Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Self-belief alone is not sufficient—you also have to be able to convince other people of what you believe.
How to Be Successful
blog.samaltman.com
Marketers must avoid the trap of getting hooked on paid marketing. It drives quick growth but is expensive, easily replicated and therefore less defensible. By planting the seeds of organic growth early on, you can reduce reliance on paid marketing and drive down CAC over time.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
In order to discover an effective solution, the team is responsible for addressing four different types of risks:
• *Value Risk*: will the customer buy our solution, or choose to use it?
• *Viability Risk*: will this solution work for our business? Is it something we can effectively and legally get to market, sell, service, fund, and monetize?
• *Usability Risk*: can the user easily learn, use and perceive the value of the solution?
• *Feasibility Risk*: do we know how to build and scale this solution, with the staff, time, technology, and data we have?
Product Core Competencies
Marty Cagan
...catch up on these, and many more highlights
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