Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
This 50 percent rule is hard to follow because the pull to spend all of your attention on product is strong. After all, you probably got into your startup because you wanted to build a particular product or service. You had a vision. A lot of the traction activities are unknown and outside of both your comfort zone and this initial vision. That’s why there is a natural tendency to avoid them. Don’t.
Traction
Gabriel Weinberg
Kristalytics ([www.kristalytics.com](http://www.kristalytics.com)) has a very interesting service. Send them your customer list, and they will give you extremely detailed demographic and psychographic information about your customers. This can tremendously improve the focus of your advertising targets.
80/20 Sales and Marketing
Perry Marshall
Simply doing what you say you are going to do sparks joy.
The Coding Career Handbook
Shawn Wang
...catch up on these, and many more highlights
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