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To align teams and strike this balance, the GDS uses what it calls “mission statements.” Mission statements give “broad direction and boundaries to a problem space” that each team owns. This information provides strategic direction, guidelines about the constraints teams must observe, and, at the same time, the autonomy for teams to find the best solution to the problem they’ve been given.
Sense and Respond
Jeff Gothelf, Josh Seiden
A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Instead of just validating our ideas at the end of discovery, we started co-creating with customers from the very beginning.
Continuous Discovery Habits
Teresa Torres
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