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Based on this picture, these metrics can help you calibrate your progress: - The total number of ideas evaluated per quarter (using, at minimum, ICE analysis and goals alignment) - Number of ideas tested per quarter - The number of ideas released per quarter - Total number of tests and experiments conducted per month - Percent of steps that generated learning (i.e., where we were able to rescore the idea and/or generate useful insights based on the evidence collected) - Percent of ideas launched at least with a medium Confidence level (per the Confidence Meter) - Percent of ideas released that generate measurable outcome improvements The first four metrics are aligned with Linus Pauling’s observation that the way to have good ideas is to test many ideas.

Evidence-Guided

Itamar Gilad

An Objective is like a mission statement, only for a shorter period of time. I think of it like this: A mission is an Objective for five years, and an Objective is a mission for three months.

Radical Focus SECOND EDITION

Christina Wodtke

Without supporting structures, systems, and measures, strategy remains a wish list, a set of goals that may or may not ever be achieved. To truly win in the marketplace, a company needs a robust process for creating, reviewing, and communicating about strategy; it needs structures to support its core capabilities; and it needs specific measures to ensure that the strategy is working.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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