Join 📚 Josh Beckman's Highlights
A batch of the best highlights from what Josh's read, .
Among our Potawatomi people, there are public names and true names. True names are used only by intimates and in ceremony.
Braiding Sweetgrass
Robin Wall Kimmerer
Construal level theory says that we think more concretely, as opposed to abstractly, about things that seem nearer to us in space, time, sociality, chance, and plan. Such concrete thinking can reveal itself, for example, in our using more concrete words as descriptors.
Why is that a hard message to communicate through marketing, especially in an overcrowded and overpriced national packaged foods space? Because that kind of marketing is one of the very things that needs to be rethought. Brute-force marketing, where you give up on having a conversation and building community with the people you want to feed, opting instead to brainwash them with stupid-proof messaging, is not how you communicate about doing things differently.
A Pandemic of Apathy - By Sarah Mock - Big Team Farms
sarahmock.substack.com
...catch up on these, and many more highlights
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