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The output of the product strategy is a set of business or customer problems to solve (team objectives) that the leaders will then need to assign to specific product teams. The product strategy is where strong product leaders distinguish themselves. They decide what the focus will be and what it won't be, and sometimes these decisions are not popular with other leaders. Strong product leaders live and breathe the data and insights about the product and constantly seek the points of leverage that power the product strategy. A strong product strategy can help a small organization outperform much larger competitors.
This is the most important thing to remember about using statistics effectively. Statistics are rarely meaningful in and of themselves. Statistics will, and should, almost always be used to illustrate a relationship. It’s more important for people to remember the relationship than the number.
Made to Stick
Chip Heath and Dan Heath
Strategies focus resources, energy, and attention on some objectives rather than others. Unless collective ruin is imminent, a change in strategy will make some people worse off. Hence, there will be powerful forces opposed to almost any change in strategy.
Good Strategy/Bad Strategy
Richard Rumelt
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