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If they push too hard, they’ll feel like takers, rather than givers. But when givers are advocating for someone else, pushing is closely aligned with their values of protecting and promoting the interests of others: givers can chalk it up to caring. And by offering relational accounts, givers do more than just think of themselves as agents advocating for others; they present themselves as agents advocating for others, which is a powerful way to maintain their self-images and social images as givers.
Give and Take
Adam M. Grant Ph.D.
Every human love, at its height, has a tendency to claim for itself a divine authority. Its voice tends to sound as if it were the will of God Himself. It tells us not to count the cost, it demands of us a total commitment, it attempts to over-ride all other claims and insinuates that any action which is sincerely done ‘for love’s sake’ is thereby lawful and even meritorious. That erotic love and love of one’s country may thus attempt to ‘become gods’ is generally recognised.
The Four Loves
C.S. Lewis
Another very expensive investment is to have flagship stores in the home town of the brand; these are invariably progressively bigger in a bid to outdo competitors.
Luxury Brand Management in Digital and Sustainable Times
Michel Chevalier and Gerald Mazzalovo
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