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Product Discovery
While time to market is still important for an empowered product team held accountable to results, what is most important is **time to money**—in other words, the time to achieve the necessary outcome. ... With time to money as the goal of the product team, **the incentive moves to being able to quickly determine if a particular product idea or approach will work**. This is referred to as product discovery.
When it came to goal setting, Andy Grove felt strongly that less is more: The one thing an [OKR] system should provide par excellence is focus. This can only happen if we keep the number of objectives small ….
Measure What Matters
John Doerr
Rather, the term “strategy” should mean a cohesive response to an important challenge. Unlike a stand-alone decision or a goal, a strategy is a coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge.
Good Strategy/Bad Strategy
Richard Rumelt
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