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Those who favor long-term well-being over short-term well-being tend to do better. The human propensity to choose short-term enjoyment over long-term well-being naturally exaggerates the highs and lows of the cycle because it pulls the good times forward at the expense of the future.
Principles for Dealing With the Changing World Order
Ray Dalio
Agriculture, while generating civilization, led not only to private property but to slavery. In purely hunting communities slavery had been unknown; the hunter’s wives and children sufficed to do the menial work.
Our Oriental Heritage
Will Durant
It’s a cool story. But was the information useful? Did Bob find a way to sell more houses? What clever “growth hack” did the story inspire?
After the interview, Bob suggested his company start advertising their houses in the obituary section of the local newspaper, and it worked: they increased house viewings by 38% and reduced their ad spend by 70% since nobody else wanted to advertise in the obituaries.
To get results like Bob’s, you need to uncover the powerful emotional drivers of decision-making using the JTBD interview process.
Growth Levers and How to Find Them
Matt Lerner
...catch up on these, and many more highlights
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