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Carrie Drinkwater, chief investment officer at ad-buying firm MediaHub, said some TV ad dollars also are likely to be shifted to social platforms such as TikTok, Snap and Instagram. That would give marketers the “opportunity to really understand if social-media ads can work the same and as hard as linear TV,” she said.
The TV Ad Market Was Already Looking Bleak. Then the Writers’ Strike Happened.
wsj.com
Common Trait: Reduce the Amplitude
Imagine your emotional state as a wave—with ups and downs above and below a baseline.
The amplitude of the wave is the measure of the peak swings vs. the baseline.
Winners find a way to reduce the amplitude.
Never too high, never too low.
Non-Obvious Traits of Wi...
@SahilBloom on Twitter
If you decide to sell new cars for $1,000 each, no existing automaker will compete with you; they will, however, still try to kill you. Experienced companies from the upper part of the market rarely attempt to do business at the very lowest end. You hear such phrases as “We don’t compete on price” or “We have a more exclusive clientele.” What they’re really saying is, “We don’t know how to deliver our products efficiently enough to charge that price.”
The Innovation Stack
Jim McKelvey
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