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Indeed, this is what has happened at AutoTrader UK, where teams are no longer funded annually to build a set of features. Instead, the organization now checks in with each team on a quarterly basis to see how it’s tracking against initiative goals. Initiative goals are quantitative and based on changing customer behavior in some way that benefits the business. Teams get funded to change these behaviors, one quarter at a time. As the quarter nears its end the company assesses, with the team, whether it’s worthwhile to continue working toward those outcomes. If so, the team gets another quarter’s worth of runway. If not, it moves on to a new initiative.
Sense and Respond
Jeff Gothelf, Josh Seiden
In my tenure at Amazon I heard him say many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it.
Working Backwards
Colin Bryar and Bill Carr
So making a thing, creating an output of some sort, is not our goal. Instead, success is the extent to which we achieve an outcome and help our customers achieve an outcome they seek.
Sense and Respond
Jeff Gothelf, Josh Seiden
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