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When awareness is insufficient, the other pattern I’ve found highly effective in low-authority scenarios is an approach I wrote about in *An Elegant Puzzle*, and call [model, document, and share](mailto:reader-forwarded-email/7b9afd52aed71a40540a6266556e6a5d/(/model-document-share/)):
1. Model the approach you want others to adopt. Make it easy for them to observe how you’ve changed the way you’re doing things.
2. Document the approach, the thinking behind it, and how to adopt it.
3. Share the document around. If people see you succeeding with the approach, then they’re likely to copy it from you.
Who Gets to Do Strategy? @ Irrational Exuberance
Will Larson
It’s rarely the *best product or service* that wins; it’s the **best communicator.**
In summary…
1. **Reframe the nerves.** Next time fear taps you on the shoulder, ask, “How can I serve right now?”
2. **Practice daily.** Treat communication like a muscle, you don’t bench-press once and call yourself strong.
3. **Share your voice.** Post, speak, teach, whatever it takes to surface the value already inside you.
Because somewhere out there, a Linda is drafting an email that could change your life. Make sure you’ve built the skill to say “Yes” with confidence when it arrives.
[V] EOFY SALE! 🎉 + the Scariest Gig I’ve Ever Done 😨
Vinh Giang
If you’re only responsible for a part of the user experience, and not the whole thing, then you should think through the core benefits you can offer users (i.e. the value proposition from JTBD), and how you can reinforce these benefits in ways that competitors will find difficult to replicate.
This can take the format:
*[Imagined feature] might offer [core customer benefit], whilst being difficult to copy because [hard-to-copy superpower].*
**Example**
**Smart locks** on home dramatically improve guest experience (never lose key) and host safety (change code for every stay). This is difficult for competitors to copy because integrating hardware and software at scale and cross-platform is a huge task.
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
...catch up on these, and many more highlights
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