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A batch of the best highlights from what Rasul's read, .
Jonathan says that when you can convert a visitor to a dollar better than everyone else in your niche, you can buy *their* traffic from *them* because they’ll make more money selling their visitors to you than they make by keeping the visitors to themselves.
80/20 Sales and Marketing
Perry Marshall
In the long run, every market becomes a two-horse race.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
The average human lifespan is absurdly, terrifyingly, insultingly short. Here’s one way of putting things in perspective: the first modern humans appeared on the plains of Africa at least 200,000 years ago, and scientists estimate that life, in some form, will persist for another 1.5 billion years or more, until the intensifying heat of the sun condemns the last organism to death. But you? Assuming you live to be eighty, you’ll have had about four thousand weeks.
Four Thousand Weeks
Oliver Burkeman
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