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Contrary to common thinking, B2B product teams can test assumptions and product ideas. They have a variety of validation techniques available including interviews, early adopter programs, data analysis and concierge tests, and pilots. It’s best not to start selling the product during the discovery phase.

Evidence-Guided

Itamar Gilad

Then come the four OKR “superpowers”: focus, align, track, and stretch.

Measure What Matters

John Doerr

When someone says “Managers are decision makers,” they are not talking about master strategists, for a master strategist is a designer.

Good Strategy/Bad Strategy

Richard Rumelt

...catch up on these, and many more highlights