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To figure out what your North Star is, you should ask “Why are customers using my product? What is the core value they seek?”. Focus on the product and market as they are now.

Evidence-Guided

Itamar Gilad

Blake Samic, head of Product Operations at OpenAI and previously at Uber and Stripe, describes product operations as “building the connective tissue between the teams building your technology and the teams who interact with your users.”

Product Operations

Melissa Perri and Denise Tilles

Don’t Jump Straight to Your Conclusions When preparing for a meeting with stakeholders, we tend to focus on our conclusions—our roadmap, our release plan, our prioritized backlog. More often than not, this is exactly what our stakeholders are asking us to share. Even in companies that espouse a focus on outcomes, we still tend to spend most of our time talking about outputs. The challenge with this approach is that our stakeholders often have their own conclusions. It’s easy to have an opinion about outputs. We all have our own preferences about how a product or service should work. When we anchor the conversation in the solution space, we encourage our stakeholders to share their own preferences. However, these preferences aren’t always grounded in good discovery. After all, it’s our job to do discovery, not our stakeholders’.

Continuous Discovery Habits

Teresa Torres

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