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I also recommend a minimum of three, one‐hour customer interactions each week, ongoing, and during the weekly 1:1, I love to ask about these customer interactions and see what the product person has learned. I also encourage the product person to share with me stories of what they experienced during these visits, and then to share these stories widely around the company. I explain that my purpose is to establish the reputation of this product person as someone who has a deep and personal knowledge of the company's users and customers.

Empowered

Marty Cagan and Chris Jones

If you’re working on a strategy for a whole product, then the superpowers that you might have can be split into 7 categories: • **Network effects** – Each user enjoys more value as new users join the network • **Scale economies** – Unit costs decline as volume increases • **Switching costs** – Switching to an alternate product would be costly or painful for users • **Counter positioning** – Where a new product’s business model or value proposition cannot easily be copied by incumbents as it would damage their existing business • **Cornered resource** – Unique access to a valuable asset • **Branding** – An objectively identical offering has higher perceived value • **Process Power** – Embedded company culture and process which enable lower costs and/or superior quality

How to Write a Product Strategy in 1 Day / 1 Week / 1 Month

Aakash Gupta

A product strategy is your plan for creating the most value possible for your users and your company. And you do this by focusing your time on a small set of really high impact work, rather than diluting your efforts across all the different things you could potentially do.

Product Growth Newsletter

Akashi Gupta

...catch up on these, and many more highlights