A batch of the best highlights from what Nathan's read, .
So, as with tooth brushing, behaviours which have a rationally beneficial outcome do not have to be driven by a rational motivation. Cleaning our teeth is good for dental health even if we do it for reasons of vanity. As far as evolution is concerned, if a behaviour is beneficial, we can attach any reason to it that we like.
Alchemy
Rory Sutherland
He was a languaging maniac. Under his guide, projects were not called “jobs.” They were engagements—a word that is much more relational than transactional.
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon
In 1952, the economist Hawkins Stern described a phenomenon he called Suggestion Impulse Buying, which “is triggered when a shopper sees a product for the first time and visualizes a need for it.” In other words, customers will occasionally buy products not because they want them but because of how they are presented to them.