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The modern world is completely ga-ga over data. Data is everything — it will sing magical songs to you. No, it won’t. Data analysis without hypothesis is just data mining. But if you use data — and the ever-increasing capacity to collect and process data faster — to refine, deepen, and enhance your understanding of your current room, you will be able to answer questions and frame new questions that will get you into the next room, and get there earlier. ... When these companies refer to *data* advantage, it is really a *questions* advantage. Only if you have a great question can you get a great answer.
What Strategy Questions Are You Asking?
Roger Martin
The Value Exchange Loop At its core, every organization aims to do two things: deliver value to its target market—users, customers, and partners—and capture value back. Delivering value means addressing the needs of your customers at a reasonable cost. Capturing value means getting the things you need to operate and grow, whether they are revenue, market share, or anything else.
Evidence-Guided
Itamar Gilad
In my experience there are a few parts to the change. First we need to shift the definition of team success from pushing code to production (output) to achieving the team goals (outcomes). The constant drum beat of launching steps, and seeking user/business evidence helps drive the point home. Second, we want team members to have plenty of context: users and their needs, business rationale, competitive situation, and more. The context helps team members understand what makes sense and what doesn’t, and eliminates the need to spoon-feed them with bite-sized, detailed requirements.
Evidence-Guided
Itamar Gilad
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