A batch of the best highlights from what Felicity's read, .
Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
Build organizational trust**1. Adopt the right mindset**
Influencing others is not about pushing your agenda. Instead, it’s about:
**Guiding a group of people to solve a problem together.**
To do this well, you need to have the mindset to:
1. **Put the organization first.** People can tell if you only care about your own goals.
2. **Show intellectual honesty.** Seek the truth and be willing to change your mind.
3. **Create shared ownership.** Give others as much credit and ownership as possible.
4. **Invest in relationships.** Put in time and effort with key stakeholders upfront.
5. **Drive alignment.** Understand people’s concerns to get them on board.
10 Proven Tactics to Influence People and Level Up Your Soft Skills
Peter Yang
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer and in turn, superior returns for the firm.
Playing to Win
A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin