Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Identify the tradeoffs. Don’t talk features, benefits, and cost, because people are willing to make tradeoffs. What makes your product or service kick ass? Where do you say no? Basically, choose what to suck at.
Demand-Side Sales 101
Bob Moesta
In the most intense kind of organization, members hang out only with other members. They ignore their families and abandon the outside world. In exchange, they experience strong feelings of belonging, and maybe get access to esoteric “truths” denied to ordinary people. We have a word for such organizations: cults.
Zero to One
Peter Thiel, Blake Masters
The goal of the smallest viable audience is to find people who will understand you and will fall in love with where you hope to take them.
This Is Marketing
Seth Godin
...catch up on these, and many more highlights
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