Join 📚 Felicity's Weekly Book Highlights

A batch of the best highlights from what Felicity's read, .

Level 1: Conscious vs Unconscious My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you are sharing a part of yourself at scale. The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital version of your real-life self begins to crystalize on the internet.

The Art and Business of Online Writing

Nicolas Cole

I emphasize to product people all the time that there is no single product discovery process just as there is no single product development/delivery process. There are many different discovery processes, all for different situations. For example, a [discovery sprint](https://svpg.com/discovery-sprints/) looks very different from customer discovery, but you should be skilled at both. Moreover, it’s important to realize that it’s not about process. It’s much more about putting in place the necessary culture, and training your team on the critical techniques.

Process vs. Model

Marty Cagan

The Value Exchange Loop At its core, every organization aims to do two things: deliver value to its target market—users, customers, and partners—and capture value back. Delivering value means addressing the needs of your customers at a reasonable cost. Capturing value means getting the things you need to operate and grow, whether they are revenue, market share, or anything else.

Evidence-Guided

Itamar Gilad

...catch up on these, and many more highlights