A batch of the best highlights from what Nathan's read, .
Formula: Main Title Is The Golden Rule Inside The Book Another formula is using the golden rule from the book as the main title to hook the reader’s attention. Never Split The Difference Leaders Eat Last You Don’t Need A Title To Be A Leader Never Eat Alone Each of these main titles is essentially the big takeaway.
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon
Your best-fit customers hold the key to understanding what your product is.
Obviously Awesome
April Dunford
The "we" in the second paragraph, as written, refers to Twitter. GT America was released in 2016, and has a similar typographical background.
I think some copy/pasted a blurb from GT and forgot to edit it.

