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SEO allows you to amplify all of the good things you’re already doing in other traction channels (publicity, unconventional PR, content marketing) and use them to bring in more customers from search engines. Though competitive, SEO can scale well at any phase, often at low cost.
Traction
Gabriel Weinberg
In a typical experiment, five teams were given the same requirement for a computer program except for a single sentence that differed for each team. One team was asked to complete the job with the fewest possible hours of programming, another was to minimize the number of program statements written, a third was to minimize the amount of memory used, another was to produce the clearest possible program, and the final team was to produce the clearest possible output.
Exploring Requirements 1
Gerald M. Weinberg
The received wisdom, articulated in a thousand magazine articles and inspirational Instagram memes, is that it’s always a crime to settle. But the received wisdom is wrong. You should definitely settle.
Four Thousand Weeks
Oliver Burkeman
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