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A batch of the best highlights from what Siddish's read, .

Customer onboarding is a great starting point to get your users to not drop off. But it is only one part of the act. Engagement comes next. *Every product is playing one of three games*. Either you are playing to win attention, transactions, or productivity. 1. In the **attention game**, products are trying to maximize the time end users spend on their platform. eg. Netflix & Facebook 2. The **transaction game** requires products to help customers make purchase decisions with confidence. e.g. Flipkart & Amazon 3. The **productivity game** requires products to create an easy and reliable way to complete an existing task or workflow. e.g. Salesforce & Asana Here's a simple framework to test your own product's engagement: * __What’s my recurring unit of value exchange?__ * __How can I make each subsequent exchange more valuable?__

Product : Engagement | Stoa Learning

Stoa School

I've learned a lot in my current role by watching business colleagues pitch a compelling vision that spans years, using the design work as a touchstone. We didn't have to prove that we knew what the whole thing would look like in the end - just that the first thing was right. ![](https://pbs.twimg.com/media/E_K844xXoAYeCnd.jpg)

Tweets From Pavel A. Samsonov

@PavelASamsonov on Twitter

Condorcet Paradox: a special instance of Simpson’s paradox applied to elections, in which a populace prefers candidate A to candidate B, candidate B to C, and yet candidate C to A. This occurs because the majority that favors C is misleadingly divided among different groups.

MEGATHREAD TIME: In 40 T...

@G_S_Bhogal on Twitter

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