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Be warned: this is not a book to teach you the nuts and bolts of SEO. There are plenty of ways to learn SEO from blogs and books, some of which are referenced in this book; rather, the goal of this book is to teach you the theory and logic behind good SEO practices. SEO is an art, and there is no rulebook. Even Google or Bing engineers who spend their days tweaking search algorithms can’t predict exactly how one individual site might be visible in search. They can, however, use the principles they know to improve a website’s standing, and I will teach you to do the same.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
Marketing, apparently, makes wine taste better. Marketing, in the form of an expensive glass and the story that goes with it, has more impact on the taste of wine than oak casks or fancy corks or the rain in June. Georg Riedel makes your wine taste better by telling you a story.
All Marketers Are Liars
Godin, Seth
Reading out loud is a powerful technique of revision. By reading out loud you hear your writing as others hear it internally, and if your ear is good you'll detect the bad spots.
Economical Writing
Deirdre N. McCloskey
...catch up on these, and many more highlights
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