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A batch of the best highlights from what Louis's read, .
It seems like there are two degrees of freedom: you can choose the people whose opinions you care about (and on what subjects), and you can choose the timescale you care about them on. Most people figure out the former [1] but the latter doesn’t seem to get much attention.
The Strength of Being Misunderstood
Sam Altman
People generally, and our clients specifically, want:
. . . To be perceived as beautiful
. . . To be respected
. . . To be perceived as powerful
. . . To be loved
. . . To increase their status
These are all powerful drivers.
$100M Offers
Alex Hormozi
One of Musk’s favorite words—and concepts—was “hardcore.” He used it to describe the workplace culture he wanted when he founded Zip2, and he would use it almost thirty years later when he upended the nurturing culture at Twitter. As the Model S production line ramped up, he spelled out his creed in a quintessential email to employees, titled “Ultra hardcore.” It read, “Please prepare yourself for a level of intensity that is greater than anything most of you have experienced before. Revolutionizing industries is not for the faint of heart.”
Elon Musk
Walter Isaacson
...catch up on these, and many more highlights
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