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Here’s what you need to look for in a North Star Metric: As close as possible to the core value experience ... Aggregate number, not a rate or ratio—We’re looking for a number that will sum up the value across the entire market and potentially grow up-and-to-right over time... Simple and memorable—No North Star Metric is perfect. Some messages sent via WhatsApp may be spam, some items purchased on eBay may not be fully satisfactory to the buyer. That’s fine as long as the number is still generally indicative of total value.
Evidence-Guided
Itamar Gilad
Standardization will look different at every company, depending on your needs, but there are some core areas we all need to standardize, like idea management, roadmapping, product tool kits, and onboarding. And of course, none of this actually replaces the need for skilled product managers. These processes can only help you if the quality of the inputs is good.
Product Operations
Melissa Perri and Denise Tilles
Create two-way conversations. Digital technology has given us the new ability to have two-way conversations with our markets and our customers. What does the market want? And by market here, we mean people... Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
...catch up on these, and many more highlights
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