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Literally draw a map of the entire process and try cutting out unnecessary steps (extra signup pages, unnecessary forms or fields to fill out, etc.) and increase areas or mechanisms where customers can send out invitations. Doing so will improve your viral equation by increasing your invites sent and your conversion percentage.
Traction
Gabriel Weinberg
His work was only halfway done once the filming for a movie was over. No matter how good it was, it wouldn’t spread without great marketing. Arnold looked down upon other actors who relied on agents and managers to do the marketing for them. By outsourcing promotion, they didn’t just lose a cut of the cash they deserved. They also lost control over how the movie was framed and the narrative of their own career. Little surprise that today, Arnold writes the best email newsletter of any celebrity I know.
The Ultimate Guide to Writing Online
David Perell
Becoming a better writer makes you a better all-around thinker. You learn to communicate more clearly and more persuasively.
How to Write an Essay Well
Julian Shapiro
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