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Now about that logo. My new soccer-qua-football shoe would need something to set it apart from the stripes of Adidas and Onitsuka. I recalled that young artist I’d met at Portland State. What was her name? Oh, yes, Carolyn Davidson. She’d been in the office a number of times, doing brochures and ad slicks. When I got back to Oregon I invited her to the office again and told her we needed a logo. “What kind?” she asked. “I don’t know,” I said. “That gives me a lot to go on,” she said. “Something that evokes a sense of motion,” I said. “Motion,” she said, dubious.
Jacobs believes every now and then one should go through one’s day, from waking up until bedtime, questioning and reexamining everything. “One of my thoughts is that all of this is like when you’re skiing and the skis create ruts and it becomes easier to just follow those,” he says. But if you keep changing things up, “it keeps you from staying in these ruts and allows you to see the world in different ways.”
A More Beautiful Question
Warren Berger
One might say that the ability to evaluate one’s own ability is the most important skill of all. Without it, improvement is impossible. And certainly ego makes it difficult every step of the way. It is certainly more pleasurable to focus on our talents and strengths, but where does that get us? Arrogance and self-absorption inhibit growth. So does fantasy and “vision.”
Ego Is the Enemy
Ryan Holiday
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