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It is not always realized, yet it is nevertheless true, that a good deal of knowledge is required before you can use a reference book well. Specifically, four kinds of knowledge are required. Thus a reference book is an antidote to ignorance in only a limited way. It cannot cure total ignorance. It cannot do your thinking for you.
How to Read a Book
Mortimer J. Adler
The reality is that you don’t need a lot (or any) money to buy many small businesses. In fact, you can actually buy some of them for $0 up front, if you negotiate properly and find a motivated seller. When revenue is less than $20,000 per month, many of the businesses you’re looking at aren’t businesses at all—they’re jobs. And if you find an owner (like we did) who wants to quit his job, you can make a deal happen. You’ll get what you want (a revenue-generating business), the seller gets what he wants (his time back and money for his efforts), and everybody wins.
How I Bought a Business for $0
Justin Mares
Don’t label the action, but speak to the value you’re providing. Speak in their language. Clearly establishing your value proposition early makes exercises like this much easier. For example, Farnam Street uses the copy “Noise cancelling headphones for the internet” and doesn’t even use the term “email newsletter”. Source: Farnam Street The same goes for the call-to-action (CTA). Instead of using terms like “Subscribe” or “Join our newsletter”, you may consider using verbs that again, speak to the incentive of the reader, like “Get Smarter”, “I’ll Try Free Charts”, or “Get New Case Studies”.
Doing Content Right
Steph Smith
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