Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
In fact, though, it’s exclusive institutions that change things. We have no control over our elite status, and it can be taken away in an instant. But exclusive organizations thrive as long as their members wish to belong, and that work is something we can control.
This Is Marketing
Seth Godin
If only there was a easier/better/cheaper way to ___[perform a key activity], then customers could ___[quantifiable impact on their primary goal] which would lead to ___[positive outcomes / emotions]. With ___[number of potential customers], there is a clear opportunity to meaningfully impact a huge number of people.
How to Sell the Problem Before Selling the Solution
medium.dave-bailey.com
When our partner resists us it is probably because we have made a mistake in our timing or approach.
Men Are From Mars, Women Are From Venus
John Gray
...catch up on these, and many more highlights
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