Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
• **Feature Work -** Creating and capturing value by extending a product's functionality and market into incremental and adjacent areas.
• **Growth Work -** Creating and capturing value by accelerating adoption and usage by the existing market.
• **Scaling Work -** Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work.
• **Product-Market Fit Expansion -** Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both.
> *"One of the most common conflicts I've seen is when product leaders try to apply a single development process, measure of success, and strategy to all product work. For instance, while some of the steps can be similar, growth and feature work are fundamentally different and a lot of energy is wasted trying to make them all fit into the same process, success metric, and approach."* **-** **Fareed Mosavat**, **former Director of Product at Slack**
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
In Dave‘s words, an evangelist is a messenger, a catalyst, and a gardener – carrying forth the message of a better way, accelerating awareness and adoption, and planting the seeds of a movement and nurturing them toward growth.
Guy told us that the Greek origins of evangelism connote “bringing the good news.” The good news isn’t your product or service, it’s that there’s a problem we have and a new, better way to solve it. At Apple, that relates to creativity, productivity, and graphical interface. At Canva, it’s the democratization of design and the ability for anyone to create great graphics.
An evangelist doesn’t pitch products, she or he focuses on the problem to be solved and on improving people’s lives.
Product Evangelism
Ethan Beute
The Seven Step method for creating winning strategies through creativity and rigor
The Strategy Process Map. Adapted from Roger L. Martin “[Strategy and Design Thinking](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b)” and IDEO U, “[An Overview of Our Best Design Thinking & Strategy Frameworks](https://www.ideou.com/blogs/inspiration/an-overview-of-our-best-design-thinking-strategy-frameworks).”
[Developed over many years](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b), the **Strategy Process Map** combines the strengths of both Design Thinking and Scientific Inquiry to use the Double Diamond cycles of Divergent and Convergent thinking to create winning strategies.
In order, the steps are:
1. Identify Your Strategic Problem
2. Frame a Strategic Question
3. Generate Strategic Possibilities
4. Ask “What Would Have to Be True?”
5. Identify Barriers
6. Test to Learn
7. Make a choice
The “Playing to Win” Framework, Part II — The Strategy Process Map
Michael Goitein
...catch up on these, and many more highlights
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