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There are two tools that should be in every product team’s toolbox—unmoderated user testing and one-question surveys. Unmoderated user-testing services allow you to post a stimulus (e.g., a prototype) and define tasks to complete and questions to answer. Participants then complete the tasks and answer the questions on their own time. You get a video of their work. These types of tools are game changers. Instead of having to recruit 10 participants and run the sessions yourself, you can post your task, go home for the night, and come back the next day to a set of videos ready for you to watch.
Continuous Discovery Habits
Teresa Torres
Other teams, however, put off doing the unglamorous work of removing their dependencies and instrumenting their systems. Instead, they focused too soon on the flashier work of developing new features, which enabled them to make some satisfying early progress. Their dependencies remained, however, and the continuing drag soon became apparent as the teams lost momentum.
Working Backwards
Colin Bryar and Bill Carr
The Value Exchange Loop At its core, every organization aims to do two things: deliver value to its target market—users, customers, and partners—and capture value back. Delivering value means addressing the needs of your customers at a reasonable cost. Capturing value means getting the things you need to operate and grow, whether they are revenue, market share, or anything else.
Evidence-Guided
Itamar Gilad
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