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In most societies women travel to live with their husbands, whereas men tend to remain close to their relatives.

The Red Queen

Matt Ridley

In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. First movers in a specific industry are almost always followed by competitors that attempt to capitalise on the first movers' success. These followers are also aiming to gain market share; however, most of the time the first-movers will already have an established market share, with a loyal customer base that allows them to maintain their market share.

First-Mover Advantage - Wikipedia

en.wikipedia.org

Common knowledge is the name for the epistemic state we’re collectively in, when we know we can all start choosing action B - and trust everyone else to do the same.

The Costly Coordination Mechanism of Common Knowledge - LessWrong

Ben Pace

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