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A batch of the best highlights from what Nathan's read, .
That, in a nutshell, was Leonardo’s signature talent: the ability to convey, by marrying observation with imagination, “not only the works of nature but also infinite things that nature never created.”
Leonardo Da Vinci
Walter Isaacson
Lesson #3: People believe what they want to believe, see what they want to see, and hear what they want to hear.
The Big Lessons From History
collaborativefund.com
A hook’s purpose is not to sell, convince, or convert. It is only used to induce curiosity. It pulls people into the rest of your sales copy.
Copywriting Secrets
Jim Edwards
...catch up on these, and many more highlights
Readwise