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The Role of Leadership And finally, and really the root of the problem, is that in the vast majority of companies I see that are struggling to get any value out of OKRs, the role of leadership is largely missing in action. They literally think that the idea is to let teams identify a set of objectives, and then let them pursue those objectives, and we'll see where we are at the end of the quarter.
Empowered
Marty Cagan and Chris Jones
I emphasize to product people all the time that there is no single product discovery process just as there is no single product development/delivery process. There are many different discovery processes, all for different situations. For example, a [discovery sprint](https://svpg.com/discovery-sprints/) looks very different from customer discovery, but you should be skilled at both.
Moreover, it’s important to realize that it’s not about process. It’s much more about putting in place the necessary culture, and training your team on the critical techniques.
Process vs. Model
Marty Cagan
The purpose of data is *knowledge*. We shall define knowledge as “theories or models that allow you to predict the outcomes of your business actions.”
Becoming Data Driven, From First Principles
Commoncog
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