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A batch of the best highlights from what Nathan's read, .
First, Hauptly states, understand the reason people use a product or service. Next, lay out the steps the customer must take to get the job done. Finally, once the series of tasks from intention to outcome is understood, simply start removing steps until you reach the simplest possible process.
In the ‘50s and early ‘60s, there was no such thing as a “creative person.” Even in advertising there were no “creative people.” Writers wore suits and ties like Jon Hamm in Mad Men. That all changed in the mid-60s with the arrival of Bill Bernbach, George Lois, Helmut Krone, and a new generation of copywriters and art directors.
Nobody Wants to Read Your Sh*t
Steven Pressfield
There are three ways that you can provide value to clients on an ongoing, monthly basis:
The 2023 Ultimate Guide to Retainer Agreements
Double Your Freelancing
...catch up on these, and many more highlights
Readwise