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The heartbeat of product discovery, the validated learning loop, is making sense of what we understand, exposing risks and building a test, testing, and then making sense of what we’ve learned.
The Continuous Product Improvement Cycle
jpattonassociates.com
Ditch the discussion guide. Instead, generate a list of research questions (what you need to learn), and identify one or two story-based interview questions (what you’ll ask). Remember, a story-based interview question starts with, “Tell me about a specific time when…”
Continuous Discovery Habits
Teresa Torres
“directors are allowed to spend years in the development phase of a movie,” noted Ed Catmull, a co-founder of Pixar. There is a cost associated with exploring ideas, writing scripts, storyboarding images, and doing it all over and over again. But “the costs of iterations are relatively low.”28 And all that good work produces a rich, detailed, tested, and proven plan.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
...catch up on these, and many more highlights
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