Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
To determine if a fat-head SEO strategy is worthwhile, first research what terms people use to find products in your industry, and then see if the search volumes are large enough to move the needle.
Traction
Gabriel Weinberg
If you’ve selected a good primary keyword, it will have the right intent, it will have search volume likely in the range of hundreds to low thousands (again, unless you’re Forbes), and the current articles ranking for that particular keyword will have a domain authority similar to or below yours.
Doing Content Right
Steph Smith
You can’t change a mind once a mind is made up.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
...catch up on these, and many more highlights
Readwise