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A killer subject line does two things:
1. **It hints at a benefit.** For example, “**How to get your first 10 sales (without a big list)”* Clear benefit and it removes a mental obstacle.
2. **It creates curiosity.** *“THIS almost killed my launch”* What’s “this”? What happened? Instant curiosity.
7 Email Subject Line Styles That Consistently Deliver Higher Open Rates
Write With AI
Don’t label the action, but speak to the value you’re providing. Speak in their language. Clearly establishing your value proposition early makes exercises like this much easier. For example, Farnam Street uses the copy “Noise cancelling headphones for the internet” and doesn’t even use the term “email newsletter”. Source: Farnam Street The same goes for the call-to-action (CTA). Instead of using terms like “Subscribe” or “Join our newsletter”, you may consider using verbs that again, speak to the incentive of the reader, like “Get Smarter”, “I’ll Try Free Charts”, or “Get New Case Studies”.
Doing Content Right
Steph Smith
We are afraid of sharing who we are today—because we believe who we’ll be tomorrow will be “better.”
This is a vicious cycle.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
...catch up on these, and many more highlights
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