A batch of the best highlights from what Nathan's read, .
What should remain are offer items that are 1) low cost, high value and 2) high cost, high value.
$100M Offers
Alex Hormozi
How can you get your Superconsumers to hear & adopt your POV? Enabling the most influential people in your category to evangelize your POV is the fastest path to enduring, exponential growth.
Snow Leopard
Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon
So your three types are: 1) Reveal Problems, 2) Samples and Trials, and 3) One Step Of A Multi-Step Process.