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That’s the old way. And it is bonkers. Doing things the old way, it can take six months or more to develop a strategy. The old way is like assembling IKEA furniture by tossing parts, an Allen wrench, and a dozen squirrels into a broom closet, then hoping for the best.
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Jake Knapp and John Zeratsky
Product Discovery
While time to market is still important for an empowered product team held accountable to results, what is most important is **time to money**—in other words, the time to achieve the necessary outcome. ... With time to money as the goal of the product team, **the incentive moves to being able to quickly determine if a particular product idea or approach will work**. This is referred to as product discovery.
If you are serious about strategy work, you must always do your own analysis. A strategy is not necessarily what the CEO intended or what some executive says it is. Sometimes they are hiding the truth, sometimes they are misstating it, and sometimes they have taken a position as leader without really knowing the reasons for their company’s success.
Good Strategy/Bad Strategy
Richard Rumelt
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