📚 Rasul's Highlights

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A batch of the best highlights from what Rasul's read, .

If your entire business is dependent upon one source of traffic, one advertising medium, your business is a stool with only one leg. A train wreck waiting to happen. You need to get new customers from a diverse range of sources.

80/20 Sales and Marketing

Perry Marshall

It’s easy to confuse market categories and trends, but they are not the same thing. Market categories are a collection of products with similar characteristics. Trends are more like a characteristic itself, but one that happens to be very new and noteworthy at a given point in time.

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Dunford, April [Dunford, April]

Appreciate differences. A conversation with a clone of yourself would be boring.

How to Live

Derek Sivers

...catch up on these, and many more highlights

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Join 📚 Rasul's Highlights

A batch of the best highlights from what Rasul's read, .

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