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The annual repurchase rate is an early indicator of how an e-commerce startup will succeed in the long term. Even before a year has elapsed, an e-commerce company can look at 90-day repurchase rates and get a sense of which model it’s in. A 90-day repurchase rate of 1% to 15% means you’re in acquisition mode. A 90-day repurchase rate of 15% to 30% means you’re in hybrid mode. A 90-day repurchase rate of over 30% means you’re in loyalty mode.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
In two-track agile, two tracks of work act in coordination. The first track is the experiment track. This team uses all the sense and respond techniques described in this book to take on the high-uncertainty portions of the work and figure out what solution works best. From there, the solution can be passed off to a second track—the production track—and this team implements the solution in a robust way. This arrangement works best when the hand-off between the teams is not a document, specification, or contract, but rather a working prototype that has been produced in the final delivery technology.
Sense and Respond
Jeff Gothelf, Josh Seiden
There are two tools that should be in every product team’s toolbox—unmoderated user testing and one-question surveys. Unmoderated user-testing services allow you to post a stimulus (e.g., a prototype) and define tasks to complete and questions to answer. Participants then complete the tasks and answer the questions on their own time. You get a video of their work. These types of tools are game changers. Instead of having to recruit 10 participants and run the sessions yourself, you can post your task, go home for the night, and come back the next day to a set of videos ready for you to watch.
Continuous Discovery Habits
Teresa Torres
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