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To figure out what your North Star is, you should ask “Why are customers using my product? What is the core value they seek?”. Focus on the product and market as they are now.
Evidence-Guided
Itamar Gilad
Product stickiness (daily/weekly/monthly active users [DAU/WAU/MAU]) Frequency (e.g. number of logins for a given customer) Feature adoption rates Feature retention rates Product usage data - Depth (feature usage by time, funnel, and more) - Breadth (could be the number of active users)
Product Operations
Melissa Perri and Denise Tilles
Often the data you want will be scattered across different systems and may take some serious software resources to compile, aggregate, and display correctly. Do not compromise here. Make the investment. If you don’t, you may find that you are flying blind with respect to some important aspect of the business.
Working Backwards
Colin Bryar and Bill Carr
...catch up on these, and many more highlights
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