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Advertising did, in fact, serve as a powerful mechanism weakening the working-class press. Curran and Seaton give the growth of advertising a status comparable with the increase in capital costs as a factor allowing the market to accomplish what state taxes and harassment failed to do, noting that these “advertisers thus acquired a de facto licensing authority since, without their support, newspapers ceased to be economically viable.”
Manufacturing Consent
Edward S. Herman and Noam Chomsky
Consumption is a coping mechanism but does not provide any kind of resolution. What Elliot (2016) is describing here is __the individualisation of identity: a world in which individualisation is intensified but which does not necessarily bring with it increased individuality.__ The most important suggestion is that professional and personal reinvention has created a climate of what Elliot calls ‘identity reengineering’: a state of affairs in which the fashioning of do-it-yourself biographies has become paramount.
The Experience Society
Steven Miles
You are not tied to a particular position; your loyalty is not to a career or a company. You are committed to your Life’s Task, to giving it full expression.
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