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Three helpful lines of questioning to strengthen your scope:
When someone decides to buy and read your book, what are they trying to achieve or accomplish with it?
Why are they bothering?
After finishing it, what’s different in their life, work, or worldview?
That’s your book’s promise.
What does your ideal reader already know and believe? If they already believe in the importance of your topic, then you can skip (or hugely reduce) the sections attempting to convince them of its worth. Or if they already know the basics, then you can skip those.
Who is your book not for and what is it not doing? If you aren’t clear on who you’re leaving out, then you’ll end up writing yourself into rabbit holes, wasting time on narrow topics that only a small subset of your readers actually care about. Deciding who it isn’t for will allow you to clip those tangential branches.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
***Where we think Product Strategy Starts and Ends***
Product strategy is positioned between business strategy and execution. Inputs to product strategy include; the organisation's mission, vision, and strategy, along with product insights, market insights, and customer insights.
Outputs from product strategy typically consist of defined objectives and outcomes, success measures, hypotheses, and actionable framing for teams. Downstream from product strategy, one finds roadmaps, requirements documents, and feature specifications. While detailed artefacts may not always accompany product strategy, clear direction is essential for effective implementation.
***Defining Product Strategy:***
Product Strategy as a Living Conversation
Product Breaks
...catch up on these, and many more highlights
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