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An Objective is like a mission statement, only for a shorter period of time. I think of it like this: A mission is an Objective for five years, and an Objective is a mission for three months.
Radical Focus SECOND EDITION
Christina Wodtke
For this reason we built the Tabbed Inbox through a series of build-measure-learn loops, which are called Steps in GIST. There were usability tests, longitudinal studies, fishfood and dogfood, labs, and partial launches. Each step generated a more complete version of the product, but also gave us new evidence, which helped build our confidence in the idea and get more funding. We used what we learned in each step to course-correct and improve the idea. The feature we eventually launched was profoundly better than the one we started with.
Evidence-Guided
Itamar Gilad
It’s rarely the *best product or service* that wins; it’s the **best communicator.**
In summary…
1. **Reframe the nerves.** Next time fear taps you on the shoulder, ask, “How can I serve right now?”
2. **Practice daily.** Treat communication like a muscle, you don’t bench-press once and call yourself strong.
3. **Share your voice.** Post, speak, teach, whatever it takes to surface the value already inside you.
Because somewhere out there, a Linda is drafting an email that could change your life. Make sure you’ve built the skill to say “Yes” with confidence when it arrives.
[V] EOFY SALE! 🎉 + the Scariest Gig I’ve Ever Done 😨
Vinh Giang
...catch up on these, and many more highlights
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