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A batch of the best highlights from what Felicity's read, .

The purpose of data is *knowledge*. We shall define knowledge as “theories or models that allow you to predict the outcomes of your business actions.”

Becoming Data Driven, From First Principles

Commoncog

An opportunity represents a need, a pain point, or a desire that was expressed during the interview. Be sure to represent opportunities as needs and not solutions.

Continuous Discovery Habits

Teresa Torres

Typically, you would start with questions like these: Does the business problem exist? Does the customer need exist? How do we know whether this feature or service will address that need? As you sit down with your teams to plan out your next initiatives, ask them these questions. What’s the most important thing or things we need to learn first? What’s the fastest, most efficient way to learn that?

Sense and Respond

Jeff Gothelf, Josh Seiden

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