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In general, when theories are easily variable in the sense I have described, experimental testing is almost useless for correcting their errors. I call such theories bad explanations. Being proved wrong by experiment, and changing the theories to other bad explanations, does not get their holders one jot closer to the truth.
The Beginning of Infinity
David Deutsch
Indeed, genuine “willingness” creates the best, most durable, most profitable businesses. Consumers not only pay more, they’re happy to pay more, creating profit margin. They become evangelists, driving efficient growth. The company is resilient to competition, because consumers are buying for reasons other than “features” and “price.” The world becomes a better place, transcending a zero-sum game of winners and losers.
Analyzing the differences between these kinds of WTP yields insights that all products and companies can leverage to build the best strategies.
Willingness-to-Pay: Creating Permanent Competitive Advantage, for the Right Reasons
longform.asmartbear.com
Exiles Let’s start with the exiles. These are often the younger ones that have frequently been called inner children in our culture. Before we get hurt, they are the delightful, playful, creative, trusting, innocent, and open parts of us that we love to be close to. They are also the most sensitive parts, so when someone hurts, betrays, shames, or scares us, they are the parts who take in the extreme beliefs and emotions (burdens) from those events the most.
No Bad Parts
Richard C. Schwartz and Alanis Morissette
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