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Pastured egg yolks, from chickens that eat grass and have the freedom to roam wherever they like, have a deep golden color from their vitamin A and antioxidants and contain twice as many omega-3s as “regular” eggs.
Your first instinct might be to consider your product and its special features and position around them. Understandable! That’s the part you understand—and possibly enjoy—the most. But that’s a trap. If we start by laying out our unique features, we are unconsciously comparing ourselves to a set of competitors. The trouble is, we frequently see our competitors much differently than customers see them.
Obviously Awesome
April Dunford
Here are Venkatesh Rao's remarks on the vividness of author David Foster Wallace:
How Can Some People Writ...
@Julian on Twitter
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