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A batch of the best highlights from what Nathan's read, .
Expanding on the second item:
Traditional organizations offer a trade-off for employees: You get paid a fixed capped amount (hourly, salary, bonus, equity), and the company retains your intellectual property in perpetuity. A fair exchange?
I'm *Quitting* Web2 (And...
@rafathebuilder on Twitter
Everybody wants to change. Everybody wants to be somebody different, somebody better, or, perhaps, somebody who simply becomes more self-accepting.
Building a StoryBrand
Donald Miller
Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.
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