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Russia does not have to send an armored division into Latvia, Lithuania, or Estonia to influence events there, but if it ever does, it would justify the action by claiming that the large Russian communities there are being discriminated against.
Prisoners of Geography
Tim Marshall
One final note that’s worth mentioning: There’s a difference between “predicting” the future and “taking a chance” on the future. Orville Redenbacher’s Gourmet Popping Corn took a chance that people would pay twice as much for a high-end popcorn. Not a bad risk in today’s affluent society.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
Every sale starts with attention.
Not persuasion.
Not positioning.
Not pricing.
Just attention.
If they don’t know you exist, they can’t buy. It’s that simple.
Unf*ck Your Sales
Jakob Greenfeld
...catch up on these, and many more highlights
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