Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

Dominion is a vertical experience, above or below. Affiliation is a horizontal one: Who’s standing next to me?

This Is Marketing

Seth Godin

Good leaders know to ask their teams to deliver value—in other words, don’t just deliver stuff, instead, do something that creates value for the organization. But “value” is a tricky word—it’s too vague to really get people aligned.

Outcomes Over Output

Joshua Seiden

The reason we don’t always behave in a way which corresponds with conventional ideas of rationality is not because we are silly: it is because we know more than we know we know.

Alchemy

Rory Sutherland

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