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When a product trio is tasked with an outcome, they have a choice. They can choose to engage with customers, do the work required to truly understand their customers’ context, and focus on creating value for their customers. Or they can take shortcuts—they can focus on creating business value at the cost of customers. The organizational context in which the product trio works will have a big impact on which choice the product trio will make.
Continuous Discovery Habits
Teresa Torres
All goals are expressed in terms of outcomes (measurable improvements) and not output (things we will do) ____%
Evidence-Guided
Itamar Gilad
Three helpful lines of questioning to strengthen your scope:
When someone decides to buy and read your book, what are they trying to achieve or accomplish with it?
Why are they bothering?
After finishing it, what’s different in their life, work, or worldview?
That’s your book’s promise.
What does your ideal reader already know and believe? If they already believe in the importance of your topic, then you can skip (or hugely reduce) the sections attempting to convince them of its worth. Or if they already know the basics, then you can skip those.
Who is your book not for and what is it not doing? If you aren’t clear on who you’re leaving out, then you’ll end up writing yourself into rabbit holes, wasting time on narrow topics that only a small subset of your readers actually care about. Deciding who it isn’t for will allow you to clip those tangential branches.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
...catch up on these, and many more highlights
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