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Book Recommendation: The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow.
Explosive Growth
Cliff Lerner
This step is where you pour on the pain. You make it worse by using a statement like, “which means you _____.” Notice this is the same statement used to elicit emotion in the Secret #9: The Ultimate Bullet Formula. However, instead of evoking a positive feeling, in this case, we use it to crush their soul!
Copywriting Secrets
Jim Edwards
If you find yourself believing that several million people in your own country share a common set of despicable traits, despite overwhelming evidence to the contrary, you might be engaging in loserthink that will make you less happy and less effective.
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