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The media, within the attention economy, are what the financial sector is in money capitalism. The media are capitalizing attention: they receive attention with such regularity and certainty that they are able to offer it on credit as starting capital; they make use of fortunes by reinvesting attention wealth into attraction; they list the market value of fortunes by measuring their power of attraction.
The Ecology of Attention
Yves Citton
These cults, as G. Stanley Hall so aptly put it, were an attempt to attain “an immunity bath” from the greatest evil: death and the dread of it.4 All historical religions addressed themselves to this same problem of how to bear the end of life.
The Denial of Death
Ernest Becker
The other kind of marketing, the effective kind, is about understanding our customers’ worldview and desires so we can connect with them. It’s focused on being missed when you’re gone, on bringing more than people expect to those who trust us. It seeks volunteers, not victims.
This Is Marketing
Seth Godin
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