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There is no formula for an effective product strategy. Such a strategy requires immersing in the insights, the data, the customers, the technology, and the industry trends and learnings; assimilating as much of the relevant information as possible; and then thinking through the various options. This is often referred to as product sense, but it's really the result of spending all this time immersed in the details.

Transformed

Marty Cagan

I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. It’s the all-important problem framing that opens up the solution space. And finally, we need to discover the solutions that will address those opportunities and thus drive our desired outcome. It sounds simple, but this structure helps us know what to do when. I encourage teams to visualize it using an opportunity solution tree (OST).

Continuous Discovery Habits

Teresa Torres

Winning means providing a better consumer and customer value equation than your competitors do, and providing it on a sustainable basis.

Playing to Win

A. G. Lafley, Roger Martin, A.G. Lafley, Roger L. Martin

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