Join 📚 Edwin's Highlights
A batch of the best highlights from what Edwin's read, .
Does this theory work in practice?
Continuing the Subaru example5, the advertisements above are about being low-cost but practical. These are attributes valued by many people. But in the 1990s, sales were in decline, so they researched which consumer segments were most likely to buy a Subaru. They found five categories: Teachers, healthcare professionals, IT professionals, “outdoorsy types,” and lesbians. Lesbians were the strongest category—four times more likely to buy.
Selling to Carol: Why Targeting an ICP Brings 10x More Customers Than You Expected
longform.asmartbear.com
The determination of the value of an item must not be based on the price, but rather on the Utility it yields. —Daniel Bernoulli, Swiss mathematician and gambler (1738)
The Missing Billionaires
Victor Haghani and James White
One exercise companies can do is imagine you never raised your last round. Deduct that dollar amount mentally from your bank account. How would this change your plans today? How would you operate differently? In some cases, this may actually be the way you should be operating your company (team size, growth targets, etc) today.
Changing Times
blog.eladgil.com
...catch up on these, and many more highlights
Readwise