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Generally speaking, we want between two and four key results for each objective. The first key result is normally the primary measure. Then we have one or more key results as a measure of quality—sometimes called guardrail or backstop key results—to ensure that the primary key result is not inadvertently achieved by hurting something else.
Empowered
Marty Cagan and Chris Jones
The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.
Good Strategy/Bad Strategy
Richard Rumelt
Product strategy is selecting the right problems to solve and breaking them down into actionable opportunities with measurable objectives.
Let’s unpack that...
• **'Right problems**' because we must prioritise, we can't solve everything at once
• '**Problems**' not solutions, so teams have the freedom to discover solutions themselves
• '**Actionable opportunities'** so teams know what to do next
• **'Measurable objectives**' so teams focus on outcomes and can learn from results
Strategy is focus. Product strategy purposefully narrows attention to prevent distraction. By aligning limited resources toward a single focal point, we dramatically increase the odds of meaningful breakthroughs.
The purpose of Product strategy is to create clarity at the team level. It shifts conversations from "what do stakeholders want us to build?" to "how do we solve the problem we all agreed was most important?". Framing expectations as expected outcomes helps to empower teams**.**
Product Strategy as a Living Conversation
Product Breaks
...catch up on these, and many more highlights
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