Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

Fourteen years ago, when I did my first training program with our board, I wanted to get them enthusiastic about fund-raising. So I used the line, “Always remember what the first three letters of fund-raising are!” Without skipping a beat, one of the board members interjected, “Lars, remember what the first two letters are!

The Generosity Network

Jennifer McCrea, Jeffrey C. Walker, and Karl Weber

But in order to do your best work, you’ll need to seek out and delight the few. And in return, you’ll be rewarded with a cadre of loyal customers who will buy in for all of it.

This Is Marketing

Seth Godin

The operator subculture is based on human interaction, and most line units learn that high levels of communication, trust, and teamwork are essential to getting the work done efficiently.

Organizational Culture and Leadership

Edgar H. Schein

...catch up on these, and many more highlights