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The last few years saw a big rise and fall in the “iBuyer” business model, where companies like Opendoor Technologies Inc. and Zillow Group Inc. used their scale, data and pricing algorithms to get into the market-making business for houses. The iBuyers would offer to buy houses instantly, for cash, with not much in the way of due diligence, which was all very appealing to sellers; they would then have a big inventory of houses that they could flip to buyers. Instead of buyers and sellers meeting each other in messy imperfect markets, the sellers could all sell to the iBuyers and the buyers could all buy from the iBuyers and the iBuyers could intermediate every trade and earn a spread for providing liquidity.
iBuyers Bought High and Sold Low
bloomberg.com
Note: Simply because Google doesn’t display certain words from your title tag in search results doesn’t always mean that those words aren’t helping you to rank. These are in fact two separate processes.
We Studied 81,000 Page Titles - Google Rewrote 61% Of Them
Cyrus Shepard
The introduction of platforms, and especially publisher-platform partnerships, has created new forms of legal and technological lock-in on the publisher side, with dependencies on platform infrastructure posing serious barriers to publishers independently selling ebooks directly to consumers. Platforms have few incentives to support direct sales models that do not require licensing, as those models do not easily support tracking user behavior.
The Anti-Ownership Ebook Economy
nyuengelberg.org
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