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Because this executive knows how important it is to have every person working in the right job, he asks his staff once a year, “If you could be doing anything, what would it be?” From their answers, he gets clues about any people who may have been miscast in their roles.
The Maxwell Daily Reader
John C. Maxwell
It must be something a CFO or procurement person will understand as they compare your cost to others. They won't understand the nuances of your differentiators. They're coming at this from a total cost of ownership and return on investment point of view. Does your product or service seem to be worth the cost? This isn't just relative to your direct competition. They're comparing your perceived worth relative to other contracts.
Remember, it’s the story, not the slides, that will capture the imagination of your audience.
The Presentation Secrets of Steve Jobs
Carmine Gallo
...catch up on these, and many more highlights
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