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A growing body of research suggests that human behavior on social media — coordinated activism, information cascades, harassment mobs — bears striking similarity to this kind of so-called “emergent behavior” in nature: occasions when organisms like birds or fish or ants act as a cohesive unit, without hierarchical direction from a designated leader.

How Online Mobs Act Like Flocks of Birds | NOEMA

Renée DiResta

In 2015, recommendation engines had already begun to connect people interested in just about any conspiracy theory — anti-vaccine interests, chemtrails, flat earth — to each other, creating a sort of inadvertent conspiracy correlation matrix that cross-pollinated members of distinct alternate universes.

How Online Mobs Act Like Flocks of Birds | NOEMA

Renée DiResta

Men cannot leap the great gaps, but ideas can.”

The Dispossessed

Ursula K. Le Guin

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