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In my tenure at Amazon I heard him say many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it.
Working Backwards
Colin Bryar and Bill Carr
Product evangelism is, as Guy Kawasaki put it years ago, “selling the dream.” It's helping people imagine the future and inspiring them to help create that future. ... If you're a product manager—especially at a large company—and you're not good at evangelism, there's a very strong chance that your product efforts will get derailed before they see the light of day. And even if product does manage to ship, it will likely go the way of thousands of other large company efforts and wither on the vine. We've talked about how important it is to have a team of missionaries, not mercenaries, and evangelism is a key responsibility to make this happen. The responsibility for this falls primarily on the product manager.
The reason people make this mistake? Few have discovered AI’s premier use case: as a thought partner.
I’ve personally taught more than 2,000 early adopters about AI (and Section has taught over 15,000). Most of them use AI as an assistant — summarizing documents or contracts, writing first drafts, transcribing or translating documents, etc.
But very few people are using AI to “think.” When I talk to those who do, they share that use case almost like a secret. They’re amazed AI can act as a trusted adviser — and reliably gut-check decisions, pre-empt the boss’s feedback, or outline options.
Thought Partner
Scott Galloway
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