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A batch of the best highlights from what Siddish's read, .
@girdley I was very into this chart when I first encountered it around ~2007! still seems broadly true

Tweets from Visa’s Vagabond Vibes ⛵️
@visakanv on Twitter
The goal of good primary market research is to understand your customer in all dimensions: rationally, emotionally, economically, socially, culturally, and more. Not only have you walked a mile in your customer's shoes, but you understand them better than they understand themselves.
Disciplined Entrepreneurship Workbook
Bill Aulet
21. Taleb’s Surgeons:
You're considering 2 people for a job, one pretty, one ugly. In achievements they're equal. Who do you hire?
The pretty one?
No! The ugly one. They accomplished just as much while having a bias against them.
__Always factor in other people's prejudices.__
My Friends, a New MEGATH...
@G_S_Bhogal on Twitter
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