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Because Opportunity Cost = Value of optimal option – Value of chosen option When we reprogram ourselves to think in terms of Opportunity Cost, we begin to instinctively explore the very high value alternatives that we would not have otherwise considered with an ROI mindset.

When in a High Leverage...

@shreyas on Twitter

“As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” — Harrington Emerson

First Principles for Product Managers – HelloPM

Ankit Shukla

The ulcer example and the yellow fever example show how flawed data can appear to “disprove” an accurate insight. We shouldn’t take the ridiculous position of believing in coincidences regardless of the evidence, but we shouldn’t automatically believe the evidence either. Evidence can be tainted by variables that we are not aware of.

Seeing What Others Don't

Gary Klein

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