Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Instead of memorizing your story word-for-word, memorize three parts to a story:
Storyworthy
Matthew Dicks and Dan Kennedy
Q: Why do I even need to worry about an emotional story when I’m creating a brand? Wouldn’t the most honest move be simply to say, “This is a toothbrush. It’s cheaper, and it works better than other toothbrushes. Decide for yourself.”
The need for significance is the emotional force behind much of our behavior. Life is driven by the desire for success. We want our lives to count for something. We have our own idea of what it means to be significant, and we work hard to reach our goals. Feeling loved by a spouse enhances our sense of significance. We reason, If someone loves me, I must have significance.
The 5 Love Languages
Gary Chapman
...catch up on these, and many more highlights
Readwise