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But the truth is that many companies, especially large complex companies, don’t really have strategies. At the core, strategy is about focus, and most complex organizations don’t focus their resources. Instead, they pursue multiple goals at once, not concentrating enough resources to achieve a breakthrough in any of them.”

Good Strategy/Bad Strategy

Richard Rumelt

Often FAQs are divided into external (customer focused) and internal (focused on your company). The external FAQs are those that customers and/or the press will ask you about the product.

Working Backwards

Colin Bryar and Bill Carr

Where to play represents the set of choices that narrow the competitive field. The questions to be asked focus on where the company will compete—in which markets, with which customers and consumers, in which channels, in which product categories, and at which vertical stage or stages of the industry in question.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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