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A batch of the best highlights from what Louis's read, .
What has happened in the last 10 years is that advertising has grown even
more. It’s not just page impressions, but the number of click-throughs. The
most monetizable part of advertising (at least online advertising today) is the
click-through to another advertiser, which is search. When people search,
they’re most likely to click through because that’s when they’re looking for
something.
Google has proven remarkably well that click-through is a monetizable
quantity more than page impressions. You can have 100 page impressions and
that has some value, but the click-through has far greater value because that’s
how advertisers measure, “Is this advertising working for us or not?”
Founders at Work
Jessica Livingston
I admit, just like a person cannot have no money, a person cannot have no luck. However, if you want to make a difference, you cannot wait for luck to patronize. My credo is: I do not live by God-given luck, but I do-so by planning luck. I believe that a good plan will affect luck, and in any case, it can successfully affect luck. My plan to turn competition into cooperation in the oil industry justified this.
The 38 Letters from J.D. Rockefeller to His Son: Perspectives, Ideology, and Wisdom
J. D. Rockefeller
I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.
John D. Rockefeller on Making Money: Advice and Words of Wisdom on Building and Sharing Wealth
John Rockefeller
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