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The Top Business Metric is the metric that best represents the company’s current business ambition, for example growing the amount of revenue, profit, or market share.
Evidence-Guided
Itamar Gilad
But if you want to change behavior, your metric must be tied to the behavioral change you want. If you measure something and it’s not attached to a goal, in turn changing your behavior, you’re wasting your time. Worse, you may be lying to yourself and fooling yourself into believing that everything is OK. That’s no way to succeed.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Rather, the term “strategy” should mean a cohesive response to an important challenge. Unlike a stand-alone decision or a goal, a strategy is a coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge.
Good Strategy/Bad Strategy
Richard Rumelt
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