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The amazing thing here is how big something can grow from a relatively small change in conditions. You start with a thin layer of snow left over from a cool summer that no one would think anything of and then, in a geological blink of an eye, the entire Earth is covered in miles-thick ice.
The Psychology of Money
Morgan Housel
The Bottom Line “Cry it out” methods are effective at encouraging nighttime sleep. There is evidence that using these methods improves outcomes for parents, including less depression and better general mental health. There is no evidence of long- or short-term harm to infants; if anything, there may be some evidence of short-term benefits. There is evidence of success for a wide variety of specific methods, and little to distinguish between them. The most important thing is consistency: choose a method you can stick with, and stick with it.
There’s no different approach. It’s problem-agitate-solve or before/after/bridge.
Copywriting Secrets
Jim Edwards
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