Join 📚 Rasul's Highlights
A batch of the best highlights from what Rasul's read, .
Startup growth happens in spurts. Initially, growth is usually slow. Then it spikes as a useful traction channel strategy is unlocked. Eventually it flattens out again as this strategy gets saturated and becomes less effective. Then you unlock another strategy and you get another spike.
Traction
Gabriel Weinberg
People believe stories because they are compelling. We lie to ourselves about what we’re about to buy. Consumers covet things that they believe will save them time or make them prettier or richer. And consumers know their own hot buttons better than any marketer can. So the consumer tells herself a story, an involved tale that explains how this new purchase will surely answer her deepest needs.
All Marketers Are Liars
Godin, Seth
Criminals justify their crimes by saying they were in a crisis and had to do something.
People mistakenly say yes to work, people, and places they don’t like, then need to escape to get away from their mistakes.
People make bad decisions because they felt they had to decide.
It would have been wiser to do nothing.
...catch up on these, and many more highlights
Readwise