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This is the most important thing to remember about using statistics effectively. Statistics are rarely meaningful in and of themselves. Statistics will, and should, almost always be used to illustrate a relationship. It’s more important for people to remember the relationship than the number.
Made to Stick
Chip Heath and Dan Heath
The concept of product discovery emerged because smart companies saw the waste in working this way. They wanted to ensure that they had sufficient evidence to believe that the solution they asked their engineers to build would successfully solve the customer or business problem it was intended to solve.
This section of the book explores a number of fundamental sources of power used in good strategies: leverage, proximate objectives, chain-link systems, design, focus, growth, advantage, dynamics, inertia, and entropy. Obviously, this set is not exhaustive.
Good Strategy/Bad Strategy
Richard Rumelt
...catch up on these, and many more highlights
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