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A batch of the best highlights from what Felicity's read, .
Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
If you’re only responsible for a part of the user experience, and not the whole thing, then you should think through the core benefits you can offer users (i.e. the value proposition from JTBD), and how you can reinforce these benefits in ways that competitors will find difficult to replicate.
This can take the format:
*[Imagined feature] might offer [core customer benefit], whilst being difficult to copy because [hard-to-copy superpower].*
**Example**
**Smart locks** on home dramatically improve guest experience (never lose key) and host safety (change code for every stay). This is difficult for competitors to copy because integrating hardware and software at scale and cross-platform is a huge task.
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
The output of the product strategy is a set of business or customer problems to solve (team objectives) that the leaders will then need to assign to specific product teams. The product strategy is where strong product leaders distinguish themselves. They decide what the focus will be and what it won't be, and sometimes these decisions are not popular with other leaders. Strong product leaders live and breathe the data and insights about the product and constantly seek the points of leverage that power the product strategy. A strong product strategy can help a small organization outperform much larger competitors.
...catch up on these, and many more highlights
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