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A batch of the best highlights from what Kevin's read, .
You likely know what this means
even if you don’t know it in those words.
The hype cycle, as defined by Gartner, [which tracks it](https://www.gartner.com/en/chat/gartner-hype-cycle),
is that series of cyclical events
that happens around nearly all emerging technologies:
the breakthrough,
the “peak of inflated expectations,”
the disillusionment,
the period of actual serviceable uses of the tech,
and the time when it’s adopted.
That pinnacle is the groan time,
the moment Justin Bieber drops more than $1 million
on an NFT.
The moment Facebook buys Oculus.
The moment the bodega starts taking bitcoin
and you know you’ll never be able to escape this thing,
whatever it is.
This Is the Worst Part of the AI Hype Cycle
Angela Watercutter
SANS has published an [IT code of ethics](https://www.sans.org/security-resources/ethics)
Ethics and the IT Professional
Educause
Writing good alt text can be a challenge.
In my day job as an accessibility consultant, I describe writing alt text as an art rather than a science.
While there are a few guiding principles based off accessibility best practices, there's also a lot of wiggle room.
The following tips are based off a combination of best practices and my own personal taste:
• **Be concise**.
Screen readers take time to read things.
How long depends on that person's screen reader settings.
An experienced screen reader user like myself may have theirs set to talk really fast, whereas a novice user is likely to have theirs set at a more conversational pace.
• **Don't describe every detail**.
Remember back in elementary school when you'd be asked to read something and determine what the main idea of the passage was?
Do something similar with your images and describe what you'd like someone to take from it.
• **Avoid redundancies**.
If something's in the body of your post, it probably doesn't need to be in the alt text.
Additionally, remember how screen readers work.
Since they will identify an item as a graphic when they encounter it, you don't need to say so in the alt text.
It's fine to say something like "Picture shows" if you're describing an image in nearby text content, but it's just repetitive when it's in the alt text itself.
Writing good alt text can be a challenge and may seem hard at first.
Like anything else, though, it gets easier with practice.
Over time you will figure out what works best for you.
Alt Text and Social Media
Justin Yarbrough
...catch up on these, and many more highlights
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