Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
The main problem they face is ___[primary functional problem relating to activity] which leads to ___[bad/worst case outcomes]. Today, their best option is ___[substitutes], but of course, they ___[the most common complaints of each substitute]. With ___[key trend], the problem will only get worse over time.
How to Sell the Problem Before Selling the Solution
medium.dave-bailey.com
How far you have to go to spell out the problem will depend on how much context you share with the people reading the write-up. The best problem definition consists of a single specific story that shows why the status quo doesn’t work. This gives you a baseline to test fitness against. People will be able to weigh the solution against this specific problem—or other solutions if a debate ensues—and judge whether or not that story has a better outcome with the new solution swapped in.
The second step is to design and build it in a way that a few people will particularly benefit from and care about.
This Is Marketing
Seth Godin
...catch up on these, and many more highlights
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