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Taken as a whole, the set of goals is indicative of our fundamental approach. Start with customers and work backward. Listen to customers, but don’t just listen to customers—also invent on their behalf. We can’t assure you that we’ll meet all of this year’s goals. We haven’t in past years. However, we can assure you that we’ll continue to obsess over customers. We have strong conviction that that approach—in the long term—is every bit as good for owners as it is for customers.
Invent and Wander
Walter Isaacson and Jeff Bezos
Emotion in the Face — You look at someone’s face to see how they’re feeling, right? Well, maybe. There’s a neat paper from a few years ago that has an interesting demonstration of how this isn’t always true.
They took photos of tennis players who had just won a point or who had just lost a point, and cut apart their faces and bodies (in the photos; no tennis pros were harmed, etc.). Then they showed people just the bodies or just the faces and asked them to rate how positively or negatively the person was feeling:
The Only True Wisdom Is Knowing That You Can’t Draw a Bicycle
slimemoldtimemold.com
It’s important at this stage to have a boss who understands the kinds of decisions you’re facing. You need a leader who trusts you, who’s ready to back you up.
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