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A batch of the best highlights from what Felicity's read, .

How do you organize this way? First you begin with the customer or user—whomever is consuming your product at the end of the day. What is the value that you are providing them? Then work backward. What are the touchpoints they have with your company on the way to receiving that value? Having identified these, how do you organize to optimize and streamline that journey for them? How do you optimize to provide more value, faster?

Escaping the Build Trap

Melissa Perri

So making a thing, creating an output of some sort, is not our goal. Instead, success is the extent to which we achieve an outcome and help our customers achieve an outcome they seek.

Sense and Respond

Jeff Gothelf, Josh Seiden

The technical term for this property is “scale free,” meaning that the thing is basically the same no matter what size it is. This gives you the magic of what I call “scale-free scalability,” meaning you can scale up or down following the same principles independently of where you are scalewise, which is exactly what you want in order to build something huge with ease.

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner

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