Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
What measurable steps happen between awareness and purchase? (What do your prospects see, hear, and do that makes them aware that you / your business exists? How do they begin to engage? Continue to engage? How do they eventually buy?)
How to Build a Happy Customer Creating Engine With Paid Traffic
tinylittlebusinesses.com
To quote the late, great Bill Campbell, the Intuit CEO who later coached the Google executive team: “When you’re the CEO or the founder of a company . . . you’ve got to say ‘This is what we’re doing,’ and then you have to model it. Because if you don’t model it, no one’s going to do it.”
Measure What Matters
John Doerr
Intersectionality, the belief that our social justice movements must consider all of the intersections of identity, privilege, and oppression that people face in order to be just and effective, is the number one requirement of all of the work that I do.
So You Want to Talk About Race
Ijeoma Oluo
...catch up on these, and many more highlights
Readwise