Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
If you care about the future of your company, your nonprofit, your church or your planet, marketing matters. Marketing matters because whether or not you’re in a position to buy a commercial, if you’ve got an idea to spread, you’re now a marketer.
All Marketers Are Liars
Godin, Seth
Parker Conrad says that the solution to saturated single-vertical markets is to build a “compound startup”, a company that builds multiple complementary products in parallel.
Now Is a Good Time to Start a Service Business
Zach Ocean
It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.
The Mom Test: How to Talk to Customers and Learn if Your Business Is a Good Idea When Everybody Is Lying to You
Rob Fitzpatrick
...catch up on these, and many more highlights
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