Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
I wasn’t being completely truthful with you when I named this book. Marketers aren’t liars. They are just storytellers. It’s the consumers who are liars. As consumers, we lie to ourselves every day. We lie to ourselves about what we wear, where we live, how we vote and what we do at work. Successful marketers are just the providers of stories that consumers choose to believe.
All Marketers Are Liars
Godin, Seth
The best way to appreciate the general direction of history is to count the number of separate human worlds that coexisted at any given moment on planet Earth. Today, we are used to thinking about the whole planet as a single unit, but for most of history, earth was in fact an entire galaxy of isolated human worlds.
Sapiens
Yuval Noah Harari
In most people's minds, spending money on luxuries sets off alarms that making investments doesn't. Luxuries seem self-indulgent. And unless you got the money by inheriting it or winning a lottery, you've already been thoroughly trained that self-indulgence leads to trouble. Investing bypasses those alarms. You're not spending the money; you're just moving it from one asset to another. Which is why people trying to sell you expensive things say "it's an investment."
How to Lose Time and Money
Paul Graham
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