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As you’re identifying your problem, Roger says to keep your customers at the center: “Work on defining your problem until you can define it in terms of customers doing something you wish they weren’t doing.”
**Get specific and relate your problem to your customer**
Being too vague about your strategic problem is another common mistake. The clearer your problem statement, the more helpful it will be in guiding your thinking
Strategic Planning: How to Get Started
IDEO U
Here’s what you need to look for in a North Star Metric: As close as possible to the core value experience ... Aggregate number, not a rate or ratio—We’re looking for a number that will sum up the value across the entire market and potentially grow up-and-to-right over time... Simple and memorable—No North Star Metric is perfect. Some messages sent via WhatsApp may be spam, some items purchased on eBay may not be fully satisfactory to the buyer. That’s fine as long as the number is still generally indicative of total value.
Evidence-Guided
Itamar Gilad
Management scholar Peter Drucker nailed it decades ago when he said “There is nothing so useless as doing efficiently that which should not be done at all.” Bam!
It Doesn’t Have to Be Crazy at Work
Jason Fried and David Heinemeier Hansson
...catch up on these, and many more highlights
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