Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

Marketers must avoid the trap of getting hooked on paid marketing. It drives quick growth but is expensive, easily replicated and therefore less defensible. By planting the seeds of organic growth early on, you can reduce reliance on paid marketing and drive down CAC over time.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

Anyone who loves what they do is inherently intensely curious about their field, their profession, their craft. They read about it, study it, talk to other people about it... immerse themselves in it, continuously. And work like hell to stay current in it. Not because they have to. But because they love to. Anyone who isn't curious doesn't love what they do. And you should be hiring people who love what they do.

How to Hire the Best People You've Ever Worked With

web.archive.org

The hard truth is that most things in your life – good and bad – are your fault. The sooner you realize that, the better things will be. Here’s how to cultivate an active mindset and take control of your life.

Yes, It’s All Your Fault: Active vs. Passive Mindsets

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...catch up on these, and many more highlights