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Early on, I found it challenging to separate my individual goals from the department’s OKRs. As IT’s leader, I thought they should logically coincide. But it wasn’t a good optic. Most of our top-level objectives endured from quarter to quarter, typically for eighteen months. Down the line, teams and individuals would modify their own OKRs as the environment shifted and we kept making progress. And they were asking, quite reasonably, “What is the CIO doing if his goals never change?” I got the message. Now I have my own objectives, and I ladder up to our top-level OKRs like everyone else.
Measure What Matters
John Doerr
While qualitative testing is all about fast learning and big insights, quantitative techniques are all about collecting evidence.
The villain should be real. Never go down the path of being a fearmonger. There are plenty of actual villains out there to fight. Let’s go after them on behalf of our customers.
Building a StoryBrand
Donald Miller
...catch up on these, and many more highlights
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