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The most important cure is to **invest in great process**. Whatever you’re making — products, marketing, research, policy, or service — you need to have a clear, complete process for getting it done, from end-to-end. Until you do, you’ll probably be stuck in meeting hell.
Meetings are like smashing something with a hammer because you don’t have any other tools in your shop. Great process is lightweight, efficient, and adaptable. Too much is bad but not enough is worse. You need things like clear planning processes and well organized product development and design process that include all functions. And you need program managers (PgM, DpM, TpM, OMGpM) whose major job is to take care of this stuff. A great program manager can measure their worth in meetings removed.
Too Many Meetings Is Not Your Problem
Judd Antin
But the truth is that many companies, especially large complex companies, don’t really have strategies. At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.”
Good Strategy/Bad Strategy
Richard Rumelt
I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
...catch up on these, and many more highlights
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