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Typically, you would start with questions like these: Does the business problem exist? Does the customer need exist? How do we know whether this feature or service will address that need? As you sit down with your teams to plan out your next initiatives, ask them these questions. What’s the most important thing or things we need to learn first? What’s the fastest, most efficient way to learn that?

Sense and Respond

Jeff Gothelf, Josh Seiden

Outcome-based road maps work because they help create a multiteam implementation of mission command. They are a way of articulating, in a cascading manner, the key elements we need when we direct the work of teams: The strategic intent (“We want to increase the organization’s impact by a factor of 10”) The strategic constraints (“We will do this by creating an online matching service that must be live by X date”) The definition of success (“The service will match parties at X rate”) When implemented well, outcome-based road maps help organizations create alignment, which is critical to making mission command work.

Sense and Respond

Jeff Gothelf, Josh Seiden

Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.

Good Strategy/Bad Strategy

Richard Rumelt

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