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Across our business, we continue to build a marketplace that addresses how consumers want tobe served giving them what they want, where they want it and how they want it.Nike creates distinction across the marketplace by segmenting consumer experiences to drivedeep, direct connections with consumers and grow the marketplace.
NIKE-Inc-Q4FY23-OFFICIAL-Transcript.pdf
s1.q4cdn.com
When Word became the best reviewed word processor of its time, there was a lot of product marketing work to activate evangelism before the product was released. Some of it included: A detailed evaluation guide, sent whenever the product went to reviewers. A similar guide was made available to sales reps. Meeting the most influential pundits in person and answering their questions live. Doing in-depth training of the field on the sales presentation and demo. Partnering with product on the beta program so reference customers provided testimonials that informed direct mail messaging and ads.
Your employee culture is an information-gathering organism.The single dominant obsession of this organism is survival. Slap’s one liner for this instinct is “a culture is your employees’ shared belief about the rules of survival and emotional prosperity.” From the perspective of the organism: “How do I survive — in this company, on this team, working for you — and once I know I’m going to be okay, how do I get rewarded emotionally and avoid punishment?”
Under the Hood by Stan Slap — 12k Word Book Summary
commoncog.com
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