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A batch of the best highlights from what Felicity's read, .
A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
As there are many more users, proper segmentation is crucial—you should talk to those users that your idea is targeted at. You should regularly conduct interviews, usability tests, and field research. It’s very hard to develop high-impact products without those.
Evidence-Guided
Itamar Gilad
Key Results take all that inspirational language and quantify it. You create them by asking a simple question, “How would we know if we met our Objective?”
Radical Focus SECOND EDITION
Christina Wodtke
...catch up on these, and many more highlights
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