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McCracken’s “grow by 50 percent” is classic bad strategy. It is the kind of nonsense that passes for strategy in too many companies. First, he was setting a goal, not designing a way to deal with his company’s challenge. Second, growth is the outcome of a successful strategy, and attempts to engineer growth are exercises in magical thinking. In this case, the growth SGI engineered was accomplished by rolling up a number of other firms whose workstation strategies had also run out of steam.
Good Strategy/Bad Strategy
Richard Rumelt
Using OKRs helps you move the team from output thinking to outcome thinking. It may take a few tries, but you will be more successful once you focus on outcomes.
Radical Focus SECOND EDITION
Christina Wodtke
To understand how to set our strategic intents, we had to first understand what business value really means. Joshua Arnold, a business and product consultant and expert on cost of delay, uses a great model for thinking about business value,1 as shown in Figure 13-1. Figure 13-1. Framework for thinking about value, by Joshua Arnold (reprinted by permission of Joshua Arnold, © 2002)
Escaping the Build Trap
Melissa Perri
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