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10. The Paradox of Specificity: In the age of the Internet, when everybody has Google search and social media, differentiation is free marketing. The more specific your goal, the more opportunities you’ll create for yourself. Narrow your focus to expand your horizons.

Some Paradoxes of Modern...

@david_perell on Twitter

Your work is done when it looks so simple that the consumer thinks they could have done it, which means they won’t appreciate how hard you worked.

Hide Your Work — David Perell

David Perell

36. Lots of problems boil down to fear. Articulate (write it down!) *precisely* what you’re afraid of, and then take steps to address them. If you’re scared of doing something big, start by doing something small and work your way up progressively

Can’t Sleep, Time to Do...

@visakanv on Twitter

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