Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Brand entrepreneurs have a vision, and it’s more than just making money and being a CEO. They want to make a difference in some way, and they have the savvy to sell that vision. They have a knack for personal branding—or they acquire it. They learn how to harness the power of words, symbols, and story not only to build their businesses but also to position themselves as the leaders of those businesses.
Breakthrough Branding
Catherine Kaputa
In our experience, mapping nodal complexity for a select number of critical decisions creates a burning platform, a sense of urgency about the need for change. Once leaders see the complexity involved in making and executing critical decisions, most want to take immediate action to simplify the organization.
Time, Talent, Energy
Michael C. Mankins, Eric Garton
Modernity was born in a passion to seek and find absolute certainty. It saw science, in contrast to the generality of human knowledge, as an area of certainty But this quest for indubitable certainty has led us to what seems to be an abandonment of the claim to be able to know the truth.
Proper Confidence
Lesslie Newbigin
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