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Ethos is your personal credibility, the faith people have in your integrity and competency. It’s the trust that you inspire, your Emotional Bank Account. Pathos is the empathic side—it’s the feeling. It means that you are in alignment with the emotional thrust of another person’s communication. Logos is the logic, the reasoning part of the presentation.
The 7 Habits of Highly Effective People
Stephen R. Covey
The Chinese and Persians did not lack technological inventions such as steam engines (which could be freely copied or bought). They lacked the values, myths, judicial apparatus and sociopolitical structures that took centuries to form and mature in the West and which could not be copied and internalised rapidly.
Sapiens
Yuval Noah Harari
Doch eine Gesellschaft ohne Alternativen wird ihre Freiheit, ihren sozialen Frieden, ihren Wohlstand und schließlich auch ihre Demokratie verlieren.
Vom Verlust Der Freiheit
Raymond Unger
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