Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Tip from Alex: Use Opposites
Reason: They say opposites attract. The same goes for copy. Opposites are a powerful way to get someone's attention.
Example: Stella Artois 
I Studied Hundreds of To...
@heyblake on Twitter
The DiCE framework:
Step 1: Diverge (aka "collect dots")
Find things you're interested in and dive into them.
Listened to a Wonderful...
@grahamkmann on Twitter
It will serve me ads for things I DON'T WANT, but it knows someone I'm in regular contact with might want.
To subliminally get me to start a conversation about, I don't know, fucking toothpaste.
It never needed to listen to me for this. It's just comparing aggregated metadata.
I'm Back From a Week At...
@RobertGReeve on Twitter
...catch up on these, and many more highlights
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