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In my experience there are a few parts to the change. First we need to shift the definition of team success from pushing code to production (output) to achieving the team goals (outcomes). The constant drum beat of launching steps, and seeking user/business evidence helps drive the point home. Second, we want team members to have plenty of context: users and their needs, business rationale, competitive situation, and more. The context helps team members understand what makes sense and what doesn’t, and eliminates the need to spoon-feed them with bite-sized, detailed requirements.
Evidence-Guided
Itamar Gilad
**Interesting connection to AI Training / Research:** The overall approach / objectives of the WBR seem very similar to how Ilya Sutskever described how they approach AI training / research. The focus is less on “new ideas,” and more on understanding the behavior of the system. Here’s the quote:
> “Coming up with new ideas is actually just a modest part of the work. Even more important is to understand the results…to understand what’s going on…figuring out the next experiment to run. A lot of the time is spent on that. Understanding what could be wrong, what could have caused the system (neural net) to produce a result which was not expected.”
The real driver of progress / execution / performance/ superior results comes *less* from the generation of the new ideas, *more* on the ability to understand WHY the outcomes are happening. To put it another way: the better you understand the system, the better your innovation and performance will be.
The Amazon Weekly Business Review - Commoncog
The Commonplace Community
Many companies have invested in “transformation,” all claiming to use OKR, of course. But instead of using these investments as a way to become more outcome-driven, most organizations focus on [meeting due dates rather than outcomes](https://members.outcomeedge.com/i/143301848/you-are-also-dealing-with-weak-muscles).
Often the goal is simply to do something like “move to the cloud by the end of the year.” It doesn’t matter if this project made a difference or not, only that it was completed on time.
Treat Your Company as a Product
Felipe Castro
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