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But, with the rise of platforms like Musical.ly and TikTok, the century-old consumption-based model of royalty payments has been replaced by a collaborative model, in which rights holders and online creators are partners in the chancy enterprise of virality. As a social-media native, Pace knew what the music industry would soon grasp collectively: that the balance of power had shifted from the song and its owners to the netizens who could make the song go viral. A new economy of TikTok creator-influencers was emerging, who were selling lightning in a bottle,
So You Want to Be a TikTok Star | The New Yorker
John Seabrook
Writing about the formation of publics in and through the circulation of texts, literary and social theorist Michael Warner points out that __publics are not materially defined groups of people but attentional communities that exist “by virtue of being addressed” (2002, 67).__ Publics, Warner writes, “are virtual entities, not voluntary associations” (88). They are not groups of gathered individuals, but “imaginary” and “in principle open-ended” (73) entities that exist wherever a text invites an individual to pay attention to it.
The Currency of Truth
Emily H. C. Chua
Right after Claris bought Spartacus, Apple decided to keep Claris as a permanent subsidiary. This was not in line with the expectations of the executive staff at Claris. Shortly after we arrived, Claris' president resigned. Over the next year, most of the executive staff also left. The general turmoil complicated all activities at Claris.
A Brief History of ClarisWorks
Bob Hearn
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