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In my tenure at Amazon I heard him say many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it.
Working Backwards
Colin Bryar and Bill Carr
The product operating model is sometimes referred to as product-led company or product-centric company. We don't like those terms because they often have the unfortunate side effect of implying that the product organization is taking over. Similarly, while the product operating model is an example of a customer-driven company, that term has been misused to the point that it has lost its utility.
The output of the product strategy is a set of business or customer problems to solve (team objectives) that the leaders will then need to assign to specific product teams. The product strategy is where strong product leaders distinguish themselves. They decide what the focus will be and what it won't be, and sometimes these decisions are not popular with other leaders. Strong product leaders live and breathe the data and insights about the product and constantly seek the points of leverage that power the product strategy. A strong product strategy can help a small organization outperform much larger competitors.
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