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Product Discovery While time to market is still important for an empowered product team held accountable to results, what is most important is **time to money**—in other words, the time to achieve the necessary outcome. ... With time to money as the goal of the product team, **the incentive moves to being able to quickly determine if a particular product idea or approach will work**. This is referred to as product discovery.

Transformed

Marty Cagan

To align teams and strike this balance, the GDS uses what it calls “mission statements.” Mission statements give “broad direction and boundaries to a problem space” that each team owns. This information provides strategic direction, guidelines about the constraints teams must observe, and, at the same time, the autonomy for teams to find the best solution to the problem they’ve been given.

Sense and Respond

Jeff Gothelf, Josh Seiden

An unrelenting focus on specific objectives and clearly defined outcomes is a requirement for any team that judges itself on performance.

The Five Dysfunctions of a Team

Patrick M. Lencioni

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