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Bad strategy flourishes because it floats above analysis, logic, and choice, held aloft by the hot hope that one can avoid dealing with these tricky fundamentals and the difficulties of mastering them.
Good Strategy/Bad Strategy
Richard Rumelt
In his article “Searching for the Center of Design,” service design expert Jess McMullin defines value-centered design as follows: Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that interaction.
Mapping Experiences
James Kalbach
***Where we think Product Strategy Starts and Ends***
Product strategy is positioned between business strategy and execution. Inputs to product strategy include; the organisation's mission, vision, and strategy, along with product insights, market insights, and customer insights.
Outputs from product strategy typically consist of defined objectives and outcomes, success measures, hypotheses, and actionable framing for teams. Downstream from product strategy, one finds roadmaps, requirements documents, and feature specifications. While detailed artefacts may not always accompany product strategy, clear direction is essential for effective implementation.
***Defining Product Strategy:***

Product Strategy as a Living Conversation
Product Breaks
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