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The concept of product discovery emerged because smart companies saw the waste in working this way. They wanted to ensure that they had sufficient evidence to believe that the solution they asked their engineers to build would successfully solve the customer or business problem it was intended to solve.
A product strategy is your plan for creating the most value possible for your users and your company. And you do this by focusing your time on a small set of really high impact work, rather than diluting your efforts across all the different things you could potentially do.
Product Growth Newsletter
Akashi Gupta
I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. It’s the all-important problem framing that opens up the solution space. And finally, we need to discover the solutions that will address those opportunities and thus drive our desired outcome. It sounds simple, but this structure helps us know what to do when. I encourage teams to visualize it using an opportunity solution tree (OST).
Continuous Discovery Habits
Teresa Torres
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