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The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.” The halo effect which is a cognitive bias can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad.
Halo Effect - Wikipedia
Edward Thorndike
The problem is that when you don’t go to the trouble of getting to know who you are, what your triggers are, what your blind spots are, and what motivates you, you’ll unavoidably do things you’ll regret. If you avoid addressing conflict, you’ll explode in frustration at someone because you’ve let small issues build up. Do you keep your thoughts close to your chest?
From Start-Up to Grown-Up - Grow Your Leadership to Grow Your Business
Alisa Cohn
Significant figures (also known as the significant digits, precision or resolution) of a number in positional notation are digits in the number that are reliable and necessary to indicate the quantity of something. If a number expressing the result of a measurement (e.g., length, pressure, volume, or mass) has more digits than the number of digits allowed by the measurement resolution, then only as many digits as allowed by the measurement resolution are reliable, and so only these can be significant figures.
Significant Figures - Wikipedia
en.wikipedia.org
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