📚 Felicity's Weekly Book Highlights

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The annual repurchase rate is an early indicator of how an e-commerce startup will succeed in the long term. Even before a year has elapsed, an e-commerce company can look at 90-day repurchase rates and get a sense of which model it’s in. A 90-day repurchase rate of 1% to 15% means you’re in acquisition mode. A 90-day repurchase rate of 15% to 30% means you’re in hybrid mode. A 90-day repurchase rate of over 30% means you’re in loyalty mode.

Lean Analytics

Alistair Croll, Benjamin Yoskovitz

Product roadmaps can take many forms, and aren’t necessarily a single artifact or document. In fact, it’s really not about creating artifacts at all — it’s about creating a shared understanding of where you’re going and why.

Product Roadmaps Relaunched

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors

A corollary of this is that everything you build and deploy needs to be instrumented such that you know how your products actually are being used. Without this data, you are flying blind.

Transformed

Marty Cagan

...catch up on these, and many more highlights

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