. Think categories. Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better. But prospects have an open mind when it comes to categories. Everyone is interested in what’s new. Few people are interested in what’s better.
The 22 Immutable Laws of Marketing
Al Ries
...catch up on these, and many more highlights
Readwise