A batch of the best highlights from what Nathan's read, .
Lie #2: “Anything I say is valuable.”
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon
Your lead magnet wants to:
- Promise a single, specific result your audience wants.
- Reveal the unique mechanism behind the result.
- Ideally feature a proof or credibility element.
- Be quick and easy to consume.
- And lead into the sale.
The Perfect Lead Magnet...
@AndrewWriteCopy on Twitter
So maybe happiness improvement is possible, but we don’t have the willpower to leave our leaving local optima.