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Emotional brands, on the other hand, create irrational relationships–in the most positive sense of the word. They generate irrational enthusiasm. They can charge irrationally high prices.

Want to Build a Great Brand? Steal These Secrets From Patagonia, Yeti, and Warby Parker

build their own

What’s often overlooked in finance is that something can be technically true but contextually nonsense.

The Psychology of Money

Morgan Housel

Long after he quit stand-up comedy, Steve Martin wrote: "Each new performance brought my view of comedy into sharper focus ... Precision was moving the plot forward, was filling every moment with content, and keeping the audience engaged."

In the Past 25 Years, I’...

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