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A batch of the best highlights from what Felicity's read, .

It turns out, though, that, if teams’ goals are set in terms of changing customer behavior rather than shipping a set of features, they end up delivering superior results.

Sense and Respond

Jeff Gothelf, Josh Seiden

An Objective is like a mission statement, only for a shorter period of time. I think of it like this: A mission is an Objective for five years, and an Objective is a mission for three months.

Radical Focus SECOND EDITION

Christina Wodtke

Build organizational trust**1. Adopt the right mindset** Influencing others is not about pushing your agenda. Instead, it’s about: **Guiding a group of people to solve a problem together.** To do this well, you need to have the mindset to: 1. **Put the organization first.** People can tell if you only care about your own goals. 2. **Show intellectual honesty.** Seek the truth and be willing to change your mind. 3. **Create shared ownership.** Give others as much credit and ownership as possible. 4. **Invest in relationships.** Put in time and effort with key stakeholders upfront. 5. **Drive alignment.** Understand people’s concerns to get them on board.

10 Proven Tactics to Influence People and Level Up Your Soft Skills

Peter Yang

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