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A batch of the best highlights from what Louis's read, .
When love beckons to you, follow him, Though his ways are hard and steep. And when his wings enfold you yield to him, Though the sword hidden among his pinions may wound you. And when he speaks to you believe in him.
The Prophet
Kahlil Gibran
People generally, and our clients specifically, want:
. . . To be perceived as beautiful
. . . To be respected
. . . To be perceived as powerful
. . . To be loved
. . . To increase their status
These are all powerful drivers.
$100M Offers
Alex Hormozi
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer and in turn, superior returns for the firm.
Playing to Win: How Strategy Really Works
Lafley, A.G.
...catch up on these, and many more highlights
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