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Principle: Minimize Waste The first principle in product discovery is to try to solve the problem with a minimum amount of wasted time and effort. This is why product discovery is the key to accelerated time to money.
Product teams understand that what matters is results. Whenever possible, product teams expect to be accountable for outcomes rather than output. But this works only if product teams are given a problem to solve (rather than a particular potential solution to build) and are then empowered to come up with a solution that works.
I would argue, however, that everything can be measurable in some way — just not quantitatively. Quantitative measurement flattens the object of measurement down to simplistic dimensions. EPS measures profitability — but in a simplistic way. NPS measures customer satisfaction — but in a simplistic way. The business world has accepted this imperative for simplistic evaluation because of its obsession with measurement. But it produces a very low-resolution understanding of the thing in question.
Measuring, Managing & Mattering
Roger Martin
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