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However, if it's the first time they have worked on this problem, then they will likely need some time to learn the space, start collecting some data to establish a baseline, and get a sense of what the possibilities are. In this case, encourage the team to jump in and not get stuck in paralysis by analysis, and acknowledge with them that they will learn much more as they progress, and that the confidence level will, of course, be low in this first quarter because they are still learning what they don't know.

Empowered

Marty Cagan and Chris Jones

Where to play represents the set of choices that narrow the competitive field. The questions to be asked focus on where the company will compete—in which markets, with which customers and consumers, in which channels, in which product categories, and at which vertical stage or stages of the industry in question.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

All those lovely ideas you have for projects get moved into your pipeline. Pipelines are more suited to OKRs than Roadmaps. ... I’ll define Roadmaps as a plan for our desired future and Pipelines as a collection of ideas of projects that might get us to our desired future. Roadmaps have dates. Pipelines use impact/effort/confidence to prioritize the best ideas. By saying Pipelines are preferable to Roadmaps, I simply mean that Pipelines give you flexibility as you try to reach your Objective. If you call it a Roadmap but treat it like a Pipeline, that’s fine. The critical idea is that you have a long list of potential solutions to try out. ... If you have a Roadmap, you’ll want to dismantle it and put it in a Pipeline format.

Radical Focus SECOND EDITION

Christina Wodtke

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