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Natural behaviors are generally either trivial or unpredictable. Artificial behaviors, on the other hand, can be extraordinarily complex. For instance, driving is estimated to involve around 1500 distinct subskills.2 And that’s just one domain of human experience. From cooking to programming to boarding an airplane, we deal with dozens of domains of comparable complexity. Social reality presents us with an extremely diverse and complex parade of situations, each of which calls for its own specialized behavioral vocabulary. Complex artificial behaviors have their own evolved, domain-specific tactical vocabularies of action. These are born, mature, and die just like human languages. At one time, knowledge of sword-fighting was commonplace. Today it is rare; that particular behavioral vocabulary has been displaced by the tactical vocabulary that governs shooting.
Brand perception, as described by Seth Godin, is a set of “expectations, memories, stories and relationships” that when used in conjunction with one another, influence our decision to use a product, company or service.
Uber vs. Reality – Startup Grind – Medium
Tiffany W
“It is useful to society that our urges are tempered by shame and condemnation and the threat of punishment,” he said. “It is a useful fiction to blame a thing called willpower and pretend the individual is somehow capable of overcoming urges with this magical and invisible force. Without that fiction, there could be no blame, no indignation, and no universal agreement that some things should be punished. And without those very real limiting forces, our urges would be less contained and more disruptive than they are. The delusion of willpower is a practical fiction.”
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