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When you define your quarterly goals, you should pick a Working-Set of three to five ideas to test per key result. These ideas can come from the Candidates list, or are generated on-demand through research and ideation. These are the ideas that you’ll test and eventually launch, if they show good evidence.
Evidence-Guided
Itamar Gilad
Delivering an MVP does not mean that the product is bad, simple, incompetent. Do not confuse unfinished with bad, simple with simplistic, incomplete with incompetent. The MVP should be feasible (to be created), easily usable, generate a lot of value and be awesome—“wow!”
Lean Inception
Paulo Caroli
I am describing a strategy as a design rather than as a plan or as a choice because I want to emphasize the issue of mutual adjustment. In design problems, where various elements must be arranged, adjusted, and coordinated, there can be sharply peaked gains to getting combinations right and sharp costs to getting them wrong. A good strategy coordinates policies across activities to focus the competitive punch.
Good Strategy/Bad Strategy
Richard Rumelt
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