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Level 1: Conscious vs Unconscious My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you are sharing a part of yourself at scale. The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital version of your real-life self begins to crystalize on the internet.

The Art and Business of Online Writing

Nicolas Cole

Management scholar Peter Drucker nailed it decades ago when he said “There is nothing so useless as doing efficiently that which should not be done at all.” Bam!

It Doesn’t Have to Be Crazy at Work

Jason Fried and David Heinemeier Hansson

In two-track agile, two tracks of work act in coordination. The first track is the experiment track. This team uses all the sense and respond techniques described in this book to take on the high-uncertainty portions of the work and figure out what solution works best. From there, the solution can be passed off to a second track—the production track—and this team implements the solution in a robust way. This arrangement works best when the hand-off between the teams is not a document, specification, or contract, but rather a working prototype that has been produced in the final delivery technology.

Sense and Respond

Jeff Gothelf, Josh Seiden

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