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Key Results take all that inspirational language and quantify it. You create them by asking a simple question, “How would we know if we met our Objective?”
Radical Focus SECOND EDITION
Christina Wodtke
Key Results: While the objective is the problem to solve, the key results tell us how we define success. And it's essential that we define success by business results (aka outcome) and not simply activity or output.
Empowered
Marty Cagan and Chris Jones
There is no formula for an effective product strategy. Such a strategy requires immersing in the insights, the data, the customers, the technology, and the industry trends and learnings; assimilating as much of the relevant information as possible; and then thinking through the various options. This is often referred to as product sense, but it's really the result of spending all this time immersed in the details.
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