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A batch of the best highlights from what Felicity's read, .
All goals are expressed in terms of outcomes (measurable improvements) and not output (things we will do) ____%
Evidence-Guided
Itamar Gilad
Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you do differently based on changes in the metric?
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
...catch up on these, and many more highlights
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