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At Pearson, the life cycle has six phases instead of three, but the fundamental concepts are similar. Early-stage ideas are funded with small investments and are expected to return learning rather than financial results. In other words, teams are asked to validate their business ideas and not to return a profit. Once an idea has been validated, the product council will invest additional funds and will expect more-traditional returns.
Sense and Respond
Jeff Gothelf, Josh Seiden
Conduct a Pre-Mortem
Story maps aren’t the only way to help us see our own assumptions. Gary Klein, a cognitive psychologist and author of several books on decision-making, flipped the idea of a post-mortem on its head.
Continuous Discovery Habits
Teresa Torres
At the end of the day, roadmaps are a communication tool. To figure out which ones are right for your company, think about your audience and what they need to know: Product development teams: These are generally highly detailed, require commitments from engineering by quarter, discovery and delivery status, and are usually a quarter in length. Sales teams: Sales teams need fewer details. They need bigger-picture items that address problems and rough timeline on releases (either quarterly or half year). This is where the narrative/value proposition for each feature to customers is important to include as well. Leadership: These roadmaps focus on the “initiative to strategic intent” layer. They’re used to talking about dependencies and capacity planning, and follow quarterly timelines.
Product Operations
Melissa Perri and Denise Tilles
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