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A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
Worse, if these ideas are baked into the OKRs (as many teams do, sometimes under a redundant “Initiatives” section), the team will be motivated to focus on output—delivering on the plan—rather than on the outcomes.
Evidence-Guided
Itamar Gilad
The North Star Metric measures the total amount of value delivered to the market. It’s an approximation, based on counting how much of the core value that the customers seek (for example messages sent, or insights gained) the company delivers per period. It’s best to measure as close as possible to the value experience, and yet keep the metric simple and understandable.
Evidence-Guided
Itamar Gilad
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