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For more on brainstorming, here is a summary of the state-of-the-art evidence on how to do it.
The Osborne rules mentioned in the first bullet point are: (1) Don’t criticize (2) Be freewheeling: the wilder the idea, the better (3) Focus on quantity (4) Combine & build on ideas

Tweets From Ethan Mollick
@emollick on Twitter
Liang wrote: “Whenever I encounter difficulties at work, I recall Simons’s words: ‘There must be a way to model prices.’”
The Guy Behind DeepSeek Blurbed My Book in China
Gregory Zuckerman
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Themes for product planning
Think through your allocation across a subset of these themes:
1) Differentiators
2) Tablestakes
3) Incrementals
4) Embarrassments (or “Broken Windows”)
5) Customer Specials (or “Large Customer Requests”)
6) Tech Foundation
7) Speculative Bets
A Thread of Product Mana...
@shreyas on Twitter
...catch up on these, and many more highlights