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A batch of the best highlights from what Nathan's read, .

Put the word “beta” (in your head) beside whatever you create, and give yourself permission to iterate on it.

Behind the Scenes of Creating, Launching and Marketing an Online Program: PART 1 - Marie Poulin - Workflow Design With Notion

mariepoulin.com

Nike was more than just a shoe. I no longer simply made Nikes; Nikes were making me. If I saw an athlete choose another shoe, if I saw anyone choose another shoe, it wasn’t just a rejection of the brand alone, but of me.

Shoe Dog

Phil Knight

When to use the Big Fish, Small Pond style First, this style requires that the category is well defined and there’s a clear market leader—and you’re not it. People must understand what you mean when you talk about the category.

Obviously Awesome

April Dunford

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