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Customer onboarding is a great starting point to get your users to not drop off. But it is only one part of the act. Engagement comes next. *Every product is playing one of three games*. Either you are playing to win attention, transactions, or productivity. 1. In the **attention game**, products are trying to maximize the time end users spend on their platform. eg. Netflix & Facebook 2. The **transaction game** requires products to help customers make purchase decisions with confidence. e.g. Flipkart & Amazon 3. The **productivity game** requires products to create an easy and reliable way to complete an existing task or workflow. e.g. Salesforce & Asana Here's a simple framework to test your own product's engagement: * __What’s my recurring unit of value exchange?__ * __How can I make each subsequent exchange more valuable?__

Product : Engagement | Stoa Learning

Stoa School

When in a high leverage role: Stop doing work that simply provides a positive return on investment. Start focusing on work that minimizes opportunity cost.

When in a High Leverage...

@shreyas on Twitter

Self-aware people say thank you to the same things self-unaware people hate you for.

Tweets From Evan LaPointe

@evanlapointe on Twitter

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