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People who weren’t born yesterday, but almost, often assume that easy refunds and exchanges began with the online shoe store Zappos, which was founded in 1999\. Tony Hsieh, the company’s legendary late C.E.O., offered free returns for up to a year after purchase and encouraged people to order items in multiple styles and sizes. That policy, which was backed by intensely personal customer service, was so popular that the company’s revenues grew more than sixfold in four years. Amazon started a similar shoes-and-accessories site, called Endless, but it eventually gave up trying to compete, having bought Zappos for $1.2 billion.
What Happens to All the Stuff We Return? | The New Yorker
David Owen
So a huge percentage of what makes writing successful comes down to establishing trust in a large audience that it’s going to be worth it.
How Power Works in the Writing Industry
every.to
These companies are increasingly shaping the global environment in which governments operate. They have huge influence over the technologies and services that will drive the next industrial revolution, determine how countries project economic and military power, shape the future of work, and redefine social contracts.
The Technopolar Moment
foreignaffairs.com
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