Join 📚 Santhosh's Highlights

A batch of the best highlights from what Santhosh 🇮🇳's read, .

Customer development — a term coined by entrepreneur and professor Steve Blank — took direct aim at the outdated, “build it and they will come” waterfall method of building products and companies. Customer development is focused on collecting continuous feedback that will have a material impact on the direction of a product and business, every step of the way.

Lean Analytics

Alistair Croll, Benjamin Yoskovitz

a simple framework with 5 categories (or 5 Ts) outlining how VCs think about: The Team The Tech (a.k.a. Product) The Total Addressable Market (a.k.a. Market) The Traction (a.k.a. Growth) The Trenches (a.k.a. Defensibility) — thanks to all of you who gave me a synonym of moats!

Deconstructing VCs’ Decision Making Frameworks

Louis Coppey

When I concentrate on one thing I’m supposed to be doing, I forget something else. Every time I get near match point against a good player, I get so nervous I lose my concentration. I’m my own worst enemy; I usually beat myself.

The Inner Game of Tennis

W Timothy Gallwey

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