Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

Your brand is a reflection of your values, your mission and how customers perceive you. Brand is an incredibly powerful internal and external asset. It impacts who you hire (missionaries vs. mercenaries) and who you exist to serve. It also differentiates you from competitors.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

Children need to do more than learn new skills. The theory of capabilities suggests they need to be challenged. They need to solve hard problems. They need to develop values. When you find yourself providing more and more experiences that are not giving children an opportunity to be deeply engaged, you are not equipping them with the processes they need to succeed in the future. And if you find yourself handing your children over to other people to give them all these experiences—outsourcing—you are, in fact, losing valuable opportunities to help nurture and develop them into the kind of adults you respect and admire. Children will learn when they’re ready to learn, not when you’re ready to teach them; if you are not with them as they encounter challenges in their lives, then you are missing important opportunities to shape their priorities—and their lives.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

This Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

The Lean Startup

Eric Ries

...catch up on these, and many more highlights