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First, you reference the time it takes for them to get the prize by taking action themselves. The key is that it should be almost unbelievable, but within the realm of possibility so they can only blame themselves if they don’t do it.
Copywriting Secrets
Jim Edwards
Offer to help readers in every issue.
I’m often asked best way to promote and sell your services in a newsletter.
I don’t think about it that way.
Rather than think of it as promotion, think of it as making an offer to help people…
And make that offer in every issue.
How to Use a Newsletter...
@jspector on Twitter
A Window of Opportunity, according to Eric, is “A rare set of circumstances and a brief moment of time in which an otherwise impossible outcome is potentially achievable.”
Windows of Opportunity: A Fleeting Chance at the Impossible - Forte Labs
fortelabs.co
...catch up on these, and many more highlights
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