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“directors are allowed to spend years in the development phase of a movie,” noted Ed Catmull, a co-founder of Pixar. There is a cost associated with exploring ideas, writing scripts, storyboarding images, and doing it all over and over again. But “the costs of iterations are relatively low.”28 And all that good work produces a rich, detailed, tested, and proven plan.

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner

The Seven Step method for creating winning strategies through creativity and rigor The Strategy Process Map. Adapted from Roger L. Martin “[Strategy and Design Thinking](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b)” and IDEO U, “[An Overview of Our Best Design Thinking & Strategy Frameworks](https://www.ideou.com/blogs/inspiration/an-overview-of-our-best-design-thinking-strategy-frameworks).” [Developed over many years](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b), the **Strategy Process Map** combines the strengths of both Design Thinking and Scientific Inquiry to use the Double Diamond cycles of Divergent and Convergent thinking to create winning strategies. In order, the steps are: 1. Identify Your Strategic Problem 2. Frame a Strategic Question 3. Generate Strategic Possibilities 4. Ask “What Would Have to Be True?” 5. Identify Barriers 6. Test to Learn 7. Make a choice

The “Playing to Win” Framework, Part II — The Strategy Process Map

Michael Goitein

As you’re identifying your problem, Roger says to keep your customers at the center: “Work on defining your problem until you can define it in terms of customers doing something you wish they weren’t doing.” **Get specific and relate your problem to your customer** Being too vague about your strategic problem is another common mistake. The clearer your problem statement, the more helpful it will be in guiding your thinking

Strategic Planning: How to Get Started

IDEO U

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