Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Our most valuable resource—attention—is being traded at an unprecedented rate. We pay so much attention to technology (literally) that the numbers themselves sound like clickbait.
The Attention Economy Is Eating Our Brains
Dorian Peters
Talking to customers seems like a simple idea, but most founders find it’s one of the hardest things they have to do. Founders innately believe they understand a customers problem and just need to spend their time building a solution. We now have a half a century of data to say that belief is wrong. To build products that people want and will really use, founders first need to validate the problem/need, then understand whether their solution solves that problem (i.e. finding product/market fit). Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.)
Steve Blank Customer Discovery in the Time of the Covid-19 Virus
steveblank.com
Getting your messaging and positioning right is hard. In the earliest stages, you spend a lot of time just trying to explain what you do and how it’s different from what exists. Your message needs to be functional and straightforward––but inspirational enough to drive action.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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