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It is in the Franchise Prototype that every extraordinary franchisor plants the seeds of his fortune. And it is in the Franchise Prototype that you can find the model you need to make your business work.
The E-Myth Revisited
Michael E. Gerber
We saw that iatrogenics comes from the intervention bias, via positiva, the propensity to want to do something, causing all the problems we’ve discussed. But let’s do some via negativa here: removing things can be quite a potent (and, empirically, a more rigorous) action.
Antifragile
Nassim Nicholas Taleb
The story of how chemist Albert Hofmann discovered LSD, and then famously embarked on the world’s first acid trip, is well-known among those interested in medicine and psychedelic culture. But what’s less widely known is one detail: Hoffmann had synthesized LSD-25 (one of several chemical combinations he had created) a full five years before he decided to go back and synthesize it again and continue to experiment with it. Why? He just had a hunch.
7 Surprising Facts About Creativity, According to Science
fastcompany.com
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