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A company that could pay all its employees so straightforwardly would be enormously successful. Many employees would work harder if they could get paid for it. More importantly, such a company would attract people who wanted to work especially hard. It would crush its competitors.

Hackers & Painters - Big Ideas From the Computer Age

Paul Graham

Great, now you do it: • What is the problem? • Who has the problem? • What are the costs associated with the problem? • How do people currently solve this problem, and how do those solutions fall down? • What has changed enabling a new solution? • How does the new solution work? • How do you know it’s better? (Quantitative, Qualitative)

Founding Sales The Early Stage Go-to-Market Handbook

Peter Kazanjy

For the will stands between its à priori principle, which is formal, and its à posteriori spring, which is material

Critique of Practical Reason

Immanual Kant

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