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The Top Business Metric is the metric that best represents the company’s current business ambition, for example growing the amount of revenue, profit, or market share.
Evidence-Guided
Itamar Gilad
Building an Outcome-Based Road Map The first part of the work involved senior leaders, who created a list of strategic themes for the coming year.
Sense and Respond
Jeff Gothelf, Josh Seiden
> **Step 1 — Define a strategic Narrative**
> [](https://substack.com/redirect/482e2367-1599-453c-9f19-143bd9300664?j=eyJ1IjoiMm5udmwzIn0.437zjHHVMdVbzo_zKQIPOUwdpykWlG5CluMeGyzO674)
> The biggest benefit of NCTs is that they provide more connective tissue between your strategy and the goals necessary to achieve that strategy.
> Defining the Narrative is often the hardest part — because it forces teams to justify their work. But, this step is also the most important part. If it’s not clear what your strategy is, it doesn’t matter what your goals are.
> If it’s not clear what your strategy is, it doesn’t matter what your goals are.
> The Narrative is a 1-3 sentence qualitative description of what the team wants to achieve and why it matters to the business. The Narrative’s purpose is to tie the team’s immediate work to the company’s long-term strategy. A well-structured narrative will provide the strategic context and guardrails that allow individuals to make better decisions. You can do this by including the following:
> • Detail on why the initiative is a priority
> • Recent learnings relevant to the initiative
> • Past efforts or problems with similar initiatives
> • How the initiative fits into the broader product vision
How to Set and Achieve Ambitious Goals
Ravi Mehta
...catch up on these, and many more highlights
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