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To an unnecessary extent, the prolonged fight was driven by emotions and resentments. Instead, Doudna and Zhang could have followed the example of Jack Kilby of Texas Instruments and Robert Noyce of Intel who, after five years of wrangling, agreed to share the patent rights for the microchip by cross-licensing their intellectual property to each other and splitting the royalties, which helped the microchip business grow exponentially and define a new age of technology. Unlike the CRISPR contestants, Noyce and Kilby obeyed an all-important business maxim: *Don’t fight over divvying up the proceeds until you finish robbing the stagecoach*.

The Code Breaker

Walter Isaacson

In examining the history of the visionary companies, we were struck by how often they made some of their best moves not by detailed strategic planning, but rather by experimentation, trial and error, opportunism, and—quite literally—accident. What looks in hindsight like a brilliant strategy was often the residual result of opportunistic experimentation and “purposeful accidents.”

Built to Last: Successful Habits of Visionary Companies

Jim Collins and Jerry I. Porras

Fast, lift, sprint, stretch, and meditate. Build, sell, write, create, invest, and own. Read, reflect, love, seek truth, and ignore society. Make these habits. Say no to everything else. Avoid debt, jail, addiction, disgrace, shortcuts, and media. Relax. Victory is assured.

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