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This insight would be the through-line for Momofuku: “That was the big idea: leave everyone walking out the door of Momofuku happy and surprised and glad to have spent their money.”
Creative Doing
Herbert Lui
Aleister Crowley knew about this pragmatically, before modern neurology. He taught his pupils to learn to write equally well with both hands, thereby forcing the dormant right brain to spring to activity.
Prometheus Rising
Robert Anton Wilson
This was an attempt to as literally and as thoroughly as possible answer the sort of question which I had, by this point, been asked many, many, many times. I’m glad that we continue to be, for the most part, products of unskilled labor.
Distrust That Particular Flavor
William Gibson
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