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The core content of a strategy is a diagnosis of the situation at hand, the creation or identification of a guiding policy for dealing with the critical difficulties, and a set of coherent actions.
Good Strategy/Bad Strategy
Richard Rumelt
Key Results take all that inspirational language and quantify it. You create them by asking a simple question, “How would we know if we met our Objective?”
Radical Focus SECOND EDITION
Christina Wodtke
But if you want to change behavior, your metric must be tied to the behavioral change you want. If you measure something and it’s not attached to a goal, in turn changing your behavior, you’re wasting your time. Worse, you may be lying to yourself and fooling yourself into believing that everything is OK. That’s no way to succeed.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
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