Join 📚 Rasul's Highlights

A batch of the best highlights from what Rasul's read, .

The most powerful concept in marketing is owning a word in the prospect’s mind.

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

Recipe 47    Optimize your personal workflow to maximize context.

Pragmatic Thinking and Learning

Andy Hunt

The erosion that creates rivers and streams and the Grand Canyon is **positive feedback.** Positive feedback is when past action reinforces future action, in the same direction. This is the exact opposite of **negative feedback,** which corrects errors.

80/20 Sales and Marketing

Perry Marshall

...catch up on these, and many more highlights