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A batch of the best highlights from what Felicity's read, .

But if you want to change behavior, your metric must be tied to the behavioral change you want. If you measure something and it’s not attached to a goal, in turn changing your behavior, you’re wasting your time. Worse, you may be lying to yourself and fooling yourself into believing that everything is OK. That’s no way to succeed.

Lean Analytics

Alistair Croll, Benjamin Yoskovitz

Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

Make a list. Then, for each item on the list, ask, “How could we have learned that sooner?” The answers to these questions will help you improve your discovery process.

Continuous Discovery Habits

Teresa Torres

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