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Axiom 6 Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
The Adweek Copywriting Handbook
Joseph Sugarman
Within psychology, researchers sometimes colloquially refer to traits like ‘‘conversational turn-taking’’ and ‘‘average social sensitivity’’ as aspects of what’s known as psychological safety — a group culture that the Harvard Business School professor Amy Edmondson defines as a ‘‘shared belief held by members of a team that the team is safe for interpersonal risk-taking.’’ Psychological safety is ‘‘a sense of confidence that the team will not embarrass, reject or punish someone for speaking up,’’
What Google Learned From Its Quest to Build the Perfect Team
Charles Duhigg
Pluralistic Ignorance: Phenomenon where a group goes along with a norm, even though all of the group members secretly hate it, because each mistakenly believes that the others approve of it. (See also: Abilene Paradox)
MEGATHREAD TIME: In 40 T...
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