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Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.

Good Strategy/Bad Strategy

Richard Rumelt

All those lovely ideas you have for projects get moved into your pipeline. Pipelines are more suited to OKRs than Roadmaps. ... I’ll define Roadmaps as a plan for our desired future and Pipelines as a collection of ideas of projects that might get us to our desired future. Roadmaps have dates. Pipelines use impact/effort/confidence to prioritize the best ideas. By saying Pipelines are preferable to Roadmaps, I simply mean that Pipelines give you flexibility as you try to reach your Objective. If you call it a Roadmap but treat it like a Pipeline, that’s fine. The critical idea is that you have a long list of potential solutions to try out. ... If you have a Roadmap, you’ll want to dismantle it and put it in a Pipeline format.

Radical Focus SECOND EDITION

Christina Wodtke

Worse, if these ideas are baked into the OKRs (as many teams do, sometimes under a redundant “Initiatives” section), the team will be motivated to focus on output—delivering on the plan—rather than on the outcomes.

Evidence-Guided

Itamar Gilad

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