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Here’s what you need to look for in a North Star Metric: As close as possible to the core value experience ... Aggregate number, not a rate or ratio—We’re looking for a number that will sum up the value across the entire market and potentially grow up-and-to-right over time... Simple and memorable—No North Star Metric is perfect. Some messages sent via WhatsApp may be spam, some items purchased on eBay may not be fully satisfactory to the buyer. That’s fine as long as the number is still generally indicative of total value.

Evidence-Guided

Itamar Gilad

Today the leaders take a different approach to forming product strategy. They actively seek strategic opportunities—market segments with clear, strong needs, where the company can potentially step in and create high customer value and a viable business.

Evidence-Guided

Itamar Gilad

Second, no matter how brilliant a company is, it will not get far, let alone have an impact at scale, without strong management and sound operating systems—what you might call core processes.

Scaling People

Claire Hughes Johnson

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