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Customer onboarding is a great starting point to get your users to not drop off. But it is only one part of the act. Engagement comes next.
*Every product is playing one of three games*. Either you are playing to win attention, transactions, or productivity.
1. In the **attention game**, products are trying to maximize the time end users spend on their platform. eg. Netflix & Facebook
2. The **transaction game** requires products to help customers make purchase decisions with confidence. e.g. Flipkart & Amazon
3. The **productivity game** requires products to create an easy and reliable way to complete an existing task or workflow. e.g. Salesforce & Asana
Here's a simple framework to test your own product's engagement:
* __What’s my recurring unit of value exchange?__
* __How can I make each subsequent exchange more valuable?__
Product : Engagement | Stoa Learning
Stoa School
**Overengineering over indexes on things you know.** Overengineering invents new constraints instead of tackling real ones. The made-up constraints we tell ourselves are usually ones we already know how to solve (known-knowns vs unknown-unknowns).
Stop Overengineering - Matt Rickard
Stop Overengineering
Matt Rickard
Nobody can do everything. We all have to optimize as best as we can. For a company, that means perfection isn’t just unrealistic, it’s wasteful and inefficient. I’ll borrow from Tony Ulwick, a business strategist who coined the term “job-to-be-done.” Tony realized that successful companies identify exactly what customers are hiring them for and then optimize their resource allocation and decision-making to get that job done. What’s important to understand is that the job doesn’t have to be perfect, it just has to be done.
The Best Businesses are the Worst
MoneyLemma
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