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Not only has this sequenced approach been adopted by some highly successful organizations, it’s also evangelized by leading tech practitioners. To this end, Sarah Tavel, General Partner at Benchmark, remarks, “You’re not a blunt instrument trying to chop into a market by being everything for everyone, but instead the sharp blade with extraordinary focus on a specific persona or use case to start.”
Defining the PMF Narrative - Target Audience
reforge.com
The entrepreneur who expects the market to automatically appreciate their product….it’s the classic, ‘If I build a better mouse trap the world will beat a path to my door,’ – no they wont”
“The world is BUSY… People don’t wake up in the morning and say, “God, I can’t wait until I find out what this person I’ve never heard of in California has invented. That’s not how the world works. You have to inject yourself into the world.
Mark Andreessen - The Moment With Brian Koppelman - Podcast Notes
podcastnotes.org
The novel is a specific form that took hold after the invention of the printed book. The pop song is a specific form contingent on the constraints of 20th-century recording technology. The multi-hour interview show is a specific form made possible by podcasts replacing broadcast radio, and the binge-worthy scripted drama is a specific form that evolved as streaming replaced cable.
A Note About Notes
Eliot Peper
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