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While commerce has been around forever, its centrality in our lives is relatively new. One of the earliest recorded forms of commerce was cattle trade around 10,000 B.C. Cattle had a fixed value and were exchanged for goods and services. As a result, the Latin word for money, pecunia, comes from pecus, which is the Latin word for cattle.
The Retail Revolution 🛍
digitalnative.substack.com
For instance, I had first hired Mike Scarpelli as CFO of Data Domain in 2006, and when I joined ServiceNow in 2011, I got the board to approve him for the same role before I even started. Now I approached Mike again, even before I decided to take the CEO job at Snowflake. We were a package deal; I probably would have declined if Mike had not agreed to be my copilot again. I play offense while Mike plays defense, making him a perfect counterpart for me. We tend to have short conversations because we're aligned on standards and priorities. The Snowflake board gave Mike a contract as CFO.
Perhaps not too surprisingly, factors that lead to greater sensitivity to social exclusion, including low self-esteem, oversensitivity to other people, a tendency to feel socially disconnected as well as being characterised at the anxious end of the attachment scale are all associated with increased activity in the ACC and AI when faced with social exclusion. Conversely, factors that reduce sensitivity to exclusion, such as being given social support or a more avoidant attachment style (a cool social style), reduce activity in these brain regions.
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