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Then I realized people pay for certainty. They value certainty. I call this “the perceived likelihood of achievement.” In other words, “How likely do I believe it is that I will achieve the result I am looking for if I make this purchase?”
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Alex Hormozi
Every few years, I feel like my life starts anew. I’m in my forties now, but I feel like I’ve just started because I built up various resources like distribution, network, and capital. Now I can broadcast ideas, invest money, and see big things happen.
Eric-Jorgenson_The-Anthology-of-Balaji.indd
readwise.io
In evolutionary biology, reciprocal altruism is a behaviour whereby an organism acts in a manner that temporarily reduces its fitness while increasing another organism's fitness, with the expectation that the other organism will act in a similar manner at a later time.
Reciprocal Altruism - Wikipedia
en.wikipedia.org
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