Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
We are going to introduce three key frameworks for how people buy:
1. The three sources of energy or motivation (functional, emotional, and social)
2. The four forces of progress (push, pull, anxiety, and habit forces)
3. The JTBD timeline (sequence of events and actions to make progress)
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
Rome has bequeathed to us ideas of liberty and citizenship as much as of imperial exploitation, combined with a vocabulary of modern politics, from ‘senators’ to ‘dictators’. It has loaned us its catchphrases, from ‘fearing Greeks bearing gifts’ to ‘bread and circuses’ and ‘fiddling while Rome burns’ – even ‘where there’s life there’s hope’.
SPQR: A History of Ancient Rome
Mary Beard
It’s easy to feel disappointed by life; success is never as fulfilling as you think it is going to be. But there is a reason for this. Successfully completing a lesser purpose doesn’t feel very good for very long, because it is simply preparation for advancing toward a greater embodiment of your deeper purpose. Each purpose, each mission, is meant to be fully lived to the point where it becomes empty, boring, and useless. Then it should be discarded. This is a sign of growth, but you may mistake it for a sign of failure.
The Way of the Superior Man
David Deida
...catch up on these, and many more highlights
Readwise