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An Objective is like a mission statement, only for a shorter period of time. I think of it like this: A mission is an Objective for five years, and an Objective is a mission for three months.
Radical Focus SECOND EDITION
Christina Wodtke
One bit of advice I give writers is to see each draft as a hypothesis or experiment: your job is to gather data to test that version of the manuscript and figure out what’s wrong with it. If it fails, it doesn’t mean that you have failed, but only that the current experiment has. So you redesign it. Shift your emphasis off the personal and back toward the product. Perspective is everything!
Write Useful Books
Rob Fitzpatrick und Adam Rosen
Worse, if these ideas are baked into the OKRs (as many teams do, sometimes under a redundant “Initiatives” section), the team will be motivated to focus on output—delivering on the plan—rather than on the outcomes.
Evidence-Guided
Itamar Gilad
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