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A source of higher purpose Our direct goals are often simple: Sign up more customers, get them to activate on the product, reduce churn, reduce support tickets, reduce costs. All of that is important, but none of it creates a higher purpose. What’s it all for? Why should we even bother? Many companies can’t answer the question. Indeed, maybe they have no purpose other than “growth.” Will folks be motivated to do their best work at a company that values only conversion rates?

Using the Needs Stack for Competitive Strategy

longform.asmartbear.com

We often describe unconscious leaders as reactive. They react from a “story” about the past or an imagined future, and their personality, ego, or mind takes over. They are not free to lead from creative impulse, nor are they tuned in to what the moment is requiring of them.

The 15 Commitments of Conscious Leadership

Jim Dethmer, Diana Chapman, and Kaley Klemp

Everyone now agrees on two things. First, spending proclivity is influenced in an upward direction when stock prices go up, and in a downward direction when stock prices go down. Second, the proclivity to spend is terribly important in macroeconomics.

Poor Charlie’s Almanack

Charles T. Munger, Peter D. Kaufman, John Collison, and Warren Buffett

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