A batch of the best highlights from what Rasul's read, .
The competitive alternative is what your target customers would “use” or “do” if your product didn’t exist.
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
Dunford, April [Dunford, April]
The business models of many Web2 tech giants like Amazon, eBay, Airbnb, and Uber result from the lack of a trustful native value-settlement layer and user centric-identity systems. Smart contracts in combination with user-centric identity systems can provide a solution to both problems. They can formalize the relationships between people and institutions and the assets they own, entirely P2P, without the need for trusted intermediaries.
Token Economy
Shermin Voshmgir
Funnel People To Your Website:
There's a workaround for linking out on LinkedIn.
Write a good long-form piece of content, and add a link at the bottom.
Close out the "preview" image and then post.
5% reduction in impressions doesn't matter when your CTR is improved 10x.
