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When someone says “Managers are decision makers,” they are not talking about master strategists, for a master strategist is a designer.
Good Strategy/Bad Strategy
Richard Rumelt
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
At Pearson, the life cycle has six phases instead of three, but the fundamental concepts are similar. Early-stage ideas are funded with small investments and are expected to return learning rather than financial results. In other words, teams are asked to validate their business ideas and not to return a profit. Once an idea has been validated, the product council will invest additional funds and will expect more-traditional returns.
Sense and Respond
Jeff Gothelf, Josh Seiden
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