📚 Lukas' Reading Highlights

Join 📚 Lukas' Reading Highlights

Sonic logos are short and more sophisticated than a jingle, but are very powerful in locking in a brand in the consumer’s mind.

Breakthrough Branding

Catherine Kaputa

Reporting also serves the more nebulous—but no less important—function of mitigating potentially detrimental family dynamics.

Mission Possible

Bruce Raabe

A common recommendation is to give away the “core product” and increase the price of the complement.

Better, Simpler Strategy

Felix Oberholzer-Gee

...catch up on these, and many more highlights