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Worse, if these ideas are baked into the OKRs (as many teams do, sometimes under a redundant “Initiatives” section), the team will be motivated to focus on output—delivering on the plan—rather than on the outcomes.
Evidence-Guided
Itamar Gilad
So if you withhold value at the start of your book — either intentionally or accidentally — then you end up frustrating your readers and decimating your word of mouth. Nonfiction authors make this mistake all the time via the inclusion of lengthy forewords, introductions, theoretical foundations, and other speed bumps that come from a place of author ego instead of reader empathy.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
Let’s fix it: Ask how they currently solve X and how much it costs them to do so. And how much time it takes. Ask them to talk you through what happened the last time X came up. If they haven’t solved the problem, ask why not. Have they tried searching for solutions and found them wanting? Or do they not even care enough to have Googled for it?
The Mom Test
Rob Fitzpatrick
...catch up on these, and many more highlights
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