📚 Lukas' Reading Highlights

Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

A tribe is not just another type of segment. You don’t target a tribe. You support it. Grow it. Partner with it. Organize it.

The Brand Flip

Marty Neumeier

A crucial aspect of the scaling of companies is that many of their key metrics scale sublinearly like organisms rather than superlinearly like cities. This suggests that companies are more like organisms than cities and are dominated by a version of economies of scale rather than by increasing returns and innovation.

Scale

Geoffrey West

When our children grew up and left home, we had more rooms available, and hospitality became even more intense. In the doing of all this hospitality, I could see how much it mattered in people’s lives—from sitting with someone over a cup of coffee to more involved encounters. Simplicity and complexity—there was a time for each.

Why Everything That Doesn't Matter, Matters So Much

Andi Ashworth and Charlie Peacock

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A batch of the best highlights from what Lukas's read, .

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