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"They're suckers for irrelevancy," said communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24 edition of the Proceedings of the National Academy of Sciences. "Everything distracts them."
Media Multitaskers Pay Mental Price, Stanford Study Shows
Adam Gorlick
For more on brainstorming, here is a summary of the state-of-the-art evidence on how to do it.
The Osborne rules mentioned in the first bullet point are: (1) Don’t criticize (2) Be freewheeling: the wilder the idea, the better (3) Focus on quantity (4) Combine & build on ideas

Tweets From Ethan Mollick
@emollick on Twitter
If something makes you nervous or uncomfortable, that's even more reason to do it. It's a sign that some fabricated upper limit, somewhere, is begging to be shattered.
Regrets Are Resolutions, and 27 Other Lessons I've Learnt at 27
Middlemarch
...catch up on these, and many more highlights