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A batch of the best highlights from what Siddish's read, .

@girdley I was very into this chart when I first encountered it around ~2007! still seems broadly true ![](https://pbs.twimg.com/media/FZj2-HwVQAA19cu.jpg)

Tweets from Visa’s Vagabond Vibes ⛵️

@visakanv on Twitter

The goal of good primary market research is to understand your customer in all dimensions: rationally, emotionally, economically, socially, culturally, and more. Not only have you walked a mile in your customer's shoes, but you understand them better than they understand themselves.

Disciplined Entrepreneurship Workbook

Bill Aulet

21. Taleb’s Surgeons: You're considering 2 people for a job, one pretty, one ugly. In achievements they're equal. Who do you hire? The pretty one? No! The ugly one. They accomplished just as much while having a bias against them. __Always factor in other people's prejudices.__

My Friends, a New MEGATH...

@G_S_Bhogal on Twitter

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