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I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
At the cycle’s end, use OKR grades plus subjective self-assessments to evaluate past performance, celebrate achievements, and plan and improve for the future. Before pushing into the next cycle, take a moment to reflect upon and savor what you’ve accomplished in the last one.
Measure What Matters
John Doerr
Product teams understand that what matters is results. Whenever possible, product teams expect to be accountable for outcomes rather than output. But this works only if product teams are given a problem to solve (rather than a particular potential solution to build) and are then empowered to come up with a solution that works.
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