Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
As your company scales and growth engine becomes more complex, you need to hire specialists to run specific parts of the machine––channel experts, product marketing experts and infrastructure experts that can keep your marketing stack firing on all cylinders.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Anyone who loves what they do is inherently intensely curious about their field, their profession, their craft.
They read about it, study it, talk to other people about it... immerse themselves in it, continuously.
And work like hell to stay current in it.
Not because they have to.
But because they love to.
Anyone who isn't curious doesn't love what they do.
And you should be hiring people who love what they do.
How to Hire the Best People You've Ever Worked With
web.archive.org
In order to discover an effective solution, the team is responsible for addressing four different types of risks:
• *Value Risk*: will the customer buy our solution, or choose to use it?
• *Viability Risk*: will this solution work for our business? Is it something we can effectively and legally get to market, sell, service, fund, and monetize?
• *Usability Risk*: can the user easily learn, use and perceive the value of the solution?
• *Feasibility Risk*: do we know how to build and scale this solution, with the staff, time, technology, and data we have?
Product Core Competencies
Marty Cagan
...catch up on these, and many more highlights
Readwise