Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Perhaps instead of talking about prospects and customers, we could call them your “students” instead. Where are your students? What will they benefit from learning? Are they open to being taught? What will they tell others? This isn’t the student–teacher relationship of testing and compliance. And it’s not the power dynamic of sexism or racism. It’s the student–mentor relationship of enrollment and choice and care.
This Is Marketing
Seth Godin
The timing of long-range plans is screwed up too. You have the most information when you’re doing something, not before you’ve done it. Yet when do you write a plan? Usually it’s before you’ve even begun. That’s the worst time to make a big decision.
ReWork
Jason Fried und David Heinemeier Hansson
Shape Up is a methodology we invented to help software teams design, develop, and ship excellent software every six weeks without burning out. Why six? It’s long enough to make meaningful progress, but short enough that you can see the end from the beginning. Plus it gives you about eight chances a year to recalibrate and decide what to work on next. Here’s our free book on it.
06. Shape Up Every Six
37signals.com
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