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If you are serious about strategy work, you must always do your own analysis. A strategy is not necessarily what the CEO intended or what some executive says it is. Sometimes they are hiding the truth, sometimes they are misstating it, and sometimes they have taken a position as leader without really knowing the reasons for their company’s success.

Good Strategy/Bad Strategy

Richard Rumelt

Planning **Planning** is an • Internally-focused, • Analytical approach Focused on making the most of things *within* our control: • Our People • Time • Resources With the goal of optimizing for *efficiency*. To produce some end result we think *should* achieve our internal goals. Strategy **Strategy**, on the other hand, is a • Client-centric, • Creative • Problem-solving framework Focused on making choices to influence something *out* of our control: **Customer behavior** With the goal of optimizing for *effectiveness*. In ways that mean success both for *our clients*, as well as for *our business.*

Starting With Planning Is the Best Way to Sabotage Your Product – Do This Instead

Mike Goitein

Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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