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A batch of the best highlights from what Nathan's read, .

You aren’t losing sales because you can’t sell. You’re losing them because you don’t understand how to diagnose your customer problem(s) and how the problem(s) drive the sale.

Gap Selling

Keenan

Leonardo’s reliance on shadows, rather than contour lines, to define the shape of most objects stemmed from a radical insight, one that he derived from both observation and mathematics: there was no such thing in nature as a precisely visible outline or border to an object. It was not just our way of perceiving objects that made their borders look blurred. He realized that nature itself, independent of how our eyes perceive it, does not have precise lines.

Leonardo Da Vinci

Walter Isaacson

What’s often overlooked in finance is that something can be technically true but contextually nonsense.

The Psychology of Money

Morgan Housel

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