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McKinsey, Bain, and BCG have weathered existential crises before. These consultancies offer a highly brand-driven, prestigious, and hard-to-quantify product to Fortune 100 companies with plenty of cash to spend.
The Disruption of Management Consulting L CB Insights
cbinsights.com
What the econometrics told Adidas was that it should invest in video, which hadn’t shown up before because it didn’t do well in last-click attribution, as well as TV, outdoor and cinema to drive ecommerce.
Adidas is now working on what the right media and attribution model is for it. Peel believes that will involve econometrics as well as a test-and-learn approach.
Adidas We Over-Invested in Digital Advertising
marketingweek.com
New research from the Mobile Marketing Association and Neustar says brands should focus their advertising on a subset of consumers – __called the “movable middle” – which includes consumers with a 20-80% probability of buying a particular brand.__
Seven Powerful Research Insights That Brands Need to Know in 2021 | WARC
warc.com
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