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A batch of the best highlights from what Nathan's read, .
Content can be infinitely copied and distributed for free. There are basically no variable costs — it’s all fixed.
Why Content Is King
divinations.substack.com
Checkpoint 12: How Do You Spread the Word?
If you offer executive coaching, your clients may want to be seen as competent, generous, and disciplined. If you sell sports equipment, your customers likely want to be perceived as active, fit, and successful in their athletic pursuits.
Building a StoryBrand
Donald Miller
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