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Just as Michael Pollan’s food ideology is summarized in three simple rules — “eat food, not too much, mostly plants” — the “company of one” model can be laid out in a similar fashion: “start small, define growth, and keep learning.”
Launching and Iterating a Product in Tiny Steps as a Lean and Agile Startup
startupnation.com
People go into startups thinking that the technical problems are the challenges. In practice, the technical stuff is easy, unless you’re incompetent or really at the hairy edge of human knowledge—for example, putting a man on Mars. No, every real problem in startups is a people problem, and as such they’re the hardest to solve, as they often don’t have a real solution, much less a ready software fix.
Chaos Monkeys
Antonio Garcia Martinez
Coffee Can Portfolios can be created using two simple filters: 10 per cent revenue growth for ten consecutive years alongside 15 per cent ROCE.
Coffee Can Investing
Saurabh Mukherjea, Rakshit Ranjan, Pranab Uniyal
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