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In general, it’s important to frame your communications in a way that is persuasive to the kind of person you’re talking to. Figure out if the decision maker is looking through the promotion or prevention lens, and pitch accordingly. Remember that even the most timid, prevention-minded person will gladly take a risk, once you help him or her understand why it would be a greater risk not to.
No One Understands You and What to Do About It
Heidi Halvorson
Do something together By now, you know who comprises your community and why you’re teaming up. You’ve gathered your kindling. It’s time to spark a fire by rallying people to do something together—online or IRL—for the first time. Communities form around shared activities. Sometimes the activity is impossible to do alone. Other times the activity is fine solo but 10 times better when done with others.
Get Together
Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto
David McClelland, in Power: the Inner Experience, adapts Erik Erikson’s Freud-inspired stages of ego-development to create four discrete power orientations. In Stage 1, ‘It strengthens me’, that is, power comes from someone else; in Stage 2, ‘I strengthen myself’; in Stage 3, ‘I have impact on others’; and in Stage 4, I am ‘moved to do my duty’, a stage in which ‘the self drops out as a source of power and a person sees himself as an instrument of a higher authority which moves him to try to influence or serve others.’
Consiglieri
Richard Hytner
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