A batch of the best highlights from what Felicity's read, .
The modern world is completely ga-ga over data. Data is everything — it will sing magical songs to you. No, it won’t. Data analysis without hypothesis is just data mining. But if you use data — and the ever-increasing capacity to collect and process data faster — to refine, deepen, and enhance your understanding of your current room, you will be able to answer questions and frame new questions that will get you into the next room, and get there earlier. ... When these companies refer to *data* advantage, it is really a *questions* advantage. Only if you have a great question can you get a great answer.
What Strategy Questions Are You Asking?
Roger Martin
The concept of product discovery emerged because smart companies saw the waste in working this way. They wanted to ensure that they had sufficient evidence to believe that the solution they asked their engineers to build would successfully solve the customer or business problem it was intended to solve.
Transformed
Marty Cagan
As current CEO Bob McDonald explains, “We don’t give lip service to consumer understanding. We dig deep. We immerse ourselves in people’s day-to-day lives. We work hard to find the tensions that we can help resolve. From those tensions come insights that lead to big ideas.”2 Those big ideas can be the basis of a powerful where-to-play choice.
Playing to Win
A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin