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The most important cure is to **invest in great process**. Whatever you’re making — products, marketing, research, policy, or service — you need to have a clear, complete process for getting it done, from end-to-end. Until you do, you’ll probably be stuck in meeting hell.
Meetings are like smashing something with a hammer because you don’t have any other tools in your shop. Great process is lightweight, efficient, and adaptable. Too much is bad but not enough is worse. You need things like clear planning processes and well organized product development and design process that include all functions. And you need program managers (PgM, DpM, TpM, OMGpM) whose major job is to take care of this stuff. A great program manager can measure their worth in meetings removed.
Too Many Meetings Is Not Your Problem
Judd Antin
But value can be difficult to measure and to measure well from a customer or user perspective. Products and services are not inherently valuable. It’s what they do for the customer or user that has the value—solving a problem, for example, or fulfilling a desire or need. Doing this repeatedly and reliably is what guides a company to success.
Escaping the Build Trap
Melissa Perri
In the same way, a good business strategy deals with the edge between the known and the unknown. Again, it is competition with others that pushes us to edges of knowledge. Only there are found the opportunities to keep ahead of rivals. There is no avoiding it. That uneasy sense of ambiguity you feel is real. It is the scent of opportunity.
Good Strategy/Bad Strategy
Richard Rumelt
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