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There is such a thing as a Cowboy Code, and they had it: you finish what you start, stand up for what’s right, and take pride in your work. It appealed to me. The one thing they didn’t have at all was any of my kind of training or background. They were people I liked, but it was a challenge.
Born to Be Wired
John Malone
Start instead with stories on what existing customers have recently done to use the product and solve a big challenge. This is not just because it's more believable, but also because whomever they're speaking with might learn something. Don't forget that people engage in discussions to learn, not to be lectured or sold to.
This is perhaps why visionary leaders are often regarded with both awe and ridicule. For whatever reason, they are able to imagine a world—to set a desired perception—that other people cannot, which means only they are able to orient themselves towards it. If they succeed in making their vision real, they look to others like magicians, Until they do, or if they fail, they look insane.
Achieve Your Goals With Less Grinding
every.to
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