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When I consult with executives, I sometimes start with this exercise. I ask group members to come to our first meeting with a brief description of their best and worst decisions of the previous year. I have yet to come across someone who doesn’t identify their best and worst results rather than their best and worst decisions.
Thinking in Bets
Annie Duke
Email from @niraj to @evanspiegel
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Brilliant example of effective brevity. Any high school junior who has done this much and is bold enough to make this ask deserves to be taken seriously.

One Cold Email Can Chang...
@SahilBloom on Twitter
The Finnish Design Return on Investment tool has five operational phases:
entering the initial data,
carrying out the underlying calculations,
creating a forecast,
carrying out the follow-up
maintaining a data bank.
Proving a Return on Design Investment » Design Business Council
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