A batch of the best highlights from what Felicity's read, .
Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.
Playing to Win
A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin
It is often said that a strategy is a choice or a decision. The words “choice” and “decision” evoke an image of someone considering a list of alternatives and then selecting one of them. There is, in fact, a formal theory of decisions that specifies exactly how to make a choice by identifying alternative actions, valuing outcomes, and appraising probabilities of events. The problem with this view, and the reason it barely lightens a leader’s burden, is that you are rarely handed a clear set of alternatives. In the case at hand, Hannibal was certainly not briefed by a staff presenting four options arranged on a PowerPoint slide. Rather, he faced a challenge and he designed a novel response.
Good Strategy/Bad Strategy
Richard Rumelt
The core content of a strategy is a diagnosis of the situation at hand, the creation or identification of a guiding policy for dealing with the critical difficulties, and a set of coherent actions.