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This is where the bit above about historical time comes in: another way to look at this map is as a representation of how content on the Internet has evolved; the early web, and early forms of user-generated content like forums and blogs, were and are still located in the upper left. This quadrant is fairly decentralized, and is Aggregated by Google and search.
Threads and the Social/Communications Map
stratechery.com
Does this theory work in practice?
Continuing the Subaru example5, the advertisements above are about being low-cost but practical. These are attributes valued by many people. But in the 1990s, sales were in decline, so they researched which consumer segments were most likely to buy a Subaru. They found five categories: Teachers, healthcare professionals, IT professionals, “outdoorsy types,” and lesbians. Lesbians were the strongest category—four times more likely to buy.
Selling to Carol: Why Targeting an ICP Brings 10x More Customers Than You Expected
longform.asmartbear.com
There also might be some overlooked opportunities to connect with our immediate families during daily routines. One of the most powerful of these routines happens to be one of the simplest, and the oldest: family dinners.
The Good Life
Robert J. Waldinger and Marc Schulz Ph.D
...catch up on these, and many more highlights
Readwise