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Alistair Croll and Benjamin Yoskovitz say, in their excellent book Lean Analytics: “A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. Increased conversion from last week” is more meaningful than “2% conversion.” A good metric is understandable. If people can’t remember it and discuss it, it’s much harder to turn a change in the data into a change in the culture. A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company. You need some, too… . A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you do differently based on changes in the metric?”
Radical Focus SECOND EDITION
Christina Wodtke
The Seven Step method for creating winning strategies through creativity and rigor
The Strategy Process Map. Adapted from Roger L. Martin “[Strategy and Design Thinking](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b)” and IDEO U, “[An Overview of Our Best Design Thinking & Strategy Frameworks](https://www.ideou.com/blogs/inspiration/an-overview-of-our-best-design-thinking-strategy-frameworks).”
[Developed over many years](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b), the **Strategy Process Map** combines the strengths of both Design Thinking and Scientific Inquiry to use the Double Diamond cycles of Divergent and Convergent thinking to create winning strategies.
In order, the steps are:
1. Identify Your Strategic Problem
2. Frame a Strategic Question
3. Generate Strategic Possibilities
4. Ask “What Would Have to Be True?”
5. Identify Barriers
6. Test to Learn
7. Make a choice
The “Playing to Win” Framework, Part II — The Strategy Process Map
Michael Goitein
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
...catch up on these, and many more highlights
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