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Unfortunately, it worked.
Green became cool, electric cars became cool. People had climate guilt and bought offsets.
Urban liberals convinced themselves they were doing something about the biggest problem of our age.
But they weren’t.
Because pollution was still free.
Everything You Have Been...
@XavierHelgesen on Twitter
It's why discovering and rediscovering product/market fit is one of the most challenging parts of bringing a product to market and the most important to do well. Doing the work is not the exclusive domain of product marketing, but understanding and applying it to a product's go-to-market is.
The TV networks were badly outflanked on advertising. Rupert Murdoch called me some years ago and said, “John, the television ad market isn’t disappearing. It’s just moving over to social media and the streamers.” That is one more reason why Rupert, in 2017, would get out of entertainment programming, selling Fox to Disney, and hang on to sports and news.
Born to Be Wired
John Malone
...catch up on these, and many more highlights
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