My Brain Food

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A batch of the best highlights from what Louis's read, .

Human and animal foragers are constantly prioritizing and making effort-allocation decisions, even if only unconsciously. They concentrate first on favorite foods, or ones that yield the highest payoff. If these are unavailable, they shift to less and less preferred foods.

Jared M. Diamond - Guns, Germs and Steel

1999, W. W. Norton & Company

Everyday language is a part of the human organism and is no less complicated than it. It is not humanly possible to gather immediately from it what the logic of language is. Language disguises thought. So much so, that from the outward form of the clothing it is impossible to infer the form of the thought beneath it, because the outward form of the clothing is not designed to reveal the form of the body, but for entirely diferent purposes. The tacit conventions on which the understanding of everyday language depends are enormously complicated.

[Routledge Classics] Ludwig Wittgenstein - Tractatus Logico-Philosophicus

2001, Routledge - libgen.lc

The logistics and the distribution strategy of our business will be simple. There are only two practical ways to sell our beverage: (1) as syrup to fountains and restaurants and (2) as a complete carbonated-water product in containers. Wanting lollapalooza results, we will naturally do it both ways. And, wanting huge Pavlovian and social-proof effects, we will always spend on advertising and sales promotion, per serving, over forty percent of the fountain price for syrup needed to make the serving.

Poor Charlies's Almanack

Charlie Munger

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