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Dropbox, the file hosting service, achieved tremendous viral growth by offering users more storage capacity if they invited friends. One brilliant tactic they implemented was to offer the invited friends increased storage capacity as well as an added incentive for them to accept the invite.
Explosive Growth
Cliff Lerner
Microaggressions are perpetrated by many different people. Because each microaggression is just one sting perpetrated by a different person, it is hard to address with each individual person without (1) becoming very exhausted, and (2) being written off as hypersensitive.
So You Want to Talk About Race
Ijeoma Oluo
Encourage senior managers to go over annual results with you one-on-one. You will learn more from off-the-cuff remarks and opinions expressed at one-on-one meetings while looking over financial results than you will in a dozen board meetings.
How to Get Rich
Felix Dennis
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