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**Product Strategy**
The product strategy describes how you plan to accomplish the product vision, while meeting the needs of the business as you go. The strategy starts with focus, then leverages insights, converts these insights into action, and finally manages the work through to completion. We dive into what all this means in chapter 16, “Product Strategy.”
The North Star Metric measures the total amount of value delivered to the market. It’s an approximation, based on counting how much of the core value that the customers seek (for example messages sent, or insights gained) the company delivers per period. It’s best to measure as close as possible to the value experience, and yet keep the metric simple and understandable.
Evidence-Guided
Itamar Gilad
Level 1: Conscious vs Unconscious My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you are sharing a part of yourself at scale. The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital version of your real-life self begins to crystalize on the internet.
The Art and Business of Online Writing
Nicolas Cole
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