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Many companies have invested in “transformation,” all claiming to use OKR, of course. But instead of using these investments as a way to become more outcome-driven, most organizations focus on [meeting due dates rather than outcomes](https://members.outcomeedge.com/i/143301848/you-are-also-dealing-with-weak-muscles).
Often the goal is simply to do something like “move to the cloud by the end of the year.” It doesn’t matter if this project made a difference or not, only that it was completed on time.
Treat Your Company as a Product
Felipe Castro
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
The philosopher and educator John Dewey went a step further: “We do not learn from experience … we learn from reflecting on experience.”
Here are some reflections for closing out an OKR cycle:
• Did I accomplish all of my objectives? If so, what contributed to my success?
• If not, what obstacles did I encounter?
• If I were to rewrite a goal achieved in full, what would I change?
• What have I learned that might alter my approach to the next cycle’s OKRs?
Measure What Matters
John Doerr
...catch up on these, and many more highlights
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