Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
The MVP is the final portion of this first value proposition brief. It’s a concise summary of the smallest possible group of features that will work as a stand-alone product while still solving at least the “core” problem and demonstrating the product’s value.
The Startup Owner's Manual
Steve Blank, Bob Dorf
Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
The best marketing teams understand unit economics extremely well and have a good working relationship with finance. They can verbally walk you through the company’s “business equation,” pull the pieces apart, and put them back together.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
Readwise