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A batch of the best highlights from what Nathan's read, .
Even if you get the brand name, colours, and even the iconography around your logo perfectly right – the wrong font could destroy the credibility of your brand.
Font Psychology and Typography Inspiration in Logo Design
fabrikbrands.com
SYMPTOM: “No one is listening to me” or “They seem bored—they hear this stuff all the time.” SOLUTION: Surprise them by breaking their guessing machines—tell them something that is uncommon sense.
Made to Stick
Chip Heath, Dan Heath
To figure out how to build a personal monopoly: start at the end.
Listened to a Wonderful...
@grahamkmann on Twitter
...catch up on these, and many more highlights
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