A batch of the best highlights from what Louis's read, .
Human and animal foragers are constantly prioritizing and making effort-allocation decisions, even if only unconsciously. They concentrate first on favorite foods, or ones that yield the highest payoff. If these are unavailable, they shift to less and less preferred foods.
Jared M. Diamond - Guns, Germs and Steel
1999, W. W. Norton & Company
So we said, “OK, we’ll do Apple Computer.” In those days there was no
money yet in this microcomputer business, and big experienced companies and
investors, analysts—those kind of people, that are trained in business and much
smarter than we were—they didn’t think that this was going to be a real big
market. They thought it was going to be a little hobby thing, like home robots or
ham radios, that a few techie people would get into and really it wasn’t going to
go to the masses.
Founders at Work
Jessica Livingston
To put it another way: if wealth is giving you fewer options instead of more (and more varied) options, you’re doing it wrong.