Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
A startup’s job is to (1) rigorously measure where it is right now, confronting the hard truths that assessment reveals, and then (2) devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan.
The Lean Startup
Eric Ries
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Influence
Robert B. Cialdini PhD
Booking knows it can’t depend on the Google channel, that its future is best secured by innovating and building a customer experience that convinces users to go to Booking directly. That is competition working to the benefit of customers!
Airbnb Losses, Airbnb and the Google Squeeze, Airbnb’s Marketing SpendI Can
None
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