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The lifespan of a variable is the number of rows between its definition and the last place where it's used. And the shorter this lifespan is, the better. This has benefits when it comes to memory management, but in this book, we're more concerned with the software design side of things. When we're reading through an implementation, we're mentally keeping track of the variables, and the longer a variable lives, the larger the cognitive load related to it.

Full-Stack Tao

Alex Kondov

What I mean by competitiveness is who else is ranking for this keyword in Google right now. All I have to do is take each keyword, plug it into Google, and see what comes up. I’ll also use the Moz Toolbar to tell me how highly ranked the pages are. If there’s a few major sites competing on a keyword, I’ll highlight it in red, but if it looks like smaller sites that I can definitely compete against then I’ll move on.

How Nat Eliason Grew a Website to 10K Visitors in a Month

Sumo Group, Inc.

To attempt a methodical presentation of the subject is very diffcult, as psychology requires a certain scientific detachment. But does a man who makes his observations while he himself is a prisoner possess the necessary detachment? Such detachment is granted to the outsider, but he is too far removed to make any statements of real value. Only the man inside knows. His judgments may not be objective; his evaluations may be out of proportion. This is inevitable.

Man's Search for Meaning

Viktor Frankl

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