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Shipping Time
Real-time delivery and next-day shipping are increasingly common, and buyers are becoming more demanding. Shipping time is key, and it’s tightly linked to how effectively the retailer handles logistics. E-commerce companies can most likely achieve significant operational efficiencies just by optimizing their fulfillment and shipping processes. These efficiencies turn into a competitive advantage, because they let you sell to consumers who are more interested in faster, better-quality service than the cheapest price.
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
4. When innovating, aim for “most advanced, yet acceptable” (MAYA). People generally prefer evolution over complete reinvention. However, maintaining some idiosyncrasies, or “the right amount of weird,” can create distinctiveness and interest. For example, Jaguar has a unique and memorable light switch and Veuve Clicquot has a defining yellow label.
Lenny Rachitsky’s Post
Lenny Rachitsky
If you’re only responsible for a part of the user experience, and not the whole thing, then you should think through the core benefits you can offer users (i.e. the value proposition from JTBD), and how you can reinforce these benefits in ways that competitors will find difficult to replicate.
This can take the format:
*[Imagined feature] might offer [core customer benefit], whilst being difficult to copy because [hard-to-copy superpower].*
**Example**
**Smart locks** on home dramatically improve guest experience (never lose key) and host safety (change code for every stay). This is difficult for competitors to copy because integrating hardware and software at scale and cross-platform is a huge task.
How to Write a Product Strategy in 1 Day / 1 Week / 1 Month
Aakash Gupta
...catch up on these, and many more highlights
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