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Product Metrics Instrumentation The first step is to analyze the current state of your product’s engagement data. You’ll want to assess the following: - Is engagement data enabled today? - Which tool(s) are we using? - When were the event tags implemented? - What kind of metrics are we able to see? - Can we measure engagement on all of our products and/or features? - What would we want the optimal state to look like, in terms of data captured?

Product Operations

Melissa Perri and Denise Tilles

The philosopher and educator John Dewey went a step further: “We do not learn from experience … we learn from reflecting on experience.” Here are some reflections for closing out an OKR cycle: • Did I accomplish all of my objectives? If so, what contributed to my success? • If not, what obstacles did I encounter? • If I were to rewrite a goal achieved in full, what would I change? • What have I learned that might alter my approach to the next cycle’s OKRs?

Measure What Matters

John Doerr

Today the leaders take a different approach to forming product strategy. They actively seek strategic opportunities—market segments with clear, strong needs, where the company can potentially step in and create high customer value and a viable business.

Evidence-Guided

Itamar Gilad

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