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In urban areas, arterials make up just 15 percent of all roads but are where a whopping 67 percent of pedestrian deaths occur.
Vision Zero Cities: How to Fix Our Most Dangerous Roads
Sindhu Bharadwaj and Matthew Roe
While entrenched habits such as car commuting are hard to shift, times of disruption can offer an effective moment to change mobility behaviour – in part because people forced to try a new habit may discover it has unexpected advantages.
12 Best Ways to Get Cars Out of Cities – Ranked by New Research
SUVs alone
First, we found that the larger the displayed number of fatalities (a plausibly more shocking and distracting message), the greater the increase in crashes. Higher fatality counts are associated with significantly more crashes, whereas lower fatality counts are associated with fewer crashes.
Roadside Safety Messages Increase Crashes by Distracting Drivers
Jonathan Hall and University of Toronto
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