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At the highest level, there are four steps to becoming an instrument of discovery:
Step 1: Understand the journey that leads customers to you.
Step 2: Map your growth model to find points of leverage.
Step 3: Run growth sprints to test ideas quickly.
Step 4: Shift your team’s mindset from optimization to discovery.
Growth Levers and How to Find Them
Matt Lerner
Your job as a writer—once you’ve found your strengths, your high-performing topic areas (validated by data), and where you prefer to sit on the Writing Spectrum—is to match different audiences, genres, and writing styles to create a new and DIFFERENT category.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
The West has not accepted the proposition that the democratic ideal demands liberal education for all. In the United States, at least, the prevailing opinion seems to be that the demands of that ideal are met by universal schooling, rather than by universal liberal education. What goes on in school is regarded as of relatively minor importance. The object appears to be to keep the child off the labor market and to detain him in comparatively sanitary surroundings until we are ready to have him go to work.
The Great Conversation: The Substance of a Liberal Education
Robert Hutchins
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