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When people are heavily invested (cash or reputation or effort), they often make up a story to justify their commitment. And that story carries trust. Every con man knows this. The irony is that marketers who need to be trusted often don’t understand it. Lowering your price doesn’t make you more trusted. It does the opposite.
This Is Marketing
Seth Godin
Five experiments examined cues that evoke a psychological state of working together.
Cues of Working Together Fuel Intrinsic Motivation
sciencedirect.com
What is your favorite number? If you are like most people, you answered, “Seven.” Seven—again, in the West—is the blue of numbers. The two were so often chosen together as favorites in a set of 1970s studies that psychologists began to talk of a “blue seven phenomenon,” almost as if they were linked in some way.
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Tom Vanderbilt
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