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Much as we like to hear positive messages about ourselves, this theory suggests, we crave even more strongly the sense of being a coherent, consistent self in the first place. Messages that conflict with that existing sense of self, therefore, are unsettling, and so we often reject them – even if they happen to be positive, and even if the source of the message is ourselves.
The Antidote
Oliver Burkeman
Your most important task in life is to love the Lord with everything you have.
An immediate and critical need that cannot be filled by the founder’s own human and social capitals does not necessarily require a cofounder. Other options may include outsourcing, finding advisors, or partnering with complementary companies. But often these are not enough.
The Founder's Dilemmas
Noam Wasserman
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