Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Sonic logos are short and more sophisticated than a jingle, but are very powerful in locking in a brand in the consumer’s mind.
Breakthrough Branding
Catherine Kaputa
Reporting also serves the more nebulous—but no less important—function of mitigating potentially detrimental family dynamics.
Mission Possible
Bruce Raabe
A common recommendation is to give away the “core product” and increase the price of the complement.
Better, Simpler Strategy
Felix Oberholzer-Gee
...catch up on these, and many more highlights