📚 Felicity's Weekly Book Highlights

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A batch of the best highlights from what Felicity's read, .

Many companies like to describe themselves as winning through operational effectiveness or customer intimacy. These sound like good ideas, but if they don’t translate into a genuinely lower cost structure or higher prices from customers, they aren’t really strategies worth having.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

At the end of the day, roadmaps are a communication tool. To figure out which ones are right for your company, think about your audience and what they need to know: Product development teams: These are generally highly detailed, require commitments from engineering by quarter, discovery and delivery status, and are usually a quarter in length. Sales teams: Sales teams need fewer details. They need bigger-picture items that address problems and rough timeline on releases (either quarterly or half year). This is where the narrative/value proposition for each feature to customers is important to include as well. Leadership: These roadmaps focus on the “initiative to strategic intent” layer. They’re used to talking about dependencies and capacity planning, and follow quarterly timelines.

Product Operations

Melissa Perri and Denise Tilles

**Customer Discovery Program** The customer discovery program is a technique that is especially powerful for creating new products, or taking existing products to new markets, and this technique is designed to be a collaboration between the product team and product marketing. You can learn more about this technique in the book INSPIRED, but it involves identifying, selecting, and working closely with a set of prospective customers from the same target market. Partnering with product marketing and sales, you interview and select these customers, and then proceed to discover and deliver a solution designed to meet their needs. The result is your initial set of referenceable customers.

Transformed

Marty Cagan

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