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A batch of the best highlights from what Felicity's read, .

The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.

Good Strategy/Bad Strategy

Richard Rumelt

How do you organize this way? First you begin with the customer or user—whomever is consuming your product at the end of the day. What is the value that you are providing them? Then work backward. What are the touchpoints they have with your company on the way to receiving that value? Having identified these, how do you organize to optimize and streamline that journey for them? How do you optimize to provide more value, faster?

Escaping the Build Trap

Melissa Perri

That’s the old way. And it is bonkers. Doing things the old way, it can take six months or more to develop a strategy. The old way is like assembling IKEA furniture by tossing parts, an Allen wrench, and a dozen squirrels into a broom closet, then hoping for the best.

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Jake Knapp and John Zeratsky

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