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(Stephen Bungay points out that a good strategy statement often “looks banal” to outsiders. The value comes from the alignment you create through the continuous process of articulating the strategy.)4
Sense and Respond
Jeff Gothelf, Josh Seiden
Planning
**Planning** is an
• Internally-focused,
• Analytical approach
Focused on making the most of things *within* our control:
• Our People
• Time
• Resources
With the goal of optimizing for *efficiency*.
To produce some end result we think *should* achieve our internal goals.
Strategy
**Strategy**, on the other hand, is a
• Client-centric,
• Creative
• Problem-solving framework
Focused on making choices to influence something *out* of our control:
**Customer behavior**
With the goal of optimizing for *effectiveness*.
In ways that mean success both for *our clients*, as well as for *our business.*
Starting With Planning Is the Best Way to Sabotage Your Product – Do This Instead
Mike Goitein
Delivering an MVP does not mean that the product is bad, simple, incompetent. Do not confuse unfinished with bad, simple with simplistic, incomplete with incompetent. The MVP should be feasible (to be created), easily usable, generate a lot of value and be awesome—“wow!”
Lean Inception
Paulo Caroli
...catch up on these, and many more highlights
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