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To figure out what your North Star is, you should ask “Why are customers using my product? What is the core value they seek?”. Focus on the product and market as they are now.
Evidence-Guided
Itamar Gilad
Principle: Minimize Waste The first principle in product discovery is to try to solve the problem with a minimum amount of wasted time and effort. This is why product discovery is the key to accelerated time to money.
So making a thing, creating an output of some sort, is not our goal. Instead, success is the extent to which we achieve an outcome and help our customers achieve an outcome they seek.
Sense and Respond
Jeff Gothelf, Josh Seiden
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