Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Look at the “true is what works” idea as a filter that you can apply to all the information that goes into your brain.
Think Straight
Darius Foroux
Questions that are seldom asked, and should be asked more often:1) What is the main goal?2) Why should the customer care?3) What actions matter most here?4) What motivates my coworkers?5) Do we need to decide this now?6) Should this problem be solved?7) Whose problem is it?8) What is my unique value here?9) How high leverage is this work?10) What is causing this fear?
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The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
This Is Marketing
Seth Godin
...catch up on these, and many more highlights
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