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A batch of the best highlights from what Edwin's read, .
The 22 Immutable Laws of Marketing
by Al Ries
Subject: Marketing
Lessons:
• Perception is reality
• Own a word/category to boost brand
• Follow the 22 law checklist
If You Want to Give Your...
@SystemSunday on Twitter
Humble and strong people don’t have the same trouble with these troubles that egotists do. There are fewer complaints and far less self-immolation. Instead, there’s stoic—even cheerful—resilience. Pity isn’t necessary. Their identity isn’t threatened. They can get by without constant validation.
Ego Is the Enemy
Ryan Holiday
As well as all that worked out for everyone—and it really did—I won’t pretend there wasn’t tension surrounding that period in our history. This is a highly competitive business, and an even more competitive company. It naturally attracts a lot of ambitious people, sometimes with egos to match. Ever since my peewee football days, I’ve believed almost any kind of competition is great. I expect our folks to compete with one another and as I have said, what I hate is to see a rivalry become a personal thing, where the folks don’t support one another.
Sam Walton
Sam Walton and John Huey
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