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Logic is the study of ideal method in thought and research: observation and introspection, deduction and induction, hypothesis and experiment, analysis and synthesis—such are the forms of human activity which logic tries to understand and guide; it is a dull study for most of us, and yet the great events in the history of thought are the improvements men have made in their methods of thinking and research.
The Story of Philosophy
Will Durant
Ask open-ended questions, asking people’s thoughts.
Ask them to elaborate on whatever they’ve said.
Show that you’re interested.
Allow silence.
Don’t fill it.
Silence gives space to think, and an invitation to contribute without pressure.
Chemically, alcohol is a strong depressant. But in the short term, by depressing a person’s inhibitions, alcohol acts like a stimulant.
Many marketing moves exhibit the same phenomenon. The long-term effects are often the exact opposite of the short-term effects.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
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