Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They have the empathy to know that those they seek to serve don’t want what the marketer wants, don’t believe what they believe, and don’t care about what they care about. They probably never will.
This Is Marketing
Seth Godin
Perhaps happiness is always to be found in the journey uphill, and not in the fleeting sense of satisfaction awaiting at the next peak.
12 Rules for Life
Jordan B. Peterson
What principles are we bending if we make this decision?
The 37signals Guide to Making Decisions
37signals.com
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