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Level 1: Conscious vs Unconscious My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you are sharing a part of yourself at scale. The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital version of your real-life self begins to crystalize on the internet.
The Art and Business of Online Writing
Nicolas Cole
Product thought leader Shreyas Doshi has evolved a powerful model for understanding the three levels across which we need to manage our work:
- The Impact level — How important is this work to the organization as a whole?
- The Execution level — How do we take this from idea to working software in front of our clients?
- The Optics level — How are others within our org perceiving us and our work?
Passages Saved From iOS
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Your mission is short and memorable. When you have a question in your daily work life, the mission should be top of mind to help you answer. To make one, start with this simple formula: We [reduce pain/improve life] in [market] by [value proposition]. Then refine.
Radical Focus SECOND EDITION
Christina Wodtke
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