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A batch of the best highlights from what Nathan's read, .
Maslow saw the hierarchy as a ladder—to be climbed rung by rung from the bottom up. You couldn’t fill your longing for Esteem until you satisfied your longing for Security. You couldn’t fill your Aesthetic needs until your Physical needs were taken care of. (In Maslow’s world, there were no starving artists.)
Made to Stick
Chip Heath, Dan Heath
It takes a little more skill to come up with, but if you can incorporate the fear of losing out into your copy, then you do much better.
Copywriting Secrets
Jim Edwards
That's it! Obviously there's a ton more to share and we'll continue to do that over the coming weeks / months. I'm truly lucky to get to work with such a humble and talented team and we're looking forward to continuing to open up about our process and what we learn along the way.
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...catch up on these, and many more highlights
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