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As the number of choices facing consumers increases, and the diversity of education, backgrounds and desires increases as well, it’s awfully dangerous to assume that consumers are all the same—it’s even dangerous to assume that they’re all rational.
All Marketers Are Liars
Godin, Seth
In general the individual has fewer “rights” in natural society than under civilization. Everywhere man is born in chains: the chains of heredity, of environment, of custom, and of law. The primitive individual moves always within a web of regulations incredibly stringent and detailed; a thousand tabus restrict his action, a thousand terrors limit his will.
The Story of Civilization, Vol. 1: Our Oriental Heritage
Will Durant
So you have a choice: you can double traffic, or double your conversion rate. I’ve been doing this a long time, and I assure you that doubling your conversion rate is far cheaper and will yield many more sales in the long-run than doubling traffic. Especially with a completely un-optimized sales website, which is the easiest kind to improve.
Start Marketing the Day You Start Coding
Rob Walling
...catch up on these, and many more highlights
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