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A batch of the best highlights from what Nathan's read, .
To advertise effectively on Facebook, think in terms of edu-tainment. Create ads that are interesting to your audience, perhaps with a perspective they haven’t considered yet. Avoid the quicksand of overly direct language with big promises. Current events can be a timely angle (if that fits with your offer/business).
How to Build a Happy Customer Creating Engine With Paid Traffic
tinylittlebusinesses.com
The fatal mistake some brands make, especially young brands who believe they need to prove themselves, is they position themselves as the hero in the story instead of the guide. As I’ve already mentioned, a brand that positions itself as the hero is destined to lose.
Building a StoryBrand
Donald Miller
You can almost always scale things up more than you think, and the benefits to doing so are almost always bigger and more surprising than you think. This goes from everything from technical systems to companies.
How to Be Successful
(At...
@sama on Twitter
...catch up on these, and many more highlights
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