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*FEASIBILITY*
Throughout solution discovery, the prototype iterations will be tested by the engineers (typically [daily](https://d572Tw04.na1.hubspotlinksstarter.com/Ctc/UD+113/d572Tw04/VWn4Zq2K8jmJW5_4Ym51zCSCbW6hm-BV5ty0cPN7Rflyj3m2ndW7lCdLW6lZ3kVW19jN_11_-8BfW8jQ2l780c69HW7C0cxS5xfF6dW51LSsW8s7GSfW3x7vY98nHcqyW4xTbS_2Qpr1NW3HdwRW52J_FzW2PT8wC1gSSZ0W7rlSFQ6MsCGHW1tscCB63tbwGW2943bf2K9lxyN62C5Ndf-H0WN5w8VFB8Xp74W62H_b71yx53WW3d3VVy4MtmHhW81nvky2cZfZJW1tCRQz6ZrvxVW7Qx7rb6T8WtQW41GyCK78mZ2KW3LVhKb7G9dLcW21HXc-7VFsW1W84kNvr1q5ZgnW8G-gtM3KVZVVW7QbtKv3y0Cfzf3XWhzC04)) in order to both assess feasibility, and to see if the engineers might know of a way to leverage enabling technology to better solve the problem.
It’s important to understand that the product manager is shaping the solutions with their product sense (knowledge of the customers, data, market, business and product), just as the product designer is shaping the solutions with their design sense (knowledge of the various design disciplines), and the tech lead is shaping the solution with their knowledge of the enabling technology.
This is the critical and essential collaboration of product discovery. It is *not* about documenting requirements, designing an experience that reflects those requirements, and then building out those requirements.
SVPG Newsletter: Product, Design and AI
SVPG
“directors are allowed to spend years in the development phase of a movie,” noted Ed Catmull, a co-founder of Pixar. There is a cost associated with exploring ideas, writing scripts, storyboarding images, and doing it all over and over again. But “the costs of iterations are relatively low.”28 And all that good work produces a rich, detailed, tested, and proven plan.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
Most businesses ask “how did the business do last week?” instead of “what did the customer experience last week?” If you ask the first question, you will have an implicit orientation towards internal, business-first metrics. Perhaps you might watch inventory turns, or track changes in free cash flow, or measure the performance of your warehouses. To be clear, these are all important metrics to track. But notice that if you ask “what did the customer experience last week?” you’ll measure slightly different things. And so it’s important to ask *both* questions, and to ask the ‘customer’ question *first* — it’s not for nothing that Amazon aims to be ‘Earth’s most customer-centric company.’
The Amazon Weekly Business Review
Commoncog
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