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As Aristotle noted, “Youth is easily deceived because it is quick to hope.”
Atomic Habits
James Clear
Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals.
Sapiens
Yuval Noah Harari
Halo Effect: When a person sees an agreeable characteristic in something or someone, they assume other agreeable characteristics. Example: if a Trump supporter sees someone wearing a MAGA cap, he’s likely to think that person is also decent, honest, hard-working, etc.
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