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four key areas of your business: your team, products, sales and marketing, and impact. I’ll unpack each of these in a moment. Let me say that when I first did this exercise, my Vision Script was less developed than what I outline below. I’ve refined the process in the years since to make the Vision Script even more effective. One thing is, however, 100 percent the same: answering the question of what I wanted for my business in the future. This is true for all of us when crafting a vision. As we examine the four aspects of team, products, sales and marketing, and impact below, I’ll give you examples of our current Vision Script at Michael Hyatt & Co. Every statement about the future tells us how we’re performing in the present and influences what we do next. The future of your team. It’s important to begin your Vision Script with your team. Why? Because your team makes everything else possible. The right team will enable you, as the leader, to focus on what you do best. They’ll execute strategy, take care of your customers, and cultivate new ones. The right team will blow you away with their ideas, ambition, skills, and know-how. So, what does the ideal team look like to you three years out? And how does your organization take care of them and cultivate a winning culture? This needs to be specific enough for anyone reading to visualize it for themselves. You want to convey enough detail that other people see what you see so together you can build it. When you imagine your team three years out, what do you see, for instance, in terms of their talents, experience, and work-life balance? What do you provide in terms of benefits, work environment, and incentives? There are no right or wrong answers. It just comes down to what you want for your team. Some examples from the Michael Hyatt & Co. Vision Script include these: “Our teammates live and breathe our core ideology. They possess impeccable character, extraordinary talent, and

The Vision Driven Leader

Michael Hyatt

Success in life and in business is actually simpler than it looks. Not easier, always, but simpler. It’s a matter of getting from A to B. A is where you are now, and B is your chosen objective. A leader’s job is to get to B. A leader demonstrates his commitment to get to B by his willingness to be “who he needs to be” and do “whatever it takes in the form of necessary required actions” to get to B.

Straight-Line Leadership

Dusan Djukich

you follow and act upon one single insight, you will drastically change your coaching.

Lessons From My Coach

Amir Karkouti

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