Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
The short list of things to test and track are:
• Money In, Money Out
• Click-Thru Rates of Google ads
• Conversions of specific keywords to sales
• Opt-in and lead-generation pages
• Sales pages and order forms
• Individual traffic sources (affiliates, banner ads, email promotions)
The problem most people have with this is they quickly get overwhelmed with details and data. You end up drowning in a sea of numbers, and you’re still not sure why you’re not making more money.
80/20 Sales and Marketing
Perry Marshall
The way you “win” the game of online writing is by creating the single best possible version of whatever form of writing you’re using in your chosen category.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
New identities require new evidence. If you keep casting the same votes you’ve always cast, you’re going to get the same results you’ve always had. If nothing changes, nothing is going to change. It is a simple two-step process: Decide the type of person you want to be. Prove it to yourself with small wins.
Atomic Habits
James Clear
...catch up on these, and many more highlights
Readwise