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10/ I think startups often take half pivots early on. Mine did. The 1st idea might be wrong but if you stick w/ it a bit longer, you'll often discover a deep problem people care about. All that’s stopping you is if you want to run that company to achieve that particular mission.

1/ the First 18 Months O...

@Suhail on Twitter

3/ Novice User Tax A Gorilla has a lot to lose if its products appear to create friction for its novice users. The friction might be pricing, a steeper learning curve, seeing advanced features, etc. That's why a Gorilla’s products are typically quite suboptimal for power users.

If You’re a Startup Tryi...

@shreyas on Twitter

*Right now, today, we can't see the thing, *at all,* that's going to be the most important 100 years from now.* It certainly won't be software. Today, software is the dominant field of systems engineering. But before that, there were integrated circuits, and before that, discrete transistor circuits, and before that, vacuum tubes, and relays, and mechanical gears of all sorts, and on and on, back to the hand-axes. Vannevar Bush's differential analyzer was a mechanical masterpiece which no longer matters. *I will not fix your vacuum tubes. I will not invent your Darlington pair.* Any concept, technique, or tool that is specific to software engineering is guaranteed to have a short shelf life, at least on any time scale that I personally care about. *(Which is totally fine if you're into that, but this is my ill-advised personal note, not yours, and I personally care about mattering 100 years from now.)* So what lives on?

An Ill-Advised Personal Note About "Media for Thinking the Unthinkable"

Bret Victor

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