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The North Star Metric: Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.

Evidence-Guided

Itamar Gilad

Then come the four OKR “superpowers”: focus, align, track, and stretch.

Measure What Matters

John Doerr

A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you do differently based on changes in the metric?

Lean Analytics

Alistair Croll, Benjamin Yoskovitz

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