Join 📚 Felicity's Weekly Book Highlights

A batch of the best highlights from what Felicity's read, .

How do you organize this way? First you begin with the customer or user—whomever is consuming your product at the end of the day. What is the value that you are providing them? Then work backward. What are the touchpoints they have with your company on the way to receiving that value? Having identified these, how do you organize to optimize and streamline that journey for them? How do you optimize to provide more value, faster?

Escaping the Build Trap

Melissa Perri

Yet often, we plan our features and manage our business cycles as if we know exactly what’s going to work. We manage by specifying outputs—what we’ll make. Instead, we need to focus on outcomes: management needs to declare the business outcomes they wish to achieve and then set up their teams to figure out how to get there.

Sense and Respond

Jeff Gothelf, Josh Seiden

Product strategy should not be a “roadmap on steroids” of big product ideas. Rather it’s best to look for strategic opportunities (typically a market segment with strong underserved needs), then validate the most promising ones quickly through market research, competitive analysis, business modeling, customer interviews, surveys, and fake door tests.

Evidence-Guided

Itamar Gilad

...catch up on these, and many more highlights