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A batch of the best highlights from what Rasul's read, .
People convince themselves; we convince them of nothing. JTBD is a theory of how people buy, and demand-side sales is a method for building a sales program around JTBD.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
Potty training is a process. Your child will get better and better at it. This book will get you well on your way. Each week will get easier and easier, and you’ll focus less and less on it. Accidents will happen, most often because we—the parents—forget (or ignore) pee-pee dances, or don’t prompt the child. It’s important to remember that accidents are just that; they’re not intended. I like to tell parents to be prepared. Look, you’re carrying around a diaper bag right now anyway. What’s one more month of carrying around a change of clothes, just in case?
Oh Crap! Potty Training
Jamie Glowacki
Without external help of any sort, you go to work on the book. With nothing but the power of your own mind, you operate on the symbols before you in such a way that you gradually lift yourself from a state of understanding less to one of understanding more. Such elevation, accomplished by the mind working on a book, is highly skilled reading, the kind of reading that a book which challenges your understanding deserves.
How to Read a Book
Mortimer J. Adler
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