Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
A quick sidenote for people who have not repeated the benefits-not-features mantra on every sunrise for the last several years: features are things that your software does. Objectively speaking, Microsoft Powerpoint reads PPT files and lets you animate bullet points. Benefits are the perceived improvements in the user’s life that will result from purchasing your software. Subjectively speaking, customers of Microsoft Powerpoint buy it because it will let them close the deal, please their bosses, and get promoted.
Engineering Your Way to Marketing Success
kalzumeus.com
Again I quoted a poet—to avoid sounding like a preacher myself—who had written, *“Was Du erlebst, kann keine Macht der Welt Dir rauben.”* (What you have experienced, no power on earth can take from you.)
Man's Search for Meaning
Viktor Frankl
The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.
MAKE: The Indie Maker Blueprint
Pieter Levels
...catch up on these, and many more highlights
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