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The 7Cs in my Framework stand for Collecting, Clues, Connecting, Causation, Correlation, Compensation and Concept. Consider the following as a pocket guide to how to take one, or several, small pieces of small data—a refrigerator magnet, a porcelain frog—and very possibly transform them into a winning concept.
Small Data
Martin Lindstrom
Product stickiness (daily/weekly/monthly active users [DAU/WAU/MAU]) Frequency (e.g. number of logins for a given customer) Feature adoption rates Feature retention rates Product usage data - Depth (feature usage by time, funnel, and more) - Breadth (could be the number of active users)
Product Operations
Melissa Perri and Denise Tilles
The minimum viable product is the smallest product release that successfully achieves its desired outcomes.
User Story Mapping
Jeff Patton, Peter Economy
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