📚 Nathan's Highlights

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A batch of the best highlights from what Nathan's read, .

Languaging is how you write a compelling mission statement for your brand: Apple’s “Think Different” is a great example (which works because the proper way to say that is, of course, “Think Differently”). Changing the word to the grammatically incorrect “different” forces the reader to stop. This is intentional language that ties the audience of the new category and the mission statement of the brand together.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

Logo. Refined, yet it continues to pay homage to our original mark and company origins. ![](https://pbs.twimg.com/media/FfC2saoaYAIjhRX.jpg)

Today, We Introduce The...

@kurtvarner on Twitter

Palmer Luckey used his earnings from selling Oculus to Facebook to launch Anduril, a new-age defense prime building innovative technology for national security.

Choose Good Quests

Trae Stephens

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Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

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