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While we drank coffee, Gurdjieff spoke of the difficulties he encountered in getting money for his work. ‘People will pay anything for trivial things,’ he said, ‘but for something they really need, even in ordinary life, they will not pay.’
Teachings of Gurdjieff
C. S. Nott
You may find yourself feeling better and better and better. This is called concentration meditation, and the object of concentration doesn’t have to be breath. Depending on the meditation tradition, the object can be a mantra, an imagined visual image, a recurring sound, whatever. Concentration meditation is sometimes referred to as serenity meditation—which makes sense, because the concentration can bring serenity. Indeed, the concentration can bring more than serenity. Sometimes, if sustained for long enough, it can bring powerful feelings of bliss or ecstasy.
Why Buddhism Is True
Robert Wright
What they found was surprising. It turns out that neither jokes nor cute animals nor sexy ladies made a Super Bowl ad popular. The best ads were the ones that had strong narrative arcs. In other words, the best ads were great stories. But let's not underestimate the cute animals, since they play a big part in our favorite story about just how much storytelling is upending advertising.
The Storytelling Edge
Shane Snow, Joe Lazauskas
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