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A batch of the best highlights from what Rasul's read, .
I have told him countless times how the most productive arguments use the future tense, the language of choices and decisions.
Thank You for Arguing
Jay Heinrichs
Right away in the introduction, your job is to answer all three of the reader’s preliminary questions:
1. What is this about?
2. Is this for me?
3. What are you PROMISING and how confident am I that you’re going to deliver on that PROMISE?
The very first sentence is arguably the most important sentence of the entire piece.
It should be a short sentence. It should be a clear sentence. It should be a sentence that a reader can fly through, giving them the feeling they’re off to a running start. You are successful if you can nail the entire “point” of the piece in ten words or less.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
No, good marketing doesn’t typically look like marketing. I’ve been reading Joel on Software for eight years and I’ve been a paying user of FogBugz for nearly four. But I’ve never felt marketed to because Joel’s marketing is the best kind: well executed. So well executed it’s darn near invisible to the naked eye.
Start Marketing the Day You Start Coding
Rob Walling
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