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It will happen, but if we don’t execute well, it will be done by others.
Invent and Wander
Walter Isaacson and Jeff Bezos
The old-fashioned word for that experience is “envy.” “I think the reason we talk so much about sex is that we don’t dare talk about envy,” Girard said.4 Envy is an engine of destructive mimetic desire, and there are few things to stop it because it operates underground. Prestige is measured relative to what we perceive someone else has that we lack, so it’s a breeding ground for envy.
The error equation does not apply to evaluative judgments, however, because the concept of error, which depends on the existence of a true value, is far more difficult to apply. Furthermore, even if errors could be specified, their costs would rarely be symmetrical and would be unlikely to be precisely proportional to their square.
Noise
Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein
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