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The Role of Leadership And finally, and really the root of the problem, is that in the vast majority of companies I see that are struggling to get any value out of OKRs, the role of leadership is largely missing in action. They literally think that the idea is to let teams identify a set of objectives, and then let them pursue those objectives, and we'll see where we are at the end of the quarter.

Empowered

Marty Cagan and Chris Jones

Don't worry about outcomes over outputs when your outputs are saddled with dependencies, silos, lack of instrumentation, drag, committees, politics, etc. It is like worrying about having a great lunch when you are completely constipated. Great outcomes take output (in a culture where you follow up on your bets). John Cutler

Quick Passages

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The North Star Metric: Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.

Evidence-Guided

Itamar Gilad

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