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The North Star Metric measures the total amount of value delivered to the market. It’s an approximation, based on counting how much of the core value that the customers seek (for example messages sent, or insights gained) the company delivers per period. It’s best to measure as close as possible to the value experience, and yet keep the metric simple and understandable.
Evidence-Guided
Itamar Gilad
There are four important pieces to the definition of business strategy. First is choices. Strategy specifies the choice to do some things and not others. And that choice obeys the rule that if the opposite is stupid on its face, it doesn’t count as a strategy choice. Second is integrated set. The choices must fit together and reinforce one another; they aren’t just a list. Third is positions. The choices explicitly specify a territory in which the organization will play — and will not. Fourth is to win. Strategy specifies a compelling theory for how the organization will be better than its competitors in the chosen territory.
Passages Saved From iOS
Roger Martin
Instead of just validating our ideas at the end of discovery, we started co-creating with customers from the very beginning.
Continuous Discovery Habits
Teresa Torres
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