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A batch of the best highlights from what Felicity's read, .
Using OKRs helps you move the team from output thinking to outcome thinking. It may take a few tries, but you will be more successful once you focus on outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
Many companies have invested in “transformation,” all claiming to use OKR, of course. But instead of using these investments as a way to become more outcome-driven, most organizations focus on [meeting due dates rather than outcomes](https://members.outcomeedge.com/i/143301848/you-are-also-dealing-with-weak-muscles).
Often the goal is simply to do something like “move to the cloud by the end of the year.” It doesn’t matter if this project made a difference or not, only that it was completed on time.
Treat Your Company as a Product
Felipe Castro
For this reason we built the Tabbed Inbox through a series of build-measure-learn loops, which are called Steps in GIST. There were usability tests, longitudinal studies, fishfood and dogfood, labs, and partial launches. Each step generated a more complete version of the product, but also gave us new evidence, which helped build our confidence in the idea and get more funding. We used what we learned in each step to course-correct and improve the idea. The feature we eventually launched was profoundly better than the one we started with.
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
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