Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Credentials or Social Proof
Infuse credentials or social proof—i.e. reasons the person should take you seriously.
Don't be humble—let it shine.
What have you done or created that is interesting or notable? Who has engaged?
Show them they would be crazy to ignore your email.
One Cold Email Can Chang...
@SahilBloom on Twitter
So maybe happiness improvement is possible, but we don’t have the willpower to leave our leaving local optima.
Nobody Optimizes Happiness
dynomight.net
Instead of focusing on business management metrics, people focus on account management metrics like cost per click, click-through rate, cost per thousand impressions (CPM), etc.
How to Build a Happy Customer Creating Engine With Paid Traffic
tinylittlebusinesses.com
...catch up on these, and many more highlights
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