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Visualizations tend to open up strategy, making it not only more understandable but also more inclusive across the organization. Several techniques help illustrate strategy graphically. These include strategy maps, strategy canvases, the strategy blueprint, and the business model canvas and value proposition canvas. These tools complement and extend alignment diagrams.

Mapping Experiences

James Kalbach

I am describing a strategy as a design rather than as a plan or as a choice because I want to emphasize the issue of mutual adjustment. In design problems, where various elements must be arranged, adjusted, and coordinated, there can be sharply peaked gains to getting combinations right and sharp costs to getting them wrong. A good strategy coordinates policies across activities to focus the competitive punch.

Good Strategy/Bad Strategy

Richard Rumelt

Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”

Sense and Respond

Jeff Gothelf, Josh Seiden

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