📚 Felicity's Weekly Book Highlights

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Many companies like to describe themselves as winning through operational effectiveness or customer intimacy. These sound like good ideas, but if they don’t translate into a genuinely lower cost structure or higher prices from customers, they aren’t really strategies worth having.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”) You either meet a key result’s requirements or you don’t; there is no gray area, no room for doubt. At the end of the designated period, typically a quarter, we declare the key result fulfilled or not.

Measure What Matters

John Doerr

> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together. > Here are the steps: > • Grab 5 of your proven Atomic Essays > • Copy / paste them into a single document > • Arrange them in an order that makes sense for the reader > • Write a brief introduction > • Add a transition sentences between each essay > • Then sum up the whole piece with one takeaway > • Hit publish!

Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts

Felicity Bodger

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