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A batch of the best highlights from what Nathan's read, .

Whenever you see hand-lettered signs pasted on doors, switches, or products, trying to explain how to work them, what to do and what not to do, you are also looking at poor design.

The Design of Everyday Things

Don Norman

If you follow the advice I have given you, you will do your homework, avoid committees, learn from research, watch what the direct-response advertisers do, and stay away from irrelevant sex.

Ogilvy on Advertising

David Ogilvy

The most interesting thing I learned this year is this mental model for generating world-class writing. https://t.co/RE0Rahk3ng ![](https://pbs.twimg.com/media/Em0qo7UVEAADeGb.jpg)

Tweets From Julian Shapiro

@Julian on Twitter

...catch up on these, and many more highlights