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A batch of the best highlights from what Rasul's read, .
The Inner Game series sums up this idea with the phrase, “Trying fails, awareness cures.” That is, consciously trying generally doesn’t work as well as simple awareness. In fact, trying too hard is a guarantee for failure.
Pragmatic Thinking and Learning
Andy Hunt
If you didn’t get into the prospect’s mind first, don’t give up hope. Find a new category you can be first in. It’s not as difficult as you might think.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
Some of the best advice I ever got about starting in a new organization is: **Don’t cannonball. Ease into the pool.** I’ve passed this advice on to those joining my own: no matter how talented you are, or how much you have to add, give yourself time to understand the organization before you try to impact it.
Unreasonable Hospitality
Will Guidara
...catch up on these, and many more highlights
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