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To bridge this gap, we need to shift our focus. Yes, revenue and profit matter, but they're the result of customer behavior, not the cause. Instead of fixating solely on financial metrics, we need to ask:
1. What are our customers doing (or not doing) today?
2. What’s stopping them from being more successful and/or satisfied?
3. How might we deliver more/better/different value to drive the behaviors we want to see?
This approach requires a delicate balance. We can't ignore financial realities, but we also can't afford to sacrifice customer value in pursuit of short-term gains. Instead, we need to find creative ways to align customer needs with business goals.
Are Your C-Suite Metrics Ignoring What Customers Really Want?
Jeff Gothelf
We sometimes remind early-stage founders that, in many ways, they aren’t building a product. They’re building a tool to learn what product to build. This helps separate the task at hand — finding a sustainable business model — from the screens, lines of code, and mailing lists they’ve carefully built along the way.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Let’s be honest. Scaling work isn't the shiniest, sexiest, or most visible thing internally and externally. In most orgs, when you do scaling work you don't get recognized for it in the same way as launching a new feature. This leads individual PMs and PM orgs to a mentality that scaling work isn't real product work. ***The reality is: you don't get recognized for doing scaling work, but when you don't do it, you will get recognized in a very negative way.***
> "*One small way Facebook rewards scaling work is by featuring a ‘Fix of the Week.’ Every week, Mark invites someone to discuss an important fix at the all-hands meeting which gives the company an opportunity to celebrate the critical, necessary work that often goes under-appreciated."* ***-* Ravi Mehta**, **former CPO at Tinder, Product at Facebook, Tripadvisor**
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
...catch up on these, and many more highlights
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