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In Dave‘s words, an evangelist is a messenger, a catalyst, and a gardener – carrying forth the message of a better way, accelerating awareness and adoption, and planting the seeds of a movement and nurturing them toward growth.
Guy told us that the Greek origins of evangelism connote “bringing the good news.” The good news isn’t your product or service, it’s that there’s a problem we have and a new, better way to solve it. At Apple, that relates to creativity, productivity, and graphical interface. At Canva, it’s the democratization of design and the ability for anyone to create great graphics.
An evangelist doesn’t pitch products, she or he focuses on the problem to be solved and on improving people’s lives.
Product Evangelism
Ethan Beute
Strategy is about how an organization will move forward. Doing strategy is figuring out how to advance the organization’s interests.
Good Strategy/Bad Strategy
Richard Rumelt
All goals are expressed in terms of outcomes (measurable improvements) and not output (things we will do) ____%
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
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