Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
If only there was a easier/better/cheaper way to ___[perform a key activity], then customers could ___[quantifiable impact on their primary goal] which would lead to ___[positive outcomes / emotions]. With ___[number of potential customers], there is a clear opportunity to meaningfully impact a huge number of people.
How to Sell the Problem Before Selling the Solution
medium.dave-bailey.com
Life is too difficult to waste time on pessimistic people.
Brett Adcock on Twitter
twitter.com
One tip to make your writing more persuasive is to make things easy for your reader.
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