📚 Rasul's Highlights

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A batch of the best highlights from what Rasul's read, .

There’s also an integrated screening, which uses the results of the combined screening and adds in the quad test (or screen) I describe below, which is done between 15 and 20 weeks. Taken together, this increases the detection rate and reduces the false-positive rate to about 1 percent.

The Expectant Father

Armin A. Brott;Jennifer Ash Rudick

You could forgive any conference organizer for thinking that there are more current and exciting topics out there than positioning. Why do a talk on that old stuff? Why write a book on it? Hey—why even *read* a book on positioning? Because every single marketing and sales tactic that we use in business today uses positioning as an input and a foundation. To put it another way—none of the new, cool stuff works without good positioning as a starting point.

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Dunford, April [Dunford, April]

Although she would never admit it, she wants to feel that her man would be willing to sacrifice their relationship for the sake of his highest purpose.

The Way of the Superior Man

David Deida

...catch up on these, and many more highlights

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