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And that is the very good news at the end. The slip-box is as simple as it gets. Read with a pen in your hand, take smart notes and make connections between them. Ideas will come by themselves and your writing will develop from there. There is no need to start from scratch. Keep doing what you would do anyway: Read, think, write. Just take smart notes along the way.
How to Take Smart Notes
Sönke Ahrens
Over time, a category will divide and become two or more categories.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?” but “First what?” In other words, what category is this new product first in?
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
...catch up on these, and many more highlights
Readwise