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Product thought leader Shreyas Doshi has evolved a powerful model for understanding the three levels across which we need to manage our work:
- The Impact level — How important is this work to the organization as a whole?
- The Execution level — How do we take this from idea to working software in front of our clients?
- The Optics level — How are others within our org perceiving us and our work?
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As you’re identifying your problem, Roger says to keep your customers at the center: “Work on defining your problem until you can define it in terms of customers doing something you wish they weren’t doing.”
**Get specific and relate your problem to your customer**
Being too vague about your strategic problem is another common mistake. The clearer your problem statement, the more helpful it will be in guiding your thinking
Strategic Planning: How to Get Started
IDEO U
Most businesses ask “how did the business do last week?” instead of “what did the customer experience last week?” If you ask the first question, you will have an implicit orientation towards internal, business-first metrics. Perhaps you might watch inventory turns, or track changes in free cash flow, or measure the performance of your warehouses. To be clear, these are all important metrics to track. But notice that if you ask “what did the customer experience last week?” you’ll measure slightly different things. And so it’s important to ask *both* questions, and to ask the ‘customer’ question *first* — it’s not for nothing that Amazon aims to be ‘Earth’s most customer-centric company.’
The Amazon Weekly Business Review
Commoncog
...catch up on these, and many more highlights
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