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Problem Discovery: Finally, AI is an excellent brainstorming partner for problem discovery. As an illustration, let me walk you through the class assignment I give my LTV students on day one. First, they pick a specific sector and general market, for example, B2B payments in Brazil or health IT for Medicare Advantage patients. Then they ask ChatGPT to act as a co-founder and thought partner to brainstorm hair-on-fire problems. Here is a sample prompt they might feed into ChatGPT:

The Experimentation Machine

Jeffrey Bussgang

The best way to get to yes in a negotiation is to truly understand what yes means for the other party.

Excellent Advice for Living

Kevin Kelly

Later that night, the boys are asleep, I have had a Zacapa and Coke and am feeling emotional. I text some people who mean a lot to me and tell them about my experience that day and how I feel about my sons and fatherhood and what I’ve gotten right and wrong. They respond, and we’re closer. The next morning, with some distance from the moment with my son, I am a bit embarrassed about my texts. I’m glad to share with friends but worry about burdening them with my emotions. A work in progress.

Notes on Being a Man

Scott Galloway

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