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A batch of the best highlights from what Felicity's read, .

Strategies focus resources, energy, and attention on some objectives rather than others. Unless collective ruin is imminent, a change in strategy will make some people worse off. Hence, there will be powerful forces opposed to almost any change in strategy.

Good Strategy/Bad Strategy

Richard Rumelt

> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together. > Here are the steps: > • Grab 5 of your proven Atomic Essays > • Copy / paste them into a single document > • Arrange them in an order that makes sense for the reader > • Write a brief introduction > • Add a transition sentences between each essay > • Then sum up the whole piece with one takeaway > • Hit publish!

Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts

Felicity Bodger

Unfortunately, it’s not as simple as talking to customers every week. That’s a good start. But we also need to consider the rest of our continuous-discovery definition: At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome I’ve met many teams who are good at talking to customers. But they forget that the purpose of these customer touchpoints is to conduct research in pursuit of a desired outcome. Those last two lines of the definition are critical. We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.

Continuous Discovery Habits

Teresa Torres

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