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Starting with that amazing image of the planet in a sea of inky black space, Brand helped change the trajectory and constituency of the American environmental movement by bringing together a new community of environmental thinkers and advocates who invented what came to be known as “[sustainability](https://en.wikipedia.org/wiki/Brundtland_Commission).
Thing-Makers, Tool Freaks and Prototypers: How the Whole Earth Catalog’s Optimistic Message Reinvented the Environmental Movement in 1968
Andy Kirk
Ellsberg found that people prefer choices with calculable risk, even in instances where the unknown alternative might produce a better result.
How to Deal With Uncertainty
Every
Ritual social isn’t about occupying as much time and attention as possible.
In the Next Era of Social, Build Rituals, Not Habits
Every
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