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Let’s be honest. Scaling work isn't the shiniest, sexiest, or most visible thing internally and externally. In most orgs, when you do scaling work you don't get recognized for it in the same way as launching a new feature. This leads individual PMs and PM orgs to a mentality that scaling work isn't real product work. ***The reality is: you don't get recognized for doing scaling work, but when you don't do it, you will get recognized in a very negative way.*** > "*One small way Facebook rewards scaling work is by featuring a ‘Fix of the Week.’ Every week, Mark invites someone to discuss an important fix at the all-hands meeting which gives the company an opportunity to celebrate the critical, necessary work that often goes under-appreciated."* ***-* Ravi Mehta**, **former CPO at Tinder, Product at Facebook, Tripadvisor**

Product Work Beyond Product-Market Fit

Fareed Mosavat & Casey Winters

**Product Strategy** The product strategy describes how you plan to accomplish the product vision, while meeting the needs of the business as you go. The strategy starts with focus, then leverages insights, converts these insights into action, and finally manages the work through to completion. We dive into what all this means in chapter 16, “Product Strategy.”

Transformed

Marty Cagan

The modern world is completely ga-ga over data. Data is everything — it will sing magical songs to you. No, it won’t. Data analysis without hypothesis is just data mining. But if you use data — and the ever-increasing capacity to collect and process data faster — to refine, deepen, and enhance your understanding of your current room, you will be able to answer questions and frame new questions that will get you into the next room, and get there earlier. ... When these companies refer to *data* advantage, it is really a *questions* advantage. Only if you have a great question can you get a great answer.

What Strategy Questions Are You Asking?

Roger Martin

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