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A batch of the best highlights from what Nathan's read, .
If most of your buyers are not experts at what to look for in your product or service, this opens a gaping strategic opportunity for the brilliant strategist to capitalize on.
The Ultimate Sales Machine
Chet Holmes
What causes pressure? We already know that time causes pressure but there are other factors as well. Ego for example. If you have a big ego, it creates a certain amount of pressure.
The Adweek Copywriting Handbook
Joseph Sugarman
The fourth question—What matters most as you look for a new solution?—is especially important: it uncovers what message to prioritize on your website. It enables you to say: “Hey, we know you struggle with X! Guess what: we have your solution!” The fifth question—Is there anything holding you back from [booking a demo/signing up] right now?—helps you understand the anxieties, unanswered questions, and other blockers that prevent your website visitors from taking action.
Forget the Funnel
Georgiana Laudi and Claire Suellentrop
...catch up on these, and many more highlights
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