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According to Harvard psychologist Dr. George A. Miller, the average human mind cannot deal with more than seven units at a time. Which is why seven is a popular number for lists that have to be remembered. Seven-digit phone numbers, the seven wonders of the world, seven-card stud, Snow White and the seven dwarfs, the seven danger signals of cancer.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
Danny encouraged us to extend the charitable assumption to our guests as well. When someone is being difficult, it’s human nature to decide they no longer deserve your best service. But another approach is to think, “Maybe the person is being dismissive because their spouse asked for a divorce or because a loved one is ill. Maybe this person needs *more* love and *more* hospitality than anyone else in the room.”
Unreasonable Hospitality
Will Guidara
The human brain did not evolve for life in a delayed-return environment. The earliest remains of modern humans, known as Homo sapiens sapiens, are approximately two hundred thousand years old. These were the first humans to have a brain relatively similar to ours. In particular, the neocortex—the newest part of the brain and the region responsible for higher functions like language—was roughly the same size two hundred thousand years ago as today. You are walking around with the same hardware as your Paleolithic ancestors.
Atomic Habits
James Clear
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