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A batch of the best highlights from what Nathan's read, .
Trend power is increased when a brand rides more than one trend at a time. Our fictitious wine bar is riding several—the trends toward the democratization of wine, international travel, sustainable farming, affordable luxury, and gourmet food.
When a customer reads your one-liner, the plan component should cause them to think, Well, when it’s organized that way, it makes sense. Perhaps there’s hope.
Building a StoryBrand
Donald Miller
Contract labourers would have produced a commodity too expensive for mass consumption. Sensitive to market forces, and greedy for profits and economic growth, European plantation owners switched to slaves.
Sapiens
Yuval Noah Harari
...catch up on these, and many more highlights
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