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In the Actual column, cell A1, enter your Top Line Revenue for the last twelve full months. This is your total revenue from sales, and should be the top line (or near it) on your P&L statement.
Profit First
Mike Michalowicz
Story-Powered Promotion (SPP): You can think of this as an SOS wrapped around an evergreen promotion (no hard open/close). Framing happens first — interested people are asked to “raise their hand” before they receive the SPP (automated). The promotion is serialized over around 3 to 5 days.
The beauty of SPPs is that you should have lots of them. They’re assets. More about these later.
Email Marketing Course — Earn Customers & Make Superfans
tinylittlebusinesses.com
In the early 1900s a Serbian scientist named Milutin Milanković studied the Earth’s position relative to other planets and came up with the theory of ice ages that we now know is accurate: The gravitational pull of the sun and moon gently affect the Earth’s motion and tilt toward the sun.
The Psychology of Money
Morgan Housel
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