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A batch of the best highlights from what Rasul's read, .
It is perhaps clear from the discussion so far that the most important thing to discover in reading any philosophical work is the question or questions it tries to answer. The questions may be stated explicitly, or they may be implicit to a certain extent. In either case, you must try to find out what they are.
How to Read a Book
Mortimer J. Adler
Great stories are trusted. Trust is the scarcest resource we’ve got left. No one trusts anyone. Consumers don’t trust the beautiful women ordering vodka at the corner bar (they’re getting paid by the liquor company). Consumers don’t trust the spokespeople on commercials (who exactly is Rula Lenska?) and consumers don’t trust the companies that make pharmaceuticals (Vioxx, apparently, can kill you). As a result, no marketer succeeds in telling a story unless he has earned the credibility to tell that story.
All Marketers Are Liars
Godin, Seth
When you start writing on a social platform, your goal is to “beat the game.” In order to beat the game, you need to actually play the game, get feedback from the game, and internalize that feedback to change your strategies over time and make your way up the ladder—in whatever form that means to you. The more you write, the more data you will accumulate, the better your skills will get, the faster you will learn. Conversely, the less you write, the less data you will accumulate, the longer it will take for your skills to improve, the slower you will learn.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
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