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Unfortunately, it’s not as simple as talking to customers every week. That’s a good start. But we also need to consider the rest of our continuous-discovery definition: At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome I’ve met many teams who are good at talking to customers. But they forget that the purpose of these customer touchpoints is to conduct research in pursuit of a desired outcome. Those last two lines of the definition are critical. We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Continuous Discovery Habits
Teresa Torres
An opportunity represents a need, a pain point, or a desire that was expressed during the interview. Be sure to represent opportunities as needs and not solutions.
Continuous Discovery Habits
Teresa Torres
Measuring Engagement The ultimate metric for engagement is daily use. How many of your customers use your product on a daily basis?
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
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