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The metagame of marketing emerges from the fact that all marketing channels decline in efficiency over time.
To Get Good, Go After the Metagame
Cedric Chin
In certain cases (e.g. B2B SaaS with long adoption cycles), KMs can be lagging indicators of work done (e.g. Revenue takes time)
That’s why you also need a small set of leading indicator metrics. Call them Leading Metrics (LMs). Define 3-5 LMs in addition to KMs if this applies.
Product Metrics Categori...
@shreyas on Twitter
Defensiveness/guarding is a survival mechanism. When people feel attacked (physically, emotionally, ideology) they start defending. Defensiveness breeds conflicts.
The Default Human
Karthi Subbaraman
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