Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Think of the brief as the ingredients list of everything you need to cook up the perfect name: goal of the assignment, information on your target audience, consumer insights, desired brand positioning, competitors’ names, words to explore and avoid, and more.
Hello, My Name Is Awesome
Alexandra Watkins
Perfect. So, I’d had an idea, tested it, and validated it. Of course, I didn’t actually have a product! So what did I do next? Emailed every person who had ordered.
“Hi name,
I’m the founder of Bone Broths Co. I wanted to reach out to say I’m really excited you ordered our bone broth. However, we don’t have the product in stock at the moment. So, I’m happy to refund you in full, or give you a 50% discount and we’ll ship in just a few weeks.
Thanks, Justin”
Validating a Side Hustle
every.to
Reframing, or choosing the way he assigns meaning to what happens in his life, is the tool he’s using to accomplish that, one that science supports.
Who Shaan Puri Is Becoming
every.to
...catch up on these, and many more highlights
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