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Teams might also have a few other members such as a product marketing manager, one or more test automation engineers, a user researcher, a data analyst, and, in larger product organizations, a delivery manager.
Tomorrow you may want to persuade somebody to do something. Before you speak, pause and ask yourself: “How can I make this person want to do it?”
How to Win Friends and Influence People
Dale Carnegie
PUNCH LINE: To hold people’s interest, we can use the gap theory of curiosity to our advantage. A little bit of mystery goes a long way.
Made to Stick
Chip Heath, Dan Heath
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