Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
Create two-way conversations. Digital technology has given us the new ability to have two-way conversations with our markets and our customers. What does the market want? And by market here, we mean people... Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. It’s the all-important problem framing that opens up the solution space. And finally, we need to discover the solutions that will address those opportunities and thus drive our desired outcome. It sounds simple, but this structure helps us know what to do when. I encourage teams to visualize it using an opportunity solution tree (OST).
Continuous Discovery Habits
Teresa Torres
Make sure you clarify—or decide—what "improve" actually means. For example, it could mean user growth, revenue growth, delight, or enabling a new use case.
Cracking the PM Career
Jackie Bavaro and Gayle McDowell
...catch up on these, and many more highlights
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