A batch of the best highlights from what Felicity's read, .
It turns out, though, that, if teams’ goals are set in terms of changing customer behavior rather than shipping a set of features, they end up delivering superior results.
Sense and Respond
Jeff Gothelf, Josh Seiden
It’s rarely the *best product or service* that wins; it’s the **best communicator.**
In summary…
1. **Reframe the nerves.** Next time fear taps you on the shoulder, ask, “How can I serve right now?”
2. **Practice daily.** Treat communication like a muscle, you don’t bench-press once and call yourself strong.
3. **Share your voice.** Post, speak, teach, whatever it takes to surface the value already inside you.
Because somewhere out there, a Linda is drafting an email that could change your life. Make sure you’ve built the skill to say “Yes” with confidence when it arrives.
So instead of a sweeping promise, *I’m going to fix everything this year*, try a smaller, more workable commitment:
• One tiny experiment this week.
• One conversation you’ve been avoiding.
• One boundary you can actually keep.
• One shift you can repeat.