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Understand that there is no “them”.
It’s just “us”.
Social Mention—Social Mention helps you determine the sites that have the most frequent mentions for your keywords.
Traction
Gabriel Weinberg
You’ll map your growth model in 4 steps.
1. Find your North Star Metric (NSM): the number that ultimately tracks value delivered to customers and causes revenue. This expresses your ultimate goal tangibly.
2. Find the key drivers that increase the North Star: from when people first encounter your business to the point where they’re happy, loyal, revenue-generating customers.
3. Identify your growth levers: the activities that could have the greatest impact on your key drivers.
4. Identify your rate-limiting step (RLS): where you can focus to have the greatest impact.
Growth Levers and How to Find Them
Matt Lerner
...catch up on these, and many more highlights
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