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A batch of the best highlights from what Rasul's read, .
Marketing is a battle of ideas. So if you are to succeed, you must have an idea or attribute of your own to focus your efforts around. Without one, you had better have a low price. A very low price.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
The best ideas aren’t instantly embraced. Even the ice cream sundae and the stoplight took years to catch on. That’s because the best ideas require significant change. They fly in the face of the status quo, and inertia is a powerful force.
This Is Marketing
Seth Godin
Viral marketing strategy begins and ends with viral loops. A viral loop in its most basic form is a three-step process: A customer is exposed to your product or service. That customers tells a set of potential customers about your product or service. These potential customers are exposed to your product or service, and some portion become customers themselves.
Traction
Gabriel Weinberg
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