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The North Star Metric: Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.

Evidence-Guided

Itamar Gilad

So making a thing, creating an output of some sort, is not our goal. Instead, success is the extent to which we achieve an outcome and help our customers achieve an outcome they seek.

Sense and Respond

Jeff Gothelf, Josh Seiden

Blake Samic, head of Product Operations at OpenAI and previously at Uber and Stripe, describes product operations as “building the connective tissue between the teams building your technology and the teams who interact with your users.”

Product Operations

Melissa Perri and Denise Tilles

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