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In product development, avoiding these pitfalls requires not only defining the right metrics but also maintaining a willingness to revisit and refine them. Metrics should not be static; they must evolve as the context and the goals change. Moreover, leaders must remain vigilant to ensure that the pursuit of those metrics does not lead to a loss of purpose or values. Sometimes it means slowing down, adding friction, or choosing a less profitable path because it’s the right one.

Unintended Consequences - by Mike Fisher Unintended Consequences

Mike Fisher

I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. It’s the all-important problem framing that opens up the solution space. And finally, we need to discover the solutions that will address those opportunities and thus drive our desired outcome. It sounds simple, but this structure helps us know what to do when. I encourage teams to visualize it using an opportunity solution tree (OST).

Continuous Discovery Habits

Teresa Torres

Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.

Good Strategy/Bad Strategy

Richard Rumelt

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