Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Why are we deciding anything at all? Does a decision actually need to be made here?
The 37signals Guide to Making Decisions
37signals.com
Writing your mission in terms of the important roles in your life gives you balance and harmony.
The 7 Habits of Highly Effective People
Stephen R. Covey
Marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They have the empathy to know that those they seek to serve don’t want what the marketer wants, don’t believe what they believe, and don’t care about what they care about. They probably never will.
This Is Marketing
Seth Godin
...catch up on these, and many more highlights
Readwise