Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Build a profile of what your ideal client looks like. What problems do they have that you can solve? Who are the people most likely to have those problems?
Brand Against the Machine
John Michael Morgan
Make a list of “super connectors” in your town and invite one or two. This could include real estate agents, salespeople, fundraising staff at a nonprofit, and recruiters. These folks have huge networks and are often receptive to invitations to meet new people.
The 2-Hour Cocktail Party
Nick Gray
During the first five years of the campaign, visible roadside litter in Texas decreased 72 percent and the number of cans along Texas roads dropped 81 percent. In 1988, Syrek found that Texas had less than half the trash he found along the roads of other states that had run antilitter programs for comparable periods.
Made to Stick
Chip Heath, Dan Heath
...catch up on these, and many more highlights
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