Join 📚 Christian Champ's Highlights
A batch of the best highlights from what Christian's read, .
The single best tip for avoiding shyness involves harnessing the power of acting interested in other people. You don’t want to cross into nosiness, but everyone appreciates it when you show interest. You should also try to figure out which people are thing people and which ones are people people. Thing people enjoy hearing about new technology and other clever tools and possessions. They also enjoy discussions of processes and systems, including politics. People people enjoy only conversations that involve humans doing interesting things. They get bored in a second when the conversation turns to things. Once you know whether you are dealing with a thing person or a people person, you can craft your conversation to his or her sweet spot. It makes a big difference in how people react to you,
How to Fail at Almost Everything and Still Win Big
Scott Adams
If the purpose answers why, our competitive strategies answer how we will compete and present to the customer, and our strategic goals describe what we will accomplish.
Running With Purpose
Jim Weber
business, the case study is a rather common way marketers use this kind of story to sell a product or service. (Most of them are a little less entertaining stories than Star Wars, unfortunately.) A case study is the story of where a customer was, where they wanted to be—the tension!—and how they overcame that gap.
The Storytelling Edge
Shane Snow, Joe Lazauskas
...catch up on these, and many more highlights
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