📚 Felicity's Weekly Book Highlights

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A batch of the best highlights from what Felicity's read, .

Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

Often, in his work advising companies on the Lean Startup methodology, he meets executives at large enterprises who want to kill small experiments—saplings in this analogy—because they don’t yet “move the needle,” meaning they’re not generating, say, $100 million in revenue, enough to make a difference for the business. They’re not yet giant trees. Eric points out, sure, the experiment is not yet generating that level of revenue, but it’s impossible to know which new experiments will be the next big $100 million line of business. “If you knew which ideas would be hits, of course you’d only do those. But of course, nobody knows ahead of time, so you have to be willing to plant a lot of seeds and watch them grow.” When they start to sprout, don’t step on them, citing how small they are. Rather, water them and give them sunlight. Or, in corporate-speak, invest more.

Ask Your Developer

Jeff Lawson

How do you organize this way? First you begin with the customer or user—whomever is consuming your product at the end of the day. What is the value that you are providing them? Then work backward. What are the touchpoints they have with your company on the way to receiving that value? Having identified these, how do you organize to optimize and streamline that journey for them? How do you optimize to provide more value, faster?

Escaping the Build Trap

Melissa Perri

...catch up on these, and many more highlights

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