Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Begin by choosing people based on what they dream of, believe, and want, not based on what they look like. In other words, use psychographics instead of demographics.
This Is Marketing
Seth Godin
The last step is often overlooked: show up—regularly, consistently, and generously, for years and years—to organize and lead and build confidence in the change you seek to make. To earn permission to follow up and to earn enrollment to teach.
This Is Marketing
Seth Godin
Focus on directions rather than destinations. Who knows their destiny? But maintain the right direction and you’ll arrive at where you want to go.
The Technium: What Books Will Become
kk.org
...catch up on these, and many more highlights
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