Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

Each major point or idea in your sales copy should have an accompanying graphic.

Copywriting Secrets

Jim Edwards

The cue is about noticing the reward. The craving is about wanting the reward. The response is about obtaining the reward. We chase rewards because they serve two purposes: (1) they satisfy us and (2) they teach us.

Atomic Habits

James Clear

Port Elizabeth was designed to handle 25 oceangoing vessels at once. It embraced automation, which made reduced costs and boosted efficiency. For the first time, containers could be handled in an assembly line fashion. Port Elizabeth also built logistical infrastructure, close to modern interstate highways and expanded rail networks.

David vs. Goliath: A History of New York Trade — David Perell

David Perell

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