Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
People overseeing departments need to be able to think strategically as well as run the day-to-day. If they don’t anticipate what’s coming up, they’ll run the day-to-day off a cliff.
As the “Get” customers exercise clearly illustrates, getting a new customer is an expensive process. Thus it’s important to think now about how the company will keep, or retain, customers it’s worked so hard to get. When customers cancel a subscription, never return to a supermarket, or close a corporate purchasing account, it’s called “churn” or “attrition” (the opposite of retention!).
The Startup Owner's Manual
Steve Blank, Bob Dorf
Everyone makes mistakes. The main difference is that successful people learn from them and unsuccessful people don’t.
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