Join 📚 Rasul's Highlights

A batch of the best highlights from what Rasul's read, .

The obvious benefit of this approach is that humans love “free” stuff, even if they don’t necessarily need it. And since people struggle to put a price on an email subscription, adding an asset like this can improve conversions significantly. The downside to this approach is that often people are just looking for the magnet and are more likely to churn or be under-engaged with your list, even though you’ll still be paying for them.

Doing Content Right

Steph Smith

Believe me, when a woman loves a man, you do not win her heart by crossing swords with him.

The Count of Monte Cristo

Alexandre Dumas

Fascinating, someone using memory systems with their kid: https://t.co/33Qzs3PTw3 Reminds me of Agassi and the Polgars. Not sure what to make of it. via @gwern https://t.co/4sjIHs7JI2 ![](https://pbs.twimg.com/media/FgZ0Y6NVUAABE1w.jpg) ![](https://pbs.twimg.com/media/FgZ0f0KUAAENuAU.jpg) ![](https://pbs.twimg.com/media/FgZ0jkvUUAE9xbQ.png) ![](https://pbs.twimg.com/media/FgZ0oH7UcAAWyYD.png)

Tweets From Michael_nielsen

@michael_nielsen on Twitter

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