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A batch of the best highlights from what Felicity's read, .

An opportunity represents a need, a pain point, or a desire that was expressed during the interview. Be sure to represent opportunities as needs and not solutions.

Continuous Discovery Habits

Teresa Torres

I would argue, however, that everything can be measurable in some way — just not quantitatively. Quantitative measurement flattens the object of measurement down to simplistic dimensions. EPS measures profitability — but in a simplistic way. NPS measures customer satisfaction — but in a simplistic way. The business world has accepted this imperative for simplistic evaluation because of its obsession with measurement. But it produces a very low-resolution understanding of the thing in question.

Measuring, Managing & Mattering

Roger Martin

Make sure you clarify—or decide—what "improve" actually means. For example, it could mean user growth, revenue growth, delight, or enabling a new use case.

Cracking the PM Career

Jackie Bavaro and Gayle McDowell

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