Join 📚 Rasul's Highlights

A batch of the best highlights from what Rasul's read, .

This is the resonance test: • Do the right people recognize your name? • Can they say, in plain language, what you do? • Do they link you to a clear, specific pain and outcome?

Unf*ck Your Sales

Jakob Greenfeld

That what each of us calls our ‘necessary expenses’ will always grow to equal our incomes unless we protest to the contrary.

The Richest Man in Babylon

George S. Clason

The only changes I make within the TikTok editor is to add captions so people can read what I’m saying (I suspect many people watch TikTok on silent, so captions help), and I add a text hook to the first few seconds of the video. Something the viewer can read to see what they’re going to get.

Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks

Nat Eliason

...catch up on these, and many more highlights