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Luxury always boils down to time: someone is paying a lot of money for a lot of other people’s time. The question is, where do you invest that time? Rather than spending the bulk of it on line cooks fastidiously plating each dish, I’d want to put the time into the sourcing (growing or foraging) of incredible ingredients. Working on slow ridiculous fermentation projects. Gathering together the wisdom of plant-based culinary traditions with hundreds of years behind them. It still wouldn’t be revolutionary, but maybe it would be cool.
There is a story about the manager of Iron Maiden, one of the greatest metal bands of all time. At a dinner honoring the band, a young agent comes up to him and says how much he admires his skillful work in the music business. The manager looks at him and says, “HA! You think I am in the music business? No. I’m in the Iron fucking Maiden business.” The idea being that you want to *be in the business of YOU*. Not of your respective industry. Not of the critics. Not of the fads and trends and what everyone else is doing.
37 Pieces of Career Advice I Wish I’d Known Earlier
Ryan Holiday
I am reminded of one of Matt Mochary’s teaching: when you have to do a task, which takes away your energy, and cannot be delegated to someone else, them make it “exquisite”.
Next time I have to “pick up trash”, I will try to think “what would these samurai do?”
Tokyo’s trash-collecting samurai takes a fun, zany approach to cleanup
ycombinator.com
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