Join 📚 Lukas' Reading Highlights

A batch of the best highlights from what Lukas's read, .

A new layout with an old culture can deliver the worst of both worlds: countless managers, eager to adopt the new trend that promises innovation but reluctant to abandon the org chart, have done away with cubicles only to produce a noisier, more distracting environment that is neither efficient nor effective.

Team of Teams

General Stanley McChrystal, Tantum Collins, David Silverman, and Chris Fussell

Category creators step aside and give the microphone to their Supers, allowing them to tell other people about their transformations and the outcomes they realized from the category leader.

The Category Design Toolkit

Category Pirates, Christopher Lochhead, Eddie Yoon, and Nicolas Cole

The end goal is always for the international business to be run by local leaders. However, during the earlier stages of international expansion, tapping two leaders with different experiences is an effective way to lay the right foundation for a company.

Behind the Cloud

Marc Benioff, Carlye Adler

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