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A batch of the best highlights from what Nathan's read, .
One important implication of the gap theory is that we need to open gaps before we close them. Our tendency is to tell people the facts. First, though, they must realize that they need these facts.
Made to Stick
Chip Heath, Dan Heath
During the first five years of the campaign, visible roadside litter in Texas decreased 72 percent and the number of cans along Texas roads dropped 81 percent. In 1988, Syrek found that Texas had less than half the trash he found along the roads of other states that had run antilitter programs for comparable periods.
Made to Stick
Chip Heath, Dan Heath
Whenever you see hand-lettered signs pasted on doors, switches, or products, trying to explain how to work them, what to do and what not to do, you are also looking at poor design.
The Design of Everyday Things
Don Norman
...catch up on these, and many more highlights
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