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Second, no matter how brilliant a company is, it will not get far, let alone have an impact at scale, without strong management and sound operating systems—what you might call core processes.
Scaling People
Claire Hughes Johnson
*FEASIBILITY*
Throughout solution discovery, the prototype iterations will be tested by the engineers (typically [daily](https://d572Tw04.na1.hubspotlinksstarter.com/Ctc/UD+113/d572Tw04/VWn4Zq2K8jmJW5_4Ym51zCSCbW6hm-BV5ty0cPN7Rflyj3m2ndW7lCdLW6lZ3kVW19jN_11_-8BfW8jQ2l780c69HW7C0cxS5xfF6dW51LSsW8s7GSfW3x7vY98nHcqyW4xTbS_2Qpr1NW3HdwRW52J_FzW2PT8wC1gSSZ0W7rlSFQ6MsCGHW1tscCB63tbwGW2943bf2K9lxyN62C5Ndf-H0WN5w8VFB8Xp74W62H_b71yx53WW3d3VVy4MtmHhW81nvky2cZfZJW1tCRQz6ZrvxVW7Qx7rb6T8WtQW41GyCK78mZ2KW3LVhKb7G9dLcW21HXc-7VFsW1W84kNvr1q5ZgnW8G-gtM3KVZVVW7QbtKv3y0Cfzf3XWhzC04)) in order to both assess feasibility, and to see if the engineers might know of a way to leverage enabling technology to better solve the problem.
It’s important to understand that the product manager is shaping the solutions with their product sense (knowledge of the customers, data, market, business and product), just as the product designer is shaping the solutions with their design sense (knowledge of the various design disciplines), and the tech lead is shaping the solution with their knowledge of the enabling technology.
This is the critical and essential collaboration of product discovery. It is *not* about documenting requirements, designing an experience that reflects those requirements, and then building out those requirements.
SVPG Newsletter: Product, Design and AI
SVPG
The purpose of customer interviewing is not to ask your customers what you should build. Instead, the purpose of an interview is to discover and explore opportunities. Remember, opportunities are customer needs, pain points, and desires. They are opportunities to intervene in your customers’ lives in a positive way.
Continuous Discovery Habits
Teresa Torres
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