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A batch of the best highlights from what Nathan's read, .
To increase the effectiveness of your offer, you pile on the bonuses until the total value of your offer is 10X the price you charge. That was cool advice.
Copywriting Secrets
Jim Edwards
Finally, after years of setbacks and internal rancor, Amazon was unquestionably a technology company, what Bezos had always imagined it to be.
The Everything Store
Brad Stone
Dropbox, the file hosting service, achieved tremendous viral growth by offering users more storage capacity if they invited friends. One brilliant tactic they implemented was to offer the invited friends increased storage capacity as well as an added incentive for them to accept the invite.
Explosive Growth
Cliff Lerner
...catch up on these, and many more highlights
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