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The North Star Metric: Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.

Evidence-Guided

Itamar Gilad

Many companies like to describe themselves as winning through operational effectiveness or customer intimacy. These sound like good ideas, but if they don’t translate into a genuinely lower cost structure or higher prices from customers, they aren’t really strategies worth having.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”

Sense and Respond

Jeff Gothelf, Josh Seiden

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