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A batch of the best highlights from what Nathan's read, .

When your writing has more thrust than drag for a group of readers, it will spread and your audience will grow.

How to Write Essays That Spread - Divinations - Every

Nathan Baschez

Step two: The emotional state of anticipation This is desire and tension. You are now engaged in the material and feel like a change is going to occur (hopefully how you feel now). DON'T. SELL. YET. Make them feel the desired outcome and see it in their minds.

90% of Decision Making C...

@Adam_Ha_Yes on Twitter

In this case it’s a four-part formula. They are 1) the hurdle, 2) the prize, 3) the timing, and 4) the eliminator.

Copywriting Secrets

Jim Edwards

...catch up on these, and many more highlights