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A batch of the best highlights from what Felicity's read, .

Using OKRs helps you move the team from output thinking to outcome thinking. It may take a few tries, but you will be more successful once you focus on outcomes.

Radical Focus SECOND EDITION

Christina Wodtke

As current CEO Bob McDonald explains, “We don’t give lip service to consumer understanding. We dig deep. We immerse ourselves in people’s day-to-day lives. We work hard to find the tensions that we can help resolve. From those tensions come insights that lead to big ideas.”2 Those big ideas can be the basis of a powerful where-to-play choice.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

With a strong customer, a clear mission, and metrics of success, the team is well set up to execute, driven by an intrinsic motivation.

Ask Your Developer

Jeff Lawson

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