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A batch of the best highlights from what Nathan's read, .
We all have to make assumptions in life, we have to weigh the costs and benefits. No one is asking you to look at the world through rose-colored glasses. No one is asking for noble failure or martyrdom. But boldness is acting anyway, even though you understand the negative and the reality of your obstacle. Decide to tackle what stands in your way—not because you’re a gambler defying the odds but because you’ve calculated them and boldly embraced the risk. After all, now that you’ve managed perceptions properly, what’s next is to act. Are you ready?
The Obstacle Is the Way
Ryan Holiday
The key with this customer is to show you “feel their pain.” Not just that you know they have a problem, but that you know the frustration, desperation, or even fear and anger it causes. We call this the “point of maximum anxiety.” Once you identify it, you’ll find an open avenue for making an emotional connection.
Great Leads
Michael Masterson, John Forde
Lists help you stay focused on high priorities and highly productive matters. Keeping a list will double your productivity right away.
The Ultimate Sales Machine
Chet Holmes
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