📚 Felicity's Weekly Book Highlights

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Where to play represents the set of choices that narrow the competitive field. The questions to be asked focus on where the company will compete—in which markets, with which customers and consumers, in which channels, in which product categories, and at which vertical stage or stages of the industry in question.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

One bit of advice I give writers is to see each draft as a hypothesis or experiment: your job is to gather data to test that version of the manuscript and figure out what’s wrong with it. If it fails, it doesn’t mean that you have failed, but only that the current experiment has. So you redesign it. Shift your emphasis off the personal and back toward the product. Perspective is everything!

Write Useful Books

Rob Fitzpatrick und Adam Rosen

> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together. > Here are the steps: > • Grab 5 of your proven Atomic Essays > • Copy / paste them into a single document > • Arrange them in an order that makes sense for the reader > • Write a brief introduction > • Add a transition sentences between each essay > • Then sum up the whole piece with one takeaway > • Hit publish!

Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts

Felicity Bodger

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