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The Seven Step method for creating winning strategies through creativity and rigor
The Strategy Process Map. Adapted from Roger L. Martin “[Strategy and Design Thinking](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b)” and IDEO U, “[An Overview of Our Best Design Thinking & Strategy Frameworks](https://www.ideou.com/blogs/inspiration/an-overview-of-our-best-design-thinking-strategy-frameworks).”
[Developed over many years](https://rogermartin.medium.com/strategy-design-thinking-faf6b787160b), the **Strategy Process Map** combines the strengths of both Design Thinking and Scientific Inquiry to use the Double Diamond cycles of Divergent and Convergent thinking to create winning strategies.
In order, the steps are:
1. Identify Your Strategic Problem
2. Frame a Strategic Question
3. Generate Strategic Possibilities
4. Ask “What Would Have to Be True?”
5. Identify Barriers
6. Test to Learn
7. Make a choice
The “Playing to Win” Framework, Part II — The Strategy Process Map
Michael Goitein
Level 1: Conscious vs Unconscious My personal belief is that every single person on the internet, whether they realize it or not, is playing “the game.” The game is simple. When you post a piece of content—whether it’s a picture of you and your family on Facebook, or a video of you jumping into a pool in a bikini on Instagram, or a link to a New York Times article on LinkedIn—you are sharing a part of yourself at scale. The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital version of your real-life self begins to crystalize on the internet.
The Art and Business of Online Writing
Nicolas Cole
Based on this picture, these metrics can help you calibrate your progress:
- The total number of ideas evaluated per quarter (using, at minimum, ICE analysis and goals alignment)
- Number of ideas tested per quarter
- The number of ideas released per quarter
- Total number of tests and experiments conducted per month
- Percent of steps that generated learning (i.e., where we were able to rescore the idea and/or generate useful insights based on the evidence collected)
- Percent of ideas launched at least with a medium Confidence level (per the Confidence Meter)
- Percent of ideas released that generate measurable outcome improvements
The first four metrics are aligned with Linus Pauling’s observation that the way to have good ideas is to test many ideas.
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
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