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People who believe their opinions are not shared by anyone else are more likely to remain quiet; their silence itself increases the impression that no one else thinks as they do; this increases their feelings of isolation and artificially inflates the confidence of those with the majority opinion.
Marketing specialists rely on product marketers to do their jobs well. Product marketers define what aspects of a product to promote, who to target, why target customers care, and which channels are most important. They are the bridge between the product organization and ensuring the actions from the go-to-market engine of marketing and sales result in business impact.
In a nutshell, Smith accepted that it was human
nature for people to act to advance their own interests. He
called our propensity for self-interest the "invisible hand."
The Infinite Game
Simon Sinek
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