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A batch of the best highlights from what Nathan's read, .

What creates the category is your POV. And what crystalizes your POV is Languaging.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

You aren’t losing sales because you can’t sell. You’re losing them because you don’t understand how to diagnose your customer problem(s) and how the problem(s) drive the sale.

Gap Selling

Keenan

Honesty is actually a blunt instrument, which bloodies more than it cuts. Your honesty is likely to offend people; it is much more prudent to tailor your words, telling people what they want to hear rather than the coarse and ugly truth of what you feel or think. More important, by being unabashedly open you make yourself so predictable and familiar that it is almost impossible to respect or fear you, and power will not accrue to a person who cannot inspire such emotions.

The 48 Laws of Power

Robert Greene

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