Join 📚 Rasul's Highlights

A batch of the best highlights from what Rasul's read, .

You could forgive any conference organizer for thinking that there are more current and exciting topics out there than positioning. Why do a talk on that old stuff? Why write a book on it? Hey—why even *read* a book on positioning? Because every single marketing and sales tactic that we use in business today uses positioning as an input and a foundation. To put it another way—none of the new, cool stuff works without good positioning as a starting point.

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Dunford, April [Dunford, April]

This is how we close deals : The Initial DM Hey [Name], Quick question - what's your biggest challenge with [topic] right now? ​ That's it. 23 words. No pitch. Just value and curiosity. 80% will answer your question. Now you're in a conversation.

How to Reach 20k MRR for Your SAAS

Notion

Humor is neither a waste of time nor a harmless diversion; instead, it reflects an important ability necessary for thinking, learning, and creativity. It’s all about connections.

Pragmatic Thinking and Learning

Andy Hunt

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