Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
It turns out, though, that, if teams’ goals are set in terms of changing customer behavior rather than shipping a set of features, they end up delivering superior results.
Sense and Respond
Jeff Gothelf, Josh Seiden
**Customer Discovery Program**
The customer discovery program is a technique that is especially powerful for creating new products, or taking existing products to new markets, and this technique is designed to be a collaboration between the product team and product marketing. You can learn more about this technique in the book INSPIRED, but it involves identifying, selecting, and working closely with a set of prospective customers from the same target market. Partnering with product marketing and sales, you interview and select these customers, and then proceed to discover and deliver a solution designed to meet their needs. The result is your initial set of referenceable customers.
Measuring Engagement The ultimate metric for engagement is daily use. How many of your customers use your product on a daily basis?
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
...catch up on these, and many more highlights
Readwise