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The best thing that ever happened to John, as he tells the story, was a late-night disagreement with a crazed cab driver, who pulled him into the back room of a diner and held a gun to his head for a full ten minutes, screaming and threatening to pull the trigger. John finally escaped and walked out into another cold Michigan night, sweating, trembling, and glad to be alive. “I get it!” John yelled at the sky as he hobbled away. “I’m just so lucky!”
“You don’t really worry about the small things after that,” John says now. “Everything takes on a whole other level of meaning.”
The $100 Startup
Chris Guillebeau
Employees Love Unselling. Employees often like helping customers “game the system.” Let them. Encourage employees to help customers game the system on purpose. Your employees have inside knowledge, so allow them to show customers how to get the most value out of what you have to offer. Everyone wins.
$100M Money Models: How to Make Money
Alex Hormozi
If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.
The Power of Habit
Charles Duhigg
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