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A batch of the best highlights from what Louis's read, .
THERE ARE at least two kinds of games. One could be called finite, the other infinite.
A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.
Finite and Infinite Games
James Carse
an enormous six-hundred-year-old Buddha carved from a single hunk of jade. Standing before its placid face I asked, *Why am I here? What is my purpose?*
Shoe Dog
Phil Knight [Phil Knight]
When you raise your prices, you . . .
. . . Increase your clients’ emotional investment
. . . Increase your clients’ perceived value of your service
. . . Increase your clients’ results because they value your service and are invested
. . . Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to actually receive and perceive the most relative value
. . . Multiply your margin because you have money to invest in systems to create efficiency; smart people; improved customer experience; scale your business; and, most importantly of all, to keep watching the number in your personal bank account go up, month after month, even with reinvesting in your business. This allows you to ultimately enjoy the process for the long haul and help more people as you grow, rather than burning out and shriveling into obscurity.
$100M Offers
Alex Hormozi
...catch up on these, and many more highlights
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