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A batch of the best highlights from what Nathan's read, .
An absolute copywriting legend: @craigclemens
I recently dove into everything he's shared about his writing process.
And I've come away with a four-step framework for creating legendary copy.
An Absolute Copywriting...
@dickiebush on Twitter
Good values are 1) reality-based, 2) socially constructive, and 3) immediate and controllable. Bad values are 1) superstitious, 2) socially destructive, and 3) not immediate or controllable.
The Subtle Art of Not Giving a F*ck
Mark Manson
Step 3: Title The Rooms
Inside your Floor Plan, it's helpful to know which room is which, right?
So, name your chapters:
• Big Idea #1
• Big Idea #2
• Big Idea #3
• Etc.
Think of each chapter as a different "bucket" of information.
How to Write a Book in 3...
@Nicolascole77 on Twitter
...catch up on these, and many more highlights
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