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A batch of the best highlights from what Nathan's read, .
Use their words to help write your sales copy.
Copywriting Secrets
Jim Edwards
In watching political pundits yell at each other on TV, never once have we heard one respond to the other with “That’s a better idea, I’m going to change my mind.”
The 5 Elements of Effective Thinking
Edward B. Burger and Michael Starbird
Even with no change in income, life expectancy improved over time, and did so the world over, at low and high income levels. Preston attributed this upward movement of the curve to improvements in scientific and medical knowledge, or at least to the greater practical implementation of existing scientific and medical knowledge. He thought of movements along the curve as the contribution of improved living standards to health, and movements of the curve itself as the contribution of new practical knowledge.
The Great Escape
Angus Deaton
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