Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
It turns out that the right formula is to make a dog food that dog owners want to buy.
This Is Marketing
Seth Godin
In most cases, good business practices will cause missed opportunities, because in order to serve existing customers well, companies don’t want to do anything too radical.
The Startup Way
Eric Ries
The world looks one way in peacetime but very different when you must fight for your life every day. In times of peace, one has time to care about things like appropriateness, long-term cultural consequences, and people’s feelings. In times of war, killing the enemy and getting the troops safely home is all that counts. I was at war and I needed a wartime general.
The Hard Thing About Hard Things
Ben Horowitz
...catch up on these, and many more highlights
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