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A batch of the best highlights from what Felicity's read, .

A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”

Lean Analytics

Alistair Croll, Benjamin Yoskovitz

Management scholar Peter Drucker nailed it decades ago when he said “There is nothing so useless as doing efficiently that which should not be done at all.” Bam!

It Doesn’t Have to Be Crazy at Work

Jason Fried and David Heinemeier Hansson

Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.

Good Strategy/Bad Strategy

Richard Rumelt

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