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Somehow we had a contact at another insurance company, Mass Mutual, so we went to see them. They agreed to lend us a million dollars, and, in turn, we agreed to give them our right arm and our left leg. We didn’t just pay interest, we had to give them all sorts of stock options in case we did go public. By now they had us over a barrel. I had no choice: we had to have the money. When we went public they made millions and millions on that deal.

Sam Walton

Sam Walton and John Huey

Do something together By now, you know who comprises your community and why you’re teaming up. You’ve gathered your kindling. It’s time to spark a fire by rallying people to do something together—online or IRL—for the first time. Communities form around shared activities. Sometimes the activity is impossible to do alone. Other times the activity is fine solo but 10 times better when done with others.

Get Together

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto

Despite their early momentum, Danilov and Gladkoborodov’s business plan for Fridge No More was fragile. If bigger companies with more capital popped before theirs became a household name, the business would be in trouble. They had no groundbreaking technology, no network effects that would make it hard for customers to switch to another delivery service. The only path to victory was through brute force: Whoever grabbed the most market share would win.

Everything Must Go: The Inside Story of a Startup’s Sudden, Agonizing Collapse

theinformation.com

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