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Cagan highlights that until Product-Market-Fit is achieved,, efforts related to scaling, marketing, and growth are premature. The singular focus should be on developing a product that solves a real problem for a well-defined customer base in a way that is demonstrably better than existing alternatives.

Deep-Dive: Product-Market Fit

Mike Belsito

As there are many more users, proper segmentation is crucial—you should talk to those users that your idea is targeted at. You should regularly conduct interviews, usability tests, and field research. It’s very hard to develop high-impact products without those.

Evidence-Guided

Itamar Gilad

*Take small steps.* Rather than trying to predict outcomes, aim to test, explore, and improvise. Consider each step or action you take to be a small, brief experiment. Try something, then step back and observe what happens. Then, try again. Remember that many small steps can add up to a great big change given a little time and persistence.

Make Life Possible

Mandy Brown

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