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To begin with, we had to target the point of attack, which meant isolating our target customers and their compelling reason to buy. Then we had to assemble the invasion force, constructed around the whole product and the partners and allies needed to make it a reality. The next step was to define the battle, by creating our competition and positioning ourselves, in that context, as being easy to buy. Finally, we had to launch the invasion, selecting our intended distribution channel and setting our pricing to give us motivational leverage over that channel.
Crossing the Chasm
Geoffrey A. Moore
One thing that many founders worry about but which isn’t usually a warning sign is if a VC has fired CEOs or founders in the past. Do your research—look at their track record. There are some well-known firms who are so focused on the company that they cut off founders’ heads without giving them a second chance, but most VCs are generally hesitant to remove founders. Sometimes too hesitant. And those who do so infrequently will have a very good reason.
We also want to take a minute to defend the psychologists, at least on the topic of replication (psychology has other sins, but that’s a subject for another time). Psychology has gotten a lot of heat for being the epicenter of the replication crisis. Lots of psychology studies haven’t replicated under scrutiny. There have been many high-profile disputes and attacks. Lots of famous findings seem to be made out of straw.
The Only True Wisdom Is Knowing That You Can’t Draw a Bicycle
slimemoldtimemold.com
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