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These five metrics—Acquisition, Activation, Retention, Revenue, and Referral, which form the acronym AARRR—represent the interactions of your customer with your product.
Lean Inception
Paulo Caroli
How to frame tradeoffs effectively**1. Repetition doesn’t spoil the prayer**
If company leaders haven’t heard of or don’t care about your existing priorities, it’ll be inherently challenging to preserve them when an urgent request comes along. The more work that your team has done up front to bring leadership into the story of your priorities and strategy prior to this decision point, the less work your team will have to do when new requests come in.
This involves a lot of repetition of your priorities, your projects, and your strategy (in that order). As Eric Schmidt, the former Google CEO, used to say, **“repetition doesn’t spoil the prayer.”**
How to Communicate Tradeoffs So Leaders Will Listen
Tara Seshan
A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you do differently based on changes in the metric?
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
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