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Early Stage For earlier-stage companies, the product go-to-market canvas and marketing plan should be really close to one another. When they diverge, it can be a signal that marketing isn't keeping all activities aligned.

Loved

Martina Lauchengco

Representing a total addressable market expected to exceed $41 billion by 20321, the rapid growth of the DXP space is clear evidence of customer need and marketplace demand. Contentful plans to increase its investment in research and development by more than 20% year-on-year to accelerate innovation and set a new standard for what customers can expect in a digital experience platform.

Contentful Reveals Next Phase of Growth With Modern Digital Experience Vision, Product Innovation, and New Strategic Partnerships

businesswire.com

There is a tight link between this problem of estimation, about which you have a clear intuition, and the problem of overall error measurement that concerns us here. They are, in fact, two sides of the same coin. That is because the best estimate is one that minimizes the overall error of the available measurements. Accordingly, if your intuition about the mean being the best estimate is correct, the formula you use to measure overall error should be one that yields the arithmetic mean as the value for which error is minimized.

Noise

Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein

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