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The shipping container was invented by Malcolm McLean, a ruthless businessman who sought an more efficient way to ship goods. Originally the owner of a trucking company, the inefficiency of transferring goods from truck to ship hurt his business, which inspired him to invent the shipping container. McLean’s next company, Sea-Land, was the first corporation to embrace shipping containers. As a result, Sea-Land transported cargo faster and cheaper than competitors.
David vs. Goliath: A History of New York Trade — David Perell
David Perell
When you open yourself to new places, practice gratitude, and step outside your routine, you might find yourself getting lucky.
This Researcher Reveals How Lucky People Differ From Unlucky People
inc.com
Now, you aren’t comparing my book to another book.
You are comparing the $39 offer to the $79 offer.
Aha!
All of a sudden, $39 sounds reasonable.
By adding a second offer, I completely changed the conversation.
But what if we added a third offer?
I Made $37,000 in the Fi...
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