Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
As there are many more users, proper segmentation is crucial—you should talk to those users that your idea is targeted at. You should regularly conduct interviews, usability tests, and field research. It’s very hard to develop high-impact products without those.
Evidence-Guided
Itamar Gilad
Instead of just validating our ideas at the end of discovery, we started co-creating with customers from the very beginning.
Continuous Discovery Habits
Teresa Torres
Some teams will define one key metric, sometimes called the Local North Star, which they continuously try to improve on. For example, the customer onboarding team may focus on the % of Customers that Successfully Onboard, while the Search team may focus on Click-Through Rates of Top Ten Search Results. In fact in some quarters this may be the only key result they’ll need. However, the goal is never just to grow a number. The teams should also set objectives, or team missions, for example “All customers onboard fast and successfully” or “Searchers immediately find what they’re after.”
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
Readwise