Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
At any given time, only about 5% of your market is ready to buy.
Unf*ck Your Sales
Jakob Greenfeld
To sweeten the deal, give them something in exchange for their email, like a mini ebook, a short PDF guide, a video, a series of emails that help them solve a problem, or a checklist to complete.
The Minimalist Entrepreneur
Sahil Lavingia
The advertising model has caused massive issues within our society (a topic for another time), primarily because it encourages the wrong behavior. It’s a model that rewards quantity over quality, and where “visibility” tends to trump “ability.” As a result, creators just sort of “spray and pray.” They pump out as much content as possible with the hopes of capturing eyeballs and increasing ad revenue. Paid content, on the other hand, incentivizes loyalty. If you are paying for access to something—especially on any sort of month-to-month basis—you have very high expectations as a consumer.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
...catch up on these, and many more highlights
Readwise