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Being slightly bonkers can be a good negotiating strategy: being rational means you are predictable, and being predictable makes you weak. Hillary thinks like an economist, while Donald is a game theorist, and is able to achieve with one tweet what would take Clinton four years of congressional infighting. That’s alchemy; you may hate it, but it works.

Alchemy

Rory Sutherland

Your customer is juggling several problems all at once. If you don’t elevate the problem, your customer will never notice your product or service. Elevating a problem ensures that your product or service gets higher priority than everything else.

The Brain Audit

Sean D'Souza

To counteract Maslow’s Hammer, we need to recognize that Context comes first. The same tool can either help us or harm us, and the way we decide is with an appreciation of our current context.

Product Failure Is Expen...

@shreyas on Twitter

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