Join 📚 Felicity's Weekly Book Highlights
A batch of the best highlights from what Felicity's read, .
There are two tools that should be in every product team’s toolbox—unmoderated user testing and one-question surveys. Unmoderated user-testing services allow you to post a stimulus (e.g., a prototype) and define tasks to complete and questions to answer. Participants then complete the tasks and answer the questions on their own time. You get a video of their work. These types of tools are game changers. Instead of having to recruit 10 participants and run the sessions yourself, you can post your task, go home for the night, and come back the next day to a set of videos ready for you to watch.
Continuous Discovery Habits
Teresa Torres
In Dave‘s words, an evangelist is a messenger, a catalyst, and a gardener – carrying forth the message of a better way, accelerating awareness and adoption, and planting the seeds of a movement and nurturing them toward growth.
Guy told us that the Greek origins of evangelism connote “bringing the good news.” The good news isn’t your product or service, it’s that there’s a problem we have and a new, better way to solve it. At Apple, that relates to creativity, productivity, and graphical interface. At Canva, it’s the democratization of design and the ability for anyone to create great graphics.
An evangelist doesn’t pitch products, she or he focuses on the problem to be solved and on improving people’s lives.
Product Evangelism
Ethan Beute
> A Pillar Blog Post is just a big, meaty piece of content packed with insights on a specific niche topic written in 1,000 words. In comparison, an Atomic Essay is 1 single idea written in 250 words. Which (according to math) means, a Pillar Blog is nothing more than 5 Atomic Essays strung together.
> Here are the steps:
> • Grab 5 of your proven Atomic Essays
> • Copy / paste them into a single document
> • Arrange them in an order that makes sense for the reader
> • Write a brief introduction
> • Add a transition sentences between each essay
> • Then sum up the whole piece with one takeaway
> • Hit publish!
Fwd: 🤖 Lesson 5: How to Effortlessly Create Long-Form Blog Posts
Felicity Bodger
...catch up on these, and many more highlights
Readwise