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Another plague is this-ism. These bad writers think this reader needs repeated reminders that it is this idea, not that one, which is being discussed. Circle the “this" and “these" in your draft: you'll be surprised at their number. The "this" points the reader back to the thing referred to, for no good reason. No writer wants her reader to look back, for looking back is looking away, interrupting the forward flow and leaving the reader looking for her place.
Economical Writing
Deirdre N. McCloskey
You’ve mentioned various “schools” of Buddhism. What are the major types of Buddhism?
No-Nonsense Buddhism for Beginners
Noah Rasheta
Hal Varian, the chief economist at Google, channeling Coca-Cola’s Robert Goizueta, said in 2013, “[A] billion hours ago, modern homo sapiens emerged. A billion minutes ago, Christianity began. A billion seconds ago, the IBM PC was released. A billion Google searches ago … was this morning.”
Prediction Machines
Ajay Agrawal, Joshua Gans;Avi Goldfarb
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