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In his article “Searching for the Center of Design,” service design expert Jess McMullin defines value-centered design as follows: Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that interaction.
Mapping Experiences
James Kalbach
If you’re working on a strategy for a whole product, then the superpowers that you might have can be split into 7 categories:
• **Network effects** – Each user enjoys more value as new users join the network
• **Scale economies** – Unit costs decline as volume increases
• **Switching costs** – Switching to an alternate product would be costly or painful for users
• **Counter positioning** – Where a new product’s business model or value proposition cannot easily be copied by incumbents as it would damage their existing business
• **Cornered resource** – Unique access to a valuable asset
• **Branding** – An objectively identical offering has higher perceived value
• **Process Power** – Embedded company culture and process which enable lower costs and/or superior quality
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
...catch up on these, and many more highlights
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