Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Thread: New tools are emerging and focusing on *consumers* first. That's because consumers today aspire to become businesses tomorrow.
I’ll dub this the "Enterprization of consumer."
Thread: New Tools Are Em...
@ljin18 on Twitter
The spectral signatures of the best companies I’ve invested in are remarkably similar. They usually have most of the following characteristics: compelling founders, a mission that attracts talented people into the startup’s orbit, a product so good that people spontaneously tell their friends about it, a rapidly growing market, a network effect and low marginal costs, the ability to grow fast, and a product that is either fundamentally new or 10x better than existing options.
How to Invest in Startups
blog.samaltman.com
...catch up on these, and many more highlights
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