Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Customers today don’t like to be sold—they like to buy, and they tend to buy in tribes. Better advice for companies is to focus their communications not on a USP but on a UBT—a Unique Buying Tribe—that has a natural affinity for the company’s products or services. In a tribe, news spreads quickly, which gives brands extra traction.
Traditional towns were sustainable, in durable easily sourced local materials, leaving no waste and fully recyclable, from source to ruin:
It Is Time for a Thread...
@wrathofgnon on Twitter
If you are young and reading this then I ask you to remember just this: you are richer than anyone older than you, and far richer than those who are much older. What you choose to do with the time that stretches out before you is entirely a matter for you. But do not say you started the journey poor. If you are young, you are infinitely richer than I can ever be again.
How to Get Rich
Felix Dennis
...catch up on these, and many more highlights
Readwise