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The framing effect is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss or as a gain. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented. Gain and loss are defined in the scenario as descriptions of outcomes (e.g., lives lost or saved, disease patients treated and not treated, etc.).

Framing Effect (Psychology) - Wikipedia

I am looking for unknowns, who are passionate and missionbased.

Tren Griffin - A Dozen Lessons for Entrepreneurs

2017, Columbia University Press

Our task today is to find singular ways to create the new things that will make the future not just different, but better to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.

Zero to One

Peter Phiel

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