📚 Nathan's Highlights

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A batch of the best highlights from what Nathan's read, .

The Origin Story of McKinsey For example, McKinsey & Company was a firm founded in 1926 by James O. McKinsey, a University of Chicago accounting professor. McKinsey started out as a group of bean counters and accountants, not the defacto standard of world-class professional services we associate today with McKinsey.

Snow Leopard

Category Pirates, Nicolas Cole, Christopher Lochhead, and Eddie Yoon

In 2009 we inflicted narrative damage on ourselves, and it was vicious. It’s one of the most potent economic forces that exists.

The Psychology of Money

Morgan Housel

When people are heavily invested (cash or reputation or effort), they often make up a story to justify their commitment. And that story carries trust. Every con man knows this. The irony is that marketers who need to be trusted often don’t understand it. Lowering your price doesn’t make you more trusted. It does the opposite.

This Is Marketing

Seth Godin

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