Join 📚 Edwin's Highlights
A batch of the best highlights from what Edwin's read, .
The three simple questions are:
.Who do you believe your customer is or will be?
.What does your customer buy from you (not what you sell to them)?
• Why does your customer buy your product (or why do you think they will)?
The bottom line is that you need to look at lots of deals before buying your first company. There’s no substitute for practice — yes, I’m talking about practice — and you want to avoid the “fool and his money are invited everywhere” syndrome. I recommend keeping track of your expectations. For every 50 deals you see, write down what you thought was the best one and why. By the time you see your 500th deal, you’ll be shocked at what initially looked attractive.
How to Acquire Your First Small(er) Company
permanentequity.com
Let’s say I’ve convinced you that it’s time to put aside thin desires and focus on the more anti-mimetic, rooted, solid ones. The hard work will have just begun. Thin desires aren’t so easily dismissed, and thick desires are not something that you can self-generate out of thin air. They take time—months and years—to develop.
...catch up on these, and many more highlights
Readwise