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How to Measure Brand Affinity: Beginner, Intermediate, and Advanced Metrics
Phil Nottingham
The ancient Chinese considered this wild grass one of the fifty fundamental herbs and were the first to write about the medical and spiritual benefits of it, over 4,700 years ago. The father of Chinese medicine, Shen-Nung, used “ma” to treat a dazzling array of illnesses including gout, rheumatism, malaria, constipation, and absentmindedness.
There is a sort of cruelty, Iddo Landau points out, in holding yourself to standards nobody could ever reach (and which many of us would never dream of demanding of other people). The more humane approach is to drop such efforts as completely as you can. Let your impossible standards crash to the ground. Then pick a few meaningful tasks from the rubble and get started on them today.
Four Thousand Weeks
Oliver Burkeman
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