Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
I have the fondest memories of time spent in places called ugly, the most boring ones of places called scenic.
The Bed of Procrustes
Nassim Nicholas Taleb
A successful brand can become a touchstone in a customer’s life—a vivid symbol of what’s useful, delightful, and even magical. When a product becomes a symbol, the symbol becomes the product. It can offer tremendous value as a building block in a customer’s personal identity.
The Brand Flip
Marty Neumeier
In an ecosystem where the attention of each remains attached to the attention of others, we are dealing with a multitude of radios univocally broadcasting information to listeners who use it to complete their individual vision of the world.
The Ecology of Attention
Yves Citton
...catch up on these, and many more highlights
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