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A batch of the best highlights from what Louis's read, .
The so-called instinct of causality is nothing more than the fear of the unfamiliar, and the attempt at finding something in it which is already known.—It is not a search for causes, but for the familiar.
The Will to Power
Friedrich Wilhelm Nietzsche
For example, males usually compete for access to females, rather than vice versa. There are good evolutionary reasons for this, and there are clear evolutionary consequences, too; for instance, men are more aggressive than women.
The Red Queen: Sex and the Evolution of Human Nature
Matt Ridley
That’s it. That’s the strategy. Replicate D-Day, and win entry to the mainstream. Cross the chasm by targeting a very specific niche market where you can dominate from the outset, drive your competitors out of that market niche, and then use it as a base for broader operations. Concentrate an overwhelmingly superior force on a highly focused target. It worked in 1944 for the Allies, and it has worked since for any number of high-tech companies.
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
...catch up on these, and many more highlights
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