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At Pearson, the life cycle has six phases instead of three, but the fundamental concepts are similar. Early-stage ideas are funded with small investments and are expected to return learning rather than financial results. In other words, teams are asked to validate their business ideas and not to return a profit. Once an idea has been validated, the product council will invest additional funds and will expect more-traditional returns.

Sense and Respond

Jeff Gothelf, Josh Seiden

Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

NOkrs: The OKRs We Need This is where Deborah Ko’s idea of “[NOKRs](https://www.thedecisionstack.com/r/f8121b6a?m=d3b56f53-a4f7-4f81-8602-71e6e9442206)” (“No KRs”) comes in—one of the simplest, smartest mental models I’ve seen in years. NOKRs ask: what are we *not* doing? What are we going to *remove*? What goals can we explicitly choose to *stop* chasing?

Why Less Really Is More: The Strategic Power of Subtraction

the Decision Stack

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