📚 Felicity's Weekly Book Highlights

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Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

As you’re identifying your problem, Roger says to keep your customers at the center: “Work on defining your problem until you can define it in terms of customers doing something you wish they weren’t doing.” **Get specific and relate your problem to your customer** Being too vague about your strategic problem is another common mistake. The clearer your problem statement, the more helpful it will be in guiding your thinking

Strategic Planning: How to Get Started

IDEO U

**Customer Discovery Program** The customer discovery program is a technique that is especially powerful for creating new products, or taking existing products to new markets, and this technique is designed to be a collaboration between the product team and product marketing. You can learn more about this technique in the book INSPIRED, but it involves identifying, selecting, and working closely with a set of prospective customers from the same target market. Partnering with product marketing and sales, you interview and select these customers, and then proceed to discover and deliver a solution designed to meet their needs. The result is your initial set of referenceable customers.

Transformed

Marty Cagan

...catch up on these, and many more highlights

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