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It’s estimated that babies and young children get an average of 9½ hours of sleep per night, although experts agree that they need 11 to 12, and roughly one-third of kids have clinical sleep problems.
Second Brain Case Study: Sleep Training an Infant - Forte Labs
fortelabs.co
In advertising an idea results from a new combination of specific knowledge about products and people, with general knowledge about life and events.
A Technique for Producing Ideas
James Webb Young
Giving students two good alternatives to studying, rather than one, paradoxically makes them less likely to choose either. This behavior isn’t “rational,” but it is human.
Made to Stick
Chip Heath, Dan Heath
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