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Concentrate instead on actually hearing what the client-to-be is trying to convey. In this regard I have found it helpful not to look up the company, not to look at all the literature that the potential client may have sent you; as tempting as that might be, I want to focus on what the client tells me personally in the here and now.
Humble Consulting
Edgar H. Schein
Once we identify with a culture or an ideology, our rationality can easily become a liability, allowing us to justify almost any belief.
Metaskills
Marty Neumeier
Sometimes, people have fallen in love with an idea—we should do X!—with zero evidence that the solution they are dreaming of solves a real-world problem. (“What problem are we solving, you ask? Well, making a dent in the universe, evidently.”) This is sometimes called a solution in search of a problem. Those scenarios can be particularly problematic, because a bad solution can do more than just waste time and money.
What's Your Problem?
Thomas Wedell-Wedellsborg
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