Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

Lie #2: “Anything I say is valuable.”

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

Your lead magnet wants to: - Promise a single, specific result your audience wants. - Reveal the unique mechanism behind the result. - Ideally feature a proof or credibility element. - Be quick and easy to consume. - And lead into the sale.

The Perfect Lead Magnet...

@AndrewWriteCopy on Twitter

So maybe happiness improvement is possible, but we don’t have the willpower to leave our leaving local optima.

Nobody Optimizes Happiness

dynomight.net

...catch up on these, and many more highlights

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