📚 Felicity's Weekly Book Highlights

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A batch of the best highlights from what Felicity's read, .

• **Feature Work -** Creating and capturing value by extending a product's functionality and market into incremental and adjacent areas. • **Growth Work -** Creating and capturing value by accelerating adoption and usage by the existing market. • **Scaling Work -** Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work. • **Product-Market Fit Expansion -** Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both. ![](https://images.squarespace-cdn.com/content/v1/56f152a22fe131e76648aba3/1592951464827-XNUC43OWBTOBGJZTZ96K/Product+Strategy.png?format=750w) > *"One of the most common conflicts I've seen is when product leaders try to apply a single development process, measure of success, and strategy to all product work. For instance, while some of the steps can be similar, growth and feature work are fundamentally different and a lot of energy is wasted trying to make them all fit into the same process, success metric, and approach."* **-** **Fareed Mosavat**, **former Director of Product at Slack**

Product Work Beyond Product-Market Fit

Fareed Mosavat & Casey Winters

Where to play represents the set of choices that narrow the competitive field. The questions to be asked focus on where the company will compete—in which markets, with which customers and consumers, in which channels, in which product categories, and at which vertical stage or stages of the industry in question.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

The minimum viable product is the smallest product release that successfully achieves its desired outcomes.

User Story Mapping

Jeff Patton, Peter Economy

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A batch of the best highlights from what Felicity's read, .

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