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CHAPTER TWO**Avoiding bad data**

The Mom Test: How to Talk to Customers and Learn if Your Business Is a Good Idea When Everybody Is Lying to You

Rob Fitzpatrick

People tend to sound more like themselves in chat messages than in blog posts. So perhaps write in the chat, rapidly, to a friend.

Advice for a Friend Who Wants to Start a Blog

Henrik Karlsson

When things are going well, a company doesn’t need the hype. When you need the hype, it usually means you’re in trouble.

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

...catch up on these, and many more highlights