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When Manson crossed over into the world of Online Writing was the moment he started using data to inform decisions that brought him outside of his personal website. As the story goes, The Subtle Art Of Not Giving A F*ck was actually one of Manson’s most popular blog posts, which was then expanded on and turned into a book (the logic being: “If millions of people resonate with a blog post on this topic, surely they would enjoy a longer version.”). The Subtle Art went on to become a #1 New York Times best seller with more than six million copies sold.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
Generally, the order of reading reverses the order of business. Businessmen usually come to terms after they find out what the proposition is. But the reader must usually come to terms with an author first, before he can find out what the author is proposing, what judgment he is declaring. That is why the fifth rule of analytical reading concerns words and terms, and the sixth, which we are about to discuss, concerns sentences and propositions.
How to Read a Book
Mortimer J. Adler
The more massive an object, the more energy is required to change its direction. It’s as true in the business world as it is in the physical world. When it comes to web technology, change must be easy and cheap. If you can’t change on the fly, you’ll lose ground to someone who can. That’s why you need to shoot for less mass.
Getting Real_ the Smarter, Faster, Easier Way to Build a Successful Web Application
Basecamp
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