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But Carol isn’t the only person attracted to this set of trade-offs. There are other people who either like the things on the left or are at least indifferent to them, and are indifferent to the things on the right. For example: I drive my daughter to school, drive to work, and spend a lot of time on highways and residential roads, so I want something safe and reliable, and I don’t care about high performance or being sporty.
Selling to Carol: Why Targeting an ICP Brings 10x More Customers Than You Expected
longform.asmartbear.com
THE TIME-ACCURACY TRADE-OFF Increasing accuracy costs time. Saving time costs accuracy.
Riles' Rule ofDeclaration There are only two options regarding the commitment to aCoreCovenant. You're eitherIN oryou're OUT. There's no such thing as life in-between.
The Winner Within
Pat Riley
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