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I would argue, however, that everything can be measurable in some way — just not quantitatively. Quantitative measurement flattens the object of measurement down to simplistic dimensions. EPS measures profitability — but in a simplistic way. NPS measures customer satisfaction — but in a simplistic way. The business world has accepted this imperative for simplistic evaluation because of its obsession with measurement. But it produces a very low-resolution understanding of the thing in question.
Measuring, Managing & Mattering
Roger Martin
A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Product strategy should not be a “roadmap on steroids” of big product ideas. Rather it’s best to look for strategic opportunities (typically a market segment with strong underserved needs), then validate the most promising ones quickly through market research, competitive analysis, business modeling, customer interviews, surveys, and fake door tests.
Evidence-Guided
Itamar Gilad
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