A batch of the best highlights from what Nathan's read, .
You don’t want to be all things to all people. You don’t want to target and market to everyone. That’s not how to build a hyper-responsive email list.
An Unconventional Approach to Email List Building
tinylittlebusinesses.com
What other people think when they see your face—that is the task of other people and is not something you have any control over.
The Courage to Be Disliked
Ichiro Kishimi, Fumitake Koga
The key is to make your company’s message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.