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A batch of the best highlights from what Felicity's read, .
Make sure you clarify—or decide—what "improve" actually means. For example, it could mean user growth, revenue growth, delight, or enabling a new use case.
Cracking the PM Career
Jackie Bavaro and Gayle McDowell
The leads of the product teams came together to organize the wish list of initiatives. They grouped the initiatives in terms of which themes each project supported and then stack-ranked them in terms of the contribution they believed each initiative would have—that is, they associated each initiative with the outcome they thought the work would create and showed how those outcomes would support the strategic goals expressed by leadership. They estimated head count for each initiative and sent the results to the finance experts, who correlated these plans with some of the major financial metrics they tracked and considered how the proposed work might impact results. When this was done, the plan was sent back up to the executives for review.
Sense and Respond
Jeff Gothelf, Josh Seiden
Note that while doing product discovery, certain tools and techniques serve both to facilitate collaboration as well as to provide an artifact as an output of that collaboration. Two very popular examples of that are prototypes and story maps.
Empowered
Marty Cagan and Chris Jones
...catch up on these, and many more highlights
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