My Brain Food

Join My Brain Food

A batch of the best highlights from what Louis's read, .

Perception is reality. It’s not about how much you increase your prospect’s likelihood of success, or decrease the time delay to achievement, or decrease their effort and sacrifice. That in itself is not valuable. Many times, they will have no idea. The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.

$100M Offers

Alex Hormozi

Human and animal foragers are constantly prioritizing and making effort-allocation decisions, even if only unconsciously. They concentrate first on favorite foods, or ones that yield the highest payoff. If these are unavailable, they shift to less and less preferred foods.

Jared M. Diamond - Guns, Germs and Steel

1999, W. W. Norton & Company

The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.” The halo effect which is a cognitive bias can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad.

Halo Effect - Wikipedia

Edward Thorndike

...catch up on these, and many more highlights

Readwise.

Join My Brain Food

A batch of the best highlights from what Louis's read, .

LEARN

EXPLORE

CONTACT