📚 Edwin's Highlights

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We can now see, Glotz, that by combining 1) much Pavlovian conditioning, 2) powerful social proof effects, and 3) a wonderful-tasting, energy-giving, stimulating, and desirably cold beverage that causes much operant conditioning, we are going to get sales that speed up for a long time by reason of the huge mixture of factors we have chosen. Therefore, we are going to start something like an autocatalytic reaction in chemistry—precisely the sort of multifactor-triggered lollapalooza effect we need.

Poor Charlie’s Almanack

Charles T. Munger, Peter D. Kaufman, John Collison, and Warren Buffett

We can respect the truth of their inner being, a truth that they may be unable to speak: that they long to connect, to love, to be loved.

The Will to Change

bell hooks

More is actually not better, if what you are adding is of lesser quality than the rest of your offerings. Highly favorable or positive things are diminished or diluted in the eye of the beholder when they are presented in the company of only moderately favorable or positive things.

The Presentation Mistake You Don’t Know You’re Making

hbr.org

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