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A batch of the best highlights from what Santhosh 🇮🇳's read, .
Funnels operate in one direction. Put more in at the top, get more out at the bottom. There is no concept of how to reinvest what comes out at the bottom to get more at the top to continue to feed growth over time. In other words, no compounding effect. This means we have to keep putting more into the top to get more at the bottom. More money, more people, more tactics, more channels, more, more, more. This is unsustainable.
Growth Loops Are the New Funnels
Brian Balfour
The stock market falls, the boss loses his savings, he lays people off, those people default on their mortgage, and the bank goes under. When banks fail, people lose their savings. When they lose their savings they stop spending. When they stop spending, businesses fail. When businesses fail, banks fail. When banks fail people lose their savings – and so on endlessly.
Same as It Ever Was
collaborativefund.com
“Content may be king but distribution is the kingdom,
Derek Thompson
thewaiterspad.com
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