📚 Lukas' Reading Highlights

Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

No Ocean Strategy is where you take someone who says, “Never in a million years would I ever be interested in doing a thing like that,” and you convert them into your category. You turn them into a believer.

The Category Design Toolkit

Category Pirates, Christopher Lochhead, Eddie Yoon, and Nicolas Cole

Traveling in a mental sense, if not in a physical sense, can set people free from silos; if nothing else because it enables them to imagine a different way of living, thinking, and classifying the world.

The Silo Effect

Gillian Tett

I will tell you there's never a perfect way to carve up the pie. Realize that, when you optimize for one thing, it comes at the expense of something else. So, decide what's most important to you and go with that.

Inspired

Marty Cagan

...catch up on these, and many more highlights

Readwise.

Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

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