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An Objective is like a mission statement, only for a shorter period of time. I think of it like this: A mission is an Objective for five years, and an Objective is a mission for three months.
Radical Focus SECOND EDITION
Christina Wodtke
I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
Framework 1: The Strategy Triangle
Use this to quickly assess any strategic decision:
**Where to Play:**
- Which markets?
- Which customers?
- Which channels?
**How to Win:**
- What's our unique value?
- What capabilities do we need?
- What's our moat?
**Why Now:**
- Why is this the right timing?
- What's changed in the market?
- What enables us now?
How to Nail Your Product Strategy Interview
Aakash Gupta
...catch up on these, and many more highlights
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