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The modern world is completely ga-ga over data. Data is everything — it will sing magical songs to you. No, it won’t. Data analysis without hypothesis is just data mining. But if you use data — and the ever-increasing capacity to collect and process data faster — to refine, deepen, and enhance your understanding of your current room, you will be able to answer questions and frame new questions that will get you into the next room, and get there earlier. ... When these companies refer to *data* advantage, it is really a *questions* advantage. Only if you have a great question can you get a great answer.
What Strategy Questions Are You Asking?
Roger Martin
For the most part, metrics are reviewed daily by their owners and weekly in the WBR, so that expected fluctuations become familiar and exceptions stand out.
Working Backwards
Colin Bryar and Bill Carr
Team Objectives To execute on the product strategy, the leaders need to ensure that each product team has one or two clear objectives they have been assigned (typically quarterly), which spell out the problems they are being asked to solve. These objectives derive directly from the product strategy—it's where insights are turned into action.
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