Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
MAXIMUM VIRTUAL PRODUCT When a minimum viable product approach isn’t possible, try a “maximum virtual product”—a hyperrealistic, exquisitely detailed model like those that Frank Gehry made for the Guggenheim Bilbao and all his buildings since and those that Pixar makes for each of its feature films before shooting.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
The larger the organization, the more essential it is to be relentless at evangelism, and it's important for the leaders to understand that evangelism is something that is never finished. It needs to be constant.
The purpose of customer interviewing is not to ask your customers what you should build. Instead, the purpose of an interview is to discover and explore opportunities. Remember, opportunities are customer needs, pain points, and desires. They are opportunities to intervene in your customers’ lives in a positive way.
Continuous Discovery Habits
Teresa Torres
...catch up on these, and many more highlights
Readwise