Join 📚 Gianluca's Highlights
A batch of the best highlights from what gianluca's read, .
Sembra banale, come una soluzione analogica vecchio stile, ma decenni di psicologia ci insegnano che le cose più vicine a noi nello spazio fisico hanno il maggiore effetto su di noi a livello psicologico», disse al New York Times nel 2022 lo psicologo Adam Alter, professore alla Stern School of Business della New York University. «Se permetti al tuo telefono di accompagnarti in ogni esperienza, ne sarai attratto e lo utilizzerai, mentre se non puoi raggiungerlo fisicamente lo userai di meno».
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Every business can be distilled down to two strategies: weirding the normal and normalizing the weird. Weirding the normal is when a business takes something that people understand and tries to make it seem different. Normalizing the weird is when a business makes something new, innovative, or hard to understand seem safe and familiar. Both strategies aim to achieve the same thing: familiarity with a twist. It's important for businesses to know which strategy they are following.
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Instead of asking people to start a diet on a random Tuesday, we should ask them on the first day of the month or right after a big birthday.
The Smarter Screen
Shlomo Benartzi and Jonah Lehrer
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