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Your work is done when it looks so simple that the consumer thinks they could have done it, which means they won’t appreciate how hard you worked.

Hide Your Work — David Perell

David Perell

22/ A principle called [Ashby's Law of Requisite Variety](https://en.wikipedia.org/wiki/Variety_(cybernetics)) gets at why systems must be desynchronized in order to embody the variety required to thrive in complex environments.

Premature Synchronization Is the Root of All Evil

Venkatesh Rao

You can consider yourself a person of high standards *in general* and still have debilitating blind spots. There can be whole arenas of endeavor where you may not even *know* that your standards are low or non-existent, and certainly not world class. It’s critical to be open to that likelihood.

Amazon - SEC Filings

Jeff Bezos

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