📚 Rasul's Highlights

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A batch of the best highlights from what Rasul's read, .

The first question I encourage you to ask yourself is, “Who is this piece of writing for?” One of the biggest ironies when it comes to online writing is that people think Audience and Subject Matter are two completely separate variables. They sit down to write whatever it is they want to write, and then, after the fact, they say, “Ok now how do I get this in front of a billion people?” What these writers fail to realize is that Subject Matter is actually what defines the size of their Audience. The size of your audience is a direct reflection of the size of the question you’re answering.

The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

Nicolas Cole

You cannot follow rules you do not know. Nor can you acquire an artistic habit—any craft or skill—without following rules.

How to Read a Book

Mortimer J. Adler

If unique attributes are your secret sauce, then value is the reason why someone might care about your secret sauce.

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Dunford, April [Dunford, April]

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Join 📚 Rasul's Highlights

A batch of the best highlights from what Rasul's read, .

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