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The “internally federated” PDS servers worked exactly like a self-hosted PDS. Bluesky made one addition, to wrap the internal PDS servers into a new service called “Entryway,” which provides the “bsky.social” identity to the PDSes. Entryway will become the “official” Bluesky OAuth authorization server for users who choose bsky.social servers, and one operated as a self-hosted server.

Building Bluesky: A Distributed Social Network

newsletter.pragmaticengineer.com

It is often more effective to mislead and misinform through a strategic use of verified facts.

How to Mislead with Facts

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Viral videos aren’t new, of course, but attempting to incorporate virality into the way artists are discovered and their songs are marketed is. For label executives looking to sign and develop new talent, the challenge is to understand why a song goes viral on TikTok in the first place. Is it the music, or is it the artist’s personality? Or is it the creator who started a dance trend synched to the sound? Or is it the flash of a tattoo on a hunky creator’s biceps, or the glimpse of a creator’s cleavage as she bends to press Play before doing her slinky dance?

So You Want to Be a TikTok Star | The New Yorker

John Seabrook

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