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For instance, a small number of homeless people cost the states a disproportionate share of the bills, which makes it obvious where to look for the savings.
Antifragile
Nassim Nicholas Taleb
In his heart of hearts Johnson believed that runners are God’s chosen, that running, done right, in the correct spirit and with the proper form, is a mystical exercise, no less than meditation or prayer, and thus he felt called to help runners reach their nirvana.
At StoryBrand we call this passing the grunt test. The critical question is this: “Could a caveman look at your website and immediately grunt what you offer?”
Building a StoryBrand
Donald Miller
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