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A batch of the best highlights from what Rasul's read, .

Richard Dawkins said in The Selfish Gene: "Be warned that if you wish, as I do, to build a society in which individuals cooperate generously and unselfishly towards a common good, you can expect little help from biological nature. Let us try to teach generosity and altruism, because we are born selfish.

Seeking Wisdom_ From Darwin to Munger

Peter Bevelin

THE SEO TRICK EVERYONE IGNORES Most e-commerce sites compete for the same keywords: “Best running shoes,” “Affordable sunglasses,” “Buy leather wallets.” That’s like trying to sell umbrellas in a street full of umbrella shops. A blog lets you compete where others aren’t looking. A post like “How to choose the right running shoe for your foot shape” brings in runners who haven’t decided what to buy yet. It gets them through the door. Then, when they’re ready to buy, they’re already on your site.

Why Blogging Drives Traffic to Your E-Commerce Website

andyhawthorne (hidden)

Instead of spending money, spend your time. Build relationships, have passionate customers who spread the word, and then think about spending a little bit of your profits to slightly expand your horizon. If you can do that, you will stay lean and grow at a comfortable rate that never overextends your business.

The Minimalist Entrepreneur

Sahil Lavingia

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