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***Where we think Product Strategy Starts and Ends***
Product strategy is positioned between business strategy and execution. Inputs to product strategy include; the organisation's mission, vision, and strategy, along with product insights, market insights, and customer insights.
Outputs from product strategy typically consist of defined objectives and outcomes, success measures, hypotheses, and actionable framing for teams. Downstream from product strategy, one finds roadmaps, requirements documents, and feature specifications. While detailed artefacts may not always accompany product strategy, clear direction is essential for effective implementation.
***Defining Product Strategy:***
Product Strategy as a Living Conversation
Product Breaks
“directors are allowed to spend years in the development phase of a movie,” noted Ed Catmull, a co-founder of Pixar. There is a cost associated with exploring ideas, writing scripts, storyboarding images, and doing it all over and over again. But “the costs of iterations are relatively low.”28 And all that good work produces a rich, detailed, tested, and proven plan.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
If you fail to identify and analyze the obstacles, you don’t have a strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen.
Good Strategy/Bad Strategy
Richard Rumelt
...catch up on these, and many more highlights
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