Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
Note that while doing product discovery, certain tools and techniques serve both to facilitate collaboration as well as to provide an artifact as an output of that collaboration. Two very popular examples of that are prototypes and story maps.
Empowered
Marty Cagan and Chris Jones
The key to competitive success—for businesses and nonprofits alike—lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.
Understanding Michael Porter
Joan Magretta
• **Feature Work -** Creating and capturing value by extending a product's functionality and market into incremental and adjacent areas.
• **Growth Work -** Creating and capturing value by accelerating adoption and usage by the existing market.
• **Scaling Work -** Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work.
• **Product-Market Fit Expansion -** Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both.

> *"One of the most common conflicts I've seen is when product leaders try to apply a single development process, measure of success, and strategy to all product work. For instance, while some of the steps can be similar, growth and feature work are fundamentally different and a lot of energy is wasted trying to make them all fit into the same process, success metric, and approach."* **-** **Fareed Mosavat**, **former Director of Product at Slack**
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
...catch up on these, and many more highlights