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Note that while doing product discovery, certain tools and techniques serve both to facilitate collaboration as well as to provide an artifact as an output of that collaboration. Two very popular examples of that are prototypes and story maps.
Empowered
Marty Cagan and Chris Jones
Product-Market Fit Expansion
A product will hit initial product-market fit. Then, through feature work, growth work, and scaling work, the team works hard to fulfill and incrementally expand the potential of the initial product-market fit. But at some point growth of the product slows down as it hits some type of saturation.
To continue to fuel growth of the organization, product-market fit needs to be expanded in a non-incremental way. Product-market fit expansion is not about iteration – it's about creating more value by significantly expanding into adjacent products or markets by taking larger bets.
Product Work Beyond Product-Market Fit
Fareed Mosavat & Casey Winters
And as agile methods have become mainstream, organizations around the world are trying to find solutions to making agile scale. This is because, as North indicates, agile is essentially a “team-scale” method of working, and large organizations need a system to coordinate the work of many teams.
Sense and Respond
Jeff Gothelf, Josh Seiden
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