📚 Felicity's Weekly Book Highlights

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A batch of the best highlights from what Felicity's read, .

There are two tools that should be in every product team’s toolbox—unmoderated user testing and one-question surveys. Unmoderated user-testing services allow you to post a stimulus (e.g., a prototype) and define tasks to complete and questions to answer. Participants then complete the tasks and answer the questions on their own time. You get a video of their work. These types of tools are game changers. Instead of having to recruit 10 participants and run the sessions yourself, you can post your task, go home for the night, and come back the next day to a set of videos ready for you to watch.

Continuous Discovery Habits

Teresa Torres

KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”) You either meet a key result’s requirements or you don’t; there is no gray area, no room for doubt. At the end of the designated period, typically a quarter, we declare the key result fulfilled or not.

Measure What Matters

John Doerr

As current CEO Bob McDonald explains, “We don’t give lip service to consumer understanding. We dig deep. We immerse ourselves in people’s day-to-day lives. We work hard to find the tensions that we can help resolve. From those tensions come insights that lead to big ideas.”2 Those big ideas can be the basis of a powerful where-to-play choice.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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