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You know the decisions are strong when they—and their consequences—cause you to say “no” to most things, including things which otherwise sound reasonable. An example of a strategy that makes a decision but also accepts negative consequences can be found at the end of this article about Moats; an example of how to make sales pitches while accepting negative consequences can be found in this article; several examples of how YouTube used a single, strong decision with multiple major downstream consequences are detailed in this article.
What Makes a Strategy Great
longform.asmartbear.com
Similar to writing a press release before you’ve finished a product, creating a communication plan at this stage will expose gaps in your thinking and surface potential objections people might raise.
Scaling People
Claire Hughes Johnson
The two men like to arrive in this manner, with a more or less friendly greeting, and this might remind us of the fact that all humans, no matter what they do, like very much to be liked, even if it’s for only an hour or so before they are feared or hated—or maybe it would be better to say that they like the fear that they inspire to be leavened with other things, such as desire or curiosity, even if, in the final analysis, fear is always the greater part of what they want.
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