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A batch of the best highlights from what Nathan's read, .
High prices anchor our expectations
When listing items—like a wine list—seeing higher priced items near the top of the list creates a price anchor and changes our perception of other items on the list
Lesson: list higher priced items first to encourage people to spend more
12 Pricing Psychology Ti...
@KateBour on Twitter
The point is that to truly be adept at designing something, you have to understand how it works. You have to understand the nature of what you’re building, how what you’re building is perceived, and how you can use your tools to make your vision happen. Otherwise, you aren’t designing. You’re creating a veneer. You’re drawing ponies. Don’t draw ponies.
Design for Hackers
David Kadavy
Christensen's Disruptive Innovation Framework
New innovation may take root by providing a simple solution to a segment of a market that is under or over-served by incumbents.
Upstarts provide the exact level of product/service needed and relentlessly drive this wedge to expand.
Frameworks Provide Clari...
@SahilBloom on Twitter
...catch up on these, and many more highlights
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