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But when we consider its long-run effects on everybody, including the tenants themselves, we recognize that rent control is not only increasingly futile, but increasingly destructive the more severe it is, and the longer it remains in effect.
Economics in One Lesson
Henry Hazlitt
The one question that every business buyer asks herself is, “What will I tell my boss?” You’re marketing the answer to that question: “If you choose this, you can tell your board/investors/boss that you . . .” The marketer who is out of ideas or energy finishes that sentence with, “. . . bought the cheapest one.” For the rest of us, there’s the opportunity to finish that sentence with a narrative about status, fear, affiliation, belonging, dominion, safety, commitment, insight, or any of the other emotions we’ve discussed.
This Is Marketing
Seth Godin
Focusing on the past when the present offers sufficient paths to success is loserthink. It is better to focus on your own systems for success, and when you succeed, watch how winning fixes most problems.
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