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A batch of the best highlights from what Nathan's read, .
The goal of this book is to help you make your ideas stick. So, periodically throughout the book, we will present “Idea Clinics,” which illustrate, in practical terms, how an idea can be made stickier.
Made to Stick
Chip Heath, Dan Heath
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Why Would Anyone Choose...
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I’d spent weeks and weeks on that paper. I’d moved into the library, devoured everything I could find about importing and exporting, about starting a company. Finally, as required, I’d given a formal presentation of the paper to my classmates, who reacted with formal boredom. Not one asked a single question. They greeted my passion and intensity with labored sighs and vacant stares.
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