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But as trends in culture shifted to more flat, minimal styles, so followed a wave of tech companies that embraced contemporary branding in a similar manner — much of which feels fundamentally the same. This shared minimal style pulls heavily from Apple-inspired clean curves, Swiss graphic design, misinterpretations of Bauhaus, modern sans serifs, and pastel palettes to create a look that feels familiar and approachable to the target demographic: the modern millennial (and, increasingly, Gen Z).
Why We Crave Software With Style Over "Branding" - Future
future.a16z.com
When Shigeru Miyamoto was a child, he didn’t really have any toys, so he made his own, out of wood and string. He put on performances with homemade puppets and made cartoon flip-books. He pretended that there were magical realms hidden behind the sliding shoji screens in his family’s little house.
Nintendo’s Guiding Spirit
newyorker.com
Minimalism is often used as a shortcut to a good experience; its basic tenets of negative space and simplicity allows users (in the west at least) to more easily achieve their goals almost as a byproduct.
Maximalist Design and the Problem With Minimalism
toptal.com
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