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These boosts to station revenue and margins have been offset by a number of secular trends. On the advertising side, new money is increasingly flowing to digital advertising, including online video. Local stations are now fighting over an ad revenue pie that is at best stagnant to declining slowly. Additionally, the ongoing fragmentation of media means that viewers are watching less broadcast television. The shift of news online has also hurt viewership of local news, an important local ad revenue generator.
New Coverage of TV Station Owners
morningstar.com
People love to win. If you’re not totally clear about the purpose of what you’re doing, you have no game to win.
Getting Things Done
David Allen
The critical question that these researchers need to resolve is.
"What are the circumstances in which being integrated is competitively critical, and when is a strategy of partnering and outsourcing more likely to lead to success?"
The Innovator's Solution
Clayton Christensen
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