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Principle: Minimize Waste The first principle in product discovery is to try to solve the problem with a minimum amount of wasted time and effort. This is why product discovery is the key to accelerated time to money.
The North Star Metric:
Delivering high value to your market is not just a matter of altruism; it’s genuinely the best thing you can do for your business. It’s far easier to acquire and retain customers with high-value products, you can charge more for them, and they keep competitors at bay. Many modern product companies understand this and consider growing value-to-customer their most important goal. That’s where the North Star Metric comes in. A North Star Metric (NSM) is a number that sums up the core value we deliver to the market. In the words of growth expert Sean Ellis, it’s your value footprint.
Evidence-Guided
Itamar Gilad
An unrelenting focus on specific objectives and clearly defined outcomes is a requirement for any team that judges itself on performance.
The Five Dysfunctions of a Team
Patrick M. Lencioni
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