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A batch of the best highlights from what Siddish's read, .

As leaders become immersed in their products, they become more focused on the users they have and less on those they don’t.

Crafting the First Mile of Product

Scott Belsky

Your work is done when it looks so simple that the consumer thinks they could have done it, which means they won’t appreciate how hard you worked.

Hide Your Work — David Perell

David Perell

**10. Good Design is as little design as possible**     Less but better – because it concentrates on the essential aspects and the products are not burdened with inessentials. Back to purity, back to simplicity!

TEN PRINCIPLES FOR GOOD DESIGN

R / D

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