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In my tenure at Amazon I heard him say many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it.
Working Backwards
Colin Bryar and Bill Carr
McCracken’s “grow by 50 percent” is classic bad strategy. It is the kind of nonsense that passes for strategy in too many companies. First, he was setting a goal, not designing a way to deal with his company’s challenge. Second, growth is the outcome of a successful strategy, and attempts to engineer growth are exercises in magical thinking. In this case, the growth SGI engineered was accomplished by rolling up a number of other firms whose workstation strategies had also run out of steam.
Good Strategy/Bad Strategy
Richard Rumelt
Contrary to common thinking, B2B product teams can test assumptions and product ideas. They have a variety of validation techniques available including interviews, early adopter programs, data analysis and concierge tests, and pilots. It’s best not to start selling the product during the discovery phase.
Evidence-Guided
Itamar Gilad
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