Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

So the market research is actual selling. And the fact is that until someone buys your widget, the idea for creating a new company is imaginary. Not until the first sale is it real.

Just Start

Leonard A. Schlesinger, Leonard Schlesinger, Charles F. Kiefer, Charles Kiefer

Perhaps the most powerful protection that small entrant firms enjoy as they build the emerging markets for disruptive technologies is that they are doing something that it simply does not make sense for the established leaders to do.

The Innovator's Dilemma

Clayton M. Christensen

EXCELLENCE is not a long-term aspiration. EXCELLENCE is the ultimate short-term strategy. EXCELLENCE IS THE NEXT FIVE MINUTES. (Or not.)

The Excellence Dividend

Tom Peters

...catch up on these, and many more highlights

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