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Ongoing management metric Top Tasks is designed to be an ongoing management model for managing the customer experience. It is made up of: Top tasks identification Customer architecture design Task Performance Indicator (TPI) Task identification involves finding out what matters most (top tasks) and what matters least (tiny tasks) to customers. It involves: Collecting a list of all possible tasks that customers may want to complete. Refining this list until it is between 50 and 100 tasks. Getting in the region of 400 customers to vote on this list and choose their top tasks. Creating a task league table from the results; from the top tasks (the most voted for) to the tiny tasks (the least voted for).
Product strategy is selecting the right problems to solve and breaking them down into actionable opportunities with measurable objectives.
Let’s unpack that...
• **'Right problems**' because we must prioritise, we can't solve everything at once
• '**Problems**' not solutions, so teams have the freedom to discover solutions themselves
• '**Actionable opportunities'** so teams know what to do next
• **'Measurable objectives**' so teams focus on outcomes and can learn from results
Strategy is focus. Product strategy purposefully narrows attention to prevent distraction. By aligning limited resources toward a single focal point, we dramatically increase the odds of meaningful breakthroughs.
The purpose of Product strategy is to create clarity at the team level. It shifts conversations from "what do stakeholders want us to build?" to "how do we solve the problem we all agreed was most important?". Framing expectations as expected outcomes helps to empower teams**.**
Product Strategy as a Living Conversation
Product Breaks
An opportunity represents a need, a pain point, or a desire that was expressed during the interview. Be sure to represent opportunities as needs and not solutions.
Continuous Discovery Habits
Teresa Torres
...catch up on these, and many more highlights
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