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The top-down, change-resistant planning we see in the Fire Phone story is all too common. It’s the norm in large organizations. Most often it’s expressed in a document called a feature road map. This is a compelling document. It gives a clear sense of where we are, where we’re headed, and what features we’ll build to get from here to there.
Sense and Respond
Jeff Gothelf, Josh Seiden
When you define your quarterly goals, you should pick a Working-Set of three to five ideas to test per key result. These ideas can come from the Candidates list, or are generated on-demand through research and ideation. These are the ideas that you’ll test and eventually launch, if they show good evidence.
Evidence-Guided
Itamar Gilad
Building an Outcome-Based Road Map The first part of the work involved senior leaders, who created a list of strategic themes for the coming year.
Sense and Respond
Jeff Gothelf, Josh Seiden
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