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A batch of the best highlights from what Nathan's read, .
It takes a little more skill to come up with, but if you can incorporate the fear of losing out into your copy, then you do much better.
Copywriting Secrets
Jim Edwards
Taken together, these three elements (struggle, motivation, desired outcome) summarize your customer’s experience into a customer job statement (Figure 5.1).
Forget the Funnel
Georgiana Laudi and Claire Suellentrop
Step 5: Set your Targets
Now it's time to set targets for each source - giving you something to measure against
Use them to see what works/where to adjust
So, how do you set up targets?
Tools like similarweb or sem rush for web traffic are great options
Here's an example
I Grew Mint From 0-1m Us...
@noahkagan on Twitter
...catch up on these, and many more highlights
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