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And the most visible and profound change is typically the move from funding, building and shipping features and projects on specific dates, to funding, building and shipping products to achieve the necessary outcomes.
Today, this is commonly referred to as moving from output to outcomes. I also like to explain this as moving from time-to-market to time-to-money.
The philosopher and educator John Dewey went a step further: “We do not learn from experience … we learn from reflecting on experience.”
Here are some reflections for closing out an OKR cycle:
• Did I accomplish all of my objectives? If so, what contributed to my success?
• If not, what obstacles did I encounter?
• If I were to rewrite a goal achieved in full, what would I change?
• What have I learned that might alter my approach to the next cycle’s OKRs?
Measure What Matters
John Doerr
To do this, members continued to run the service manually until they had clear evidence that automation was needed, and then they built only the smallest amount of software that would address the need.
Sense and Respond
Jeff Gothelf, Josh Seiden
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