Join 📚 Swapnil's Highlights
A batch of the best highlights from what Swapnil's read, .
If you told friends in New York you bought a Honda, they might ask you, “What kind of car did you get? a Civic? an Accord? a Prelude?” If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?” In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.
The 22 Immutable Laws of Marketing
Al Ries
What should parents and educators do when confronted with problem behaviour in children? Adler advises that we ‘renounce the standpoint of the judge’. You have not been granted the privilege of passing down judgements. Maintaining law and order is not your job.
The Courage to Be Happy
Ichiro Kishimi
The problem that comes up over and over again is that these people want to be published. They kind of want to write, but they really want to be published. You’ll never get to where you want to be that way, I tell them. There is a door we all want to walk through, and writing can help you find it and open it. Writing can give you what having a baby can give you: it can get you to start paying attention, can help you soften, can wake you up. But publishing won’t do any of those things; you’ll never get in that way.
...catch up on these, and many more highlights
Readwise