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I also recommend a minimum of three, one‐hour customer interactions each week, ongoing, and during the weekly 1:1, I love to ask about these customer interactions and see what the product person has learned. I also encourage the product person to share with me stories of what they experienced during these visits, and then to share these stories widely around the company. I explain that my purpose is to establish the reputation of this product person as someone who has a deep and personal knowledge of the company's users and customers.
Empowered
Marty Cagan and Chris Jones
An opportunity represents a need, a pain point, or a desire that was expressed during the interview. Be sure to represent opportunities as needs and not solutions.
Continuous Discovery Habits
Teresa Torres
Product Metrics Instrumentation
The first step is to analyze the current state of your product’s engagement data. You’ll want to assess the following:
- Is engagement data enabled today?
- Which tool(s) are we using?
- When were the event tags implemented?
- What kind of metrics are we able to see?
- Can we measure engagement on all of our products and/or features?
- What would we want the optimal state to look like, in terms of data captured?
Product Operations
Melissa Perri and Denise Tilles
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