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A batch of the best highlights from what Felicity's read, .

The larger the organization, the more essential it is to be relentless at evangelism, and it's important for the leaders to understand that evangelism is something that is never finished. It needs to be constant.

Transformed

Marty Cagan

Product strategy should not be a “roadmap on steroids” of big product ideas. Rather it’s best to look for strategic opportunities (typically a market segment with strong underserved needs), then validate the most promising ones quickly through market research, competitive analysis, business modeling, customer interviews, surveys, and fake door tests.

Evidence-Guided

Itamar Gilad

A good strategy draws power from focusing minds, energy, and action. That focus, channeled at the right moment onto a pivotal objective, can produce a cascade of favorable outcomes. I call this source of power leverage.*

Good Strategy/Bad Strategy

Richard Rumelt

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