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However, when money becomes the point, rather than a tool, it joins ranks with other persistent objects of desire that are imbued with importance by the culture around us. Things like fame and career success. Or, as Richard Sennett and Jonathan Cobb framed it in their book The Hidden Injuries of Class, “badges of ability.” That is, personal merits that are publicly acknowledged.
The Good Life
Robert J. Waldinger and Marc Schulz Ph.D
The Rales brothers and newly hired CFO Pat Allender were so impressed by the jump in productivity and quality that they quickly sought to adopt the techniques across all their facilities. They assembled their first-ever meeting of all Danaher executives and had Koenigsaecker present a full business case for the new principles. Thus, the Danaher Production System was born, the predecessor to the more evolved and broader Danaher Business System. Its basic principles, rooted in Lean and continuous improvement, are fundamentally unchanged today.
Lessons From the Titans
Scott Davis, Carter Copeland, and Rob Wertheimer
Brand Strategy Informs Product Go-to-Market Strategy Any multiproduct tech company must have a broader brand strategy. There are three brand levels to pay attention to: company (e.g. Apple), line of business or key brand (e.g. Music, TV, Watch, iPhone, Mac), and products (e.g. MacBook Air, MacBook Pro, iMac)
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