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Self-actualization, in Maslow's hierarchy of needs, is the highest level of psychological development, where personal potential is fully realized after basic bodily and ego needs have been fulfilled. Self-actualization was coined by the organismic theorist Kurt Goldstein for the motive to realize one's full potential: "the tendency to actualize itself as fully as possible is the basic drive ... the drive of self-actualization." Carl Rogers similarly wrote of "the curative force in psychotherapy – man's tendency to actualize himself, to become his potentialities ... to express and activate all the capacities of the organism.
Self-Actualization - Wikipedia
en.wikipedia.org
When you raise your prices, you . . .
. . . Increase your clients’ emotional investment
. . . Increase your clients’ perceived value of your service
. . . Increase your clients’ results because they value your service and are invested
. . . Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to actually receive and perceive the most relative value
. . . Multiply your margin because you have money to invest in systems to create efficiency; smart people; improved customer experience; scale your business; and, most importantly of all, to keep watching the number in your personal bank account go up, month after month, even with reinvesting in your business. This allows you to ultimately enjoy the process for the long haul and help more people as you grow, rather than burning out and shriveling into obscurity.
$100M Offers
Alex Hormozi
You must stick with whatever you pick long enough to have trial and error. You will fail. In fact, you will fail until you succeed. But you will fail far longer if you keep changing who you market to, because you must start over from the beginning each time. So, pick then commit.
$100M Offers
Alex Hormozi
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