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Now that we have our growth levers, we need to find the big one. To do that, you’ll study the data and find your rate-limiting step: a bottleneck that constrains the overall growth rate of your business. If you address your rate-limiting step, the business will grow faster. If you focus resources anywhere else before removing the rate-limiting step, your efforts will have limited impact.
Growth Levers and How to Find Them
Matt Lerner
Of course not all sex is a manifestation of Resistance. In my experience, you can tell by the measure of hollowness you feel afterward. The more empty you feel, the more certain you can be that your true motivation was not love or even lust but Resistance. It goes without saying that this principle applies to drugs, shopping, masturbation, TV, gossip, alcohol, and the consumption of all products containing fat, sugar, salt, or chocolate.
The War of Art
Steven Pressfield
I also happen to think it’s the fastest place for a person to learn and master the basics of results-accountable direct marketing. It’s the gold standard.
80/20 Sales and Marketing
Perry Marshall
...catch up on these, and many more highlights
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