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The Top Business Metric is the metric that best represents the company’s current business ambition, for example growing the amount of revenue, profit, or market share.
Evidence-Guided
Itamar Gilad
• **Feature Work -** Creating and capturing value by extending a product's functionality and market into incremental and adjacent areas.
• **Growth Work -** Creating and capturing value by accelerating adoption and usage by the existing market.
• **Scaling Work -** Focusing on bottlenecks to ensure the team can continue to move forward and take on new levels of feature, growth, and product-market fit expansion work.
• **Product-Market Fit Expansion -** Increasing the ceiling on product-market fit in a non-incremental way by expanding into an adjacent market, adjacent product, or both.
> *"One of the most common conflicts I've seen is when product leaders try to apply a single development process, measure of success, and strategy to all product work. For instance, while some of the steps can be similar, growth and feature work are fundamentally different and a lot of energy is wasted trying to make them all fit into the same process, success metric, and approach."* **-** **Fareed Mosavat**, **former Director of Product at Slack**
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
Map out the steps each actor has to take for anyone to get value from the solution. Be specific. What does each actor need to do in order for someone to get value from the solution?
Continuous Discovery Habits
Teresa Torres
...catch up on these, and many more highlights
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