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A batch of the best highlights from what Siddish's read, .

You can consider yourself a person of high standards *in general* and still have debilitating blind spots. There can be whole arenas of endeavor where you may not even *know* that your standards are low or non-existent, and certainly not world class. It’s critical to be open to that likelihood.

Amazon - SEC Filings

Jeff Bezos

Markets and segmentation If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market.

Crossing the Chasm by Geoffrey Moore

https://www.facebook.com/lostbookofsales

Don’t look for inspiration. Look for irritation.

10,000 Hours With Claude Shannon: How a Genius Thinks, Works, and Lives

Jimmy Soni

...catch up on these, and many more highlights