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A batch of the best highlights from what Kevin's read, .
**Data Minds** are *data producers* (predominantly Data engineers) who *build infrastructure and data products* for consumption by business users or end users.
**Business minds** are *data consumers* of this made-available data that *perform analysis* to aid in business decisions or strategies.
Both of these minds view data differently based on their roles, and their view of data quality is very different, as are their measurement and observations made.
Different personas ( Data Engineers, Scientists, Data Stewards, Data Analysts, etc.) look at the same data through different lenses; however, they still need to come together and collaborate to win.
This support of various personas is foundational and critical for better business outcomes and to enable organizations to become more data-driven.
What Is Modern Data Quality?
Vanitha
The Tralfamadorians, according to Salo, manufactured each other.
No one knew for certain how the first machine had come into being.
The legend was this: Once upon a time on Tralfamadore there were creatures who weren’t anything like machines.
They weren’t dependable.
They weren’t efficient.
They weren’t predictable.
They weren’t durable.
And these poor creatures were obsessed by the idea that everything that existed had to have a purpose, and that some purposes were higher than others.
These creatures spent most of their time trying to find out what their purpose was.
And every time they found out what seemed to be a purpose of themselves, the purpose seemed so low that the creatures were filled with disgust and shame.
And, rather than serve such a low purpose, the creatures would make a machine to serve it.
This left the creatures free to serve higher purposes.
But whenever they found a higher purpose, the purpose still wasn’t high enough.
So machines were made to serve higher purposes, too.
And the machines did everything so expertly that they were finally given the job of finding out what the highest purpose of the creatures could be.
The machines reported in all honesty that the creatures couldn’t really be said to have any purpose at all.
The creatures thereupon began slaying each other, because they hated purposeless things above all else.
And they discovered that they weren’t even very good at slaying.
So they turned that job over to the machines, too.
And the machines finished up the job in less time than it takes to say, "Tralfamadore."
The Sirens of Titan
Kurt Vonnegut
A [*New York Times* book review](https://en.wikipedia.org/wiki/The_New_York_Times_Book_Review) on Brian Hall's 2008 biography *Fall of Frost* states:
"Whichever way they go,
they're sure to miss something good on the other path."
The Road Not Taken
wikipedia.org
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