A batch of the best highlights from what Felicity's read, .
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer and in turn, superior returns for the firm.
Playing to Win
A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin
When the retail, operations, and finance teams began to construct the initial Amazon WBR, they turned to a well-known Six Sigma process improvement method called DMAIC, an acronym for Define-Measure-Analyze-Improve-Control.1 Should you decide to implement a Weekly Business Review for your business, we recommend following the DMAIC steps as well. The order of the steps matters. Progressing through this metrics life cycle in this order can prevent a lot of frustration and rework, allowing you to achieve your goals faster.
Working Backwards
Colin Bryar and Bill Carr
Often FAQs are divided into external (customer focused) and internal (focused on your company). The external FAQs are those that customers and/or the press will ask you about the product.