📚 Felicity's Weekly Book Highlights

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A batch of the best highlights from what Felicity's read, .

I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.

Radical Focus SECOND EDITION

Christina Wodtke

Product teams understand that what matters is results. Whenever possible, product teams expect to be accountable for outcomes rather than output. But this works only if product teams are given a problem to solve (rather than a particular potential solution to build) and are then empowered to come up with a solution that works.

Transformed

Marty Cagan

As current CEO Bob McDonald explains, “We don’t give lip service to consumer understanding. We dig deep. We immerse ourselves in people’s day-to-day lives. We work hard to find the tensions that we can help resolve. From those tensions come insights that lead to big ideas.”2 Those big ideas can be the basis of a powerful where-to-play choice.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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