A batch of the best highlights from what Carlos ☕️'s read, .
So when increasing scarcity—or anything else—interferes with our prior access to some item, we will react against the interference by wanting and trying to possess the item more than before.
Influence
Robert B. Cialdini PhD
Knowledge is about tomorrow. In the now, we’re driven by the environment we currently live in. The major theme, and arguably the biggest principle within behavioral economics, is that environment determines our behavior to a large degree, and to a larger degree than we intuitively predict.
Hacking Human Nature for Good
Dan Ariely, Jason Hreha, and Kristen Berman
You’re not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom.