A batch of the best highlights from what Lukas's read, .
Viewing channels as serving customer moments can empower you and your team to work backward from customer needs to which channel(s) will best facilitate meeting those needs.
Orchestrating Experiences
Chris Risdon, Patrick Quattlebaum
If you have an infinite amount of resources and riches, but you’re not healthy enough to use them for your enjoyment, are you truly wealthy?
Wealth, Actually
Frazer Rice
The acquisition and misrecognition of the dominant culture and its values (legitimized knowledge) is called cultural capital.