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RULE ONE: Find a place you trust, and then try trusting it for awhile.
Corita Kent's Rules
R / D
**[Hokusai](https://en.wikipedia.org/wiki/Hokusai) was serious.** Here’s him talking about his paintings after ~70 years of working on them: “From the age of six, I had a passion for copying the form of things and since the age of fifty I have published many drawings, yet of all I drew by my seventieth year there is nothing worth taking into account. At seventy-three years I partly understood the structure of animals, birds, insects and fishes, and the life of grasses and plants. And so, at eighty-six I shall progress further; at ninety I shall even further penetrate their secret meaning, and by one hundred I shall perhaps truly have reached the level of the marvellous and divine. When I am one hundred and ten, each dot, each line will possess a life of its own.”
Are You Serious?
visakan veerasamy
Even though it is *7 times less expensive to retain customers than gain new ones*, most companies don’t pay enough attention to it.
This is why those trying to increase customer retention take a solid step towards long-term success.
**How can you improve retention?**
Coming at this question from first principles, what does it tell you when someone stops using your product? Well, it means that they no longer find enough value in your product. Your task is to change that.
Here are the seven ways to increase the rate of new users finding value in your product and increase retention:
1. __Improve your product offering__ - deliver more value for users
2. __Improve your onboarding experience__ - connect more users to the existing value
3. __Make your product stickier__ - make the value hard to give up
4. __Make it hard for your users to leave__ - give them an excuse to stay
5. __Remind users of your product's value__ - deliver value more often
6. __Bring back users after they’ve gone__ - remind them what they’re missing
7. __Change your users__ - target a more suitable audience
The key to retaining users besides delivering values to your users is #2 onboarding & #3 engaging your users when using your product.
Product : Retention | Stoa Learning
Stoa School
...catch up on these, and many more highlights
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