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The verbs associated with data have three distinct modalities:
Change—We need to change who we are or what we are doing.
Continue—We need to keep going in the same direction.
Finish—We need to complete this.
As you formulate your DataPOV, identify which verbs solve the problem or exploit the opportunity most effectively.
Generally speaking, we want between two and four key results for each objective. The first key result is normally the primary measure. Then we have one or more key results as a measure of quality—sometimes called guardrail or backstop key results—to ensure that the primary key result is not inadvertently achieved by hurting something else.
Empowered
Marty Cagan and Chris Jones
When a product trio is tasked with an outcome, they have a choice. They can choose to engage with customers, do the work required to truly understand their customers’ context, and focus on creating value for their customers. Or they can take shortcuts—they can focus on creating business value at the cost of customers. The organizational context in which the product trio works will have a big impact on which choice the product trio will make.
Continuous Discovery Habits
Teresa Torres
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