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A batch of the best highlights from what Nathan's read, .
Brands that participate in the identity transformation of their customers create passionate brand evangelists.
Building a StoryBrand
Donald Miller
Imagine you have been invited to join one of two groups.
What Google Learned From Its Quest to Build the Perfect Team
Charles Duhigg
Charles Darwin lost his with the help of another: “I cannot persuade myself,” Darwin wrote, “that a beneficent and omnipotent God would have designedly created the Ichneumonidae with the express intention of their feeding within the living bodies of Caterpillars.”
River Out of Eden
Richard Dawkins
...catch up on these, and many more highlights
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