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The industry that most avidly grabbed on to the term “creative” to glamorize what it did was the very motor of consumerism: advertising. In the nineteen-fifties and sixties, ad agencies abandoned the old “reason why” mode of advertising a product (“Here is what you need it for”) and replaced it with branding. They were no longer selling a product. They were selling an idea about the product. People were buying an image they wanted to be associated with. It was the adman’s job to create that image.
The Origins of Creativity
None
Both English and French are ultimately derived from Proto-Indo-European, a prehistoric language that has been reconstructed by linguists and that is the ancestor of most European and some Asian languages.
The Grammarphobia Blog: Why Old English Looks So Weird
grammarphobia.com
And yet, TED’s archive is a graveyard of ideas. It is a seemingly endless index of stories about the future — the future of science, the future of the environment, the future of work, the future of love and sex, the future of what it means to be human — that never materialized. By this measure alone, TED, and its attendant ways of thinking, should have been abandoned.
What Was the TED Talk? - The Drift
Issue 6
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