📚 Felicity's Weekly Book Highlights

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There is no formula for an effective product strategy. Such a strategy requires immersing in the insights, the data, the customers, the technology, and the industry trends and learnings; assimilating as much of the relevant information as possible; and then thinking through the various options. This is often referred to as product sense, but it's really the result of spending all this time immersed in the details.

Transformed

Marty Cagan

As current CEO Bob McDonald explains, “We don’t give lip service to consumer understanding. We dig deep. We immerse ourselves in people’s day-to-day lives. We work hard to find the tensions that we can help resolve. From those tensions come insights that lead to big ideas.”2 Those big ideas can be the basis of a powerful where-to-play choice.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

As there are many more users, proper segmentation is crucial—you should talk to those users that your idea is targeted at. You should regularly conduct interviews, usability tests, and field research. It’s very hard to develop high-impact products without those.

Evidence-Guided

Itamar Gilad

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