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A batch of the best highlights from what Nathan's read, .
You aren’t losing sales because you can’t sell. You’re losing them because you don’t understand how to diagnose your customer problem(s) and how the problem(s) drive the sale.
It’s easy to spot a business in Infancy—the owner and the business are one and the same thing.
The E-Myth Revisited
Michael E. Gerber
It’s true that logic is usually the best way to succeed in an argument, but if you want to succeed in life it is not necessarily all that useful; entrepreneurs are disproportionately valuable precisely because they are not confined to doing only those things that make sense to a committee.
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