Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Talking to customers seems like a simple idea, but most founders find it’s one of the hardest things they have to do. Founders innately believe they understand a customers problem and just need to spend their time building a solution. We now have a half a century of data to say that belief is wrong. To build products that people want and will really use, founders first need to validate the problem/need, then understand whether their solution solves that problem (i.e. finding product/market fit). Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.)
Steve Blank Customer Discovery in the Time of the Covid-19 Virus
steveblank.com
Start by asking yourself, “What do I want to learn?” Then ask, “What’s the simplest pass/fail test I can run to learn?” Finally, think about, “How do I design a pass/fail experiment to run this simple test?”
The Startup Owner's Manual
Steve Blank, Bob Dorf
And all the really successful people I know have a very strong action bias. They just do things. The easiest way to figure out if something is viable or not is by doing it. At least do the first step, and the second step, and the third, and then decide.
So, if you want to be successful in life, creating wealth, or having good relationships, or being fit, or even being happy, you need to have an action bias towards getting what you want.
How to Get Rich: Every Episode
nav.al
...catch up on these, and many more highlights
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