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The output of the product strategy is a set of business or customer problems to solve (team objectives) that the leaders will then need to assign to specific product teams. The product strategy is where strong product leaders distinguish themselves. They decide what the focus will be and what it won't be, and sometimes these decisions are not popular with other leaders. Strong product leaders live and breathe the data and insights about the product and constantly seek the points of leverage that power the product strategy. A strong product strategy can help a small organization outperform much larger competitors.
“directors are allowed to spend years in the development phase of a movie,” noted Ed Catmull, a co-founder of Pixar. There is a cost associated with exploring ideas, writing scripts, storyboarding images, and doing it all over and over again. But “the costs of iterations are relatively low.”28 And all that good work produces a rich, detailed, tested, and proven plan.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
Scaling work focuses on anticipating these bottlenecks to ensure the team can continue to move forward on the other types of work. The ROI of your initiatives is measured based on the impact it has across your entire roadmap vs. a single experiment or initiative.
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
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