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A study published in 2010 drives home this point. The scientists found that inner experiences consistently dwarf outer ones. What participants were thinking about turned out to be a better predictor of their happiness than what they were actually doing. This speaks to a sour experience many people have had: You’re in a situation in which you should be happy (spending time with friends, say, or celebrating an accomplishment), but a ruminative thought swallows your mind. Your mood is defined not by what you did but by what you thought about.
The objective (O) answers the question, “Where do we want to go?” This objective should tell a compelling story, akin to the tagline of a Hollywood movie. It does not need to be measurable (ironically, it can be subjective). But it should be inspiring.
The Great CEO Within
Matt Mochary, Alex MacCaw, and Misha Talavera
It’s not bad that this is happening to you. It’s good training. Besides, not everyone would even have the strength to see it that way.
Courage Is Calling
Ryan Holiday
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