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In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. First movers in a specific industry are almost always followed by competitors that attempt to capitalise on the first movers' success. These followers are also aiming to gain market share; however, most of the time the first-movers will already have an established market share, with a loyal customer base that allows them to maintain their market share.

First-Mover Advantage - Wikipedia

en.wikipedia.org

For the will stands between its à priori principle, which is formal, and its à posteriori spring, which is material

Critique of Practical Reason

Immanual Kant

Everyday language is a part of the human organism and is no less complicated than it. It is not humanly possible to gather immediately from it what the logic of language is. Language disguises thought. So much so, that from the outward form of the clothing it is impossible to infer the form of the thought beneath it, because the outward form of the clothing is not designed to reveal the form of the body, but for entirely diferent purposes. The tacit conventions on which the understanding of everyday language depends are enormously complicated.

[Routledge Classics] Ludwig Wittgenstein - Tractatus Logico-Philosophicus

2001, Routledge - libgen.lc

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