Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
The biggest myth marketers believe: “I have money, which means that I am in charge. I have control over the conversation, over the airwaves, over your attention and over retailers.”
You, the marketer, are not in charge.
You are not in charge of attention or the conversations or even the stories you tell. Until marketers of all stripes realize this, marketing will never come near its potential to change things.
All Marketers Are Liars
Godin, Seth
The best way to learn a foreign language is to stop speaking your mother tongue.
No matter how embarrassing or frustrating, communicate only in your new language.
Necessity is the best teacher.
But it hurts.
The split-brain experiments powerfully demonstrated the capacity of the conscious self to convince itself that it’s calling the shots when it’s not.
Why Buddhism Is True
Robert Wright
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