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~BONUS~ The User Retraining Tax, a corollary to the Novice User Tax: Getting a Gorilla to significantly revamp its UI is the second hardest problem in computer science. The massive user backlash from UI revamps ensures that the revamp happens too slowly, too late, or never.

If You’re a Startup Tryi...

@shreyas on Twitter

2/ Step 2: Try to delete part of the process ![](https://pbs.twimg.com/media/E8e0T7JVIAMf4x5.png)

Elon Recently Toured Tim...

@TrungTPhan on Twitter

4. The paradox of decision making: It’s better to choose, commit, and get started instead of waiting for the best possible option, so the correct decisions are actually suboptimal.

Some Paradoxes of Modern...

@david_perell on Twitter

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