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In fact, without intervention most women (especially with their first baby) will still be pregnant when 40 weeks rolls around. According to at least one study, without any intervention, the average woman pregnant with her first child goes into labor a full 8 days after her supposed “due date.”
Expecting Better
Emily Oster
Much of this piece dealt with minimizing friction that blocks a user from signing up for or sharing your product. Keep in mind that some level of friction might actually be a good thing. PLG products need to motivate users not only to sign up but to put the work into being successful with the product. This might translate into your marketing team spending time on punching up your messaging, using website real estate to show off how your product works (bonus points for an interactive product tour), or nurturing visitors who aren’t ready to get started.
Product-Led Marketing
Kyle Poyar
Teaching your baby sign language is an amazing way to ease the frustration of those months before your child learns how to speak. Using a collection of simple American Sign Language (ASL) signs, you can vastly improve your baby’s communication during the first year of life. We started saying basic words and making signs within the first few months of our daughter’s life.
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