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Scaling work focuses on anticipating these bottlenecks to ensure the team can continue to move forward on the other types of work. The ROI of your initiatives is measured based on the impact it has across your entire roadmap vs. a single experiment or initiative.
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
Here’s what you need to look for in a North Star Metric: As close as possible to the core value experience ... Aggregate number, not a rate or ratio—We’re looking for a number that will sum up the value across the entire market and potentially grow up-and-to-right over time... Simple and memorable—No North Star Metric is perfect. Some messages sent via WhatsApp may be spam, some items purchased on eBay may not be fully satisfactory to the buyer. That’s fine as long as the number is still generally indicative of total value.
Evidence-Guided
Itamar Gilad
To figure out what your North Star is, you should ask “Why are customers using my product? What is the core value they seek?”. Focus on the product and market as they are now.
Evidence-Guided
Itamar Gilad
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