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The best way to discover what people actually value is to ask them to make explicit Trade-offs during the research process. The problem with the hypothetical focus group was that it didn’t ask the participants to make any real Decisions—the participants could have everything, so they wanted everything.
The Personal MBA
Josh Kaufman
Small actions repeatedly done have transformative long-term benefits. Today, I live my life in pursuit of creative supplies. If I save three ideas per day, I’ll have 1,000 by the end of the year.
How to Cure Writer's Block — David Perell
perell.com
A survey was conducted in 1995 asking the following question: “Would you close your eyes for a second, envision a drug user, and describe that person to me?” The startling results were published in the Journal of Alcohol and Drug Education. Ninety-five percent of respondents pictured a black drug user, while only 5 percent imagined other racial groups.37 These results contrast sharply with the reality of drug crime in America.
The New Jim Crow
Michelle Alexander
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