Join Highlights By Saif

A batch of the best highlights from what Saif's read, .

If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it. (Henry Ford via Clayton Christensen)

16. The Trap of Marginal Thinking

37signals.com

When a customer brings a complaint, there are always two tokens on the table: “It’s no big deal” and “It’s the end of the world”. Both tokens are always played, so whoever chooses first forces the other to grab the token that’s left. Don’t force your customer into taking the “It’s the end of the world” one.

18. Two Tokens of Customer Service

37signals.com

Proactive people subordinate feelings to values.

The 7 Habits of Highly Effective People

Stephen R. Covey

...catch up on these, and many more highlights