Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Market categories help customers understand what your offering is all about and why they should care. Trends help buyers understand why this product is important to them right now.
Obviously Awesome
April Dunford
Understanding is not agreeing. One can at the same time understand perfectly and disagree completely with what the other side is saying. But unless you can convince them that you do grasp how they see it, you may be unable to get them to hear when you explain your viewpoint to them. Once you have made their case for them, then come back with the problems you find in their proposal.
Getting to Yes
Roger Fisher, William L. Ury, Bruce Patton
One idea alone is a tactic, but if it can be executed a number of different ways, it becomes a great strategy.
Behind the Cloud
Marc Benioff, Carlye Adler
...catch up on these, and many more highlights
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