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you shouldn’t act surprised when people say they don’t know something. This applies to both technical things (“What?! I can’t believe you don’t know what the stack is!“) and non-technical things (“You don’t know who RMS is?!”). Feigning surprise has absolutely no social or educational benefit: When people feign surprise, it’s usually to make them feel better about themselves and others feel worse.
No feigning surprise
Julia Evans
Examples of good questions from The Mom Test (focused on pain points, past behavior):
It’s Been Such a Joy And...
@thejonng on Twitter
Start by creating a safe space for listening. Here's a template for beginning the interview and creating that space:
It’s Been Such a Joy And...
@thejonng on Twitter
...catch up on these, and many more highlights
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