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Selling a feature: "This is a drill."
Selling a benefit: "You need to put a hole in the wall, and this drill makes that possible."
Selling an idea: "You'll be happier if you can cover your walls with family photos, and this drill makes that possible."
Extensive Notes From SalesConf · Coding VC
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Dialogues can make an emotion single dimensional. When you take that away, the same thing can be interpreted in so many ways. It is called active writing. Passive writing tells you. Active writing invites you.
Artist of the Month: Ajitpal Singh, the Director of Tabbar
Prathyush Parasuraman
Life, I knew, was supposed to be more joyful than this, more real, more meaningful, and the world was supposed to be more beautiful.14 We were not supposed to hate Mondays and live for the weekends and holidays. We were not supposed to have to raise our hands to be allowed to pee. We were not supposed to be kept indoors on a beautiful day, day after day.
Four Thousand Weeks
Oliver Burkeman
...catch up on these, and many more highlights
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