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A batch of the best highlights from what Nathan's read, .
So your first sentence should be very compelling by virtue of its short length and ease of reading. No long multisyllabic words. Keep it short, sweet and almost incomplete so that the reader has to read the next sentence.
The Adweek Copywriting Handbook
Joseph Sugarman
The first question to answer is where is the goddamn money? Let’s imagine it is in a mine in a mountain. Fine. Which mountain? The mountain that is already making a lot of other people rich would be a good bet. Gold rushes don’t happen in old mines. There will be people making a good living out of old mines, but they won’t be too keen to let you muscle in on their stake. Look for new mountains where gold is being mined; or will be mined soon.
How to Get Rich
Felix Dennis
Must-have purchasing criteria are obviously more important. Money signals are also key.
The Mom Test
Rob Fitzpatrick
...catch up on these, and many more highlights
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