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Temptation bundling is one way to apply a psychology theory known as Premack’s Principle. Named after the work of professor David Premack, the principle states that “more probable behaviors will reinforce less probable behaviors.” In other words, even if you don’t really want to process overdue work emails, you’ll become conditioned to do it if it means you get to do something you really want to do along the way.
Atomic Habits
James Clear
Every statement everyone says could be prefaced with a disclaimer: **“From my limited point of view, based only on what I’ve experienced…”**
Useful Not True
Derek Sivers
Apollo’s detail-rich people and company pages are credible reference points for media outlets and other sites. This creates a growing catalog of backlinks to the Apollo domain, which further boosts Apollo’s authority and ranking among search engines.
Apollo’s Programmatic SEO Strategy Drives 430k Visits Per Month
withdaydream.com
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