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Outcome-based road maps work because they help create a multiteam implementation of mission command. They are a way of articulating, in a cascading manner, the key elements we need when we direct the work of teams: The strategic intent (“We want to increase the organization’s impact by a factor of 10”) The strategic constraints (“We will do this by creating an online matching service that must be live by X date”) The definition of success (“The service will match parties at X rate”) When implemented well, outcome-based road maps help organizations create alignment, which is critical to making mission command work.
Sense and Respond
Jeff Gothelf, Josh Seiden
Today the leaders take a different approach to forming product strategy. They actively seek strategic opportunities—market segments with clear, strong needs, where the company can potentially step in and create high customer value and a viable business.
Evidence-Guided
Itamar Gilad
*FEASIBILITY*
Throughout solution discovery, the prototype iterations will be tested by the engineers (typically [daily](https://d572Tw04.na1.hubspotlinksstarter.com/Ctc/UD+113/d572Tw04/VWn4Zq2K8jmJW5_4Ym51zCSCbW6hm-BV5ty0cPN7Rflyj3m2ndW7lCdLW6lZ3kVW19jN_11_-8BfW8jQ2l780c69HW7C0cxS5xfF6dW51LSsW8s7GSfW3x7vY98nHcqyW4xTbS_2Qpr1NW3HdwRW52J_FzW2PT8wC1gSSZ0W7rlSFQ6MsCGHW1tscCB63tbwGW2943bf2K9lxyN62C5Ndf-H0WN5w8VFB8Xp74W62H_b71yx53WW3d3VVy4MtmHhW81nvky2cZfZJW1tCRQz6ZrvxVW7Qx7rb6T8WtQW41GyCK78mZ2KW3LVhKb7G9dLcW21HXc-7VFsW1W84kNvr1q5ZgnW8G-gtM3KVZVVW7QbtKv3y0Cfzf3XWhzC04)) in order to both assess feasibility, and to see if the engineers might know of a way to leverage enabling technology to better solve the problem.
It’s important to understand that the product manager is shaping the solutions with their product sense (knowledge of the customers, data, market, business and product), just as the product designer is shaping the solutions with their design sense (knowledge of the various design disciplines), and the tech lead is shaping the solution with their knowledge of the enabling technology.
This is the critical and essential collaboration of product discovery. It is *not* about documenting requirements, designing an experience that reflects those requirements, and then building out those requirements.
SVPG Newsletter: Product, Design and AI
SVPG
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