Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Focus on the smallest viable market: “How few people could find this indispensable and still make it worth doing?”
This Is Marketing
Seth Godin
When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations and invest in changing the culture. Being market-driven lasts.
This Is Marketing
Seth Godin
The first seed for the iPhone came, not from Apple, but a small company called FingerWorks in 1999. Founded by Wayne Westerman, FingerWorks had figured out how to use a different type of technology effectively—capacitive multi-touch. It was fast, responsive, precise, and most importantly, smart enough to recognize multiple fingers and what they were trying to do.
ColdFusion Presents
Dagogo Altraide
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