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When a product trio is tasked with an outcome, they have a choice. They can choose to engage with customers, do the work required to truly understand their customers’ context, and focus on creating value for their customers. Or they can take shortcuts—they can focus on creating business value at the cost of customers. The organizational context in which the product trio works will have a big impact on which choice the product trio will make.
Continuous Discovery Habits
Teresa Torres
Level 1: Conscious vs Unconscious My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you are sharing a part of yourself at scale. The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital version of your real-life self begins to crystalize on the internet.
The Art and Business of Online Writing
Nicolas Cole
Planning
**Planning** is an
• Internally-focused,
• Analytical approach
Focused on making the most of things *within* our control:
• Our People
• Time
• Resources
With the goal of optimizing for *efficiency*.
To produce some end result we think *should* achieve our internal goals.
Strategy
**Strategy**, on the other hand, is a
• Client-centric,
• Creative
• Problem-solving framework
Focused on making choices to influence something *out* of our control:
**Customer behavior**
With the goal of optimizing for *effectiveness*.
In ways that mean success both for *our clients*, as well as for *our business.*
Starting With Planning Is the Best Way to Sabotage Your Product – Do This Instead
Mike Goitein
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