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Classgoers, however, loved the product, and some even wanted to buy multi-month packages. This sparked yet another idea for Kadakia and Sanghavi: a subscription-based model that offered unlimited classes and shared revenue with studio owners.

The Experimentation Machine

Jeffrey Bussgang

Under Michael White, a former PepsiCo executive, DirecTV had grown net subscribers each year, and by 2010, it had signed up 19 million subscribers. DirecTV was close to taking Comcast’s title as the largest pay-TV provider in the U.S. All it took was a bit of patience. Liberty had turned deferred gratification into an investment philosophy. We were willing to make investments that could take years to mature in an uncertain environment.

Born to Be Wired

John Malone

COMMITMENT TEN Exploring the Opposite I commit to seeing that the opposite of my story is as true as or truer than my original story. I recognize that I interpret the world around me and give my stories meaning. I commit to believing my stories and the meaning I give them as the truth.

The 15 Commitments of Conscious Leadership

Jim Dethmer, Diana Chapman, and Kaley Klemp

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