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Product stickiness (daily/weekly/monthly active users [DAU/WAU/MAU]) Frequency (e.g. number of logins for a given customer) Feature adoption rates Feature retention rates Product usage data - Depth (feature usage by time, funnel, and more) - Breadth (could be the number of active users)

Product Operations

Melissa Perri and Denise Tilles

Generally speaking, we want between two and four key results for each objective. The first key result is normally the primary measure. Then we have one or more key results as a measure of quality—sometimes called guardrail or backstop key results—to ensure that the primary key result is not inadvertently achieved by hurting something else.

Empowered

Marty Cagan and Chris Jones

Principle: Minimize Waste The first principle in product discovery is to try to solve the problem with a minimum amount of wasted time and effort. This is why product discovery is the key to accelerated time to money.

Transformed

Marty Cagan

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