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This is why the glyphs of a typeface have ‘overshoot.’ Round shapes overshoot the landmarks of the design (like the baseline and x-height), in order to make them appear the same size as everything else.

What Exactly Is Kerning?...
@rileycran on Twitter
As we pored over hundreds of sticky ideas, we saw, over and over, the same six principles at work.
Made to Stick
Chip Heath, Dan Heath
Action Step: Give a clear, simple, action-oriented CTA. Then, give them a ‘reason why’ using scarcity, urgency, and any other reasons you can think of. And, do it often. Don't be clever, be clear.
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