Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
I learned that if you work hard and creatively, you can have just about anything you want, but not everything you want. Maturity is the ability to reject good alternatives in order to pursue even better ones.
Talking to customers seems like a simple idea, but most founders find it’s one of the hardest things they have to do. Founders innately believe they understand a customers problem and just need to spend their time building a solution. We now have a half a century of data to say that belief is wrong. To build products that people want and will really use, founders first need to validate the problem/need, then understand whether their solution solves that problem (i.e. finding product/market fit). Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.)
Steve Blank Customer Discovery in the Time of the Covid-19 Virus
steveblank.com
Then again, not every product solves problems. Some provide fun or information, others glamour or romance. Social networks don’t solve problems but sure have millions of visitors—they fill consumer needs and desires.
The Startup Owner's Manual
Steve Blank, Bob Dorf
...catch up on these, and many more highlights
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