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To do this, members continued to run the service manually until they had clear evidence that automation was needed, and then they built only the smallest amount of software that would address the need.
Sense and Respond
Jeff Gothelf, Josh Seiden
Team Objectives To execute on the product strategy, the leaders need to ensure that each product team has one or two clear objectives they have been assigned (typically quarterly), which spell out the problems they are being asked to solve. These objectives derive directly from the product strategy—it's where insights are turned into action.
McCracken’s “grow by 50 percent” is classic bad strategy. It is the kind of nonsense that passes for strategy in too many companies. First, he was setting a goal, not designing a way to deal with his company’s challenge. Second, growth is the outcome of a successful strategy, and attempts to engineer growth are exercises in magical thinking. In this case, the growth SGI engineered was accomplished by rolling up a number of other firms whose workstation strategies had also run out of steam.
Good Strategy/Bad Strategy
Richard Rumelt
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