Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

The unanticipated problems and opportunities then essentially fight the deliberate strategy for the attention, capital, and hearts of the management and employees. The company has to decide whether to stick with the original plan, modify it, or even replace it altogether with one of the alternatives that arises. The decision sometimes is an explicit decision; often, however, a modified strategy coalesces from myriad day-to-day decisions to pursue unanticipated opportunities and resolve unanticipated problems. When strategy forms in this way, it is known as emergent strategy.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

The starting point for our journey is a discussion of priorities. These are, in effect, your core decision-making criteria: what’s most important to you in your career? The problem is that what we think matters most in our jobs often does not align with what will really make us happy.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

As your company scales and growth engine becomes more complex, you need to hire specialists to run specific parts of the machine––channel experts, product marketing experts and infrastructure experts that can keep your marketing stack firing on all cylinders.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

...catch up on these, and many more highlights