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Implication questions. These questions are meant to make a prospect aware of the implications that stem from the problem they’re facing.
Traction
Gabriel Weinberg, Justin Mares
In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.
Building a StoryBrand
Donald Miller
Pre and the coach were clashing constantly, two headstrong guys with different ideas about training methods and running styles. Bowerman took the long view: a distance runner peaks in his late twenties. He therefore wanted Pre to rest, preserve himself for certain select races. Save something, Bowerman kept pleading. But of course Pre refused. I’m all-out, all the time, he said. In their relationship I saw a mirror of my relationship with banks. Pre didn’t see the sense in going slow—ever. Go fast or die. I couldn’t fault him. I was on his side. Even against our coach.
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