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Start-ups thus face an expectations trap. Resource providers’ concerns about a start-up’s prospects discourage them from taking a chance on the start-up, and this hesitation hurts the prospects of the venture. In other words, start-ups can fail just because others expect them to fail.
The Origin and Evolution of New Businesses
Amar V. Bhide
In short, the approach is to commit yourself to reaching a solution based on principle, not pressure. Concentrate on the merits of the problem, not the mettle of the parties. Be open to reason, but closed to threats.
Getting to Yes
Roger Fisher, William L. Ury, Bruce Patton
Mirror neurones are a means of understanding another's intentions, amongst other things, and are not just about copying actions.215 They form part of our capacity to understand others and empathise with them.
The Master and His Emissary
Iain McGilchrist
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