A batch of the best highlights from what Louis's read, .
Then I realized people pay for certainty. They value certainty. I call this “the perceived likelihood of achievement.” In other words, “How likely do I believe it is that I will achieve the result I am looking for if I make this purchase?”
$100M Offers
Alex Hormozi
Rather than just raising cash as they grow their businesses, the smartest entrepreneurs select venture capitalists who can deliver valuable services. The best venture capitalists have access to the best networks, which further amplifies their value.
Tren Griffin - A Dozen Lessons for Entrepreneurs
2017, Columbia University Press
“I thought of my absolute rejection of death as the natural order.”