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Selection: Before your customers feel comfortable choosing a solution, they’ll have some specific questions and worries that need to be addressed, along with some switching costs—non-financial factors that make it hard for them to adopt your product. Examples include needing to learn a new skill or getting “stakeholder buy-in” from a coworker or spouse.

Growth Levers and How to Find Them

Matt Lerner

Value should be as fact-based as possible. Qualitative value claims, such as “people enjoy well-designed user interfaces,” are too subjective and customers won’t believe them. Your opinion of your value does not count as proof; the opinion of customers, reviewers and experts does. Data or third-party opinions are difficult to refute. Your value needs to be provable in an objective and demonstrab le way.

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Dunford, April [Dunford, April]

The last thing you should keep in mind is that you don’t need to find the perfect skill or set of skills, that you want to focus on for the rest of your life. Your interests will change over time, and you don’t want to plan the rest of your life based on a decision by an 18-year-old.

A Simple Exercise to Discover What Skills You Should Learn

Nat Eliason

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