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**Product Strategy** The product strategy describes how you plan to accomplish the product vision, while meeting the needs of the business as you go. The strategy starts with focus, then leverages insights, converts these insights into action, and finally manages the work through to completion. We dive into what all this means in chapter 16, “Product Strategy.”

Transformed

Marty Cagan

A good strategy has an essential logical structure that I call the kernel. The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. The guiding policy specifies the approach to dealing with the obstacles called out in the diagnosis. It is like a signpost, marking the direction forward but not defining the details of the trip. Coherent actions are feasible coordinated policies, resource commitments, and actions designed to carry out the guiding policy.

Good Strategy/Bad Strategy

Richard Rumelt

So making a thing, creating an output of some sort, is not our goal. Instead, success is the extent to which we achieve an outcome and help our customers achieve an outcome they seek.

Sense and Respond

Jeff Gothelf, Josh Seiden

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