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It turns out that those customers with the problem had already either figured out how to email files to themselves or were part of the mass exodus to the web version of my program. The client/server features of BCC got terrifically underused: exactly 22 of my customers have used them. That works out to be about 1% of the customers I’ve added in the last year. By way of comparison, adding color to my bingo cards scratched off one of my Top 3 user feature requests, took me a tenth the time, and gets used by about 8.5% of customers.
Engineering Your Way to Marketing Success
kalzumeus.com
The second key benefit to parallel product and traction development is that you get to experiment and test different traction channels before you launch anything. This means when your product is ready, you can grow rapidly. A head start on understanding the traction channel that will work for your business is invaluable.
Traction
Gabriel Weinberg
Nobody cares what you’re bad at, and neither should you. Amplify your strengths. Nobody will see the rest.
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