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A batch of the best highlights from what Felicity's read, .

OKRs require organization. You need a leader to embrace the process and a lieutenant to ride herd over scoring and reviews.

Measure What Matters

John Doerr

Many companies like to describe themselves as winning through operational effectiveness or customer intimacy. These sound like good ideas, but if they don’t translate into a genuinely lower cost structure or higher prices from customers, they aren’t really strategies worth having.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

Scaling work focuses on anticipating these bottlenecks to ensure the team can continue to move forward on the other types of work. The ROI of your initiatives is measured based on the impact it has across your entire roadmap vs. a single experiment or initiative.

Product Work Beyond Product-Market Fit

Fareed Mosavat & Casey Winters

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