Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Whatever industry you operate in traditionally, your company, like Orbitz, Volvo, and Babolat, should think of itself as a technology company too.
Digital to the Core
Mark Raskino, Graham Waller
Brands cannot break the promises they make. Broken promises destroy customers’ trust. That ruins everything.
Behind the Cloud
Marc Benioff, Carlye Adler
Too often the result, as eminent game theorist Anatol Rapaport observes, is that those who subscribe to a theory of egoistic incentives “are always ready to retreat to previously prepared positions by extending the concept of ‘selfishness’ to include any demonstrable source of motivation not previously subsumed under the concept.”
Concepts of Capital
Jacek Tittenbrun
...catch up on these, and many more highlights
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