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A batch of the best highlights from what Rasul's read, .
A Power USP makes every high-end sale a *takeaway* sale, which means customers are chasing you—you’re not chasing them.
80/20 Sales and Marketing
Perry Marshall
A scientific term or concept only becomes meaningful within the context of a theory – otherwise it would just be a word.
How to Take Smart Notes
Sönke Ahrens
Another area where governments impose their own set of acceptable transactions terms are laws regulating the pay, benefits, and working conditions of employees. Improvements in all these areas make the worker better off and cost the employer money. Here again, this tends to lead to fewer transactions.
Economic Facts and Fallacies
Thomas Sowell
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