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The short CGI-animated films caused Disney to realize the full potential in this kind of filmmaking. In an ironic twist, John Lasseter had originally been fired from Disney for pitching a fully CGI film (after being shown Tron by two work colleagues). After seeing Luxo Jr—featuring the Pixar lamp—and other short CGI films, they now wanted Lasseter back. Defiant, Lasseter chose to stay at Pixar. He would tell Catmull, “I can go to Disney and be a director, or I can stay here and make history.”
ColdFusion Presents
Dagogo Altraide
If only there was a easier/better/cheaper way to ___[perform a key activity], then customers could ___[quantifiable impact on their primary goal] which would lead to ___[positive outcomes / emotions]. With ___[number of potential customers], there is a clear opportunity to meaningfully impact a huge number of people.
How to Sell the Problem Before Selling the Solution
medium.dave-bailey.com
For example, the US Department of Veterans Affairs has a site with almost a hundred sample questions at www.va.gov/pbi/questions.asp. Use them. You’ll do better at hiring immediately.
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