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But the challenge of innovation is developing a deeper understanding of customers rather than just asking them what they want. As pioneering automaker Henry Ford once said, “If I had asked my customers what they wanted, they would have told me ‘a faster horse.’
Business Model Generation
Alexander Osterwalder and Yves Pigneur
In the same way that a “great idea is worthless without execution,” curiosity is fruitless without diligence. Once we are curious about something, we have to begin researching, learning, and mining for relevant information that will help us get to the bottom of our inquiries.
Knowledge as an Action
More To That
Essentially, to create things, you have to be a rational optimist. Rational in the sense that you have to see the world for what it really is. And yet you have to be optimistic about your own capabilities, and your capability to get things done.
How to Get Rich: Every Episode
nav.al
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