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A batch of the best highlights from what Felicity's read, .
Conduct a Pre-Mortem
Story maps aren’t the only way to help us see our own assumptions. Gary Klein, a cognitive psychologist and author of several books on decision-making, flipped the idea of a post-mortem on its head.
Continuous Discovery Habits
Teresa Torres
For this reason we built the Tabbed Inbox through a series of build-measure-learn loops, which are called Steps in GIST. There were usability tests, longitudinal studies, fishfood and dogfood, labs, and partial launches. Each step generated a more complete version of the product, but also gave us new evidence, which helped build our confidence in the idea and get more funding. We used what we learned in each step to course-correct and improve the idea. The feature we eventually launched was profoundly better than the one we started with.
Evidence-Guided
Itamar Gilad
Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
...catch up on these, and many more highlights
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