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Cagan highlights that until Product-Market-Fit is achieved,, efforts related to scaling, marketing, and growth are premature. The singular focus should be on developing a product that solves a real problem for a well-defined customer base in a way that is demonstrably better than existing alternatives.
Deep-Dive: Product-Market Fit
Mike Belsito
The North Star Metric:
Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.
Evidence-Guided
Itamar Gilad
To align teams and strike this balance, the GDS uses what it calls “mission statements.” Mission statements give “broad direction and boundaries to a problem space” that each team owns. This information provides strategic direction, guidelines about the constraints teams must observe, and, at the same time, the autonomy for teams to find the best solution to the problem they’ve been given.
Sense and Respond
Jeff Gothelf, Josh Seiden
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