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In Dave‘s words, an evangelist is a messenger, a catalyst, and a gardener – carrying forth the message of a better way, accelerating awareness and adoption, and planting the seeds of a movement and nurturing them toward growth.
Guy told us that the Greek origins of evangelism connote “bringing the good news.” The good news isn’t your product or service, it’s that there’s a problem we have and a new, better way to solve it. At Apple, that relates to creativity, productivity, and graphical interface. At Canva, it’s the democratization of design and the ability for anyone to create great graphics.
An evangelist doesn’t pitch products, she or he focuses on the problem to be solved and on improving people’s lives.
Product Evangelism
Ethan Beute
Generally speaking, we want between two and four key results for each objective. The first key result is normally the primary measure. Then we have one or more key results as a measure of quality—sometimes called guardrail or backstop key results—to ensure that the primary key result is not inadvertently achieved by hurting something else.
Empowered
Marty Cagan and Chris Jones
But value can be difficult to measure and to measure well from a customer or user perspective. Products and services are not inherently valuable. It’s what they do for the customer or user that has the value—solving a problem, for example, or fulfilling a desire or need. Doing this repeatedly and reliably is what guides a company to success.
Escaping the Build Trap
Melissa Perri
...catch up on these, and many more highlights
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