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He used a technique I later came to call the virus of doubt. It’s a way to get into people’s heads, remind them about a daily frustration, get them annoyed about it all over again. If you can infect them with the virus of doubt—“Maybe my experience isn’t as good as I thought, maybe it could be better”—then you prime them for your solution. You get them angry about how it works now so they can get excited about a new way of doing things.
Still, we persisted, and we strung together several large deals, including the buyout of household metal products company Norris Industries, and car parts makers PT Components and Imperial Clevite. Their markets were all hard hit by the economic conditions, but the lowest result we got on any of the early deals was a 20% rate of return. This underscored an insight that has proven useful to us over the years: Solidly run companies, even in bad economic conditions, can still be profitable, successful investments.
The Masters of Private Equity and Venture Capital
Robert Finkel
I read an article by Jason Cohen a few years ago which changed the way I think about product development. Instead of building MVPs, we should be building SLCs. Something Simple, Loveable, and Complete.
Why Products Should Be “Slick”, Not Just Viable
herman.bearblog.dev
...catch up on these, and many more highlights
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