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How do you organize this way? First you begin with the customer or user—whomever is consuming your product at the end of the day. What is the value that you are providing them? Then work backward. What are the touchpoints they have with your company on the way to receiving that value? Having identified these, how do you organize to optimize and streamline that journey for them? How do you optimize to provide more value, faster?
Escaping the Build Trap
Melissa Perri
The North Star Metric measures the total amount of value delivered to the market. It’s an approximation, based on counting how much of the core value that the customers seek (for example messages sent, or insights gained) the company delivers per period. It’s best to measure as close as possible to the value experience, and yet keep the metric simple and understandable.
Evidence-Guided
Itamar Gilad
Next, agree upon metrics of success. Eric Ries is great at this, so read his books The Lean Startup and The Startup Way to learn his in-depth methods for what he calls “Innovation Accounting.” But in short, the small team needs a set of metrics to define what a successful experimental outcome looks like. Note, these aren’t long-term business metrics; these are short-term experimental outcomes. Eric calls it validating your blind-faith assumptions.
Ask Your Developer
Jeff Lawson
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