Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
In direct marketing, there is no failure. There are only tests that didn’t work the way you thought they would.
80/20 Sales and Marketing
Perry Marshall
What you must be careful to avoid is spending all your time reading and thinking up new experiments and not spending enough of your time implementing and testing them. Many of these experiments will require iteration and patience, and it’ll be tempting to look around for quick wins instead. You’ll have to avoid that temptation and stick to the plan if you want to learn.
How to Learn Digital Marketing for (Almost) Free in 6 Months
Nat Eliason
I happen to be alive, and there’s no cosmic law entitling me to that status. Being alive is just happenstance, and not one more day of it is guaranteed.” This kind of perspective shift, I’ve found, has an especially striking effect on the experience of everyday annoyances—on my response to traffic jams and airport security lines, babies who won’t sleep past 5:00 a.m., and dishwashers that I apparently must unload again tonight, even though (I think you’ll find!) I did so yesterday.
Four Thousand Weeks
Oliver Burkeman
...catch up on these, and many more highlights
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