Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Companies compete for customers by creating superior customer delight. Many companies strive to be best in class. But having better quality and higher WTP is no guarantee for success. What matters is the difference between WTP and price—in other words, customer delight.
Better, Simpler Strategy
Felix Oberholzer-Gee
It is those who use others who are the most upset when someone uses them.
The Bed of Procrustes
Nassim Nicholas Taleb
So, as we have seen before, these companies did not fail because the technology wasn’t available. They did not fail because they lacked information about hydraulics or how to use it; indeed, the best of them used it as soon as it could help their customers. They did not fail because management was sleepy or arrogant. They failed because hydraulics didn’t make sense—until it was too late.
The Innovator's Dilemma
Clayton M. Christensen
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