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Product strategy should not be a “roadmap on steroids” of big product ideas. Rather it’s best to look for strategic opportunities (typically a market segment with strong underserved needs), then validate the most promising ones quickly through market research, competitive analysis, business modeling, customer interviews, surveys, and fake door tests.
Evidence-Guided
Itamar Gilad
Let’s be honest. Scaling work isn't the shiniest, sexiest, or most visible thing internally and externally. In most orgs, when you do scaling work you don't get recognized for it in the same way as launching a new feature. This leads individual PMs and PM orgs to a mentality that scaling work isn't real product work. ***The reality is: you don't get recognized for doing scaling work, but when you don't do it, you will get recognized in a very negative way.***
> "*One small way Facebook rewards scaling work is by featuring a ‘Fix of the Week.’ Every week, Mark invites someone to discuss an important fix at the all-hands meeting which gives the company an opportunity to celebrate the critical, necessary work that often goes under-appreciated."* ***-* Ravi Mehta**, **former CPO at Tinder, Product at Facebook, Tripadvisor**
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
If you’re only responsible for a part of the user experience, and not the whole thing, then you should think through the core benefits you can offer users (i.e. the value proposition from JTBD), and how you can reinforce these benefits in ways that competitors will find difficult to replicate.
This can take the format:
*[Imagined feature] might offer [core customer benefit], whilst being difficult to copy because [hard-to-copy superpower].*
**Example**
**Smart locks** on home dramatically improve guest experience (never lose key) and host safety (change code for every stay). This is difficult for competitors to copy because integrating hardware and software at scale and cross-platform is a huge task.
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
...catch up on these, and many more highlights
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