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A batch of the best highlights from what Louis's read, .

Great, now you do it: • What is the problem? • Who has the problem? • What are the costs associated with the problem? • How do people currently solve this problem, and how do those solutions fall down? • What has changed enabling a new solution? • How does the new solution work? • How do you know it’s better? (Quantitative, Qualitative)

Founding Sales The Early Stage Go-to-Market Handbook

Peter Kazanjy

Obvious ideas will always be executed by big companies So the big thing is, most of the obviously good ideas are bad ideas for a startup, right? And the reason is because most of the obviously good ideas, if they're obviously good ideas, they're already getting done by big companies. So what are big companies really good at? Like, just take all the big, the top 50, whatever tech companies, what are they really good at? They're really good at doing the next obviously good idea, right? They're like, what's a good idea? Smartphone whose battery lasts 10% longer, you know? Yeah, like Apple's on it, right? You know, they got like 10,000 people working on that, right? Like, there's no startup opportunity there. And so like, you know, we always say kind of by definition, like if it's a good startup idea, it basically, it can't be a good idea that looks like a good idea because a big company's already doing that.

Marc Andreessen on Elon Musk, Good Startup Ideas, How to Have the Courage to Think Independently and Finding a Co-Founder

Aarthi and Sriram's Good Time Show

All the idealism of mankind, hitherto, is on the point of turning into Nihilism—may be shown to be a belief in absolute worthlessness, i.e. purposelessness.

The Will to Power

Friedrich Wilhelm Nietzsche

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