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4. When innovating, aim for “most advanced, yet acceptable” (MAYA). People generally prefer evolution over complete reinvention. However, maintaining some idiosyncrasies, or “the right amount of weird,” can create distinctiveness and interest. For example, Jaguar has a unique and memorable light switch and Veuve Clicquot has a defining yellow label.
Lenny Rachitsky’s Post
Lenny Rachitsky
A good strategy has an essential logical structure that I call the kernel. The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. The guiding policy specifies the approach to dealing with the obstacles called out in the diagnosis. It is like a signpost, marking the direction forward but not defining the details of the trip. Coherent actions are feasible coordinated policies, resource commitments, and actions designed to carry out the guiding policy.
Good Strategy/Bad Strategy
Richard Rumelt
To figure out what your North Star is, you should ask “Why are customers using my product? What is the core value they seek?”. Focus on the product and market as they are now.
Evidence-Guided
Itamar Gilad
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