Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
One of my favorites is by humorist Evan Esar: “The only way to cure an egotist from bragging is by surgery — amputation at the neck.”
Storyworthy
Matthew Dicks and Dan Kennedy
If two or more items are mentioned in the same conversation, that doesn’t mean anyone is comparing them for relative value.
When I look at most people’s sales copy, they talk about features. Sometimes they talk about benefits. But, rarely do they talk about meaning, which is where all the emotion is located.
Copywriting Secrets
Jim Edwards
...catch up on these, and many more highlights