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A batch of the best highlights from what Louis's read, .

Users are only ever in three states: they’ve never heard about it; they’ve tried it; and they use it. What you’re managing is state change. So the framework is, what causes these changes? The answer should be rooted more in preference, choice, and psychology than in some quantitative thing.

Tren Griffin - A Dozen Lessons for Entrepreneurs

2017, Columbia University Press

company culture is one in which people have something in common that distinguishes them quite sharply from the rest of the world. If everybody likes ice cream, that probably doesn’t matter … you also need to strike the right balance between athletes (competitive people) and nerds (creators) no matter what.

Tren Griffin - A Dozen Lessons for Entrepreneurs

2017, Columbia University Press

Where is innocence? Where there is will to procreation. And he who seeketh to create beyond himself, hath for me the purest will.

Thus Spake Zarathustra

Friedrich Wilhelm Nietzsche

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