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The 7Cs in my Framework stand for Collecting, Clues, Connecting, Causation, Correlation, Compensation and Concept. Consider the following as a pocket guide to how to take one, or several, small pieces of small data—a refrigerator magnet, a porcelain frog—and very possibly transform them into a winning concept.
Small Data
Martin Lindstrom
KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”) You either meet a key result’s requirements or you don’t; there is no gray area, no room for doubt. At the end of the designated period, typically a quarter, we declare the key result fulfilled or not.
Measure What Matters
John Doerr
In two-track agile, two tracks of work act in coordination. The first track is the experiment track. This team uses all the sense and respond techniques described in this book to take on the high-uncertainty portions of the work and figure out what solution works best. From there, the solution can be passed off to a second track—the production track—and this team implements the solution in a robust way. This arrangement works best when the hand-off between the teams is not a document, specification, or contract, but rather a working prototype that has been produced in the final delivery technology.
Sense and Respond
Jeff Gothelf, Josh Seiden
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