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A batch of the best highlights from what Louis's read, .

Formally celebrate and observe the momentous achievement—the victory—and make sure that everyone feels ownership in it. Praise, bonuses, and other rewards can make it special. This is a unique opportunity to strengthen the bond everyone feels to your organization, especially the special role players who get less attention.

The Score Takes Care of Itself

Bill Walsh

Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most — you can only go down to $0, but you can go infinitely high in the other direction. So, unless you have a revolutionary way of decreasing your costs to 1/10th compared to your competition, don't compete on price.

$100M Offers

Alex Hormozi

‘If a book has been in print for forty years, I can expect it to be in print for another forty years. But, and that is the main difference, if it survives another decade, then it will be expected to be in print another fifty years. This, simply, as a rule, tells you why things that have been around for a long time are not “aging” like persons, but “aging” in reverse. Every year that passes without extinction doubles the additional life expectancy. This is an indicator of some robustness. The robustness of an item is proportional to its life!

The Lindy Effect

Toby Ord

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