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A batch of the best highlights from what Nathan's read, .
Exercise To properly build this section, you’ll need to list off all the reasons clients choose you over your competitors. Then reverse-engineer a list of five things they need to know to make the right decision (choosing you).
The Ultimate Sales Machine
Chet Holmes
I had forgotten that I wasn’t in a bloody mine. I wasn’t being paid for the hours I kept. Miners rarely get rich. They merely build a legend if they are strong enough or unlucky enough to waste their life in an unhealthy and poisonous environment.
How to Get Rich
Felix Dennis
In the 1960s and 1970s, the tradition of Halloween trick-or-treating came under attack. Rumors circulated about Halloween sadists who put razor blades in apples and booby-trapped pieces of candy.
Made to Stick
Chip Heath, Dan Heath
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