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If you are serious about strategy work, you must always do your own analysis. A strategy is not necessarily what the CEO intended or what some executive says it is. Sometimes they are hiding the truth, sometimes they are misstating it, and sometimes they have taken a position as leader without really knowing the reasons for their company’s success.
Good Strategy/Bad Strategy
Richard Rumelt
The purpose of customer interviewing is not to ask your customers what you should build. Instead, the purpose of an interview is to discover and explore opportunities. Remember, opportunities are customer needs, pain points, and desires. They are opportunities to intervene in your customers’ lives in a positive way.
Continuous Discovery Habits
Teresa Torres
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
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