📚 Calepes’ Highlights

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A batch of the best highlights from what Carlos ☕️'s read, .

Booking knows it can’t depend on the Google channel, that its future is best secured by innovating and building a customer experience that convinces users to go to Booking directly. That is competition working to the benefit of customers!

Airbnb Losses, Airbnb and the Google Squeeze, Airbnb’s Marketing SpendI Can

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The best marketing teams also have the ability to drive company-level, cross-functional initiatives that go beyond the traditional scope of marketing. They build strong partnerships with ops, product, engineering and design to solve the company’s hardest problems.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

The unanticipated problems and opportunities then essentially fight the deliberate strategy for the attention, capital, and hearts of the management and employees. The company has to decide whether to stick with the original plan, modify it, or even replace it altogether with one of the alternatives that arises. The decision sometimes is an explicit decision; often, however, a modified strategy coalesces from myriad day-to-day decisions to pursue unanticipated opportunities and resolve unanticipated problems. When strategy forms in this way, it is known as emergent strategy.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

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A batch of the best highlights from what Carlos ☕️'s read, .

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