Join 📚 Santhosh's Highlights
A batch of the best highlights from what Santhosh 🇮🇳's read, .
The concept of positioning is incredibly important when starting a business because it determines who will buy your product. A product with no positioning that sells to “everyone” is likely to sell to no one. That’s because people need to identify with your product and brand in order to buy.
How I Built a $5,000 Per Month Side Project
Michael Thomas
you can raise the aspirations of other people significantly, especially when they are relatively young, simply by suggesting they do something better or more ambitious than what they might have in mind. It costs you relatively little to do this, but the benefit to them, and to the broader world, may be enormous.
This is in fact one of the most valuable things you can do with your time and with your life.
The High-Return Activity of Raising Others’ Aspirations
marginalrevolution.com
Your brain’s most important job isn’t thinking; it’s running the systems of your body to keep you alive and well. According to recent findings in neuroscience, even when your brain does produce conscious thoughts and feelings, they are more in service to the needs of managing your body than you realize.
Opinion | Your Brain Is Not for Thinking
nytimes.com
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