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Nordstrom is, in the words of strategist Christina Wodtke, “experimenting with their customers, not on their customers.”
Sense and Respond
Jeff Gothelf, Josh Seiden
Anytime you’re building a new system, regardless of how technically complex it might be, testing the value of the idea is the best place to start. If no one wants it, it doesn’t matter how hard or easy it is to build it.
How I Break Down Hypotheses to Make Them Easier to Test
Jeff Gothelf
To ensure that our value exchange loop is working, we have to make it measurable. For this we can use two top-level metrics:
The North Star Metric measures how much value we deliver
The Top Business Metric measures how much value we capture
Evidence-Guided
Itamar Gilad
...catch up on these, and many more highlights
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