Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

Keep em coming! -- "Hello, Everybody!" (Radio) -- "Selling Sickness" (Pharma) -- "The Perfectionist" (Machining) -- "Reminiscences of a Stock Operator" (Wall St) -- "The Box" (Containers) -- "Fast Food Nation" (Fast food) -- "Empire of Cotton" (Cotton) -- "The Company" (Fur)

"The Prize" Is Widely Co...

@TrungTPhan on Twitter

In late 1987 Skilling pitched his idea to a meeting of 25 top Enron executives, including Lay and Kinder, in a conference room on the forty-ninth floor of Enron’s headquarters in downtown Houston. In classic Skilling fashion, he used just one slide in his presentation—which shocked the Enron executives, who were expecting dozens—and he spoke for less than a half hour.

The Smartest Guys in the Room

Bethany McLean, Peter Elkind

The TL;DR here is: Web3 copywriting is all about context, speed, and automation. It's the opposite of Web 2.0 (where companies wanted SEO writers to write lots and lots of words). In Web3, people will want the opposite. Less words, but more personalized.

A Web3 Guide to Copywrit...

@Nicolascole77 on Twitter

...catch up on these, and many more highlights