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Typically, you would start with questions like these: Does the business problem exist? Does the customer need exist? How do we know whether this feature or service will address that need? As you sit down with your teams to plan out your next initiatives, ask them these questions. What’s the most important thing or things we need to learn first? What’s the fastest, most efficient way to learn that?
Sense and Respond
Jeff Gothelf, Josh Seiden
The larger the organization, the more essential it is to be relentless at evangelism, and it's important for the leaders to understand that evangelism is something that is never finished. It needs to be constant.
A corollary of this is that everything you build and deploy needs to be instrumented such that you know how your products actually are being used. Without this data, you are flying blind.
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