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Basic criteria for product comms
When communicating about your product (e.g. on your website, blog post, pdf case study, product video), make it easy for customers to get an answer these questions
1) What does it do?
2) Is it for me?
3) How good is it?
4) Should I act now?
A Thread of Product Mana...
@shreyas on Twitter
you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.
The Mom Test
Rob Fitzpatrick
You can consider yourself a person of high standards *in general* and still have debilitating blind spots. There can be whole arenas of endeavor where you may not even *know* that your standards are low or non-existent, and certainly not world class. It’s critical to be open to that likelihood.
Amazon - SEC Filings
Jeff Bezos
...catch up on these, and many more highlights
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