Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

Too many marketers, executives, founders, and even venture capital firms think the words a company uses are all about “standing out.” But you can’t stand out without a clear and different POV.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

Why would anyone choose @Snappa, a small self-funded startup, over a giant like Canva? Thousands of people do and Snappa has blown past $1M ARR as a result. This is how shaping the Category Story plays a role... 🧵 (with images and analysis)

Why Would Anyone Choose...

@swaycopy on Twitter

What keeps us from sitting down is Resistance.

The War of Art

Steven Pressfield

...catch up on these, and many more highlights