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Product roadmaps can take many forms, and aren’t necessarily a single artifact or document. In fact, it’s really not about creating artifacts at all — it’s about creating a shared understanding of where you’re going and why.

Product Roadmaps Relaunched

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors

Framework 1: The Strategy Triangle Use this to quickly assess any strategic decision: **Where to Play:** - Which markets? - Which customers? - Which channels? **How to Win:** - What's our unique value? - What capabilities do we need? - What's our moat? **Why Now:** - Why is this the right timing? - What's changed in the market? - What enables us now?

How to Nail Your Product Strategy Interview

Aakash Gupta

The North Star Metric: Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.

Evidence-Guided

Itamar Gilad

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