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A batch of the best highlights from what Edwin's read, .
Having a deep understanding of the market you are serving isn’t just important because potential investors will look for it. It’s critical because a great product is not sufficient for a great business — you need a great market, too.
The Market Curve
medium.com
My parents were visiting that summer, but only for a week before going on to London, because my mother didn’t like to spend time in America. “This country is not civilized. Everything is ‘Do It Yourself.’ Everything is too casual. Look at their airlines, their first class is rubbish. They don’t know how to provide service with finesse.
Dream Count
Chimamanda Ngozi Adichie
Ambassador of Insights Product marketing is the ambassador for all these customer and market insights, so they must be a part of the right internal conversations. They can accelerate a product feature or make sure an engineering blog gets written to diminish a competitor's approach. Product marketing directs appropriate response, whether it's through product, marketing, or sales.
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