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There is no formula for an effective product strategy. Such a strategy requires immersing in the insights, the data, the customers, the technology, and the industry trends and learnings; assimilating as much of the relevant information as possible; and then thinking through the various options. This is often referred to as product sense, but it's really the result of spending all this time immersed in the details.
These five metrics—Acquisition, Activation, Retention, Revenue, and Referral, which form the acronym AARRR—represent the interactions of your customer with your product.
Lean Inception
Paulo Caroli
Planning
**Planning** is an
• Internally-focused,
• Analytical approach
Focused on making the most of things *within* our control:
• Our People
• Time
• Resources
With the goal of optimizing for *efficiency*.
To produce some end result we think *should* achieve our internal goals.
Strategy
**Strategy**, on the other hand, is a
• Client-centric,
• Creative
• Problem-solving framework
Focused on making choices to influence something *out* of our control:
**Customer behavior**
With the goal of optimizing for *effectiveness*.
In ways that mean success both for *our clients*, as well as for *our business.*
Starting With Planning Is the Best Way to Sabotage Your Product – Do This Instead
Mike Goitein
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