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In certain cases (e.g. B2B SaaS with long adoption cycles), KMs can be lagging indicators of work done (e.g. Revenue takes time)
That’s why you also need a small set of leading indicator metrics. Call them Leading Metrics (LMs). Define 3-5 LMs in addition to KMs if this applies.
Product Metrics Categori...
@shreyas on Twitter
We wanted to understand how truly expert firefighters could make decisions, and what they told us was surprising:
“We never make decisions.”
I said “really?” They went on to explain, “You just look at a situation and you know what to do.”
A Story to Illustrate the Purpose of Naturalistic Decision Making
Brian Moon
[Get Stuff Done By Setting Arbitrary Constraints](https://breckyunits.com/get-stuff-done-by-setting-arbitrary-constraints.html/)
Get Stuff Done by Setting Arbitrary Constraints
breckyunits.com
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