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Good Messaging Is Harder Than It Looks Messaging is different from what most people think. It is not a catchy tagline or pithy statement of benefits nor is it a statement of a product's positioning. It's not birthed in a room by marketing. Bad product messaging is easy to spot. After reading it, you still don't know what something does.
A Potter mantra became ingrained in Fitzgerald’s mind: “She was always like, ‘What is it? What is it about?’ ”
It's Not TV
Felix Gillette and John Koblin
The Power of the Perfect Pause
The quietest person at a dinner party often leaves with a reputation for brilliance, while others talk themselves into corners.
You see it in boardrooms too – the executive who tilts her head thoughtfully during presentations, somehow radiating wisdom without speaking a word. Even therapists build their practices more on artful silences than clever words.
The wisest among us have learned that saying nothing often says everything.
The Perfect Pause
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