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But wealth had another advantage, too. Not only could it buy wives directly, it could also buy "power." It is noteworthy that it is hard to distinguish between wealth and power before the time of the Renaissance. Until then there was no such thing as an power economic sector independent of the power structure. A man's livelihood and his allegiance were owed to the same social superior. Power is, roughly speaking, the ability to call do your bidding, and that depended strictly on wealth (with a little help from violence).
The Red Queen
Matt Ridley
So, then, what does it take to grow? Thankfully, just three simple things:
1) Get more customers
2) Increase their average purchase value
3) Get them to buy more times
That’s it.
$100M Offers
Alex Hormozi
When you raise your prices, you . . .
. . . Increase your clients’ emotional investment
. . . Increase your clients’ perceived value of your service
. . . Increase your clients’ results because they value your service and are invested
. . . Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to actually receive and perceive the most relative value
. . . Multiply your margin because you have money to invest in systems to create efficiency; smart people; improved customer experience; scale your business; and, most importantly of all, to keep watching the number in your personal bank account go up, month after month, even with reinvesting in your business. This allows you to ultimately enjoy the process for the long haul and help more people as you grow, rather than burning out and shriveling into obscurity.
$100M Offers
Alex Hormozi
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