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But the truth is that many companies, especially large complex companies, don’t really have strategies. At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.”
Good Strategy/Bad Strategy
Richard Rumelt
Build organizational trust**1. Adopt the right mindset**
Influencing others is not about pushing your agenda. Instead, it’s about:
**Guiding a group of people to solve a problem together.**
To do this well, you need to have the mindset to:
1. **Put the organization first.** People can tell if you only care about your own goals.
2. **Show intellectual honesty.** Seek the truth and be willing to change your mind.
3. **Create shared ownership.** Give others as much credit and ownership as possible.
4. **Invest in relationships.** Put in time and effort with key stakeholders upfront.
5. **Drive alignment.** Understand people’s concerns to get them on board.
10 Proven Tactics to Influence People and Level Up Your Soft Skills
Peter Yang
Unfortunately, it’s not as simple as talking to customers every week. That’s a good start. But we also need to consider the rest of our continuous-discovery definition: At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome I’ve met many teams who are good at talking to customers. But they forget that the purpose of these customer touchpoints is to conduct research in pursuit of a desired outcome. Those last two lines of the definition are critical. We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Continuous Discovery Habits
Teresa Torres
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