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A batch of the best highlights from what Nathan's read, .
It’s easier to expand a relationship than to get a new one started. Our research showed a lot more growth potential in enlarging our user base than in getting teenage boys to watch twice as much YouTube.
Measure What Matters
John Doerr
Pointing-and-Calling is so effective because it raises the level of awareness from a nonconscious habit to a more conscious level. Because the train operators must use their eyes, hands, mouth, and ears, they are more likely to notice problems before something goes wrong.
Atomic Habits
James Clear
For individuals to feel justified in doing horrible things to other people, they must feel an unwavering certainty in their own righteousness, in their own beliefs and deservedness. Racists do racist things because they’re certain about their genetic superiority. Religious fanatics blow themselves up and murder dozens of people because they’re certain of their place in heaven as martyrs. Men rape and abuse women out of their certainty that they’re entitled to women’s bodies.
The Subtle Art of Not Giving a F*ck
Mark Manson
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