Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.
This Is Marketing
Seth Godin
Status is our position in the hierarchy. It’s also our perception of that position. Status protects us. Status helps us get what we want. Status gives us the leverage to make change happen. Status is a place to hide. Status can be a gift or a burden. Status creates a narrative that changes our perceived options, alters our choices, and undermines (or supports) our future. And the desire to change our status, or to protect it, drives almost everything we do.
This Is Marketing
Seth Godin
When you market to someone who doesn’t have a pattern yet, you don’t have to persuade them that their old choices were mistakes.
This Is Marketing
Seth Godin
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