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Typically, you would start with questions like these: Does the business problem exist? Does the customer need exist? How do we know whether this feature or service will address that need? As you sit down with your teams to plan out your next initiatives, ask them these questions. What’s the most important thing or things we need to learn first? What’s the fastest, most efficient way to learn that?
Sense and Respond
Jeff Gothelf, Josh Seiden
When you define your quarterly goals, you should pick a Working-Set of three to five ideas to test per key result. These ideas can come from the Candidates list, or are generated on-demand through research and ideation. These are the ideas that you’ll test and eventually launch, if they show good evidence.
Evidence-Guided
Itamar Gilad
Contrary to common thinking, B2B product teams can test assumptions and product ideas. They have a variety of validation techniques available including interviews, early adopter programs, data analysis and concierge tests, and pilots. It’s best not to start selling the product during the discovery phase.
Evidence-Guided
Itamar Gilad
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