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The logistics and the distribution strategy of our business will be simple. There are only two practical ways to sell our beverage: (1) as syrup to fountains and restaurants and (2) as a complete carbonated-water product in containers. Wanting lollapalooza results, we will naturally do it both ways. And, wanting huge Pavlovian and social-proof effects, we will always spend on advertising and sales promotion, per serving, over forty percent of the fountain price for syrup needed to make the serving.
Poor Charlies's Almanack
Charlie Munger
Meanwhile, some CEOs think as they talk, leaving people confused, trying to figure out what they are supposed to act on and what is just brainstorming. This leads to a reputation of “crazy-making,” since you seem like you’re constantly shifting what you want, reprioritizing—“moving the goalposts before I even understand the game,” as one frustrated executive once told me.
From Start-Up to Grown-Up - Grow Your Leadership to Grow Your Business
Alisa Cohn
The holographic principle is a tenet of string theories and a supposed property of quantum gravity that states that the description of a volume of space can be thought of as encoded on a lower-dimensional boundary to the region—such as a light-like boundary like a gravitational horizon.
Holographic Principle - Wikipedia
en.wikipedia.org
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