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The North Star Metric measures the total amount of value delivered to the market. It’s an approximation, based on counting how much of the core value that the customers seek (for example messages sent, or insights gained) the company delivers per period. It’s best to measure as close as possible to the value experience, and yet keep the metric simple and understandable.
Evidence-Guided
Itamar Gilad
Using OKRs helps you move the team from output thinking to outcome thinking. It may take a few tries, but you will be more successful once you focus on outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
Product stickiness (daily/weekly/monthly active users [DAU/WAU/MAU]) Frequency (e.g. number of logins for a given customer) Feature adoption rates Feature retention rates Product usage data - Depth (feature usage by time, funnel, and more) - Breadth (could be the number of active users)
Product Operations
Melissa Perri and Denise Tilles
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