Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
If only there was a easier/better/cheaper way to ___[perform a key activity], then customers could ___[quantifiable impact on their primary goal] which would lead to ___[positive outcomes / emotions]. With ___[number of potential customers], there is a clear opportunity to meaningfully impact a huge number of people.
How to Sell the Problem Before Selling the Solution
medium.dave-bailey.com
Could this decision be a good one for someone else to practice making?
The 37signals Guide to Making Decisions
37signals.com
Perhaps instead of talking about prospects and customers, we could call them your “students” instead. Where are your students? What will they benefit from learning? Are they open to being taught? What will they tell others? This isn’t the student–teacher relationship of testing and compliance. And it’s not the power dynamic of sexism or racism. It’s the student–mentor relationship of enrollment and choice and care.
This Is Marketing
Seth Godin
...catch up on these, and many more highlights
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