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Product-Market Fit Expansion
A product will hit initial product-market fit. Then, through feature work, growth work, and scaling work, the team works hard to fulfill and incrementally expand the potential of the initial product-market fit. But at some point growth of the product slows down as it hits some type of saturation.
To continue to fuel growth of the organization, product-market fit needs to be expanded in a non-incremental way. Product-market fit expansion is not about iteration – it's about creating more value by significantly expanding into adjacent products or markets by taking larger bets.
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
Create two-way conversations. Digital technology has given us the new ability to have two-way conversations with our markets and our customers. What does the market want? And by market here, we mean people... Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
“Work backwards from the narrative.”
That's the key to not shipping the org chart.
Here's Sanchan (ex-head of product at Airbnb) on how narrative-led product development works:
1. Create a narrative of what you want the customer to experience and feel
2. Challenge each team to work together to deliver the narrative
3. Deliver all features that bring the narrative to life at once
This way, teams are encouraged to work together to create a compelling customer journey instead of building in their own silos.
Note by Peter Yang on Substack
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