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By this point, you probably understand why the ego would bristle at this idea. Within reach?! it complains. That means you’re saying I don’t have it now. Exactly right. You don’t. No one does. Our ego wants the ideas and the fact that we aspire to do something about them to be enough. Wants the hours we spend planning and attending conferences or chatting with impressed friends to count toward the tally that success seems to require. It wants to be paid well for its time and it wants to do the fun stuff—the stuff that gets attention, credit, or glory.

Ego Is the Enemy

Ryan Holiday

But this wasn't a Tulsa thing. It wasn't an Oklahoma thing. It was a white thing. Seriously, lynching Black people was an American pastime. White people really believed that Black men were unable to control themselves around white women and lynching was the only solution.

On the 100th Anniversary...

@michaelharriot on Twitter

But there are other areas of business where the work is genuinely interesting. Henry Ford got to spend much of his time working on interesting technical problems, and for the last several decades the trend in that direction has been accelerating. It's much easier now to make a lot of money by working on something you're interested in than it was 50 years ago. And that, rather than how fast they grow, may be the most important change that startups represent. Though indeed, the fact that the work is genuinely interesting is a big part of why it gets done so fast. [6]

Earnestness

paulgraham.com

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