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Any utility function that had the long-term welfare of the species at heart, even the long-term survival of this particular individual male, would cut down on the amount of singing, the amount of displaying, the amount of fighting among males. Yet, because what is really being maximized is DNA survival, nothing can stop the spread of DNA that has no beneficial effect other than making males beautiful to females.
River Out of Eden
Richard Dawkins
No type designer’s fonts have reached more eyeballs in this category, nor are created with more mastery, than those of Matthew Carter. Carter has designed typefaces that are current standards on the web, including Verdana, Tahoma (Verdana’s slimmer brother), and Georgia.
Design for Hackers
David Kadavy
Some groups at this stage will list features that are either difficult to prove or really more of a benefit than a feature. “We provide outstanding customer service” is probably the most common of these, followed by “very easy to use.” Focus on the characteristics of your product or company that drives a potential benefit—ideally those features are based on objective facts and are provable.
Obviously Awesome
April Dunford
...catch up on these, and many more highlights
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