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A batch of the best highlights from what Edwin's read, .
Enabling evangelism for sales reps in the field means having a story and tools that let them sound like genuine advocates; they don't want to sound like they're hard selling. They also need to arm their internal champions with tools that let them evangelize on the product's behalf when seeking internal approval. I've seen many internal “sales decks” of internal advocates selling their leadership team on why expensive new software should be purchased—it's not always the rep doing that selling.
Excellence is lonely. No one will ever understand what you’ve gone through to get where you are.
There are many sides to every story. To put the old saying another way, there is usually more than one truth to be drawn from any set of facts. We learn this from an early age: every junior debater and errant schoolchild knows how to pick the truths that best support their case. But we may not appreciate how much flexibility these different truths offer communicators. In many cases, there are a variety of genuinely–perhaps even equally–legitimate ways of describing a person, event, thing or policy. I call them ‘competing truths’.
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