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To maximize your positive luck exposure, work and play in domains where a good luck event can have a massive impact. Your boss is unlikely to walk in and say “Congrats! You get a 1,000% raise today!” but if you write a book and it hits the NYT list you could certainly see a 1,000% earnings increase.
How to Get Lucky: Maximizing Exposure to Life Changing Serendipity
Nat Eliason
In some American companies nothing gets done unless it benefits the personal agenda of someone in top management. This severely limits the potential marketing moves a company can make. An idea gets rejected not because it isn’t fundamentally sound but because no one in top management will personally benefit from its success.
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Al Ries
LinkedIn Newsletter:
You can apply for, and get a LinkedIn newsletter easily.
When you launch your newsletter's first issue, LinkedIn will promote it to all of your followers.
That's why it's good to get 10k to 15k followers first, then launch.
X Hates LinkedIn
Justin Welsh
...catch up on these, and many more highlights
Readwise