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Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. It understands that without a clear picture of that customer, no business can succeed.
The E-Myth Revisited
Michael E. Gerber
Tell a story about a real moment of meaning from your life — a five-second moment — and people will want to hear more. More good news. You’ve also found the end of your story. Your five-second moment is the most important thing that you will say. It is the purpose and pinnacle of your story. It’s the reason you opened your mouth in the first place. Therefore it must come as close to the end of your story as possible. Sometimes it will be the very last thing you say.
Storyworthy
Matthew Dicks and Dan Kennedy
This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies.
$100M Offers
Alex Hormozi
...catch up on these, and many more highlights
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