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Customer onboarding is a great starting point to get your users to not drop off. But it is only one part of the act. Engagement comes next.
*Every product is playing one of three games*. Either you are playing to win attention, transactions, or productivity.
1. In the **attention game**, products are trying to maximize the time end users spend on their platform. eg. Netflix & Facebook
2. The **transaction game** requires products to help customers make purchase decisions with confidence. e.g. Flipkart & Amazon
3. The **productivity game** requires products to create an easy and reliable way to complete an existing task or workflow. e.g. Salesforce & Asana
Here's a simple framework to test your own product's engagement:
* __What’s my recurring unit of value exchange?__
* __How can I make each subsequent exchange more valuable?__
Product : Engagement | Stoa Learning
Stoa School
15. You do not have forever to do the things you want to do
You do NOT have all the time in the world. This attitude will fuck you over with every passing year you cling to it
By the end of your 20s, you'll see the difference between those who lived with urgency vs who was lazy
20 Life Lessons for The...
@AJA_Cortes on Twitter
Because
Opportunity Cost = Value of optimal option – Value of chosen option
When we reprogram ourselves to think in terms of Opportunity Cost, we begin to instinctively explore the very high value alternatives that we would not have otherwise considered with an ROI mindset.
When in a High Leverage...
@shreyas on Twitter
...catch up on these, and many more highlights
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