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I believe the major risk facing most efforts is value risk. On a startup canvas, this shows up under solution risk—discovering a compelling solution to customers. A solution that your customers will choose to buy and use.
People took such awful chances with chemicals and their bodies because they wanted the quality of their lives to improve. They lived in ugly places where there were only ugly things to do. They didn’t own doodley-squat, so they couldn’t improve their surroundings. So they did their best to make their insides beautiful instead.
Breakfast of Champions
Kurt Vonnegut
Follow up a few days later to ask each person in your core group who they are going to bring. It is important to ask them to “bring a friend,” not just “invite a friend.” When you explicitly state that you want them to bring someone, it implies you want them to follow through.
The 2-Hour Cocktail Party
Nick Gray
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