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What these results mean is that the theory of demand is a solid one—except when we’re dealing with the price of zero. Whenever the price is not part of the exchange, social norms become entangled. These social norms get people to consider the welfare of others and, therefore, limit consumption to a level that does not place too much of a burden on the available resource. In essence, when prices are zero and social norms are a part of the equation, people look at the world as a communal good.

Predictably Irrational

Dan Ariely

We must discern where and how the culture can be challenged and affirmed.

Center Church

Timothy Keller, Daniel Strange, Gabriel Salguero, and Andy Crouch

DYNAMIC INCOMPLETENESS compels everyone to cocreate the vision because there are always more holes to fill.

The Primes

Chris McGoff

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