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Caed Budris says, “Happiness is the space between one desire being fulfilled and a new desire forming.”
Atomic Habits
James Clear
It’s a cool story. But was the information useful? Did Bob find a way to sell more houses? What clever “growth hack” did the story inspire?
After the interview, Bob suggested his company start advertising their houses in the obituary section of the local newspaper, and it worked: they increased house viewings by 38% and reduced their ad spend by 70% since nobody else wanted to advertise in the obituaries.
To get results like Bob’s, you need to uncover the powerful emotional drivers of decision-making using the JTBD interview process.
Growth Levers and How to Find Them
Matt Lerner
For as long as I have been practicing this, I still know I can’t see myself objectively, which is why I continue to rely so much on the input of others.
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