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Very few organizations can now grow and thrive by creating a new kind of commodity and producing it cheaply. A remarkable product is much easier to make a profit on if you can get it to market before the competition.
All Marketers Are Liars
Godin, Seth
The first rule of analytical reading can be expressed as follows: RULE 1. YOU MUST KNOW WHAT KIND OF BOOK YOU ARE READING, AND YOU SHOULD KNOW THIS AS EARLY IN THE PROCESS AS POSSIBLE, PREFERABLY BEFORE YOU BEGIN TO READ. You must know, for instance, whether you are reading fiction—a novel, a play, an epic, a lyric—or whether it is an expository work of some sort.
How to Read a Book
Mortimer J. Adler
Quit a harmless habit for a month, just to prove you can.
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Readwise