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This is an incredibly important lesson for all designers. ***Your game - through the theme, back-of-box copy, artwork, everything - is making a promise to the players.*** Make sure that the actual game matches that promise. Don’t undercut your own vision.
"Is It Cake?" Mistakes
Geoff Engelstein
The 7Cs in my Framework stand for Collecting, Clues, Connecting, Causation, Correlation, Compensation and Concept. Consider the following as a pocket guide to how to take one, or several, small pieces of small data—a refrigerator magnet, a porcelain frog—and very possibly transform them into a winning concept.
Small Data
Martin Lindstrom
The consequences of indecisive strategy
Instead of treating product strategy as a monolith that you have to make more decisive all at once, consider it a cohesive machine with different dials to turn. In essence, you have to make choices across a few core questions that the strategy needs to answer:
Why do you want to act now, and what long-term ambitions drive your actions?
For whom do you want to solve problems, and what are these problems? Who else tries to solve that problem?
How do you plan to reach your audience? What makes them choose you over an alternative?
The answer to each of these questions represents a choice. And the specificity of each choice influences how decisive, and therefore practical, your product strategy will be.
Great Strategy Gives You Permission to Say "No"
Ravi Mehta
...catch up on these, and many more highlights
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