Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Every meeting should be aimed at achieving someone’s goals; that person is the one responsible for the meeting and decides what they want to get out of it and how they will do so. Meetings without someone clearly responsible run a high risk of being directionless and unproductive.
High-NPS experiences customers love have lower CAC because your customers turn into walking, talking billboards for your company. There is a direct relationship between how much value your product delivers and how (relatively) reasonable your acquisition costs are.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
Readwise