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Four key Strategy takeaways
1. It’s a set of choices
2. You work backwards from a client-centric problem
3. It’s fundamentally creative
4. You seek to influence, but recognize you don’t control the Outcome
Planning
Planning, by contrast, is a fundamentally analytical and internal-centric approach to laying out a series of activities.
Planning involves sequencing how you will bring certain internal organizational resources (people, time, software, knowledge, money) to bear in ways you hope will accomplish a seemingly-sensible set of “initiatives.”
Outputs
The result of these planning activities are known as “Outputs” — lines of software code written, interfaces designed, software upgrades implemented, platforms “lifted and shifted.”
The important contrast with Strategy is to recognize *Planning is always within your control*. Perhaps this is what makes it preferred by many in business — there’s a great sense of comfort in focusing on only that which you can control.
If you have a Product Manager title, yet spend all your time in meetings with stakeholders, planning activities, and creating Roadmaps and budgets, you’re really a Project Manager.
Four key Planning takeaways:
1. It’s a sequence of activities
2. It’s Internal-centric
3. It’s fundamentally analytical
4. You are in full control the Outputs you create
Boost Your Product Management Skills Through Strategy, Planning, and OKRs
Michael Goitein
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
In Dave‘s words, an evangelist is a messenger, a catalyst, and a gardener – carrying forth the message of a better way, accelerating awareness and adoption, and planting the seeds of a movement and nurturing them toward growth.
Guy told us that the Greek origins of evangelism connote “bringing the good news.” The good news isn’t your product or service, it’s that there’s a problem we have and a new, better way to solve it. At Apple, that relates to creativity, productivity, and graphical interface. At Canva, it’s the democratization of design and the ability for anyone to create great graphics.
An evangelist doesn’t pitch products, she or he focuses on the problem to be solved and on improving people’s lives.
Product Evangelism
Ethan Beute
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