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A batch of the best highlights from what Edwin's read, .
Repeatability is the holy grail on the hunt for product-market fit. Without any patterns, it’s nearly impossible to generate early momentum and plot a course forward.
The 4 Levels of PMF
pmf.firstround.com
Kunal Shah on the contrast between stated and real motivations:
“A lot of times, the real motivation is different from what people say is the real motivation. For example, buying expensive headphones, they are not really to make you hear better. You want to signal to the world that you are affluent and you have status and good taste.”
Even in his 1580 version, Montaigne was fascinated by his inner world. It was not in some adventurous late chapter, but in his first edition that he wrote: I turn my gaze inward, I fix it there and keep it busy. Everyone looks in front of him; as for me, I look inside of me; I have no business but with myself; I continually observe myself, I take stock of myself, I taste myself … I roll about in myself.
How to Live
Sarah Bakewell
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