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The Seven Step method for creating winning strategies through creativity and rigor
The Strategy Process Map. Adapted from Roger L. Martin “[Strategy and Design Thinking](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b)” and IDEO U, “[An Overview of Our Best Design Thinking & Strategy Frameworks](https://www.ideou.com/blogs/inspiration/an-overview-of-our-best-design-thinking-strategy-frameworks).”
[Developed over many years](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b), the **Strategy Process Map** combines the strengths of both Design Thinking and Scientific Inquiry to use the Double Diamond cycles of Divergent and Convergent thinking to create winning strategies.
In order, the steps are:
1. Identify Your Strategic Problem
2. Frame a Strategic Question
3. Generate Strategic Possibilities
4. Ask “What Would Have to Be True?”
5. Identify Barriers
6. Test to Learn
7. Make a choice
The “Playing to Win” Framework, Part II — The Strategy Process Map
Michael Goitein
A good metric is understandable. If people can’t remember it and discuss it, it’s much harder to turn a change in the data into a change in the culture.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
4. When innovating, aim for “most advanced, yet acceptable” (MAYA). People generally prefer evolution over complete reinvention. However, maintaining some idiosyncrasies, or “the right amount of weird,” can create distinctiveness and interest. For example, Jaguar has a unique and memorable light switch and Veuve Clicquot has a defining yellow label.
Lenny Rachitsky’s Post
Lenny Rachitsky
...catch up on these, and many more highlights
Readwise