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It turns out, though, that, if teams’ goals are set in terms of changing customer behavior rather than shipping a set of features, they end up delivering superior results.
Sense and Respond
Jeff Gothelf, Josh Seiden
An Objective is like a mission statement, only for a shorter period of time. I think of it like this: A mission is an Objective for five years, and an Objective is a mission for three months.
Radical Focus SECOND EDITION
Christina Wodtke
Build organizational trust**1. Adopt the right mindset**
Influencing others is not about pushing your agenda. Instead, it’s about:
**Guiding a group of people to solve a problem together.**
To do this well, you need to have the mindset to:
1. **Put the organization first.** People can tell if you only care about your own goals.
2. **Show intellectual honesty.** Seek the truth and be willing to change your mind.
3. **Create shared ownership.** Give others as much credit and ownership as possible.
4. **Invest in relationships.** Put in time and effort with key stakeholders upfront.
5. **Drive alignment.** Understand people’s concerns to get them on board.
10 Proven Tactics to Influence People and Level Up Your Soft Skills
Peter Yang
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