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In his article “Searching for the Center of Design,” service design expert Jess McMullin defines value-centered design as follows: Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that interaction.
Mapping Experiences
James Kalbach
A project begins with a vision that is, at best, a vague image of the glorious thing the project will become. Planning is pushing the vision to the point where it is sufficiently researched, analyzed, tested, and detailed that we can be confident we have a reliable road map of the way forward. Most planning is done with computers, paper, and physical models, meaning that planning is relatively cheap and safe. Barring other time pressures, it’s fine for planning to be slow. Delivery is another matter. Delivery is when serious money is spent and the project becomes vulnerable as a consequence.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
Here’s what you need to look for in a North Star Metric: As close as possible to the core value experience ... Aggregate number, not a rate or ratio—We’re looking for a number that will sum up the value across the entire market and potentially grow up-and-to-right over time... Simple and memorable—No North Star Metric is perfect. Some messages sent via WhatsApp may be spam, some items purchased on eBay may not be fully satisfactory to the buyer. That’s fine as long as the number is still generally indicative of total value.
Evidence-Guided
Itamar Gilad
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