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A batch of the best highlights from what Lukas's read, .
Much of this confusion comes from startups failing to have a high-resolution image of their customers. The most promising startups have done research into the demographics of their typical customers: age, gender, geography, lifestyle, income, aspiration, brand preferences, shopping habits. They learn which words and phrases resonate with their customers. This research doesn’t come cheap or easy, but it’s available with a little work.
What Every Angel Investor Wants You to Know
Brian Cohen, John Kador
Just as moving a river from one place to another would radically change the utility of a bridge, changing the topology of a market or a war zone changes the shape of everything else connected to it.
The Seventh Sense
Joshua Cooper Ramo
To be a poor man is hard, but to be a poor race in a land of dollars is the very bottom of hardships.
The Souls of Black Folk
W.E.B. Du Bois
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