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A batch of the best highlights from what Louis's read, .

Marketing is the art and science of finding “prospects”—people who are actively interested in what you have to offer. The best businesses in the world find ways to attract the attention of qualified prospects quickly and inexpensively.

The Personal MBA

Kaufman, Josh

Man spends so much of his time trying to "succeed" that he overlooks the things that will give it to him quite easily.

A Master's Secret Whispers: For those who abhor the noise and seek The Truth about life and living

Kapil Gupta

Remember what a startup is, economically: a way of saying, I want to work faster. Instead of accumulating money slowly by being paid a regular wage for fifty years, I want to get it over with as soon as possible.

Hackers & Painters - Big Ideas From the Computer Age

Paul Graham

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