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Advertising* often also works in this way. A great deal of the effectiveness of advertising derives from its power to direct attention to favourable aspects of an experience, in order to change the experience for the better.
This automatic feedback is another reason extreme athletes have found flow so frequently, but what if we’re interested in pulling this trigger without help from the laws of physics? No mystery here. Tighten feedback loops. Put mechanisms in place so attention doesn’t have to wander. Ask for more input. How much input? Well, forget quarterly reviews. Think daily reviews. Studies have found that in professions with less direct feedback loops—stock analysis, psychiatry, and medicine—even the best get worse over time. Surgeons, by contrast, are the only class of physician that improve the longer they’re out of medical school. Why? Mess up on the table and someone dies. That’s immediate feedback.
The Rise of Superman
Steven Kotler
You are now in the midst of “flight or fight” just like your caveman ancestor. The stress response is controlled by the autonomic nervous system (ANS) which is in charge of all the body’s automatic responses. When you’re stressed, the ANS takes care of increasing your blood pressure, speeding up your heart beat, and breathing faster. No thinking required.
All Gain, No Pain
Bill Hartman
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