Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
“Build it and they will come” is a myth. Creating a product people want is necessary but not sufficient. Delivering tangible value to customers is critical, but you still need to build the onramps to get them there.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Organisms, organizations, and individual people are always highly imperfect but capable of improving.
High-NPS experiences customers love have lower CAC because your customers turn into walking, talking billboards for your company. There is a direct relationship between how much value your product delivers and how (relatively) reasonable your acquisition costs are.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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