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A good strategy has an essential logical structure that I call the kernel. The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action. The guiding policy specifies the approach to dealing with the obstacles called out in the diagnosis. It is like a signpost, marking the direction forward but not defining the details of the trip. Coherent actions are feasible coordinated policies, resource commitments, and actions designed to carry out the guiding policy.

Good Strategy/Bad Strategy

Richard Rumelt

Measuring Engagement The ultimate metric for engagement is daily use. How many of your customers use your product on a daily basis?

Lean Analytics

Alistair Croll, Benjamin Yoskovitz

Second, no matter how brilliant a company is, it will not get far, let alone have an impact at scale, without strong management and sound operating systems—what you might call core processes.

Scaling People

Claire Hughes Johnson

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