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Customer onboarding is a great starting point to get your users to not drop off. But it is only one part of the act. Engagement comes next.
*Every product is playing one of three games*. Either you are playing to win attention, transactions, or productivity.
1. In the **attention game**, products are trying to maximize the time end users spend on their platform. eg. Netflix & Facebook
2. The **transaction game** requires products to help customers make purchase decisions with confidence. e.g. Flipkart & Amazon
3. The **productivity game** requires products to create an easy and reliable way to complete an existing task or workflow. e.g. Salesforce & Asana
Here's a simple framework to test your own product's engagement:
* __What’s my recurring unit of value exchange?__
* __How can I make each subsequent exchange more valuable?__
Product : Engagement | Stoa Learning
Stoa School
I've learned a lot in my current role by watching business colleagues pitch a compelling vision that spans years, using the design work as a touchstone. We didn't have to prove that we knew what the whole thing would look like in the end - just that the first thing was right.
Tweets From Pavel A. Samsonov
@PavelASamsonov on Twitter
Condorcet Paradox: a special instance of Simpson’s paradox applied to elections, in which a populace prefers candidate A to candidate B, candidate B to C, and yet candidate C to A. This occurs because the majority that favors C is misleadingly divided among different groups.
MEGATHREAD TIME: In 40 T...
@G_S_Bhogal on Twitter
...catch up on these, and many more highlights
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