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Because your mitochondria make ATP more efficiently from fat than they do from sugar, fatty acids are an important source of fuel.

Head Strong

Dave Asprey

The common failure in both of these traps is not deliberately positioning the product. We stick with a “default” positioning, even when the product changes or the market changes. I believe this happens because we haven’t been taught that every product can be positioned in multiple ways and often the best position for a product is not the default. We have never been taught that positioning is a deliberate business choice that requires time, attention and, importantly, a systematic process.

Obviously Awesome

April Dunford

We scrutinized every detail to an excruciating degree, and it was admittedly a painful process. But we made it through to the other side—together. I am so grateful for our team, and I’m honored to be working with them.

Today, We Introduce The...

@kurtvarner on Twitter

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