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Here’s a simple, systematic process you can use to apply selective criteria to opportunities that come your way. First, write down the opportunity. Second, write down a list of three “minimum criteria” the options would need to “pass” in order to be considered. Third, write down a list of three ideal or “extreme criteria” the options would need to “pass” in order to be considered. By definition, if the opportunity doesn’t pass the first set of criteria, the answer is obviously no. But if it also doesn’t pass two of your three extreme criteria, the answer is still no.

Essentialism

Greg McKeown

Sam Zemurray saw his first banana in 1893.

The Fish That Ate the Whale

Rich Cohen

I took one companion on my journey—an old French gentleman poodle known as Charley. Actually his name is Charles le Chien. He was born in Bercy on the outskirts of Paris and trained in France, and while he knows a little poodle-English, he responds quickly only to commands in French.

Travels With Charley in Search of America

John Steinbeck

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