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Customer onboarding is a great starting point to get your users to not drop off. But it is only one part of the act. Engagement comes next.
*Every product is playing one of three games*. Either you are playing to win attention, transactions, or productivity.
1. In the **attention game**, products are trying to maximize the time end users spend on their platform. eg. Netflix & Facebook
2. The **transaction game** requires products to help customers make purchase decisions with confidence. e.g. Flipkart & Amazon
3. The **productivity game** requires products to create an easy and reliable way to complete an existing task or workflow. e.g. Salesforce & Asana
Here's a simple framework to test your own product's engagement:
* __What’s my recurring unit of value exchange?__
* __How can I make each subsequent exchange more valuable?__
Product : Engagement | Stoa Learning
Stoa School
When in a high leverage role:
Stop doing work that simply provides a positive return on investment.
Start focusing on work that minimizes opportunity cost.
When in a High Leverage...
@shreyas on Twitter
Self-aware people say thank you to the same things self-unaware people hate you for.
Tweets From Evan LaPointe
@evanlapointe on Twitter
...catch up on these, and many more highlights
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