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A batch of the best highlights from what Felicity's read, .

Then come the four OKR “superpowers”: focus, align, track, and stretch.

Measure What Matters

John Doerr

Contrary to common thinking, B2B product teams can test assumptions and product ideas. They have a variety of validation techniques available including interviews, early adopter programs, data analysis and concierge tests, and pilots. It’s best not to start selling the product during the discovery phase.

Evidence-Guided

Itamar Gilad

The top-down, change-resistant planning we see in the Fire Phone story is all too common. It’s the norm in large organizations. Most often it’s expressed in a document called a feature road map. This is a compelling document. It gives a clear sense of where we are, where we’re headed, and what features we’ll build to get from here to there.

Sense and Respond

Jeff Gothelf, Josh Seiden

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