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To understand how to set our strategic intents, we had to first understand what business value really means. Joshua Arnold, a business and product consultant and expert on cost of delay, uses a great model for thinking about business value,1 as shown in Figure 13-1. Figure 13-1. Framework for thinking about value, by Joshua Arnold (reprinted by permission of Joshua Arnold, © 2002)
Escaping the Build Trap
Melissa Perri
Often FAQs are divided into external (customer focused) and internal (focused on your company). The external FAQs are those that customers and/or the press will ask you about the product.
Working Backwards
Colin Bryar and Bill Carr
I recommend teams use three different artifacts to keep track of what they are learning from their customer interviews:
1. The interview snapshot: This artifact summarizes what you learned from a single customer interview. Teams should create an interview snapshot for each interview that they conduct.
2. A comprehensive experience map: This map represents the experience of multiple customers. It’s an amalgamation of all the individual experience maps that appear on your interview snapshots.
3. An [opportunity solution tree](https://www.producttalk.org/opportunity-solution-tree/): This artifact captures any opportunities from across your interview snapshots that are relevant to your current [product outcome](https://www.producttalk.org/2020/05/product-outcomes/).
The Interview Snapshot: How to Synthesize and Share What You Learned From a Single Customer Interview
Teresa Torres
...catch up on these, and many more highlights
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