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Katrina Lake, CEO of Stitchfix and one of Forbes’s Richest Self-Made Women in 2020, started out with cold calls and cold messages on LinkedIn to potential investors. “The more shameless you can be, the thicker skin you have, the better,” she says. “People are going to not write back and people are going to say no, but every now and then someone’s gonna be interested and say yes. And you wouldn’t have had that chance if you hadn’t gotten all the no’s first.”
The Minimalist Entrepreneur
Sahil Lavingia
Here are several tools you can use to find all the influential bloggers in your space:
Traction
Gabriel Weinberg
One failure mode in cold email is to turn off your warming as soon as you start sending cold outbound: this is what happens a lot when people use external tools, decide they’ve “finished warming”, and start sending their campaigns.
The Cold Email Handbook
za-zu.com
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