A batch of the best highlights from what Nathan's read, .
Too many marketers, executives, founders, and even venture capital firms think the words a company uses are all about “standing out.” But you can’t stand out without a clear and different POV.
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon
Why would anyone choose @Snappa, a small self-funded startup, over a giant like Canva?
Thousands of people do and Snappa has blown past $1M ARR as a result.
This is how shaping the Category Story plays a role...
🧵 (with images and analysis)