Join 📚 Nathan's Highlights

A batch of the best highlights from what Nathan's read, .

And then the final third are what I call “definitely not interested.” These folks are happy with what they have or just simply know they don’t need it.

The Ultimate Sales Machine

Chet Holmes

The third reason you need to get good at writing sales copy is to make changes on the fly. Sometimes it takes longer to explain the corrections you need somebody to make than to do them yourself. From my experience, no matter what you get back from a professional copywriter, you’ll have to make changes.

Copywriting Secrets

Jim Edwards

The activation of specific concepts in memory for the purposes of influencing subsequent behaviors. Whenever stimuli are received by the as it Ly was y8no ricks senses–sights, sounds, smells, touches, tastes-concepts are automatically activated in memory. Once concepts are activated, they stay activated for a period oftime, capable of influencing subsequent thoughts, pting ssion I can nism reactions, emotions, and behaviors.

My Creative Space

Donald M. Rattner

...catch up on these, and many more highlights