Join 📚 Lukas' Reading Highlights
A batch of the best highlights from what Lukas's read, .
Luxury must be continually redifferentiated, unceasingly recreating the gap, the distance between itself and its avatars. This is what its customers expect.
The Luxury Strategy
Jean-Noël Kapferer and Vincent Bastien
Innovation, like evolution, is a process of constantly discovering ways of rearranging the world into forms that are unlikely to arise by chance – and that happen to be useful.
How Innovation Works
Matt Ridley
Instead, like a split-brain patient asked why he is pointing at a picture of a shovel when he has no idea why, the journalist conjures a plausible story from whatever is at hand.
Superforecasting
Philip E. Tetlock, Dan Gardner
...catch up on these, and many more highlights
Readwise