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When I was young, I wanted to be knowledgeable, but as I got older, I wanted to be wise. Wise people don’t just possess information; they possess a compassionate understanding of other people. They know about life.
How to Know a Person
David Brooks
It also requires deep product knowledge of what customers find useful. Product teams should already have a clear idea of why customers choose to use or buy a product. Product marketing brings: knowledge of the buyer's frame of mind, how the competitive landscape might affect a decision, and what that means for how a product should be positioned.
Unlike lying, an imagined reality is something that everyone believes in, and as long as this communal belief persists, the imagined reality exerts force in the world.
Sapiens
Yuval Noah Harari
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