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Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.
Good Strategy/Bad Strategy
Richard Rumelt
We sometimes remind early-stage founders that, in many ways, they aren’t building a product. They’re building a tool to learn what product to build. This helps separate the task at hand — finding a sustainable business model — from the screens, lines of code, and mailing lists they’ve carefully built along the way.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Committed vs. Aspirational OKRs
OKRs have two variants, and it is important to differentiate between them: Commitments are OKRs that we agree will be achieved, and we will be willing to adjust schedules and resources to ensure that they are delivered. • The expected score for a committed OKR is 1.0; a score of less than 1.0 requires explanation for the miss, as it shows errors in planning and/or execution. By contrast, aspirational OKRs express how we’d like the world to look, even though we have no clear idea how to get there and/or the resources necessary to deliver the OKR.
• Aspirational OKRs have an expected average score of 0.7, with high variance.
Measure What Matters
John Doerr
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Readwise