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Stable success conditions over ten years
Just because the world values something today, doesn’t mean it will be valued ten years from now. If you spend 3-5 years investing, expecting a payoff in the subsequent 5 years, the world had better still value that thing during years 5-10.
Deciding Whether an Investment Is Worthwhile
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Brand isn't done well by most tech companies because it is largely misunderstood. It is presumed to be a company's name, logo, colors, design, and tone of voice—all things Netflix also does very well. Brand includes all this, but it is more about a consistent experience across every aspect of how a company acts—it's a promise between a customer and a company.
Negative flywheels are far more common than positive ones. This is especially the case in Freshmanistan, where people have more in common and they are in close proximity. Like the warm ocean water over which hurricanes form, mimetic contagion is able to gather steam faster in Freshmanistan because everyone is in a reflexive environment, picking up on mimetic cues.
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