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Yet when you are called stupid, it makes you angry. Because something within you entertains the possibility that you might, in fact, be. Then something else within you grows irritated by the idea that you might be. This internal conflict manifests itself as anger.
Direct Truth - Uncompromising, Non-Prescriptive Truths to the Enduring Questions of Life
Kapil Gupta
Then I realized people pay for certainty. They value certainty. I call this “the perceived likelihood of achievement.” In other words, “How likely do I believe it is that I will achieve the result I am looking for if I make this purchase?”
$100M Offers
Alex Hormozi
THERE ARE at least two kinds of games. One could be called finite, the other infinite.
A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.
Finite and Infinite Games
James Carse
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