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Indeed, this is what has happened at AutoTrader UK, where teams are no longer funded annually to build a set of features. Instead, the organization now checks in with each team on a quarterly basis to see how it’s tracking against initiative goals. Initiative goals are quantitative and based on changing customer behavior in some way that benefits the business. Teams get funded to change these behaviors, one quarter at a time. As the quarter nears its end the company assesses, with the team, whether it’s worthwhile to continue working toward those outcomes. If so, the team gets another quarter’s worth of runway. If not, it moves on to a new initiative.
Sense and Respond
Jeff Gothelf, Josh Seiden
What I would advise is that you first work to discover the very most promising opportunities for the business. Those opportunities may be internal, fixing bottlenecks and constraints in the way people work, or external. To do this, you should probably pull together a small team of people and take a month to do a review of who your buyers are, who you compete with, and what opportunities exist. It’s normally a good idea to look very closely at what is changing in your business, where you might get a jump on the competition.
Good Strategy/Bad Strategy
Richard Rumelt
Don't worry about outcomes over outputs when your outputs are saddled with dependencies, silos, lack of instrumentation, drag, committees, politics, etc. It is like worrying about having a great lunch when you are completely constipated. Great outcomes take output (in a culture where you follow up on your bets). John Cutler
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