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A batch of the best highlights from what Felicity's read, .

The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.

Good Strategy/Bad Strategy

Richard Rumelt

It turns out, though, that, if teams’ goals are set in terms of changing customer behavior rather than shipping a set of features, they end up delivering superior results.

Sense and Respond

Jeff Gothelf, Josh Seiden

*Take small steps.* Rather than trying to predict outcomes, aim to test, explore, and improvise. Consider each step or action you take to be a small, brief experiment. Try something, then step back and observe what happens. Then, try again. Remember that many small steps can add up to a great big change given a little time and persistence.

Make Life Possible

Mandy Brown

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