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Build organizational trust**1. Adopt the right mindset**
Influencing others is not about pushing your agenda. Instead, it’s about:
**Guiding a group of people to solve a problem together.**
To do this well, you need to have the mindset to:
1. **Put the organization first.** People can tell if you only care about your own goals.
2. **Show intellectual honesty.** Seek the truth and be willing to change your mind.
3. **Create shared ownership.** Give others as much credit and ownership as possible.
4. **Invest in relationships.** Put in time and effort with key stakeholders upfront.
5. **Drive alignment.** Understand people’s concerns to get them on board.
10 Proven Tactics to Influence People and Level Up Your Soft Skills
Peter Yang
The key to competitive success—for businesses and nonprofits alike—lies in an organization’s ability to create unique value. Porter’s prescription: aim to be unique, not best. Creating value, not beating rivals, is at the heart of competition.
Understanding Michael Porter
Joan Magretta
A good metric is comparative. Being able to compare a metric to other time periods, groups of users, or competitors helps you understand which way things are moving. “Increased conversion from last week” is more meaningful than “2% conversion.”
Lean Analytics
Alistair Croll, Benjamin Yoskovitz
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