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This is a very widespread confusion. When our industry refers to a “tech company,” the term is not referring to what the company sells, it is referring to how the company believes it should power its business. ... The difference is not what these companies sell; it's how they design and build what they sell, and how they run their business.
A product strategy is your plan for creating the most value possible for your users and your company. And you do this by focusing your time on a small set of really high impact work, rather than diluting your efforts across all the different things you could potentially do.
Product Growth Newsletter
Akashi Gupta
The North Star Metric measures the total amount of value delivered to the market. It’s an approximation, based on counting how much of the core value that the customers seek (for example messages sent, or insights gained) the company delivers per period. It’s best to measure as close as possible to the value experience, and yet keep the metric simple and understandable.
Evidence-Guided
Itamar Gilad
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