📚 Nathan's Highlights

Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

Category queens deliberately use languaging to do a few things: To differentiate themselves from any and all competition through word choice, tone, and nuance. To speak to (and speak “like”) the customers they want to attract—especially the Superconsumers of the category. To further establish their position in the category they are designing or redesigning. To insinuate and give context to other levers of differentiation: price, profit model, branding, etc., and how the company executes any number of them in a different way.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

To tolerate diversity, relationships must be task-focused rather than personality-focused.

The Effective Executive

Peter F. Drucker

Ok, let's talk about product bundles. I've found that offering a bundle with both of my templates - Ultimate Brain and Creator's Companion - is a GREAT way to increase the average value of a sale.

I Just Made $100,000 In...

@TomFrankly on Twitter

...catch up on these, and many more highlights

Readwise.

Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

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