Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
I believe one of the most valuable things you can do to improve your decision making is to think through your principles for making decisions, write them out in both words and computer algorithms, back-test them if possible, and use them on a real-time basis to run in parallel with your brain’s decision making.
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Influence
Robert B. Cialdini PhD
...catch up on these, and many more highlights
Readwise