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The most important cure is to **invest in great process**. Whatever you’re making — products, marketing, research, policy, or service — you need to have a clear, complete process for getting it done, from end-to-end. Until you do, you’ll probably be stuck in meeting hell.
Meetings are like smashing something with a hammer because you don’t have any other tools in your shop. Great process is lightweight, efficient, and adaptable. Too much is bad but not enough is worse. You need things like clear planning processes and well organized product development and design process that include all functions. And you need program managers (PgM, DpM, TpM, OMGpM) whose major job is to take care of this stuff. A great program manager can measure their worth in meetings removed.
Too Many Meetings Is Not Your Problem
Judd Antin
Yet often, we plan our features and manage our business cycles as if we know exactly what’s going to work. We manage by specifying outputs—what we’ll make. Instead, we need to focus on outcomes: management needs to declare the business outcomes they wish to achieve and then set up their teams to figure out how to get there.
Sense and Respond
Jeff Gothelf, Josh Seiden
Your tree should visually show what solutions you are considering and what tests you are running to evaluate those solutions.
Continuous Discovery Habits
Teresa Torres
...catch up on these, and many more highlights
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