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2. BHAG: It is a big, daring, ambitious goal that pushes the company beyond its boundaries defined clearly with no ambiguity. People get it right away. It has a sense of urgency. It has a purpose. When you first hear it, you will feel it's a joke and that you’d never achieve it.
A Mega-Thread on Strateg...
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• Loudly reject 99%. It signals who you are. When someone in your target 1% hears you proudly excluding the rest, they’ll be drawn to you.
• Make sure they can find you. You want the passionate fans of your niche, not the casual fans of mainstream.
“Your Music and People” by Derek Sivers
Opheliaming
2/ Step 2: Try to delete part of the process
Elon Recently Toured Tim...
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