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Users are only ever in three states: they’ve never heard about it; they’ve tried it; and they use it. What you’re managing is state change. So the framework is, what causes these changes? The answer should be rooted more in preference, choice, and psychology than in some quantitative thing.

Tren Griffin - A Dozen Lessons for Entrepreneurs

2017, Columbia University Press

Cryptocurrency Blockchain Web Three Is Following This Exact Trajectories Key takeaways: • Morrison derives a threestep process for how new technologies are received by the status quo. • Stage one is just ignoring the technology, while stage two is engaging in rational counter arguments. • Stage three is when the name calling begins, with opponents accusing the technology of being bad for society. Transcript: Speaker 1 And so Morrison basically derives, he goes through this example, and he derives basically this three-part process that he says applies to any new technology. Basically, as it is as it is greeted and fought by the status quo, by the powers it be. And he says, basically, it's a three-step process. The step one is just completely ignore it. Like, so just pretend it doesn't exist, refuse to acknowledge it, don't talk about it, don't even engage in conversations like we're just not going to do this. At some point though, at some point, these things become too obvious and they have to engage, he said step two is rational counter argument, right? So, and rational counter argument is this can't possibly work because it's going to be too expensive, it's not going to be fast enough, it's not going to scale, people don't know how To use it, right? All the different kind of rational arguments that you can come up with to oppose something. And then ultimately, when those don't work anymore, because people are still watching this and being like, okay, this still seems like a good idea, then he says stage three says stage Three is when the name calling begins, right? And so stage three is basically just like a full-out power status political fight where all of a sudden basically it's like, okay, these are, you know, these people who are bringing This to technology, they're bad people, they have bad morals, they have bad intent, they're going to ruin everything, right? And if you think about it, it's so funny because it's like basically the internet followed this exact trajectory, like, you know, crypto, cryptocurrency blockchain, web three is Following this exact same trajectory social networking followed this exact same trajectory. Like I've now seen this pattern, you know, out of 50 times in the last 30 years and it keeps playing out the same way. Nobody learns anything, right? And it's this is literally what happens with every new technology and I become convinced that basically how this unfolds.

Why Technology Still Matters With Marc Andreessen

a16z Podcast

he gave deposits for the use of all the olive-presses in Chios and Miletus, which he hired at a low price because no one bid against him. When the harvest time came, and many were wanted all at once and of a sudden, he let them out at any rate which he pleased, and made a quantity of money. Thus he showed the world that philosophers can easily be rich if they like, but that their ambition is of another sort."

Russell, Bertrand

A History Of Western Philosophy

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