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These five metrics—Acquisition, Activation, Retention, Revenue, and Referral, which form the acronym AARRR—represent the interactions of your customer with your product.
Lean Inception
Paulo Caroli
If you’re working on a strategy for a whole product, then the superpowers that you might have can be split into 7 categories:
• **Network effects** – Each user enjoys more value as new users join the network
• **Scale economies** – Unit costs decline as volume increases
• **Switching costs** – Switching to an alternate product would be costly or painful for users
• **Counter positioning** – Where a new product’s business model or value proposition cannot easily be copied by incumbents as it would damage their existing business
• **Cornered resource** – Unique access to a valuable asset
• **Branding** – An objectively identical offering has higher perceived value
• **Process Power** – Embedded company culture and process which enable lower costs and/or superior quality
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
To align teams and strike this balance, the GDS uses what it calls “mission statements.” Mission statements give “broad direction and boundaries to a problem space” that each team owns. This information provides strategic direction, guidelines about the constraints teams must observe, and, at the same time, the autonomy for teams to find the best solution to the problem they’ve been given.
Sense and Respond
Jeff Gothelf, Josh Seiden
...catch up on these, and many more highlights
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