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OKRs require organization. You need a leader to embrace the process and a lieutenant to ride herd over scoring and reviews.
Measure What Matters
John Doerr
Product stickiness (daily/weekly/monthly active users [DAU/WAU/MAU]) Frequency (e.g. number of logins for a given customer) Feature adoption rates Feature retention rates Product usage data - Depth (feature usage by time, funnel, and more) - Breadth (could be the number of active users)
Product Operations
Melissa Perri and Denise Tilles
“directors are allowed to spend years in the development phase of a movie,” noted Ed Catmull, a co-founder of Pixar. There is a cost associated with exploring ideas, writing scripts, storyboarding images, and doing it all over and over again. But “the costs of iterations are relatively low.”28 And all that good work produces a rich, detailed, tested, and proven plan.
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
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