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A batch of the best highlights from what Lukas's read, .

The Lexus dealership in Newport, Rhode Island has more in common with a Ritz/Carlton than a garage: it cost US $70 million.

The Luxury Strategy

Jean-Noël Kapferer and Vincent Bastien

Gifts offered as mere subsidies, to maintain the existing state of things, actually foster decline. How many times have these subsidies undermined the well-being they were meant to maintain! In contrast, gifts that seek to transform and enhance often generate new life.

The Cycle of the Gift

James E. Hughes, Susan E. Massenzio, Keith Whitaker

Ontological metaphors like these are so natural and so pervasive in our thought that they are usually taken as self-evident, direct descriptions of mental phenomena. The fact that they are metaphorical never occurs to most of us. We take statements like “He cracked under pressure” as being directly true or false.

Metaphors We Live By

George Lakoff, Mark Johnson

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