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The most important cure is to **invest in great process**. Whatever you’re making — products, marketing, research, policy, or service — you need to have a clear, complete process for getting it done, from end-to-end. Until you do, you’ll probably be stuck in meeting hell. Meetings are like smashing something with a hammer because you don’t have any other tools in your shop. Great process is lightweight, efficient, and adaptable. Too much is bad but not enough is worse. You need things like clear planning processes and well organized product development and design process that include all functions. And you need program managers (PgM, DpM, TpM, OMGpM) whose major job is to take care of this stuff. A great program manager can measure their worth in meetings removed.

Too Many Meetings Is Not Your Problem

Judd Antin

Product Discovery While time to market is still important for an empowered product team held accountable to results, what is most important is **time to money**—in other words, the time to achieve the necessary outcome. ... With time to money as the goal of the product team, **the incentive moves to being able to quickly determine if a particular product idea or approach will work**. This is referred to as product discovery.

Transformed

Marty Cagan

Strategy is about how an organization will move forward. Doing strategy is figuring out how to advance the organization’s interests.

Good Strategy/Bad Strategy

Richard Rumelt

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