Join 📚 Santhosh's Highlights

A batch of the best highlights from what Santhosh 🇮🇳's read, .

if the goal of marketing is to drive revenue (aka growth), then “marketing” should touch every stage of the customer journey — NOT just acquisition, but also activation, retention, revenue, and referral.

Live Nov 6! AMA With Claire Suellentrop: Co-Founder, Forget the Funnel // Co-Founder, Head of Marketing: Userlist.io

growthhackers.com

Ironically, even the people who take down an incumbent through unbundling, then come back and try to do the re-bundle.

Marc Andreessen and Jim Barksdale on How to Make Money

hbr.org

Marriage ceremony: a couple making hopeful vows on behalf of two people whom they don’t know – and who won’t exist for another twenty years.

Quotes to Live By

Marcia Mihotich

...catch up on these, and many more highlights