📚 Nathan's Highlights

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A batch of the best highlights from what Nathan's read, .

Time seems to erode empathy in some contexts, and IDEO’s simulations manage to restore the natural empathy that we have for others. “The world of business tends to emphasize the pattern over the particular,” Suri said. “The intellectual aspects of the pattern prevent people from caring.”

Made to Stick

Chip Heath, Dan Heath

Three: ensure that the car generates as little drag as possible. Four: ensure that the car is generating as much downforce as possible in a balanced manner throughout the phases of the corner.

How to Build a Car

Adrian Newey

Category queens deliberately use languaging to do a few things: To differentiate themselves from any and all competition through word choice, tone, and nuance. To speak to (and speak “like”) the customers they want to attract—especially the Superconsumers of the category. To further establish their position in the category they are designing or redesigning. To insinuate and give context to other levers of differentiation: price, profit model, branding, etc., and how the company executes any number of them in a different way.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

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A batch of the best highlights from what Nathan's read, .

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