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A batch of the best highlights from what Platy's read, .

Neutrinowatch, from Jeff Emtman and Martin Zaltz Austwick, is a new experimental project that’s now trying to push the boundaries of what’s possible with creatively-focused dynamic insertion. The project takes the shape of a daily podcast with a difference: When you pull up the show, you’ll see that the feed only houses seven seemingly persistent episodes, but the substance of every episode changes every day. If you were to stream or re-download each one every morning, you would hear something slightly different to the day before.

Neutrinowatch: A Daily Podcast… of a kind

Caroline Crampton

Microsoft grew up during the 1980s and 1990s, when the growth in personal computers was so dramatic that every year there were more new computers sold than the entire installed base. That meant that if you made a product that only worked on new computers, within a year or two it could take over the world even if nobody switched to your product. That was one of the reasons Word and Excel displaced WordPerfect and Lotus so thoroughly: Microsoft just waited for the next big wave of hardware upgrades and sold Windows, Word and Excel to corporations buying their next round of desktop computers (in some cases their first round).

How Microsoft Lost the API War

joelonsoftware.com

Three quarters of participants want to control the authoritative source of their content. Three quarters said that having creative control over their self-expression through appearance of their content is one of the main motivations for publishing on their own site. Participants feel empowered by the ability to archive their content for life, or remove content from their own space as they like (persistence vs. ephemerality).

Social Web in the Wild

dr.amy.gy

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