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A batch of the best highlights from what Nathan's read, .
That’s the trick. A simple one: Make sure that every moment in your story has a location attached. Every moment should be a scene, and every scene needs a setting.
Storyworthy
Matthew Dicks and Dan Kennedy
While I’ve been slightly philosophical in this chapter, try not to overthink it. What problem are you resolving in your customer’s life, and what does that resolution look like?
Building a StoryBrand
Donald Miller
That you should only do half of what you want (only half the options/tabs, half the offerings, and half the target audience) to compound your chances of true PMF. The builders i admire most are like Bonsai masters, they prune the most beautiful branches to strengthen the trunk.
You Know That Iconic Sce...
@scottbelsky on Twitter
...catch up on these, and many more highlights
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