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A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
Measuring Engagement The ultimate metric for engagement is daily use. How many of your customers use your product on a daily basis?
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
...catch up on these, and many more highlights
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