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Committed vs. Aspirational OKRs
OKRs have two variants, and it is important to differentiate between them: Commitments are OKRs that we agree will be achieved, and we will be willing to adjust schedules and resources to ensure that they are delivered. • The expected score for a committed OKR is 1.0; a score of less than 1.0 requires explanation for the miss, as it shows errors in planning and/or execution. By contrast, aspirational OKRs express how we’d like the world to look, even though we have no clear idea how to get there and/or the resources necessary to deliver the OKR.
• Aspirational OKRs have an expected average score of 0.7, with high variance.
Measure What Matters
John Doerr
MAXIMUM VIRTUAL PRODUCT When a minimum viable product approach isn’t possible, try a “maximum virtual product”—a hyperrealistic, exquisitely detailed model like those that Frank Gehry made for the Guggenheim Bilbao and all his buildings since and those that Pixar makes for each of its feature films before shooting.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
The product operating model is sometimes referred to as product-led company or product-centric company. We don't like those terms because they often have the unfortunate side effect of implying that the product organization is taking over. Similarly, while the product operating model is an example of a customer-driven company, that term has been misused to the point that it has lost its utility.
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