📚 Nathan's Highlights

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Differentiated = Value Driven Purchases (sell in a category of one with no comparison. Yes,

$100M Offers

Alex Hormozi

If we fail at positioning, we fail at marketing and sales. If we fail at marketing and sales, the entire business fails.

Obviously Awesome

April Dunford

You can't charge a premium if your individual value isn't obvious.

Pricing Freelancing Proj...

@tom_hirst on Twitter

...catch up on these, and many more highlights