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MAXIMUM VIRTUAL PRODUCT When a minimum viable product approach isn’t possible, try a “maximum virtual product”—a hyperrealistic, exquisitely detailed model like those that Frank Gehry made for the Guggenheim Bilbao and all his buildings since and those that Pixar makes for each of its feature films before shooting.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
The North Star Metric:
Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.
Evidence-Guided
Itamar Gilad
When you define your quarterly goals, you should pick a Working-Set of three to five ideas to test per key result. These ideas can come from the Candidates list, or are generated on-demand through research and ideation. These are the ideas that you’ll test and eventually launch, if they show good evidence.
Evidence-Guided
Itamar Gilad
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