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The target is not the market. That is, the apparent target of your marketing is not the same as the people who will actually buy your product. Even though Pepsi-Cola’s target was the teenager, the market was everybody. The 50-year-old guy who wants to think he’s 29 will drink the Pepsi.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
But one thing is for sure, the founder needs to grow and change alongside their business while it goes through different stages and phases. Again and again.
Otherwise the business will remain stagnant or even die.
Book 6: Next Lever of Growth
Alex West
Whatever you and your family decide, the general rule, say experts, is to monitor your kids’ time on and access to electronic devices. Unfettered access is generally not recommended. End each day with a book, not a device.
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