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A batch of the best highlights from what Nathan's read, .
Bowerman was forever griping that people make the mistake of thinking only elite Olympians are athletes. But everyone’s an athlete, he said. If you have a body, you’re an athlete. Now he was determined to get this point across to a larger audience.
We must explain our ideas in terms of human actions, in terms of sensory information.
Made to Stick
Chip Heath, Dan Heath
There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.
Start With Why
Simon Sinek
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