Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
The startling conclusion at which they had all arrived, in different ways, was this: that the effort to try to feel happy is often precisely the thing that makes us miserable. And that it is our constant efforts to eliminate the negative – insecurity, uncertainty, failure, or sadness – that is what causes us to feel so insecure, anxious, uncertain, or unhappy.
The Antidote
Oliver Burkeman
Psychologists have shown that for us, the effects of switching tasks can include both delays and errors—at the scale of minutes rather than microseconds. To put that figure in perspective, anyone you interrupt more than a few times an hour is in danger of doing no work at all.
Algorithms to Live By
Brian Christian, Tom Griffiths
Branding is not just a name or logo design or physical product. It is everything you do to communicate and market the real, tangible value that your business or product offers and build relationships with customers.
Breakthrough Branding
Catherine Kaputa
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