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**Frame a leapfrog question**
Once you’ve identified a strategic problem that is clear, impactful, and based on your customers' behaviors, your next step in the strategic process is [framing a question to guide your thinking](https://www.ideou.com/blogs/inspiration/why-leadership-is-not-about-having-all-the-answers?_pos=4&_sid=ef4547913&_ss=r). A common mistake Roger sees people make in this step is [framing a catch-up question](https://rogermartin.medium.com/the-tragic-futility-of-investing-to-catch-up-aaf4b5c90e0f)[.](https://rogermartin.medium.com/the-tragic-futility-of-investing-to-catch-up-aaf4b5c90e0f)
You want to pursue a strategy that’s worth pursuing. Catch-up measures, like investing $300 million to get your distribution system “up to par,” are often less effective than expected, while leapfrog measures lead to greater returns than planned. Instead of asking how you might catch up with a competitor, ask how you can win in the marketplace.
Strategic Planning: How to Get Started
IDEO U
Contrary to common thinking, B2B product teams can test assumptions and product ideas. They have a variety of validation techniques available including interviews, early adopter programs, data analysis and concierge tests, and pilots. It’s best not to start selling the product during the discovery phase.
Evidence-Guided
Itamar Gilad
Regardless of the timeframe you’re working to, then a solid product strategy has 7 major sections:
1. **Objective** - what is the challenge we are responding to?
2. **Users** - what does our audience need?
3. **Superpowers** - where can we create unique value?
4. **Vision** - what is the future we are building?
5. **Pillars** - what are the main themes of work to get there?
6. **Impact** - does our planned work meet our objective?
7. **Roadmap** - what are we doing next, and how do we share progress?
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
...catch up on these, and many more highlights
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