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A batch of the best highlights from what Siddish's read, .

the customer was about to give you a privileged glimpse into their mental model of the world. Losing that learning is a shame.

The Mom Test

Rob Fitzpatrick

5. The paradox of originality: Many of history's greatest artists have found their voice by copying others. We discover who we are by imitating others and watching our uniqueness emerge over time. https://t.co/JBnwjvmH3W

Some Paradoxes of Modern...

@david_perell on Twitter

*Right now, today, we can't see the thing, *at all,* that's going to be the most important 100 years from now.* It certainly won't be software. Today, software is the dominant field of systems engineering. But before that, there were integrated circuits, and before that, discrete transistor circuits, and before that, vacuum tubes, and relays, and mechanical gears of all sorts, and on and on, back to the hand-axes. Vannevar Bush's differential analyzer was a mechanical masterpiece which no longer matters. *I will not fix your vacuum tubes. I will not invent your Darlington pair.* Any concept, technique, or tool that is specific to software engineering is guaranteed to have a short shelf life, at least on any time scale that I personally care about. *(Which is totally fine if you're into that, but this is my ill-advised personal note, not yours, and I personally care about mattering 100 years from now.)* So what lives on?

An Ill-Advised Personal Note About "Media for Thinking the Unthinkable"

Bret Victor

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