A batch of the best highlights from what Nathan's read, .
A sense of space. The space might be the landscape of a war game, a chessboard, or the network of relationships between the players during the bridge game.
Theory of Fun for Game Design
Raph Koster
Cold emails changed my life—they can change yours too.
To summarize, the key features to leverage:
• Short & Sweet
• Personalized
• Credentials or Social Proof
• Create Value
• Clear CTA
Start infusing these and I guarantee you will improve the conversion of your efforts.
One Cold Email Can Chang...
@SahilBloom on Twitter
Instead, most marketers think tactically: “I should buy Google ads.” But almost no one asks, strategically, “What makes a customer Google something in the first place?” The answer is a POV. POVs cause lightbulbs to go off in consumers’ heads, and to consider the new and different.
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon