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In many ways, this can be seen as the holy grail of habit formation, because you don’t want to have to think about every tiny decision as you go about your day.

How to Make Unfixated Choices

Michael Ashcroft

There is a misunderstanding of the risk-return trade-off: the entrepreneur thinks: “I have to show I could be a billion-dollar company that can dominate the whole of my industry to compensate investors for the high risk that I might fail."

What Many Founders Are Getting Wrong About Their Competitor Analysis

Sven Jungmann

Consider that the German word for passion, “Leidenschaft,”

Harvard Researchers Prove High Achievers Crave Purpose, Not Passion

entrepreneurshandbook.co

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