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A batch of the best highlights from what Siddish's read, .

Markets and segmentation If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market.

Crossing the Chasm by Geoffrey Moore

https://www.facebook.com/lostbookofsales

Chesterton's Fence: If an old law or tradition seems so irrational that you want to scrap it, then you shouldn't scrap it. The fact it's survived the ages despite seeming irrational means it must have a purpose. Before acting, understand that purpose. An argument for conservatism

My Peoples, the Time Has...

@G_S_Bhogal on Twitter

40. how you conduct yourself in crises will define you much more than 95% of everything else you do, so it’s worth mentally rehearsing them. be the person that people can count on when shit hits the fan

Can’t Sleep, Time to Do...

@visakanv on Twitter

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