Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Tip from Blake: Pass the Friend Test
Reason: It helps you write great copy. 1) Write 10 variants of a headline. 2) Send it to some friends and just ask them to read them. 3) Wait 24 hours and follow up. 4) The variant most remembered by that group is your headline.
Example: 
I Studied Hundreds of To...
@heyblake on Twitter
Fourth, every week for 2 weeks the price went up by $100.
Let Me Tell You How I Ma...
@joserosado on Twitter
The villain should be a root source. Frustration, for example, is not a villain; frustration is what a villain makes us feel. High taxes, rather, are a good example of a villain.
Building a StoryBrand
Donald Miller
...catch up on these, and many more highlights
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