A batch of the best highlights from what Felicity's read, .
Today the leaders take a different approach to forming product strategy. They actively seek strategic opportunities—market segments with clear, strong needs, where the company can potentially step in and create high customer value and a viable business.
Evidence-Guided
Itamar Gilad
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer and in turn, superior returns for the firm.
Playing to Win
A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin
A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you do differently based on changes in the metric?