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“What do you need to learn next?” This keeps the team on track and sets it up to create the right type of experiments.
Escaping the Build Trap
Melissa Perri
“Work backwards from the narrative.”
That's the key to not shipping the org chart.
Here's Sanchan (ex-head of product at Airbnb) on how narrative-led product development works:
1. Create a narrative of what you want the customer to experience and feel
2. Challenge each team to work together to deliver the narrative
3. Deliver all features that bring the narrative to life at once
This way, teams are encouraged to work together to create a compelling customer journey instead of building in their own silos.
Note by Peter Yang on Substack
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Some teams will define one key metric, sometimes called the Local North Star, which they continuously try to improve on. For example, the customer onboarding team may focus on the % of Customers that Successfully Onboard, while the Search team may focus on Click-Through Rates of Top Ten Search Results. In fact in some quarters this may be the only key result they’ll need. However, the goal is never just to grow a number. The teams should also set objectives, or team missions, for example “All customers onboard fast and successfully” or “Searchers immediately find what they’re after.”
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
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