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That so few executives use the official appraisal is thus hardly surprising. It is the wrong tool, in the wrong situation, for the wrong purpose.
The Effective Executive
Peter F. Drucker
Instead of memorizing your story word-for-word, memorize three parts to a story:
Storyworthy
Matthew Dicks and Dan Kennedy
I’m sure Land never thought of his creative process as being divided into Why, What If, and How stages. But the logic in this sequence reflects how people tend to approach and work through problems—progressing from becoming aware of and understanding the problem, to thinking of possible solutions, to trying to enact those solutions.
A More Beautiful Question
Warren Berger
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