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The Role of Leadership And finally, and really the root of the problem, is that in the vast majority of companies I see that are struggling to get any value out of OKRs, the role of leadership is largely missing in action. They literally think that the idea is to let teams identify a set of objectives, and then let them pursue those objectives, and we'll see where we are at the end of the quarter.
Empowered
Marty Cagan and Chris Jones
Your mission is short and memorable. When you have a question in your daily work life, the mission should be top of mind to help you answer. To make one, start with this simple formula: We [reduce pain/improve life] in [market] by [value proposition]. Then refine.
Radical Focus SECOND EDITION
Christina Wodtke
Product Discovery
While time to market is still important for an empowered product team held accountable to results, what is most important is **time to money**—in other words, the time to achieve the necessary outcome. ... With time to money as the goal of the product team, **the incentive moves to being able to quickly determine if a particular product idea or approach will work**. This is referred to as product discovery.
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