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Everything changed when Michael Milken, of the upstart investment bank Drexel Burnham Lambert, rose to become the most influential man on Wall Street through a simple proposition: that while individual “fallen angel” junk bonds were risky, through the law of averages, buying a bushel of them was not.
The Snowball
Alice Schroeder
Maybe you’re young and brimming with ambition. Maybe you’re young and you’re struggling. Maybe you’ve made that first couple million, signed your first deal, been selected to some elite group, or maybe you’re already accomplished enough to last a lifetime. Maybe you’re stunned to find out how empty it is at the top. Maybe you’re charged with leading others through a crisis. Maybe you just got fired. Maybe you just hit rock bottom. Wherever you are, whatever you’re doing, your worst enemy already lives inside you: your ego.
Ego Is the Enemy
Ryan Holiday
And the story doesn’t just exist to sell your product. It’s there to help you define it, understand it, and understand your customers. It’s what you say to investors to convince them to give you money, and to new employees to convince them to join your team, and to partners to convince them to work with you, and to the press to convince them to care. And then, eventually, it’s what you tell customers to convince them to want what you’re selling. And it all starts with “why.” Why does this thing need to exist? Why does it matter? Why will people need it? Why will they love it?
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