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What about going with stainless steel?” Initially there was resistance, even a bit of incredulity. When he met with his executive team in the conference room at SpaceX a few days later, they argued that a rocket of stainless steel would likely be heavier than one built of carbon fiber or the aluminum-lithium alloy used for the Falcon 9. Musk’s instincts said otherwise. “Run the numbers,” he told the team. “Run the numbers.” When they did so, they determined that steel could, in fact, turn out to be lighter in the conditions that Starship would face. At very cold temperatures, the strength of stainless steel increases by 50 percent, which meant it would be stronger when holding the supercooled liquid oxygen and nitrogen fuel.

Elon Musk

Walter Isaacson

The logistics and the distribution strategy of our business will be simple. There are only two practical ways to sell our beverage: (1) as syrup to fountains and restaurants and (2) as a complete carbonated-water product in containers. Wanting lollapalooza results, we will naturally do it both ways. And, wanting huge Pavlovian and social-proof effects, we will always spend on advertising and sales promotion, per serving, over forty percent of the fountain price for syrup needed to make the serving.

Poor Charlies's Almanack

Charlie Munger

36 Wealth is a form of responsibility The greater the wealth, means the greater the responsibility. Only fools are pretentious because they are rich. Never let anyone with selfishness get a little benefit. (With a good conscience our only sure reward, in hour of maximum danger, we do not shrink from this responsibility, we welcome it.) November 20, 1907 Dear John: I am very happy that a financial crisis that almost caused a national crisis has finally passed! Now, I think our President, Theodore Roosevelt, can go to Louisiana to continue hunting with peace of mind, despite his surprising incompetence in this crisis. Of course, Mr. President did not do nothing. He supported Wall Street with “worries”. God! Our taxpayer was so blind that he sent such a New Yorker into the White House. Frankly speaking, the mention of Theodore Roosevelt’s name and everything he did to Standard Oil makes me indignant. He is the meanest and most vengeful villain I have ever seen.

The 38 Letters from J.D. Rockefeller to His Son: Perspectives, Ideology, and Wisdom

J. D. Rockefeller

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