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At one level, the ethic of efficacy is the ethic that governs the use of news as currency. But if we sort of put that aside for a minute, it is an ethic that I think emerges in an era where the classic business models of the news industry no longer apply.
The 'Alternate Ethics' of Chinese Journalism - China Media Project
chinamediaproject.org
Publicly circulating texts such as books and news articles, in other words, create their publics not by garnering the attention of every possible reader but by addressing themselves to any reader who may choose to attend to them.
The Currency of Truth
Emily H. C. Chua
In 1993, Robin Dunbar, a British behavioral psychologist, theorized that humans can cognitively maintain an average of about 150 meaningful relationships at once. This seems low, but I think bits can help us manage those numbers. Imagine how many tertiary relationships in the outer reaches of your social network you could maintain if all you had to know about someone was their one thing, their deal.
Want a New You in the New Year? Try Committing to the Bit.
nytimes.com
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