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In Zambia, hairdressers were asked to sell female condoms to their clients. Some were offered financial incentives to do so, but these produced no results. In other salons, top condom sellers had a gold star placed next to their names on a poster that all could see. More than twice as many condoms were sold. This simple change was based on an understanding of the human desire for status and admiration.
In Praise of Small Miracles
nytimes.com
We all have two parts to play in that process. The first is to be lovely even when we can get away with not being lovely. When we act poorly, when we take advantage of someone else, when we are cruel, we make the world a little less civilized. But we also have a part to play in encouraging others to behave well and to discourage others from behaving badly. And that is to honor those who are honorable and to dishonor those who are dishonorable. Our accumulated actions create the standards of loveliness. We create the understandings of the impartial spectator that we each in turn use to moderate our self-centeredness. This doesn’t mean making snap judgments about other people’s behavior and then reprimanding or snubbing them, or criticizing our friends and family for every mistake they make. There is often more to the story. We are all human and flawed. But we usually know if those around us are good people or not.
How Adam Smith Can Change Your Life
Russ Roberts
This is achieved by carefully and conscientiously weaving in three factors: • call back to where they’ve been • tease them to where they’re going • show why it’s important to go there with the speaker More specifically, great transitions wrap up the previous point by reminding the audience where they’ve been by calling up a past event, character, or message, teasing them towards the next point, and then emphasizing its importance and how it will benefit their lives.
World Class Speaking in Action
Craig Valentine
...catch up on these, and many more highlights
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