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The brand implies the promise of superior quality and better service; in short, it guarantees added value.
Luxury Brand Management in Digital and Sustainable Times
Michel Chevalier and Gerald Mazzalovo
Only Odysseus was trying to get home at all costs, and he is the stand-in for what we all must be. Those who do not seek their home are symbolized perhaps by the lotus eaters whom Odysseus encounters, who forgot themselves and lost their own depths and consciousness. It has been said that 90 percent of people seem to live 90 percent of their lives on cruise control, which is to be unconscious.
Falling Upward
Richard Rohr
One way to illustrate the margin of safety in buying a small business compared to other forms of entrepreneurship is by considering how much is at risk and the odds that the company could completely fail.
Buy Then Build
Walker Deibel
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