Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
Resistance knows that the amateur composer will never write his symphony because he is overly invested in its success and overterrified of its failure. The amateur takes it so seriously it paralyzes him.
The War of Art
Steven Pressfield
Warning: by consuming this book you will not be able to unsee the frameworks and theory of JTBD. The implication is that you will never see a simple purchase the same way again. You will challenge yourself and the people around you to think about these decisions on a much deeper level: Why are you buying this? What progress are you trying to make? What are your new desired outcomes? It’s our hope that it will make you a better consumer of products and services in your life by allowing you to make more meaningful decisions.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
When you’re young, time goes slowly because everything is new. When you get older, time flies by, forgotten, because you’re not having as many new experiences.
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