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A batch of the best highlights from what Felicity's read, .
Building an Outcome-Based Road Map The first part of the work involved senior leaders, who created a list of strategic themes for the coming year.
Sense and Respond
Jeff Gothelf, Josh Seiden
The verbs associated with data have three distinct modalities:
Change—We need to change who we are or what we are doing.
Continue—We need to keep going in the same direction.
Finish—We need to complete this.
As you formulate your DataPOV, identify which verbs solve the problem or exploit the opportunity most effectively.
For this reason we built the Tabbed Inbox through a series of build-measure-learn loops, which are called Steps in GIST. There were usability tests, longitudinal studies, fishfood and dogfood, labs, and partial launches. Each step generated a more complete version of the product, but also gave us new evidence, which helped build our confidence in the idea and get more funding. We used what we learned in each step to course-correct and improve the idea. The feature we eventually launched was profoundly better than the one we started with.
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
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