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Product strategy should not be a “roadmap on steroids” of big product ideas. Rather it’s best to look for strategic opportunities (typically a market segment with strong underserved needs), then validate the most promising ones quickly through market research, competitive analysis, business modeling, customer interviews, surveys, and fake door tests.
Evidence-Guided
Itamar Gilad
Next, agree upon metrics of success. Eric Ries is great at this, so read his books The Lean Startup and The Startup Way to learn his in-depth methods for what he calls “Innovation Accounting.” But in short, the small team needs a set of metrics to define what a successful experimental outcome looks like. Note, these aren’t long-term business metrics; these are short-term experimental outcomes. Eric calls it validating your blind-faith assumptions.
Ask Your Developer
Jeff Lawson
In my tenure at Amazon I heard him say many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it.
Working Backwards
Colin Bryar and Bill Carr
...catch up on these, and many more highlights
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