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GIs used an affectionate term for Japanese men: sonny or sonny boy. To many, that surely sounded condescending. But to strivers like Ibuka and Morita, it sounded like money. We “thought of ourselves as ‘sonny-boys’ in those days,” Morita noted. “We were little boys in the business of sound.” They knocked off an n and trademarked the name: Sony.

How to Hide an Empire

Daniel Immerwahr

If that poor woman had collapsed from heat stroke, we docs would have written the cause of death as heat stroke and not lack of trees and public transportation, poor urban form, and heat-island effects. If she had been killed by a truck going by, the cause of death would have been "motor-vehicle trauma," and not lack of sidewalks and transit, poor urban planning, and failed political leadership. That was the “aha!" moment for me. Here I was focusing on remote disease risks when the biggest risks that people faced were coming from the built environment.

Walkable City

Jeff Speck

Is there any specific abstraction or process or methodology they are particularly attached to? Can you lean in on these to more effectively market your opinion to them?

Know How Your Org Works

Cindy Sridharan

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