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A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth.
Traction
Weinberg, Gabriel
Nassim Taleb has a good model for thinking about this, he has said:
“With my family, I’m a communist. With my close friends, I’m a socialist. At the state level of politics, I’m a Democrat. At higher levels, I’m a Republican, and at the federal levels, I’m a Libertarian.
Naval Ravikant - The Joe Rogan Experience - Podcast Notes
podcastnotes.org
What is the company’s investment in brands and reputation? Stephen King, the famous American novelist, author and TV producer, once said, ‘A product can be quickly outdated, but a successful brand is timeless.’ Brands and reputation are extremely expensive to build, maintain and sustain. However, once built, they are a very powerful source for competitive advantage.
The Unusual Billionaires
Saurabh Mukherjea
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