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Unfortunately, it’s not as simple as talking to customers every week. That’s a good start. But we also need to consider the rest of our continuous-discovery definition: At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome I’ve met many teams who are good at talking to customers. But they forget that the purpose of these customer touchpoints is to conduct research in pursuit of a desired outcome. Those last two lines of the definition are critical. We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Continuous Discovery Habits
Teresa Torres
When it came to goal setting, Andy Grove felt strongly that less is more: The one thing an [OKR] system should provide par excellence is focus. This can only happen if we keep the number of objectives small ….
Measure What Matters
John Doerr
Standardization will look different at every company, depending on your needs, but there are some core areas we all need to standardize, like idea management, roadmapping, product tool kits, and onboarding. And of course, none of this actually replaces the need for skilled product managers. These processes can only help you if the quality of the inputs is good.
Product Operations
Melissa Perri and Denise Tilles
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