Join 📚 Edwin's Highlights

A batch of the best highlights from what Edwin's read, .

If you're a product manager or a product marketer thinking “we need to do more to probe market fit,” you're right. Both roles don't tend to do enough and need the insights to do their jobs well. Next we'll focus on the opposite end of the spectrum—getting finished products out to market—and how to keep everyone aligned in the age of agile.

Loved

Martina Lauchengco

And talk to the people who are closest to the customer, like marketing and support—find teams who communicate with customers day in and day out and hear their feedback directly.

Build

Tony Fadell

He argued that before emotions occur, we have an automatic and often unconscious assessment of an event and how it might affect us. We evaluate it and assign it meaning. In this way, how we cognitively understand a situation determines our emotional experience.

Radical Intimacy

Zoë Kors

...catch up on these, and many more highlights