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**Customer Discovery Program**
The customer discovery program is a technique that is especially powerful for creating new products, or taking existing products to new markets, and this technique is designed to be a collaboration between the product team and product marketing. You can learn more about this technique in the book INSPIRED, but it involves identifying, selecting, and working closely with a set of prospective customers from the same target market. Partnering with product marketing and sales, you interview and select these customers, and then proceed to discover and deliver a solution designed to meet their needs. The result is your initial set of referenceable customers.
But the truth is that many companies, especially large complex companies, don’t really have strategies. At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.”
Good Strategy/Bad Strategy
Richard Rumelt
The heartbeat of product discovery, the validated learning loop, is making sense of what we understand, exposing risks and building a test, testing, and then making sense of what we’ve learned.
The Continuous Product Improvement Cycle
jpattonassociates.com
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