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Three helpful lines of questioning to strengthen your scope:
When someone decides to buy and read your book, what are they trying to achieve or accomplish with it?
Why are they bothering?
After finishing it, what’s different in their life, work, or worldview?
That’s your book’s promise.
What does your ideal reader already know and believe? If they already believe in the importance of your topic, then you can skip (or hugely reduce) the sections attempting to convince them of its worth. Or if they already know the basics, then you can skip those.
Who is your book not for and what is it not doing? If you aren’t clear on who you’re leaving out, then you’ll end up writing yourself into rabbit holes, wasting time on narrow topics that only a small subset of your readers actually care about. Deciding who it isn’t for will allow you to clip those tangential branches.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
Product thought leader Shreyas Doshi has evolved a powerful model for understanding the three levels across which we need to manage our work:
- The Impact level — How important is this work to the organization as a whole?
- The Execution level — How do we take this from idea to working software in front of our clients?
- The Optics level — How are others within our org perceiving us and our work?
Passages Saved From iOS
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Take a hard look at your Key Results. If you are getting a funny little feeling in the pit of your stomach saying, “We are really going to have to all bring our A game to hit these …” then you are probably setting them correctly. If you look at them and think, “We’re doomed,” you’ve set them too hard. If you look them and think, “I can do that with some hard work,” they are too easy.
Radical Focus SECOND EDITION
Christina Wodtke
...catch up on these, and many more highlights
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