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A batch of the best highlights from what Siddish's read, .
• Sunk cost fallacy is the root of all evil.
~BONUS~
The User Retraining Tax, a corollary to the Novice User Tax:
Getting a Gorilla to significantly revamp its UI is the second hardest problem in computer science.
The massive user backlash from UI revamps ensures that the revamp happens too slowly, too late, or never.
If You’re a Startup Tryi...
@shreyas on Twitter
Principle 7:
Your goal should not be to get a positive ROI on your time. Your goal should be to minimize Opportunity Costs.
ROI = (Value created — Cost of your time) ÷ Cost of your time
Opportunity Cost = Value of optimal option – Value of chosen option
Advanced Time Management...
@shreyas on Twitter
...catch up on these, and many more highlights
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