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“We rarely know what we mean until we say it, and often saying it reveals meanings that we didn’t know we had.”
The Marvelous Clouds: Towards a Philosophy of Elemental Media
John Durham Peters
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Basic criteria for product comms
When communicating about your product (e.g. on your website, blog post, pdf case study, product video), make it easy for customers to get an answer these questions
1) What does it do?
2) Is it for me?
3) How good is it?
4) Should I act now?
A Thread of Product Mana...
@shreyas on Twitter
Steve Jobs to Marc: You got to do 3 things:
- 1. Salesforce better be 10 times larger in 24 months or its over.
- 2. You have to close a huge massive customer
- 3. You've got to build an application economy
...catch up on these, and many more highlights
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