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A batch of the best highlights from what Edwin's read, .
To write a good press release you have to focus. The press release is meant to hook people—it’s how you get journalists interested in what you’re making. You have to catch their attention. You have to be succinct and interesting, highlight the most important and essential things that your product can do. You can’t just list everything you want to make—you have to prioritize. When you write a press release you say, “Here. This. This is what’s newsworthy. This is what really matters.”
Addenda #3 -
It has been 15 years since An Inconvenient Truth came out, with sustained “personal responsibility” campaigns since.
Impossible to argue with the failure of this empirically, as illustrated well here.
Everything You Have Been...
@XavierHelgesen on Twitter
Companies increasingly find that their economic value is a function of the strength of the habits they create.
...catch up on these, and many more highlights
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