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The primary challenge in business is how to enable a group of people to work together effectively to deliver value to customers. **Value is defined as benefit compared with cost.** Large organizations tend to organize people into functional groups and hand work across in a sort of relay race from customer need to customer satisfaction. The problem with these functional silos is they end up operating not as a single relay team but as entirely separate teams that train independently and may have differing goals.
Silos are effective for personnel management but not for cross-organizational flow.
Understanding Work as a Flow
IT Revolution
OKRs require organization. You need a leader to embrace the process and a lieutenant to ride herd over scoring and reviews.
Measure What Matters
John Doerr
I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
...catch up on these, and many more highlights
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