Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

There are no shortcuts when it comes to great marketing. “Growth hacks” for products that don’t deliver real and lasting value are a waste of your and everyone else’s time. Remain laser focused on the customer and delivering the best experience possible. This is the north star.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

“Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,” said Hertzfeld. “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”

Steve Jobs

Walter Isaacson

Convincing leaders not only to build truly cross-functional teams but to make them fully dedicated is one of the most significant challenges I typically face when I work with companies of any size.

The Startup Way

Eric Ries

...catch up on these, and many more highlights