My Brain Food

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A batch of the best highlights from what Louis's read, .

Users are only ever in three states: they’ve never heard about it; they’ve tried it; and they use it. What you’re managing is state change. So the framework is, what causes these changes? The answer should be rooted more in preference, choice, and psychology than in some quantitative thing.

Tren Griffin - A Dozen Lessons for Entrepreneurs

2017, Columbia University Press

To suppose that these are cases in which custom has conquered nature, so that the Indians no longer feel frost and fire, would be an erroneous conclusion because nature can never be overcome.

On the Good Life

Marcus Tullius Cicero

When you raise your prices, you . . . . . . Increase your clients’ emotional investment . . . Increase your clients’ perceived value of your service . . . Increase your clients’ results because they value your service and are invested . . . Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to actually receive and perceive the most relative value . . . Multiply your margin because you have money to invest in systems to create efficiency; smart people; improved customer experience; scale your business; and, most importantly of all, to keep watching the number in your personal bank account go up, month after month, even with reinvesting in your business. This allows you to ultimately enjoy the process for the long haul and help more people as you grow, rather than burning out and shriveling into obscurity.

$100M Offers

Alex Hormozi

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A batch of the best highlights from what Louis's read, .

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