Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Talking to customers seems like a simple idea, but most founders find it’s one of the hardest things they have to do. Founders innately believe they understand a customers problem and just need to spend their time building a solution. We now have a half a century of data to say that belief is wrong. To build products that people want and will really use, founders first need to validate the problem/need, then understand whether their solution solves that problem (i.e. finding product/market fit). Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.)
Steve Blank Customer Discovery in the Time of the Covid-19 Virus
steveblank.com
So when increasing scarcity—or anything else—interferes with our prior access to some item, we will react against the interference by wanting and trying to possess the item more than before.
Influence
Robert B. Cialdini PhD
“We want to empower kids, and we can’t empower them as long as we’re helicoptering over them … I changed the term ‘helicopter parent’ to ‘snowplow parent,’ the kind of parent that clears the way of every obstacle.”
How to Raise Successful People - Parenting Advice From Esther Wojcicki on the Goop Podcast - Podcast Notes
podcastnotes.org
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