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Together these three phases produce an S-curve. The phase whose growth defines the startup is the second one, the ascent. Its length and slope determine how big the company will be. The slope is the company's growth rate. If there's one number every founder should always know, it's the company's growth rate. That's the measure of a startup. If you don't know that number, you don't even know if you're doing well or badly.

Startup = Growth

paulgraham.com

Key results measure how far from reaching your objective you are. It adds metrics to objectives. The easiest way to set Key Results is to follow the SMART model. SMART is a methodology that sets criteria to the tasks you set. The KRs must be Specific, Measurable, Achievable, Relevant, and Time-bound.

Step by Step Guide to OKRs

Alexander Maasik

At a basic level, a strategy is what you want to achieve and how you will get there.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

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