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A product is something that needs to be nurtured and grown to maturity. This takes a long time.

Escaping the Build Trap

Melissa Perri

**Product Strategy** The product strategy describes how you plan to accomplish the product vision, while meeting the needs of the business as you go. The strategy starts with focus, then leverages insights, converts these insights into action, and finally manages the work through to completion. We dive into what all this means in chapter 16, “Product Strategy.”

Transformed

Marty Cagan

I am describing a strategy as a design rather than as a plan or as a choice because I want to emphasize the issue of mutual adjustment. In design problems, where various elements must be arranged, adjusted, and coordinated, there can be sharply peaked gains to getting combinations right and sharp costs to getting them wrong. A good strategy coordinates policies across activities to focus the competitive punch.

Good Strategy/Bad Strategy

Richard Rumelt

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