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A batch of the best highlights from what Felicity's read, .
Create two-way conversations. Digital technology has given us the new ability to have two-way conversations with our markets and our customers. What does the market want? And by market here, we mean people... Understanding the unexpressed and unmet needs of the people who are using our products, services, and technology is the key to unlocking value.
Sense and Respond
Jeff Gothelf, Josh Seiden
Generally speaking, we want between two and four key results for each objective. The first key result is normally the primary measure. Then we have one or more key results as a measure of quality—sometimes called guardrail or backstop key results—to ensure that the primary key result is not inadvertently achieved by hurting something else.
Empowered
Marty Cagan and Chris Jones
A corollary of this is that everything you build and deploy needs to be instrumented such that you know how your products actually are being used. Without this data, you are flying blind.
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