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At Pearson, the life cycle has six phases instead of three, but the fundamental concepts are similar. Early-stage ideas are funded with small investments and are expected to return learning rather than financial results. In other words, teams are asked to validate their business ideas and not to return a profit. Once an idea has been validated, the product council will invest additional funds and will expect more-traditional returns.

Sense and Respond

Jeff Gothelf, Josh Seiden

How do you organize this way? First you begin with the customer or user—whomever is consuming your product at the end of the day. What is the value that you are providing them? Then work backward. What are the touchpoints they have with your company on the way to receiving that value? Having identified these, how do you organize to optimize and streamline that journey for them? How do you optimize to provide more value, faster?

Escaping the Build Trap

Melissa Perri

In two-track agile, two tracks of work act in coordination. The first track is the experiment track. This team uses all the sense and respond techniques described in this book to take on the high-uncertainty portions of the work and figure out what solution works best. From there, the solution can be passed off to a second track—the production track—and this team implements the solution in a robust way. This arrangement works best when the hand-off between the teams is not a document, specification, or contract, but rather a working prototype that has been produced in the final delivery technology.

Sense and Respond

Jeff Gothelf, Josh Seiden

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