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A batch of the best highlights from what Nathan's read, .
Design isn’t only now getting big in Silicon Valley; it has always been big, but its role had never been well understood.
Make It New
Barry M. Katz and John Maeda
A survey was conducted in 1995 asking the following question: “Would you close your eyes for a second, envision a drug user, and describe that person to me?” The startling results were published in the Journal of Alcohol and Drug Education. Ninety-five percent of respondents pictured a black drug user, while only 5 percent imagined other racial groups.37 These results contrast sharply with the reality of drug crime in America.
The New Jim Crow
Michelle Alexander
Most products are missing a big opportunity if their copy focuses on selling the feature, instead of its benefit. Marketing efforts should concentrate on answering the consumer’s question, “What’s in it for me?”
Explosive Growth
Cliff Lerner
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