Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Build a profile of what your ideal client looks like. What problems do they have that you can solve? Who are the people most likely to have those problems?
Brand Against the Machine
John Michael Morgan
One method is to try asking the question “Why?” as many times as it takes to get to an emotion. Usually, this will happen by the fifth why.
Many families (mine incl.) are lucky enough to have family or friends in the city near a hospital, so we drained our plumbing and abandoned our homes to go to them. I have neighbors who report 2 hours of power since Sunday and now almost no water pressure. It’s getting scary. 8/
For My Non-Texans, It’s...
@ConorKenny on Twitter
...catch up on these, and many more highlights
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