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For some, the possibility of having drops go viral is a way to build a business even without any name recognition or previous status as an influencer.
Companies Used to Announce Products. Now They ‘Drop’ Them.
wsj.com
Even as I delight in others’ connecting over the internet, I remain a confirmed lurker. I’ll hit a heart icon and contribute to a like count, but I find the public nature of social media participation to be too performative for me. In the online world, where anyone can put themselves onstage, I’m happy to sit in the audience and clap.
The Discreet Thrill of Lurking Online - The New York Times
Elise Craig
Allegedly, in 2014 Fidelity did a study of its best-performing accounts. The ones that had the best returns were those of individuals who forgot that they had accounts with Fidelity and just let the money sit there.
You Need to Know What You Are Betting On
every.to
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