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In Dave‘s words, an evangelist is a messenger, a catalyst, and a gardener – carrying forth the message of a better way, accelerating awareness and adoption, and planting the seeds of a movement and nurturing them toward growth.
Guy told us that the Greek origins of evangelism connote “bringing the good news.” The good news isn’t your product or service, it’s that there’s a problem we have and a new, better way to solve it. At Apple, that relates to creativity, productivity, and graphical interface. At Canva, it’s the democratization of design and the ability for anyone to create great graphics.
An evangelist doesn’t pitch products, she or he focuses on the problem to be solved and on improving people’s lives.
Product Evangelism
Ethan Beute
Cagan highlights that until Product-Market-Fit is achieved,, efforts related to scaling, marketing, and growth are premature. The singular focus should be on developing a product that solves a real problem for a well-defined customer base in a way that is demonstrably better than existing alternatives.
Deep-Dive: Product-Market Fit
Mike Belsito
All those lovely ideas you have for projects get moved into your pipeline. Pipelines are more suited to OKRs than Roadmaps. ... I’ll define Roadmaps as a plan for our desired future and Pipelines as a collection of ideas of projects that might get us to our desired future. Roadmaps have dates. Pipelines use impact/effort/confidence to prioritize the best ideas. By saying Pipelines are preferable to Roadmaps, I simply mean that Pipelines give you flexibility as you try to reach your Objective. If you call it a Roadmap but treat it like a Pipeline, that’s fine. The critical idea is that you have a long list of potential solutions to try out. ... If you have a Roadmap, you’ll want to dismantle it and put it in a Pipeline format.
Radical Focus SECOND EDITION
Christina Wodtke
...catch up on these, and many more highlights
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