Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

The starting point for our journey is a discussion of priorities. These are, in effect, your core decision-making criteria: what’s most important to you in your career? The problem is that what we think matters most in our jobs often does not align with what will really make us happy.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

How will the world be different and better when you’re gone? What mark will you have made? What influence will you have caused?

The Subtle Art of Not Giving a F*ck

Mark Manson

...catch up on these, and many more highlights

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