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Key Results: While the objective is the problem to solve, the key results tell us how we define success. And it's essential that we define success by business results (aka outcome) and not simply activity or output.
Empowered
Marty Cagan and Chris Jones
If the ultimate business goal is revenue, the product team's main metrics can’t be about revenue. This is because the primary function of OKRs is not to qualify for a bigger bonus, a promotion or personal validation. They should be used as a tool unjudgementally to *indicate* whether the team’s work is generating the right outcome for users. It gives clues to whether progress made is resonating with customers.
The focus on customer centric metrics eliminates the distraction and worry for the product team. It means they can be laser focussed on building the sharpist product to solve the specific user problems that have been identified by the team to be the most important to solve.
We're Zipping Up Into a New Operational Onesie.
Product Breaks
Building an Outcome-Based Road Map The first part of the work involved senior leaders, who created a list of strategic themes for the coming year.
Sense and Respond
Jeff Gothelf, Josh Seiden
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