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Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
Often, in his work advising companies on the Lean Startup methodology, he meets executives at large enterprises who want to kill small experiments—saplings in this analogy—because they don’t yet “move the needle,” meaning they’re not generating, say, $100 million in revenue, enough to make a difference for the business. They’re not yet giant trees. Eric points out, sure, the experiment is not yet generating that level of revenue, but it’s impossible to know which new experiments will be the next big $100 million line of business. “If you knew which ideas would be hits, of course you’d only do those. But of course, nobody knows ahead of time, so you have to be willing to plant a lot of seeds and watch them grow.” When they start to sprout, don’t step on them, citing how small they are. Rather, water them and give them sunlight. Or, in corporate-speak, invest more.
Ask Your Developer
Jeff Lawson
And the most visible and profound change is typically the move from funding, building and shipping features and projects on specific dates, to funding, building and shipping products to achieve the necessary outcomes.
Today, this is commonly referred to as moving from output to outcomes. I also like to explain this as moving from time-to-market to time-to-money.
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