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A batch of the best highlights from what Louis's read, .

In fact, the second thing that people screw up about inbound leads is giving up on them too soon. Again, our friends at InsideSales.com and MIT Sloan figured out that each incremental attempt you make to reach out to an inbound lead adds another 15% chance of contacting them, falling off substantially after the sixth attempt. But after six attempts, you should have had roughly an aggregate 90% chance of making contact. So don’t give up! Remember, they asked for it, so you have nothing to fear.

Founding Sales The Early Stage Go-to-Market Handbook

Peter Kazanjy

When your spouse’s emotional love tank is full and he feels secure in your love, the whole world looks bright and your spouse will move out to reach his highest potential in life. But when the love tank is empty and he feels used but not loved, the whole world looks dark and he will likely never reach his potential for good in the world.

The 5 Love Languages/5 Love Languages for Men/5 Love Languages of Teenagers/5 Love Languages of Children

Gary Chapman

In most societies women travel to live with their husbands, whereas men tend to remain close to their relatives.

The Red Queen

Matt Ridley

...catch up on these, and many more highlights