Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
This is the resonance test:
• Do the right people recognize your name?
• Can they say, in plain language, what you do?
• Do they link you to a clear, specific pain and outcome?
Unf*ck Your Sales
Jakob Greenfeld
Make friends wherever you go, so that no one place has all of your friends.
Selection: Before your customers feel comfortable choosing a solution, they’ll have some specific questions and worries that need to be addressed, along with some switching costs—non-financial factors that make it hard for them to adopt your product. Examples include needing to learn a new skill or getting “stakeholder buy-in” from a coworker or spouse.
Growth Levers and How to Find Them
Matt Lerner
...catch up on these, and many more highlights
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