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A batch of the best highlights from what Rasul's read, .
Once you set up your ads, you should use the Google Analytics URL Builder tool to create unique URLs (Web addresses) that point to your landing pages. These URLs will enable you to track which ads are converting, not just the ones that are receiving the most clicks.
Traction
Gabriel Weinberg
When most people do deals, they try to turn it into a full-blown audit. But I like to steal Buffett’s homework. Buffett is famous for executing deals on a single-page contract. Why? There are only two things that matter in analyzing deals.
1. *Will I make money?* (the business economics—revenue, profit, expenses, assets)
2. *Do I want to work with these people?* (the team—employees, clients, contractors, sellers)
Main Street Millionaire
Codie Sanchez
For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.
MAKE: The Indie Maker Blueprint
Pieter Levels
...catch up on these, and many more highlights
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