📚 Felicity's Weekly Book Highlights

Join 📚 Felicity's Weekly Book Highlights

A batch of the best highlights from what Felicity's read, .

As current CEO Bob McDonald explains, “We don’t give lip service to consumer understanding. We dig deep. We immerse ourselves in people’s day-to-day lives. We work hard to find the tensions that we can help resolve. From those tensions come insights that lead to big ideas.”2 Those big ideas can be the basis of a powerful where-to-play choice.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

Anytime you’re building a new system, regardless of how technically complex it might be, testing the value of the idea is the best place to start. If no one wants it, it doesn’t matter how hard or easy it is to build it.

How I Break Down Hypotheses to Make Them Easier to Test

Jeff Gothelf

Many companies like to describe themselves as winning through operational effectiveness or customer intimacy. These sound like good ideas, but if they don’t translate into a genuinely lower cost structure or higher prices from customers, they aren’t really strategies worth having.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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Join 📚 Felicity's Weekly Book Highlights

A batch of the best highlights from what Felicity's read, .

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