📚 Lukas' Reading Highlights

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A batch of the best highlights from what Lukas's read, .

The Task Force still had ranks and each member was still assigned a particular team and sub-sub-command, but we all understood that we were now part of a network; when we visualized our own force on the whiteboards, it now took the form of webs and nodes, not tiers and silos. The structure that had, years earlier, taunted us from our whiteboards as we failed to prevent the murder of men, women, and children in attacks like the El Amel sewage plant bombing had, like Saddam’s bunkers, been repurposed and become our home.

Team of Teams

General Stanley McChrystal, Tantum Collins, David Silverman, and Chris Fussell

Social scientists in the 1970s broadly accepted two ideas about human nature. First, people are generally rational, and their thinking is normally sound. Second, emotions such as fear, affection, and hatred explain most of the occasions on which people depart from rationality. Our article challenged both assumptions without discussing them directly. We documented systematic errors in the thinking of normal people, and we traced these errors to the design of the machinery of cognition rather than to the corruption of thought by emotion.

Thinking, Fast and Slow

Daniel Kahneman

Breakthrough brands stand out as much for what they think as for what they make.

Breakthrough Branding

Catherine Kaputa

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