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I’m merely encouraging you to start. Often. Forever. Be the one who starts things.
people don’t pay attention to boring things (Brain Rule #4). You’ve got seconds to grab someone’s attention and only 10 minutes to keep it. At 9 minutes and 59 seconds, something must be done to regain attention and restart the clock—something emotional and relevant.
Let’s get started. Using the template in Figure 17.1 complete the following 5 steps. Figure 17.1 Model work week. 1. Block out 15 minutes first thing Monday morning to review the prior week and to plan for the current week. 2. Schedule your three-hour strategic block. 3. Schedule one to two buffer blocks each day, Monday through Friday, typically one in the morning and one near the end of the day (e.g., 11:00-12:00 and 4:00-5:00). Remember that the amount of buffer time varies by individual and administrative workload. 4. Schedule a breakout block. 5. Schedule all additional important activities. a. Client and prospect appointments b. Standing meetings c. Marketing and sales d. Planning e. Required administrative and operational tasks f. Preparation for client meetings and customer service g. Project work h. Referral lunches i. One-on-one coaching sessions j. Personal tasks Initially, it might seem like there is very little time left in your week.
The 12 Week Year
Brian P. Moran, Michael Lennington
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