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This is a very widespread confusion. When our industry refers to a “tech company,” the term is not referring to what the company sells, it is referring to how the company believes it should power its business. ... The difference is not what these companies sell; it's how they design and build what they sell, and how they run their business.
One bit of advice I give writers is to see each draft as a hypothesis or experiment: your job is to gather data to test that version of the manuscript and figure out what’s wrong with it. If it fails, it doesn’t mean that you have failed, but only that the current experiment has. So you redesign it. Shift your emphasis off the personal and back toward the product. Perspective is everything!
Write Useful Books
Rob Fitzpatrick und Adam Rosen
The kernel of a strategy contains three elements: 1. A diagnosis that defines or explains the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as critical. 2. A guiding policy for dealing with the challenge. This is an overall approach chosen to cope with or overcome the obstacles identified in the diagnosis. 3. A set of coherent actions that are designed to carry out the guiding policy. These are steps that are coordinated with one another to work together in accomplishing the guiding policy.
Good Strategy/Bad Strategy
Richard Rumelt
...catch up on these, and many more highlights
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