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The output of the product strategy is a set of business or customer problems to solve (team objectives) that the leaders will then need to assign to specific product teams. The product strategy is where strong product leaders distinguish themselves. They decide what the focus will be and what it won't be, and sometimes these decisions are not popular with other leaders. Strong product leaders live and breathe the data and insights about the product and constantly seek the points of leverage that power the product strategy. A strong product strategy can help a small organization outperform much larger competitors.

Transformed

Marty Cagan

Ditch the discussion guide. Instead, generate a list of research questions (what you need to learn), and identify one or two story-based interview questions (what you’ll ask). Remember, a story-based interview question starts with, “Tell me about a specific time when…”

Continuous Discovery Habits

Teresa Torres

All goals are expressed in terms of outcomes (measurable improvements) and not output (things we will do) ____%

Evidence-Guided

Itamar Gilad

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