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A batch of the best highlights from what Nathan's read, .
An old advertising maxim says you’ve got to spell out the benefit of the benefit. In other words, people don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures.
Made to Stick
Chip Heath, Dan Heath
Breakthrough. How was this all made possible? Prior to the invention of Bitcoin, the idea of a decentralized network of money, in which unrelated computers around the world could reliably reach agreement with each other, was thought to be entirely theoretical. How could strangers agree on who owns what and ensure that people don’t spend more than they have when there is a clear incentive to try and cheat the system?
The Case for $500K Bitcoin
Tyler Winklevoss
The Lower East Side was a gigantic drug supermarket, its blocks and blocks of abandoned tenements riddled with the candlelit tunnels, steel-lined rooms, boobytraps, and shooting galleries of its many entrepreneurial retailers.
Anthony Bourdain’s Essay on the 1977 NYC Music Scene: “Eat to the Beat”
spin.com
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