📚 Felicity's Weekly Book Highlights

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A batch of the best highlights from what Felicity's read, .

To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer and in turn, superior returns for the firm.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

Note 1 A recap of user research is about as useful as a recap of a vacation. The value comes in experiencing it.

Transformed

Marty Cagan

Most businesses ask “how did the business do last week?” instead of “what did the customer experience last week?” If you ask the first question, you will have an implicit orientation towards internal, business-first metrics. Perhaps you might watch inventory turns, or track changes in free cash flow, or measure the performance of your warehouses. To be clear, these are all important metrics to track. But notice that if you ask “what did the customer experience last week?” you’ll measure slightly different things. And so it’s important to ask *both* questions, and to ask the ‘customer’ question *first* — it’s not for nothing that Amazon aims to be ‘Earth’s most customer-centric company.’

The Amazon Weekly Business Review

Commoncog

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