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Product stickiness (daily/weekly/monthly active users [DAU/WAU/MAU]) Frequency (e.g. number of logins for a given customer) Feature adoption rates Feature retention rates Product usage data - Depth (feature usage by time, funnel, and more) - Breadth (could be the number of active users)
Product Operations
Melissa Perri and Denise Tilles
Your mission is short and memorable. When you have a question in your daily work life, the mission should be top of mind to help you answer. To make one, start with this simple formula: We [reduce pain/improve life] in [market] by [value proposition]. Then refine.
Radical Focus SECOND EDITION
Christina Wodtke
However, if it's the first time they have worked on this problem, then they will likely need some time to learn the space, start collecting some data to establish a baseline, and get a sense of what the possibilities are. In this case, encourage the team to jump in and not get stuck in paralysis by analysis, and acknowledge with them that they will learn much more as they progress, and that the confidence level will, of course, be low in this first quarter because they are still learning what they don't know.
Empowered
Marty Cagan and Chris Jones
...catch up on these, and many more highlights
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