Join Highlights By Saif
A batch of the best highlights from what Saif's read, .
Throughout the cycle, you’ll hear our teams talking about must-haves and nice-to-haves as they discover work. The must-haves are captured as tasks on the scope. The scope isn’t considered “done” until those tasks are finished. Nice-to-haves can linger on a scope after it’s considered done.
Decide When to Stop | Shape Up
basecamp.com
Determine your direction, then take massive action.
Brett Adcock on Twitter
twitter.com
Consider the family with young kids that’s used to a never-ending parade of breakfast cereals. Cocoa Krispies led to Lucky Charms led to Frosted Flakes—whichever one is on sale or has a cool promo (that a kid yells about). When your new brand of cereal shows up, buying it is a pattern match. Sure, why not?
This Is Marketing
Seth Godin
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