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The advice we give others, then, has two big advantages: It naturally prioritizes the most important factors in the decision, and it downplays short-term emotions. That’s why, in helping us to break a decision logjam, the single most effective question may be: What would I tell my best friend to do in this situation?
Decisive
Chip Heath and Dan Heath
wear clothes and accessories that help you look like you are in command.
Persuasion
James Daugherty
A recent study by Vlad Chituc, a doctoral student in psychology at Yale, found that people tend to dislike vegans because they give the impression of thinking that they are morally superior. Vegans can defuse this reaction, however, if they say they are avoiding animal products for health reasons rather than ethical ones. So next time the subject comes up with a new acquaintance, try emphasizing this aspect of your diet, at least to begin with.
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