Join 📚 Santhosh's Highlights
A batch of the best highlights from what Santhosh's read, .
All those skills you learn in business school: Finance, operations, management, investing... None of those mattered unless you can do one thing: Marketing. Marketing is what brings in the sales. Marketing is what allows you to do the finance, management, and all those other formal business things.
Stoop
beta.stoopinbox.com
Shame hates having words wrapped around it. If we speak shame, it begins to wither. Just the way exposure to light was deadly for the gremlins, language and story bring light to shame and destroy it.
Daring Greatly
Brené Brown
a simple framework with 5 categories (or 5 Ts) outlining how VCs think about:
The Team
The Tech (a.k.a. Product)
The Total Addressable Market (a.k.a. Market)
The Traction (a.k.a. Growth)
The Trenches (a.k.a. Defensibility) — thanks to all of you who gave me a synonym of moats!
Deconstructing VCs’ Decision Making Frameworks
Louis Coppey
...catch up on these, and many more highlights
Readwise