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The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.” The halo effect which is a cognitive bias can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad.
Halo Effect - Wikipedia
Edward Thorndike
The company that needs a new machine tool, and hasn't bought it, is already paying for it.
Poor Charlies's Almanack
Charlie Munger
"What does it take to be a comic writer?" He said, "It takes audacity and exuberance and gaiety, and the most important one is audacity." Then he said: "The reader has to feel that the writer is feeling good."
On Writing Well, the Classic Guide to Writing Nonfiction, 6e
William Zinsser
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