Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

This myth is built over time: history makes brand myths.

The Luxury Strategy

Jean-Noël Kapferer and Vincent Bastien

As in all our other books, we approach the subject from both a mental health and a Christian spiritual perspective, each contained in separate sections.

Traveling Through Grief

Susan J. Zonnebelt-Smeenge R.N. Ed.D and Robert C. De Vries

The brand aesthetic is made up of all the invariant elements of its approach to the sensory world, i.e. all the elements perceivable by the five senses (taste, touch, sound, music, smells, vision, colors, forms, lines, textures, light, and so on).

Luxury Brand Management in Digital and Sustainable Times

Michel Chevalier and Gerald Mazzalovo

...catch up on these, and many more highlights

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