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Outcome-based road maps work because they help create a multiteam implementation of mission command. They are a way of articulating, in a cascading manner, the key elements we need when we direct the work of teams: The strategic intent (“We want to increase the organization’s impact by a factor of 10”) The strategic constraints (“We will do this by creating an online matching service that must be live by X date”) The definition of success (“The service will match parties at X rate”) When implemented well, outcome-based road maps help organizations create alignment, which is critical to making mission command work.

Sense and Respond

Jeff Gothelf, Josh Seiden

I also recommend a minimum of three, one‐hour customer interactions each week, ongoing, and during the weekly 1:1, I love to ask about these customer interactions and see what the product person has learned. I also encourage the product person to share with me stories of what they experienced during these visits, and then to share these stories widely around the company. I explain that my purpose is to establish the reputation of this product person as someone who has a deep and personal knowledge of the company's users and customers.

Empowered

Marty Cagan and Chris Jones

A good strategy draws power from focusing minds, energy, and action. That focus, channeled at the right moment onto a pivotal objective, can produce a cascade of favorable outcomes. I call this source of power leverage.*

Good Strategy/Bad Strategy

Richard Rumelt

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