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Cagan highlights that until Product-Market-Fit is achieved,, efforts related to scaling, marketing, and growth are premature. The singular focus should be on developing a product that solves a real problem for a well-defined customer base in a way that is demonstrably better than existing alternatives.

Deep-Dive: Product-Market Fit

Mike Belsito

Delivering an MVP does not mean that the product is bad, simple, incompetent. Do not confuse unfinished with bad, simple with simplistic, incomplete with incompetent. The MVP should be feasible (to be created), easily usable, generate a lot of value and be awesome—“wow!”

Lean Inception

Paulo Caroli

If you’re working on a strategy for a whole product, then the superpowers that you might have can be split into 7 categories: • **Network effects** – Each user enjoys more value as new users join the network • **Scale economies** – Unit costs decline as volume increases • **Switching costs** – Switching to an alternate product would be costly or painful for users • **Counter positioning** – Where a new product’s business model or value proposition cannot easily be copied by incumbents as it would damage their existing business • **Cornered resource** – Unique access to a valuable asset • **Branding** – An objectively identical offering has higher perceived value • **Process Power** – Embedded company culture and process which enable lower costs and/or superior quality

How to Write a Product Strategy in 1 Day / 1 Week / 1 Month

Aakash Gupta

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