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A nudge, as we will use the term, is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives.
Nudge
Richard H. Thaler, Cass R. Sunstein
Microsoft developer who moved to Google, Googlers work and think at a higher level of abstraction than do developers at many other companies, including Microsoft: “Google uses Bayesian filtering the way Microsoft uses the if statement” ([Credit: Joel Spolsky](http://www.joelonsoftware.com/items/2005/10/17.html)
The Google Technology Stack
Michael Nielsen
22. Alder’s Razor:
If something can't be settled by experiment or observation, it's probably not worthy of debate. This is because, without empirical evidence, there is just "your word against mine," and everyone wants the last word.
Following this rule will save so much time.
My Friends, a New MEGATH...
@G_S_Bhogal on Twitter
...catch up on these, and many more highlights
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