Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Marketing lessons learned over more than a decade growing startups (thread):
Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
If you can develop a reflexive reaction to psychic pain that causes you to reflect on it rather than avoid it, it will lead to your rapid learning/evolving.
Start by asking yourself, “What insight do I need to move forward?” Then ask, “What’s the simplest test I can run to get it?” Finally, think about, “How do I design an experiment to run this simple test?”
The Startup Owner's Manual
Steve Blank, Bob Dorf
...catch up on these, and many more highlights
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