A batch of the best highlights from what Felicity's read, .
Many companies like to describe themselves as winning through operational effectiveness or customer intimacy. These sound like good ideas, but if they don’t translate into a genuinely lower cost structure or higher prices from customers, they aren’t really strategies worth having.
Playing to Win
A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin
Product Metrics Instrumentation
The first step is to analyze the current state of your product’s engagement data. You’ll want to assess the following:
- Is engagement data enabled today?
- Which tool(s) are we using?
- When were the event tags implemented?
- What kind of metrics are we able to see?
- Can we measure engagement on all of our products and/or features?
- What would we want the optimal state to look like, in terms of data captured?
Product Operations
Melissa Perri and Denise Tilles
All goals are expressed in terms of outcomes (measurable improvements) and not output (things we will do) ____%