Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
The short list of things to test and track are:
• Money In, Money Out
• Click-Thru Rates of Google ads
• Conversions of specific keywords to sales
• Opt-in and lead-generation pages
• Sales pages and order forms
• Individual traffic sources (affiliates, banner ads, email promotions)
The problem most people have with this is they quickly get overwhelmed with details and data. You end up drowning in a sea of numbers, and you’re still not sure why you’re not making more money.
80/20 Sales and Marketing
Perry Marshall
If history serves as a guide, the opportunities of the future will be more attractive than those of today. The trend is for rewards to become more concentrated and stimuli to become more enticing. Junk food is a more concentrated form of calories than natural foods. Hard liquor is a more concentrated form of alcohol than beer. Video games are a more concentrated form of play than board games. Compared to nature, these pleasure-packed experiences are hard to resist. We have the brains of our ancestors but temptations they never had to face.
Atomic Habits
James Clear
The first rule to follow in reading a lyric is to read it through without stopping, whether you think you understand it or not. This is the same rule that we have suggested for many different kinds of books, but it is more important for a poem than it is for a philosophical or scientific treatise, and even for a novel or play.
How to Read a Book
Mortimer J. Adler
...catch up on these, and many more highlights
Readwise