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Product-Market Fit Expansion
A product will hit initial product-market fit. Then, through feature work, growth work, and scaling work, the team works hard to fulfill and incrementally expand the potential of the initial product-market fit. But at some point growth of the product slows down as it hits some type of saturation.
To continue to fuel growth of the organization, product-market fit needs to be expanded in a non-incremental way. Product-market fit expansion is not about iteration – it's about creating more value by significantly expanding into adjacent products or markets by taking larger bets.
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
How to frame tradeoffs effectively**1. Repetition doesn’t spoil the prayer**
If company leaders haven’t heard of or don’t care about your existing priorities, it’ll be inherently challenging to preserve them when an urgent request comes along. The more work that your team has done up front to bring leadership into the story of your priorities and strategy prior to this decision point, the less work your team will have to do when new requests come in.
This involves a lot of repetition of your priorities, your projects, and your strategy (in that order). As Eric Schmidt, the former Google CEO, used to say, **“repetition doesn’t spoil the prayer.”**
How to Communicate Tradeoffs So Leaders Will Listen
Tara Seshan
Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
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