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A batch of the best highlights from what Nathan's read, .

You can almost always scale things up more than you think, and the benefits to doing so are almost always bigger and more surprising than you think. This goes from everything from technical systems to companies.

How to Be Successful (At...

@sama on Twitter

Axiom 2 All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

The Adweek Copywriting Handbook

Joseph Sugarman

The world wants you to be normal. Our systems and institutions are all designed to make it easy to be normal. Maintaining your distinctiveness is possible, but it will require effort - painful, constant, relentless effort. But stay the course. You’ll find it’s worth it.

In His Final Amazon Shar...

@SahilBloom on Twitter

...catch up on these, and many more highlights