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And fiction gives us empathy: it puts us inside the minds of other people, gives us the gift of seeing the world through their eyes. Fiction is a lie that tells us true things, over and over.

Fahrenheit 451

Ray Bradbury

Checkhov's Gun: • When telling a story, if it's non-essential - don't include it. "If you say in the 1st chapter that there is a rifle hanging on the wall, in the 2nd or 3rd chapter it absolutely must go off. If it's not going to be fired, it shouldn't be hanging there."

THREAD: 15 of the Most U...

@george__mack on Twitter

In sales, your main objective is to find out whether the person you are talking to has the problem that your product solves. No strong-arming. No manipulation. No sleazy, coercive conversation.

How to Grow Your Small Business

Donald Miller

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