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A batch of the best highlights from what Felicity's read, .
The purpose of customer interviewing is not to ask your customers what you should build. Instead, the purpose of an interview is to discover and explore opportunities. Remember, opportunities are customer needs, pain points, and desires. They are opportunities to intervene in your customers’ lives in a positive way.
Continuous Discovery Habits
Teresa Torres
I often look at the Objective and see if there are words that could be quantified. In the example above, “love” becomes NPS4 and “sales” becomes referrals. Both are measurable outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
...catch up on these, and many more highlights
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