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The staff will encourage the women to think anew about their circumstances in an attempt to purge any negative messages they have absorbed during their passage through in the medical system. This is crucial, Langer says, because just as the mind can make things better, it can also make things worse. The nocebo effect is the flip side of the more positive placebo effect, and she says that one of the most pernicious nocebo effects can occur when a patient is informed by her doctor that she is ill. The diagnosis itself, Langer says, primes the symptoms the patient expects to feel. “You change a word here or there, and you get vastly different results,” Langer says. She told me about a yet-to-be-published study she did in 2010 that found that breast-cancer survivors who described themselves as “in remission” were less functional and showed poorer general health and more pain than subjects who considered themselves “cured.”
What if Age Is Nothing but a Mind-Set? - NYTimes.com
nytimes.com
1 "Why it matters" is the most common and effective Axiom.
People are busy, their minds cloudy. They yearn for context even if they don't know it or express it.
Bold the words "Why it matters."
2 After "Why it matters," explain in one sentence-or at most two-why the information in your first sentence is important.
• What will it change? A policy, a business line, a strategy, an approach?
• What does it signal? A shift in thinking, a trend?
• What's the larger context? Is this an anomaly, intriguing, eventful? Relevant to something you previously discussed?
The sentenceor sentences-should be direct and declarative.
They should NOT be redundant with your opening sentence. They should add and offer perspective.
Say the lede and the Axiom out loud. If they are all someone hears, will they get the gist?
Success is leaving me wanting more because what I'm reading feels so new, essential, riveting.
4 Now read all three parts together: your headline, your first-sentence lede and your Axiom.
If this is all a person hears and learns, does it convey what matters most to you in the most blunt and understandable way possible?
If the answer is yes, you have done more in 200 words than most people do with 20,000
Smart Brevity
Jim VandeHei, Mike Allen, and Roy Schwartz
There are three ways that people become aware of their deep values. The most common way of becoming aware of your values occurs when they are violated. When something happens that makes you uncomfortable, upset, or incongruent in any way, there is a value present in your experience.
NLP
Nlp Comprehensive, Steve Andreas, and Charles Faulkner
...catch up on these, and many more highlights
Readwise