📚 Felicity's Weekly Book Highlights

Join 📚 Felicity's Weekly Book Highlights

A batch of the best highlights from what Felicity's read, .

Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.

Sense and Respond

Jeff Gothelf, Josh Seiden

Let’s fix it: Ask how they currently solve X and how much it costs them to do so. And how much time it takes. Ask them to talk you through what happened the last time X came up. If they haven’t solved the problem, ask why not. Have they tried searching for solutions and found them wanting? Or do they not even care enough to have Googled for it?

The Mom Test

Rob Fitzpatrick

To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer and in turn, superior returns for the firm.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

...catch up on these, and many more highlights

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A batch of the best highlights from what Felicity's read, .

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