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A batch of the best highlights from what Louis's read, .
“The difference between successful people and really successful people is that really successful people say no to almost everything
Skin_In_The_Game
louis.beaumont@gmail.com
Psychologist and *The Paradox of Choice* author Barry Schwartz explains that what separates Maximizers and Satisficers is not the quality of their decisions, it’s how these decisions make them feel: “Maximizers make good decisions and end up feeling bad about them. Satisficers make good decisions and end up feeling good.”
How to Not Die Alone
Logan Ury
Once the baseline has been established, the startup can work toward the second learning milestone: tuning the engine. Every product development, marketing, or other initiative that a startup undertakes should be targeted at improving one of the drivers of its growth model. For example, a company might spend time improving the design of its product to make it easier for new customers to use. This presupposes that the *activation rate* of new customers is a driver of growth and that its baseline is lower than the company would like. To demonstrate validated learning, the design changes must improve the activation rate of new customers. If they do not, the new design should be judged a failure. This is an important rule: a good design is one that changes customer behavior for the better.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
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