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As you’re identifying your problem, Roger says to keep your customers at the center: “Work on defining your problem until you can define it in terms of customers doing something you wish they weren’t doing.”
**Get specific and relate your problem to your customer**
Being too vague about your strategic problem is another common mistake. The clearer your problem statement, the more helpful it will be in guiding your thinking
Strategic Planning: How to Get Started
IDEO U
> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together.
> Here are the steps:
> • Grab 5 of your proven Atomic Essays
> • Copy / paste them into a single document
> • Arrange them in an order that makes sense for the reader
> • Write a brief introduction
> • Add a transition sentences between each essay
> • Then sum up the whole piece with one takeaway
> • Hit publish!
Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts
Felicity Bodger
To figure out what your North Star is, you should ask “Why are customers using my product? What is the core value they seek?”. Focus on the product and market as they are now.
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
Readwise