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A batch of the best highlights from what Nathan's read, .
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection.
A prime example of this happened in the London tunnel system. The biggest increase in rider satisfaction (aka value) was never from faster trains to decrease wait times. Instead, it was from a simple dotted map that showed them when the next train was coming and how long they had to wait. The dotted map, which only cost a few million dollars, decreased the riders’ perception of time delay and sacrifice (being bored waiting) more than actually making the trains faster (which costs billions of dollars to do). Isn’t that cool? This is how we need to think about our products.
$100M Offers
Alex Hormozi
In short, by educating the consumer you can demand more money for your product.
The Adweek Copywriting Handbook
Joseph Sugarman
...catch up on these, and many more highlights
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