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MAXIMUM VIRTUAL PRODUCT When a minimum viable product approach isn’t possible, try a “maximum virtual product”—a hyperrealistic, exquisitely detailed model like those that Frank Gehry made for the Guggenheim Bilbao and all his buildings since and those that Pixar makes for each of its feature films before shooting.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
It’s rarely the *best product or service* that wins; it’s the **best communicator.**
In summary…
1. **Reframe the nerves.** Next time fear taps you on the shoulder, ask, “How can I serve right now?”
2. **Practice daily.** Treat communication like a muscle, you don’t bench-press once and call yourself strong.
3. **Share your voice.** Post, speak, teach, whatever it takes to surface the value already inside you.
Because somewhere out there, a Linda is drafting an email that could change your life. Make sure you’ve built the skill to say “Yes” with confidence when it arrives.
[V] EOFY SALE! 🎉 + the Scariest Gig I’ve Ever Done 😨
Vinh Giang
Matsui recalled the advice product thought leader John Cutler shared with him when he first arrived at Amplitude: “The systems and processes that create the product are as much the product as the product itself.” Matsui interpreted that to mean, if a process to launch a new product is subpar or if there are leakages in collecting customer feedback, it becomes challenging to build and ship a compelling product that adds value to customers.
Product Operations
Melissa Perri and Denise Tilles
...catch up on these, and many more highlights
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