Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Taglines should be short, direct, and lock in something important about the brand.
Breakthrough Branding
Catherine Kaputa
Br. Dave had a knack for posing questions that on the surface seemed almost insultingly simple until you tried to answer them.
The Road Back to You
Ian Morgan Cron and Suzanne Stabile
In terms of luxury, we should instead be talking about community recognition management: recognizing and honouring the community of believers, the followers. Thus at Ferrari the community of 38,000 owners of old Ferraris are honoured and cajoled. They are encouraged to send their jewel for an in-depth maintenance check, at the holy of holies, at Maranello. This is the opportunity possibly to come to the very heart of the religion and collect it.
The Luxury Strategy
Jean-Noël Kapferer and Vincent Bastien
...catch up on these, and many more highlights
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