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A batch of the best highlights from what Nathan's read, .
I’ve determined that it’s critical to start with understanding what the customer sees as a competitive alternative, and then working through the rest of the components—attributes, value, characteristics, market category, relevant trends—from there.
Obviously Awesome
April Dunford
We scrutinized every detail to an excruciating degree, and it was admittedly a painful process.
But we made it through to the other side—together.
I am so grateful for our team, and I’m honored to be working with them.
Today, We Introduce The...
@kurtvarner on Twitter
The real challenge typically ends up being **“how do we invest in doing NEW things, given our existing prioritized roadmap?”**
The Roadmap Is Not the Territory
tomcritchlow.com
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