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*Staff Engineer* introduces an approach I call [Take five, then synthesize](https://lethain.us20.list-manage.com/track/click?u=f7003ed301623a88fab7cf783&id=1e5e9d0544&e=a102c6f471), which does strategy by:
1. Documenting how five current and historical related decisions have been made in your organization. This is an extended exploration phase
2. Synthesizing those five documents into a diagnosis and policy. You are naming the implicit strategy, so it’s impossible for someone to reasonably argue you’re not empowered to do strategy: you’re just describing what’s already happening
Who Gets to Do Strategy? @ Irrational Exuberance
Will Larson
Planning
**Planning** is an
• Internally-focused,
• Analytical approach
Focused on making the most of things *within* our control:
• Our People
• Time
• Resources
With the goal of optimizing for *efficiency*.
To produce some end result we think *should* achieve our internal goals.
Strategy
**Strategy**, on the other hand, is a
• Client-centric,
• Creative
• Problem-solving framework
Focused on making choices to influence something *out* of our control:
**Customer behavior**
With the goal of optimizing for *effectiveness*.
In ways that mean success both for *our clients*, as well as for *our business.*
Starting With Planning Is the Best Way to Sabotage Your Product – Do This Instead
Mike Goitein
It turns out, though, that, if teams’ goals are set in terms of changing customer behavior rather than shipping a set of features, they end up delivering superior results.
Sense and Respond
Jeff Gothelf, Josh Seiden
...catch up on these, and many more highlights
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