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Demand-side sales always starts with understanding the people who already bought and made progress with your product or service and then seeing the patterns to help others who have not made the progress yet.
Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Bob Moesta
When you’re doing your audience research and interviewing people who are potential buyers, ask, “Where do you keep up with this industry?” The answer is where you should consider guest posting or sponsoring.
7 Lessons Learned From Scaling a Content Machine at Crossbeam in 18 Months
Sean Blanda
This is how we close deals :
The Initial DM
Hey [Name],
Quick question - what's your biggest challenge with [topic] right now?
That's it. 23 words. No pitch. Just value and curiosity.
80% will answer your question. Now you're in a conversation.
How to Reach 20k MRR for Your SAAS
Notion
...catch up on these, and many more highlights
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