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Many engineers continue as individual contributors on the technical track because they incorrectly assume that they won’t be managing people. While it’s true that staff engineers don’t have direct reports, there is a fair amount of people management involved. They still need to work with other engineers to build consensus and buy-in for the ideas, concepts, and initiatives they believe the company should pursue.

Junior to Senior: Career Advice for the Ambitious Programmer

David Glassanos

SEO allows you to amplify all of the good things you’re already doing in other traction channels (publicity, unconventional PR, content marketing) and use them to bring in more customers from search engines. Though competitive, SEO can scale well at any phase, often at low cost.

Traction

Gabriel Weinberg

When the group or a civilization declines, it is through no mystic limitation of a corporate life, but through the failure of its political or intellectual leaders to meet the challenges of change.

The Lessons of History

Will Durant and Ariel Durant

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