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If you are serious about strategy work, you must always do your own analysis. A strategy is not necessarily what the CEO intended or what some executive says it is. Sometimes they are hiding the truth, sometimes they are misstating it, and sometimes they have taken a position as leader without really knowing the reasons for their company’s success.
Good Strategy/Bad Strategy
Richard Rumelt
OKRs require organization. You need a leader to embrace the process and a lieutenant to ride herd over scoring and reviews.
Measure What Matters
John Doerr
The technical term for this property is “scale free,” meaning that the thing is basically the same no matter what size it is. This gives you the magic of what I call “scale-free scalability,” meaning you can scale up or down following the same principles independently of where you are scalewise, which is exactly what you want in order to build something huge with ease.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
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