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A batch of the best highlights from what Nathan's read, .
They don’t teach how to define exactly who you want to target as your ideal customer. As in: who do you want to do business with?
An Unconventional Approach to Email List Building
tinylittlebusinesses.com
Deep in the human unconscious is a pervasive need for a logical universe that makes sense. But the real universe is always one step beyond logic.
These are not isolated anecdotes. The statistical reasoner in this author is quite convinced: less than a third of Roman emperors died in their beds—and one can argue that given that only few of these died of really old age, had they lived longer, they would have fallen either to a coup or in battle.
Skin in the Game
Nassim Nicholas Taleb
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