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Adidas already had a new shoe named the “Azteca Gold,” a track spike they were planning to introduce at the same Olympics. No one had ever heard of it, but that didn’t stop Adidas from kicking up a fuss. Aggravated, I drove up the mountain to Bowerman’s house to talk it all over. We sat on the wide porch, looking down at the river. It sparkled that day like a silver shoelace. He took off his ball cap, put it on again, rubbed his face. “Who was that guy who kicked the shit out of the Aztecs?” he asked. “Cortez,” I said. He grunted. “Okay. Let’s call it the Cortez.”
You will notice that where the state is large, people at the top tend to have little downward mobility—in such places as France, the state is chummy with large corporations and protects their executives and shareholders from experiencing such descent; it even encourages their ascent.
Skin in the Game
Nassim Nicholas Taleb
Be patient. Think longer-term than anyone else in your industry.
Be impatient. Don't let a day pass without doing something that contributes to your long-term vision.
How I Run My Business
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