📚 Lukas' Reading Highlights

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A batch of the best highlights from what Lukas's read, .

While it makes enormous sense in a predictable setting, this logic makes no sense at all in the face of the unknown. If you use this logic there, all you are doing is making projections on assumptions that are contingent on guesses, which you buttress with extensive studies and calculations. Finally, you pretend that you are creating certainty by multiplying the whole thing by something less than 100 percent to compensate for uncertainty in order to end up making seemingly rational decisions.

Just Start

Leonard A. Schlesinger, Leonard Schlesinger, Charles F. Kiefer, Charles Kiefer

Successful innovators reveal a variety of motives: to make a lot of money for its own sake, to win a competition, to prove oneself to others, to consume conspicuously, or to get a project done.

Openness to Creative Destruction

Arthur M. Diamond, Jr.

Often a category emerges when an enabling technology, a shift in customer preferences and a supporting ecosystem manage to come together at once. If your product cannot be well positioned in any existing category, this might be a good option for you. If your solution requires both a new way of thinking about the boundaries of an existing category and a new way of thinking about purchase criteria, then it probably makes more sense to create an entirely new category rather than attempt to stretch existing categories along more than one dimension.

Obviously Awesome

April Dunford

...catch up on these, and many more highlights

Readwise.

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