Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Michael Arndt, who wrote Toy Story 3, and I have had an ongoing dialectic about the way he envisions his job. He compares writing a screenplay to climbing a mountain blindfolded. “The first trick,” he likes to say, “is to find the mountain.”
Creativity, Inc.
Ed Catmull and Amy Wallace
The role of our thought leadership is to educate, not to persuade. The future client should be smarter for reading it, we should be smarter for writing it, and, one day, when the client does experience a problem in an area on which we’ve written, our guidance may be helpful to him in seeing the opportunity within his problem. Until that day, we continue to cement our position as leaders in our field through our writing. Experts write.
The Win Without Pitching Manifesto
Blair Enns
Echo chambers are obviously problematic; social discourse suffers when people have a narrow information base with little in common with one another.”
One Mission
Chris Fussell, C. W. Goodyear, General Stanley McChrystal (Foreword)
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