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LPs will distinguish between VCs who are relatively newer to investing (emerging VC) and those who have been actively investing for a longer period of time (established VC).
How to Raise a Venture Capital Fund
Winter Mead
But I am a fan of the walk-away move because it shows the other party that you are not going to move on your offer anymore and forces a hard decision instead of endless negotiating, which I personally don’t like.
The Walk Away Move
Fred Wilson
Prioritise investors that understand your business and can add value over mere valuation.
How to pitch in a downturn, according to six VCs
Steph Bailey
...catch up on these, and many more highlights
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