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A batch of the best highlights from what Louis's read, .

In reflecting upon the part played by chance in the development of new concepts, he recalled the story of the three princes of Serendip who set out to find some interesting object on a journey through their realm. They did not find the particular object of their search, but along the way they discovered many new things simply because they were looking for something.

Men, Machines, and Modern Times

Morison, Elting Elmore

In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. First movers in a specific industry are almost always followed by competitors that attempt to capitalise on the first movers' success. These followers are also aiming to gain market share; however, most of the time the first-movers will already have an established market share, with a loyal customer base that allows them to maintain their market share.

First-Mover Advantage - Wikipedia

en.wikipedia.org

Because there are too many principles for anyone to keep top of mind enough to apply appropriately to whatever situation they face, and because it’s easier to ask for advice than to seek it out in a book, I created Coach. Coach’s platform is populated with a library of common situations, or “ones of those” (e.g., disagreeing with an assessment someone made, someone lied or did something unethical, etc.), which are linked to the relevant principles to help people handle them. As people use Coach, they give feedback on the quality of advice it provides, essentially coaching the Coach so that it can deliver better and better advice. Over time, Coach has become increasingly effective in much the same way Siri has.

Principles

Dalio, Ray

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