Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
As growth hockeysticks, the marketer shifts from channel testing mode to building a marketing machine comprised of proven channels, ownable creative and messaging, and a system for measuring and understanding relative performance so dollars and effort can be invested wisely.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Mlodinow explains elastic thinking as:
“the capacity to let go of comfortable ideas and become accustomed to ambiguity and contradiction; the capability to rise above conventional mind-sets and to reframe the questions we ask; the ability to abandon our ingrained assumptions and open ourselves to new paradigms; the propensity to rely on imagination as much as on logic and to generate and integrate a wide variety of ideas; and the willingness to experiment and be tolerant of failure.”
Elastic: Flexible Thinking in a Constantly Changing World
farnam street
“We either make ourselves miserable, or we make ourselves strong. The amount of work is the same.” — Carlos Castaneda
Tweets From Shane Parrish
@ShaneAParrish on Twitter
...catch up on these, and many more highlights
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