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A batch of the best highlights from what Felicity's read, .
> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together.
> Here are the steps:
> • Grab 5 of your proven Atomic Essays
> • Copy / paste them into a single document
> • Arrange them in an order that makes sense for the reader
> • Write a brief introduction
> • Add a transition sentences between each essay
> • Then sum up the whole piece with one takeaway
> • Hit publish!
Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts
Felicity Bodger
When a product trio is tasked with an outcome, they have a choice. They can choose to engage with customers, do the work required to truly understand their customers’ context, and focus on creating value for their customers. Or they can take shortcuts—they can focus on creating business value at the cost of customers. The organizational context in which the product trio works will have a big impact on which choice the product trio will make.
Continuous Discovery Habits
Teresa Torres
The 7Cs in my Framework stand for Collecting, Clues, Connecting, Causation, Correlation, Compensation and Concept. Consider the following as a pocket guide to how to take one, or several, small pieces of small data—a refrigerator magnet, a porcelain frog—and very possibly transform them into a winning concept.
Small Data
Martin Lindstrom
...catch up on these, and many more highlights
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