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You need three things to create a successful startup: to start with good people, to make something customers want, and to spend as little money as possible

Tren Griffin - A Dozen Lessons for Entrepreneurs

2017, Columbia University Press

If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth

Zero to One_ Notes on Startups, or How to Build the Future

Peter Thiel

The framing effect is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss or as a gain. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented. Gain and loss are defined in the scenario as descriptions of outcomes (e.g., lives lost or saved, disease patients treated and not treated, etc.).

Framing Effect (Psychology) - Wikipedia

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