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The most common mistake made by inexperienced marketers is attacking a market that’s too large. Common sense tells you that the larger your market is, the better off you are. For bootstrapped startups, the opposite is true.
Marketing to large markets is not cost-effective. The larger a market, the more money you’ll need to spend in order to locate people willing to buy your product.
Start Small, Stay Small: A Developer’s Guide to Launching a Startup
Walling, Rob
Remember: repetition is how you reinforce who you are, what you know, and what life experiences are informing your writing, perspective, and unique point of view.
Repetition is how you get people to remember “you.”
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
When starting out, focus on being a generalist. You won’t know what you’re most interested in yet, so building up a general digital marketing skill set will help you hone in on the areas that excite you most. You’ll also be more hireable since a digital marketer who can wear a few different hats is much more useful than one who only knows how to do Instagram ads.
How to Learn Digital Marketing for (Almost) Free in 6 Months
Nat Eliason
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