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A batch of the best highlights from what Santhosh 🇮🇳's read, .
Almost every failed startup has a product. What failed startups don’t have is enough customers.
Traction
Gabriel Weinberg and Justin Mares
One curious effect of scarcity thinking is that we tend to overvalue what we lack, and undervalue what we have in abundance. The basic heuristic of scarcity causes us not to see even the resources we do have.
Strategically Constrained: How to Turn Limitations Into Opportunities
Tiago Forte
Funnels operate in one direction. Put more in at the top, get more out at the bottom. There is no concept of how to reinvest what comes out at the bottom to get more at the top to continue to feed growth over time. In other words, no compounding effect. This means we have to keep putting more into the top to get more at the bottom. More money, more people, more tactics, more channels, more, more, more. This is unsustainable.
Growth Loops Are the New Funnels
Brian Balfour
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