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Here’s the curious thing about this choice: whether or not you decide to go with the flow will actually drive the urgency of your organization’s reaction to the news more than the content of the news itself.
Brand figured out that the best way to compete was not to follow the crowd but to instead chart his own iconoclastic path. It was simple—go where the others weren’t, and you had the field to yourself.
I put this section first even though it deals with some serious endgame issues such as how to fire an executive and how to lay people off. In doing so, I follow the first principle of the Bushido—the way of the warrior: keep death in mind at all times. If a warrior keeps death in mind at all times and lives as though each day might be his last, he will conduct himself properly in all his actions. Similarly, if a CEO keeps the following lessons in mind, she will maintain the proper focus when hiring, training, and building her culture.
The Hard Thing About Hard Things
Ben Horowitz
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