Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
In B2B, it is easy to fall into the trap of building a new product with the expectation that it will be adopted by happy customers of your existing mature product. But you should be a lot more cautious if the buyer of your new product is a different function / department than the happy buyer of your existing product.
But not everyone who is failing is a victim, and not everyone at the bottom wishes to rise, although many do, and many manage it.
12 Rules for Life
Jordan B. Peterson
It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.
This Is Marketing
Seth Godin
...catch up on these, and many more highlights
Readwise