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Team Objectives To execute on the product strategy, the leaders need to ensure that each product team has one or two clear objectives they have been assigned (typically quarterly), which spell out the problems they are being asked to solve. These objectives derive directly from the product strategy—it's where insights are turned into action.
A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
By setting a single Objective with only three Key Results to measure it, you can provide the kind of focus needed to achieve great things despite life’s little distractions.
Radical Focus SECOND EDITION
Christina Wodtke
...catch up on these, and many more highlights
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