Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

Start with the list of 5-7 benefits your product or service provides and choose the one that you think is most important to your prospects. What gain does that provide and/or problem does that solve? Don’t rush this — really think about it.

How to Build a Happy Customer Creating Engine With Paid Traffic

tinylittlebusinesses.com

Customers don’t see you as “better.” They see you as different.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

Many startups compete in established market categories and do so successfully by first breaking up the market into smaller pieces and focusing on one piece they can win. In marketing, the process of splitting up an existing market is called subsegmenting. A market can be subsegmented by industry (manufacturing vs. retail), by geographic region (North America vs. South America), company size and a myriad of other criteria.

Obviously Awesome

April Dunford

...catch up on these, and many more highlights

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