A batch of the best highlights from what Nathan's read, .
Missionaries are Superconsumers already living in the future—who then travel back to the present to rescue more Supers. That neighbor who bought a Tesla back in 2012? Missionary.
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon
Once you have a good understanding of the value that your product delivers versus other alternatives, you can look at which customers really care a lot about that value.
Obviously Awesome
April Dunford
Culture tends to argue that it forbids only that which is unnatural. But from a biological perspective, nothing is unnatural. Whatever is possible is by definition also natural.