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A batch of the best highlights from what Nathan's read, .

Just as the cone demonstrates, the CEO’s job, the leader’s responsibility, is not to focus on the outside market—it’s to focus on the layer directly beneath: HOW. The leader must ensure that there are people on the team who believe what they believe and know HOW to build it.

Start With Why

Simon Sinek

The concept is metaphorically structured, the activity is metaphorically structured, and, consequently, the language is metaphorically structured.

Metaphors We Live By

George Lakoff, Mark Johnson

Exercise Look at your plan. How much of your day is proactive and how much is reactive? Where did you put the most important task for the day? At the beginning? In the middle? At the end? Rewrite your plan so that you complete the most important task on your list first thing in the morning. Group together all of your reactive work, including answering emails and returning phone calls. Make sure most of your day is focused on proactive work such as prospecting or closing deals.

The Ultimate Sales Machine

Chet Holmes

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