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A batch of the best highlights from what Edwin's read, .

It was a chilly fall day when the CEO emailed leaders from marketing, sales, and product, urging them to come to an important meeting. They were getting beaten in head-to-head deals by a fierce competitor that told a much better story. Their company needed a better pitch fast.

Loved

Martina Lauchengco

In the Army we’d remind ourselves: Command like it’s your last job. If you make overcautious decisions or parse your words to the point of voicing no position so that you can ascend to a higher level, you’ll become a leader the organization doesn’t need. I’m not recommending a reckless pursuit of career suicide (stay in your lane), but be the person and leader the organization needs.

On Character

Stanley McChrystal

Support tickets Support tickets are an existing data source and a gold mine for understanding your users. Nothing beats the content of a support request sent in the heat of the moment by a frustrated user for understanding what your users need most. In addition, you can follow up with the user who filed the support ticket and see if they would be willing to speak with you directly. To analyze your support issues, pull a list of recently filed issues that relate to what you’re documenting , and then group them by theme (Table 1-1).

Docs for Developers

Jared Bhatti, Zachary Sarah Corleissen, Jen Lambourne, David Nunez, and Heidi Waterhouse

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