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When a goal is too aspirational, it’s bad for credibility. In philanthropy, I see people confusing objectives with missions all the time. A mission is directional. An objective has a set of concrete steps that you’re intentionally engaged in and actually trying to go for. It’s fine to have an ambitious objective, but how do you scale it? How do you measure it?
Measure What Matters
John Doerr
Keeping him in the living areas and activity during the day, and in a dark, quiet room at night. Lowering the lights in the house at night (even if your baby is awake).
Second Brain Case Study: Sleep Training an Infant - Forte Labs
fortelabs.co
Write down specific names and companies. If it’s someone they know, ask for an intro at the end of the conversation. If it’s a competitor or alternate solution, write it down to research it later.
The Mom Test
Rob Fitzpatrick
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Readwise