Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
If you can develop a reflexive reaction to psychic pain that causes you to reflect on it rather than avoid it, it will lead to your rapid learning/evolving.
The best marketing teams understand unit economics extremely well and have a good working relationship with finance. They can verbally walk you through the company’s “business equation,” pull the pieces apart, and put them back together.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Facts exist only outside the building, where customers live, so the most important aspect of customer discovery is getting out of the building, in front of customers.
The Startup Owner's Manual
Steve Blank, Bob Dorf
...catch up on these, and many more highlights
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