Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Always be seeking, connecting, solving, asserting, believing, seeing, and yes, testing. The other way to read this is: always be wrong. Well, not always. Sometimes you’ll be right. But most of the time, you’ll be wrong. That’s okay.
This Is Marketing
Seth Godin
Real-life strategy, whether your own or a company’s, is an ongoing process of dealing with critical challenges and deciding what consequential actions to take. Some challenges are long-term and broad in scope. Others are more immediate blockages, or sudden opportunities, encountered on the way forward. In all cases, strategy is the process of confronting and solving critical challenges.
The Crux
Richard P. Rumelt
Whether through explicit training or natural disposition, some people are more able and more inclined to think about their own thinking.
Creating Great Choices
Jennifer Riel, Roger L. Martin
...catch up on these, and many more highlights
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