Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Step 1
Answer this question
What do you want the audience to feel?
Think about JFK and how he said America would go to the moon.
The goal for audience...inspiration and hope for America’s destiny.
Strategy of a Speaker
T...
@RobbieCrab on Twitter
These “psychological moonshots” as Rory calls them, don’t happen when you build what’s technically possible. They happen when you understand culture and see products not just as objects, but as symbols that communicate values, identities, and aspirations. They happen when we accept that the “quest for cool” shapes our world, and is a legitimate element of being human.
Check Your Pulse # 54
sariazout.substack.com
There are many methods for creating this harmony and two of the most important apply very directly to space advertising. First, you’ve got to get the prospective reader to start saying yes.
The Adweek Copywriting Handbook
Joseph Sugarman
...catch up on these, and many more highlights
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