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The consequences of indecisive strategy
Instead of treating product strategy as a monolith that you have to make more decisive all at once, consider it a cohesive machine with different dials to turn. In essence, you have to make choices across a few core questions that the strategy needs to answer:
Why do you want to act now, and what long-term ambitions drive your actions?
For whom do you want to solve problems, and what are these problems? Who else tries to solve that problem?
How do you plan to reach your audience? What makes them choose you over an alternative?
The answer to each of these questions represents a choice. And the specificity of each choice influences how decisive, and therefore practical, your product strategy will be.
Great Strategy Gives You Permission to Say "No"
Ravi Mehta
A product strategy is your plan for creating the most value possible for your users and your company. And you do this by focusing your time on a small set of really high impact work, rather than diluting your efforts across all the different things you could potentially do.
Product Growth Newsletter
Akashi Gupta
One of the questions was “What kind of market research would you conduct if you were in the entrepreneur’s shoes?” In response, one of Sarasvathy’s entrepreneurs, trying to be cooperative, began to speculate gamely on the research that he might undertake. Then, in the middle of his answer, he abruptly stopped and reversed course. “I wouldn’t do all this research, actually,” he said. “I’d just go sell it. I don’t believe in market research. Somebody once told me that the only thing you need is a customer. Instead of asking all the questions, I’d try and make some sales.”
Decisive
Chip Heath and Dan Heath
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