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business, the case study is a rather common way marketers use this kind of story to sell a product or service. (Most of them are a little less entertaining stories than Star Wars, unfortunately.) A case study is the story of where a customer was, where they wanted to be—the tension!—and how they overcame that gap.
The Storytelling Edge
Shane Snow, Joe Lazauskas
In the morning, reflect on your energy. What is its quality? How much do you have? Think about how you would like to use that energy throughout your day to connect with others. After your day, reflect on how you used your energy. When did the energy feel free-flowing? When did it feel depleted, stagnant, or stale?
The Lost Art of Good Conversation
Sakyong Mipham
#18: THE RATIO OF SOMETHING TO NOTHING IS INFINITE The best predictor of future success is past action. It doesn’t matter how small those actions. When I’m interviewing potential employees, I’m always more interested in what they’ve done than in what they will do. Doing something, doing anything, is always so much more important than just talking about doing it. The ratio of something to nothing is literally infinite. So make a plan. Set subgoals. Get busy. Even if the path is unclear, you’ll use what you’ve learned taking that first step to build toward the next, and the next after that. Results always follow. Charles Lindbergh was correct: “The important thing is to start; to lay a plan, and then follow it step by step no matter how small or large one by itself may seem.”
Bold
Peter H. Diamandis, Steven Kotler
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