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A batch of the best highlights from what Felicity's read, .
> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together.
> Here are the steps:
> • Grab 5 of your proven Atomic Essays
> • Copy / paste them into a single document
> • Arrange them in an order that makes sense for the reader
> • Write a brief introduction
> • Add a transition sentences between each essay
> • Then sum up the whole piece with one takeaway
> • Hit publish!
Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts
Felicity Bodger
The annual repurchase rate is an early indicator of how an e-commerce startup will succeed in the long term. Even before a year has elapsed, an e-commerce company can look at 90-day repurchase rates and get a sense of which model it’s in. A 90-day repurchase rate of 1% to 15% means you’re in acquisition mode. A 90-day repurchase rate of 15% to 30% means you’re in hybrid mode. A 90-day repurchase rate of over 30% means you’re in loyalty mode.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
If you fail to identify and analyze the obstacles, you don’t have a strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen.
Good Strategy/Bad Strategy
Richard Rumelt
...catch up on these, and many more highlights
Readwise