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I also recommend a minimum of three, one‐hour customer interactions each week, ongoing, and during the weekly 1:1, I love to ask about these customer interactions and see what the product person has learned. I also encourage the product person to share with me stories of what they experienced during these visits, and then to share these stories widely around the company. I explain that my purpose is to establish the reputation of this product person as someone who has a deep and personal knowledge of the company's users and customers.
Empowered
Marty Cagan and Chris Jones
Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
The minimum viable product is the smallest product release that successfully achieves its desired outcomes.
User Story Mapping
Jeff Patton, Peter Economy
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