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Committed vs. Aspirational OKRs OKRs have two variants, and it is important to differentiate between them: Commitments are OKRs that we agree will be achieved, and we will be willing to adjust schedules and resources to ensure that they are delivered. • The expected score for a committed OKR is 1.0; a score of less than 1.0 requires explanation for the miss, as it shows errors in planning and/or execution. By contrast, aspirational OKRs express how we’d like the world to look, even though we have no clear idea how to get there and/or the resources necessary to deliver the OKR. • Aspirational OKRs have an expected average score of 0.7, with high variance.

Measure What Matters

John Doerr

The verbs associated with data have three distinct modalities: Change—We need to change who we are or what we are doing. Continue—We need to keep going in the same direction. Finish—We need to complete this. As you formulate your DataPOV, identify which verbs solve the problem or exploit the opportunity most effectively.

DataStory

Nancy Duarte

The concept of product discovery emerged because smart companies saw the waste in working this way. They wanted to ensure that they had sufficient evidence to believe that the solution they asked their engineers to build would successfully solve the customer or business problem it was intended to solve.

Transformed

Marty Cagan

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