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Product Metrics Instrumentation
The first step is to analyze the current state of your product’s engagement data. You’ll want to assess the following:
- Is engagement data enabled today?
- Which tool(s) are we using?
- When were the event tags implemented?
- What kind of metrics are we able to see?
- Can we measure engagement on all of our products and/or features?
- What would we want the optimal state to look like, in terms of data captured?
Product Operations
Melissa Perri and Denise Tilles
To bridge this gap, we need to shift our focus. Yes, revenue and profit matter, but they're the result of customer behavior, not the cause. Instead of fixating solely on financial metrics, we need to ask:
1. What are our customers doing (or not doing) today?
2. What’s stopping them from being more successful and/or satisfied?
3. How might we deliver more/better/different value to drive the behaviors we want to see?
This approach requires a delicate balance. We can't ignore financial realities, but we also can't afford to sacrifice customer value in pursuit of short-term gains. Instead, we need to find creative ways to align customer needs with business goals.
Are Your C-Suite Metrics Ignoring What Customers Really Want?
Jeff Gothelf
“What do you need to learn next?” This keeps the team on track and sets it up to create the right type of experiments.
Escaping the Build Trap
Melissa Perri
...catch up on these, and many more highlights
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