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Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
The reason people make this mistake? Few have discovered AI’s premier use case: as a thought partner.
I’ve personally taught more than 2,000 early adopters about AI (and Section has taught over 15,000). Most of them use AI as an assistant — summarizing documents or contracts, writing first drafts, transcribing or translating documents, etc.
But very few people are using AI to “think.” When I talk to those who do, they share that use case almost like a secret. They’re amazed AI can act as a trusted adviser — and reliably gut-check decisions, pre-empt the boss’s feedback, or outline options.
Thought Partner
Scott Galloway
Cagan highlights that until Product-Market-Fit is achieved,, efforts related to scaling, marketing, and growth are premature. The singular focus should be on developing a product that solves a real problem for a well-defined customer base in a way that is demonstrably better than existing alternatives.
Deep-Dive: Product-Market Fit
Mike Belsito
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