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So, as with tooth brushing, behaviours which have a rationally beneficial outcome do not have to be driven by a rational motivation. Cleaning our teeth is good for dental health even if we do it for reasons of vanity. As far as evolution is concerned, if a behaviour is beneficial, we can attach any reason to it that we like.
Audiences don’t want redemption. Redemption cleanses the palate. It ties up all loose ends. It makes the world whole again. It allows your audience to sleep well at night.
Storyworthy
Matthew Dicks and Dan Kennedy
EDR stands for Emotion, Detail, and Restatements.
The Art of Witty Banter
Patrick King
...catch up on these, and many more highlights
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