Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
This is a whole subject in and of itself, and Perry explores it more in his book *Ultimate Guide to Google AdWords* and in his free course at [www.perrymarshall.com/google](http://www.perrymarshall.com/google/)
80/20 Sales and Marketing
Perry Marshall
As a person who forces himself to be public, I totally understand the desire to stay comfortably reclusive. Sadly, it significantly reduces the probability of success: nobody will know about your product unless you talk about it loudly across the internet. It is especially true for business software that can't go viral, but even virality requires a lot of initial promotion to break through the noise and get traction.
Typical Problems of Technical Founders
qotoqot.com
Now the influence of mere style is greater than you think. The history of ideas has many wide turns caused by "mere" lucidity and elegance of expression. Galileo's Dialogo of 1632 persuaded people that the earth went around the sun, but not because it was a Copernican tract (there were others) or because it contained much new evidence (it did not). It was persuasive because it was a masterpiece of Italian prose.
Economical Writing
Deirdre N. McCloskey
...catch up on these, and many more highlights
Readwise