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In the rarefied fraternity of people who have held the title of richest person on Earth, Musk and Gates have some similarities. Both have analytic minds, an ability to laser-focus, and an intellectual surety that edges into arrogance. Neither suffers fools. All of these traits made it likely they would eventually clash, which is what happened when Musk began giving Gates a tour of the factory.
Elon Musk
Walter Isaacson
Common knowledge is the name for the epistemic state we’re collectively in, when we know we can all start choosing action B - and trust everyone else to do the same.
The Costly Coordination Mechanism of Common Knowledge - LessWrong
Ben Pace
When you raise your prices, you . . .
. . . Increase your clients’ emotional investment
. . . Increase your clients’ perceived value of your service
. . . Increase your clients’ results because they value your service and are invested
. . . Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to actually receive and perceive the most relative value
. . . Multiply your margin because you have money to invest in systems to create efficiency; smart people; improved customer experience; scale your business; and, most importantly of all, to keep watching the number in your personal bank account go up, month after month, even with reinvesting in your business. This allows you to ultimately enjoy the process for the long haul and help more people as you grow, rather than burning out and shriveling into obscurity.
$100M Offers
Alex Hormozi
...catch up on these, and many more highlights
Readwise