Join 📚 Edwin's Highlights
A batch of the best highlights from what Edwin's read, .
Listening well is a superpower. While listening to someone you love keep asking them “Is there more?” until there is no more.
Excellent Advice for Living
Kevin Kelly
The traditional product introduction model focuses engineering, sales and marketing on the all-important, immovable launch date. Marketing tries to pick an “event” (trade show, conference, blog, etc.) where they can “launch” the product. Executives look at that date and the calendar, working backward to ignite fireworks on the day the product is launched. Neither management nor investors tolerate “wrong turns” that result in delays. In fact, traditional engineering schedules have test cycles with the names alpha, beta, and release but rarely allow time to improve the product.
The Startup Owner's Manual
Steve Blank, Bob Dorf
A chef who lusts for the elusive Michelin Guide stars does not want the silly red star that appears next to the name of his restaurant (like a blue verified mark on Twitter…)—he wants the prestige that comes with it. The credentials of universities, having bylines in certain publications, getting named to certain “lists”, or simply just being thought of as an “expert” by others are all forms of this mimetically-driven sense of identity.
Mimetic Desire 101
read.lukeburgis.com
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