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Typically, you would start with questions like these: Does the business problem exist? Does the customer need exist? How do we know whether this feature or service will address that need? As you sit down with your teams to plan out your next initiatives, ask them these questions. What’s the most important thing or things we need to learn first? What’s the fastest, most efficient way to learn that?
Sense and Respond
Jeff Gothelf, Josh Seiden
Having graduated from the context of a first-time reader, they’ll end up commenting on tone and typos instead of the big-picture priorities like whether they want it, whether it works, and where they get bored.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
The leads of the product teams came together to organize the wish list of initiatives. They grouped the initiatives in terms of which themes each project supported and then stack-ranked them in terms of the contribution they believed each initiative would have—that is, they associated each initiative with the outcome they thought the work would create and showed how those outcomes would support the strategic goals expressed by leadership. They estimated head count for each initiative and sent the results to the finance experts, who correlated these plans with some of the major financial metrics they tracked and considered how the proposed work might impact results. When this was done, the plan was sent back up to the executives for review.
Sense and Respond
Jeff Gothelf, Josh Seiden
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