Join Highlights By Saif

A batch of the best highlights from what Saif's read, .

Throughout the cycle, you’ll hear our teams talking about must-haves and nice-to-haves as they discover work. The must-haves are captured as tasks on the scope. The scope isn’t considered “done” until those tasks are finished. Nice-to-haves can linger on a scope after it’s considered done.

Decide When to Stop | Shape Up

basecamp.com

Determine your direction, then take massive action.

Brett Adcock on Twitter

twitter.com

Consider the family with young kids that’s used to a never-ending parade of breakfast cereals. Cocoa Krispies led to Lucky Charms led to Frosted Flakes—whichever one is on sale or has a cool promo (that a kid yells about). When your new brand of cereal shows up, buying it is a pattern match. Sure, why not?

This Is Marketing

Seth Godin

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