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A batch of the best highlights from what Carlos ☕️'s read, .
Customer development interviews will not give you statistically significant data, but they will give you insights based on patterns.
Talking to Humans
Giff Constable
Very few other companies or corporate leaders—perhaps none—could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. Jobs was able to encourage people to define themselves as anticorporate, creative, innovative rebels simply by the computer they used. “Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have—Porsche, Ferrari, Prius—because what I drive says something about me. People feel the same way about an Apple product.”
Steve Jobs
Walter Isaacson
Wealth is assets that earn while you sleep
What’s the difference between wealth, money and status?
Wealth is the thing you want. Wealth is assets that earn while you sleep; it’s the factory of robots cranking out things. Wealth is the computer program running at night that’s serving other customers. Wealth is money in the bank that is reinvested into other assets and businesses.
A house can be a form of wealth, because you can rent it out; although that’s a less productive use of land than running a commercial enterprise.
My definition of wealth is oriented toward businesses and assets that can earn while you sleep.
How to Get Rich: Every Episode
nav.al
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