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I’ve always been a fighter, and calm acknowledgment doesn’t come naturally to me, which makes it all the more valuable. Fighting emotions is like flailing in quicksand—it only makes things worse. Sometimes, the most proactive “defense” is a mental nod and wink.
Tools of Titans
Timothy Ferriss
The word “sympathy” shares the same root as “empathy”—they both come from the Greek word pathos, which roughly means “feeling” or something that appeals to the emotions (according to Aristotle’s use of the word). The difference between the two words is in the prefix. Sympathy starts with sym-, meaning “together.” Sympathy means “feeling together.” Our emotions fuse with those of the person we sympathize with. We see things from their perspective. A certain degree of agreement is implied.
Watch the tendency to overgeneralize customer segments when doing product go-to-market planning. One I see all the time: SMB, mid-market, enterprise. When it comes to designing a go-to-market, a mid-market company is not the customer. A “mid-level supply-chain manager who is willing to adopt new technology and directs purchases across at least 50 vendors” could be. Likewise, for consumer-facing companies, a marketable customer segment is not “everyone who uses the Internet”; it's “a word-lover who is curious about new words and language.”
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