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“What do you need to learn next?” This keeps the team on track and sets it up to create the right type of experiments.

Escaping the Build Trap

Melissa Perri

Product roadmaps can take many forms, and aren’t necessarily a single artifact or document. In fact, it’s really not about creating artifacts at all — it’s about creating a shared understanding of where you’re going and why.

Product Roadmaps Relaunched

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors

MAXIMUM VIRTUAL PRODUCT When a minimum viable product approach isn’t possible, try a “maximum virtual product”—a hyperrealistic, exquisitely detailed model like those that Frank Gehry made for the Guggenheim Bilbao and all his buildings since and those that Pixar makes for each of its feature films before shooting.

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner

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