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A batch of the best highlights from what Lukas's read, .
The idea that all our pursuits can be distilled into neatly-defined objectives and then almost mechanically pursued offers a kind of comfort against the harsh unpredictability of life. There’s something reassuring about the clockwork dependability of a world driven by tidy milestones laid out reliably from the starting line.
Why Greatness Cannot Be Planned
Kenneth O. Stanley and Joel Lehman
Kelly’s philosophy is sometimes summed up as a belief that innovation occurs by the movement of ideas in one direction: first a fundamental scientific discovery, which is then developed into a product, which is then pushed into the market.
The Idea Factory
Jon Gertner
One of the most frequent application areas of data science in business is to support marketing and sales campaigns. Designing a targeted marketing campaign requires an understanding of the target customer.
Data Science
John D. Kelleher, Brendan Tierney
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