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Note that while doing product discovery, certain tools and techniques serve both to facilitate collaboration as well as to provide an artifact as an output of that collaboration. Two very popular examples of that are prototypes and story maps.
Empowered
Marty Cagan and Chris Jones
Product Metrics Instrumentation
The first step is to analyze the current state of your product’s engagement data. You’ll want to assess the following:
- Is engagement data enabled today?
- Which tool(s) are we using?
- When were the event tags implemented?
- What kind of metrics are we able to see?
- Can we measure engagement on all of our products and/or features?
- What would we want the optimal state to look like, in terms of data captured?
Product Operations
Melissa Perri and Denise Tilles
When the retail, operations, and finance teams began to construct the initial Amazon WBR, they turned to a well-known Six Sigma process improvement method called DMAIC, an acronym for Define-Measure-Analyze-Improve-Control.1 Should you decide to implement a Weekly Business Review for your business, we recommend following the DMAIC steps as well. The order of the steps matters. Progressing through this metrics life cycle in this order can prevent a lot of frustration and rework, allowing you to achieve your goals faster.
Working Backwards
Colin Bryar and Bill Carr
...catch up on these, and many more highlights
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