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Nobody wants to be known as an imitator—except in very specific cases. We encourage children to imitate role models, and most artists generally recognize the value of imitating the masters. But imitation is totally taboo in other circumstances. Imagine if two friends started showing up at every social gathering wearing matching clothes; if a person who received a gift always reciprocated by giving the other person the same gift they were given; if someone constantly mimicked the accent or mannerisms of coworkers. These things would be considered strange, rude, or insulting, if not infuriating.
So there is a lot riding on whether you come across as trustworthy. Studies suggest that in order to figure out whether you are trustworthy, others analyze your words and deeds to find the answers to two questions: Do you have good intentions toward me—are you a friend or a foe? Do you have what it takes to act on those intentions?
No One Understands You and What to Do About It
Heidi Halvorson
As a company, Netflix famously has very empowered product teams. They are expected to make the right decisions for the business. This was put to the test when the team in charge of the homepage converting people from a free trial faced a decision that could cost Netflix tens of millions in lost revenue.
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