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Next, agree upon metrics of success. Eric Ries is great at this, so read his books The Lean Startup and The Startup Way to learn his in-depth methods for what he calls “Innovation Accounting.” But in short, the small team needs a set of metrics to define what a successful experimental outcome looks like. Note, these aren’t long-term business metrics; these are short-term experimental outcomes. Eric calls it validating your blind-faith assumptions.
Ask Your Developer
Jeff Lawson
(Stephen Bungay points out that a good strategy statement often “looks banal” to outsiders. The value comes from the alignment you create through the continuous process of articulating the strategy.)4
Sense and Respond
Jeff Gothelf, Josh Seiden
Teams that are willing to commit publicly to specific results are more likely to work with a passionate, even desperate desire to achieve those results. Teams that say, “We'll do our best,” are subtly, if not purposefully, preparing themselves for failure.
The Five Dysfunctions of a Team
Patrick M. Lencioni
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