Join 📚 Nathan's Highlights
A batch of the best highlights from what Nathan's read, .
Rather than retarget the 95% of site visitors who didn’t opt-in (most likely with a slicker version of the same lead magnet), I would add a qualitative filter. To qualify for retargeting, someone needs to stay on the page longer than ten seconds, and not opt-in. That’ll reduce the size of the audience by half — at least — which also means reducing your cost to retarget by half — at least — while simultaneously increasing the quality of the audience you’re retargeting.
How to Build a Happy Customer Creating Engine With Paid Traffic
tinylittlebusinesses.com
Sunk costs—anchoring decisions to past efforts that can’t be refunded—are a devil in a world where people change over time.
The Psychology of Money
Morgan Housel
A new ritual was born, one that stayed with me for years. It would help me get my grades up, whip my sorry butt into shape, and see me through graduation and into the Air Force.
Can't Hurt Me
David Goggins
...catch up on these, and many more highlights
Readwise