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Matsui recalled the advice product thought leader John Cutler shared with him when he first arrived at Amplitude: “The systems and processes that create the product are as much the product as the product itself.” Matsui interpreted that to mean, if a process to launch a new product is subpar or if there are leakages in collecting customer feedback, it becomes challenging to build and ship a compelling product that adds value to customers.

Product Operations

Melissa Perri and Denise Tilles

• **Feature Work -** Creating and capturing value by extending a product's functionality and market into incremental and adjacent areas. • **Growth Work -** Creating and capturing value by accelerating adoption and usage by the existing market. • **Scaling Work -** Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work. • **Product-Market Fit Expansion -** Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both. ![](https://images.squarespace-cdn.com/content/v1/56f152a22fe131e76648aba3/1592951464827-XNUC43OWBTOBGJZTZ96K/Product+Strategy.png?format=750w) > *"One of the most common conflicts I've seen is when product leaders try to apply a single development process, measure of success, and strategy to all product work. For instance, while some of the steps can be similar, growth and feature work are fundamentally different and a lot of energy is wasted trying to make them all fit into the same process, success metric, and approach."* **-** **Fareed Mosavat**, **former Director of Product at Slack**

Product Work Beyond Product-Market Fit

Fareed Mosavat & Casey Winters

Conduct a Pre-Mortem Story maps aren’t the only way to help us see our own assumptions. Gary Klein, a cognitive psychologist and author of several books on decision-making, flipped the idea of a post-mortem on its head.

Continuous Discovery Habits

Teresa Torres

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