Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
Basically, great copy follows the “AIDA” formula:
Attention: Start by saying something that will snap the reader into paying attention.
Interest: Next, peak the reader’s curiosity and give them a reason to read on.
Desire: Create an emotional response in the reader that will prime them to take an action.
Action: Lead the reader into taking a specific next step.
The AIDA Formula: The Simplest Way to Write Persuasive Stuff
Stew Fortier
You’re searching for the truth, not trying to be right. And you want to do it as quickly and cheaply as possible. Learning that your beliefs are wrong is frustrating, but it’s progress. It’s bringing you ever closer to the truth of a real problem and a good market.
The Mom Test: How to Talk to Customers and Learn if Your Business Is a Good Idea When Everybody Is Lying to You
Rob Fitzpatrick
You have no grounds, therefore, for supposing that anyone has lived long, because he has wrinkles or grey hairs: such a man has not lived long, but has only been long alive. Why! would you think that a man had voyaged much if a fierce gale had caught him as soon as he left his port, and he had been driven round and round the same place continually by a succession of winds blowing from opposite quarters? such a man has not travelled much, he has only been much tossed about.
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