Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
He explained that leaders must be judged within the context of the circumstances they encounter
As the “Get” customers exercise clearly illustrates, getting a new customer is an expensive process. Thus it’s important to think now about how the company will keep, or retain, customers it’s worked so hard to get. When customers cancel a subscription, never return to a supermarket, or close a corporate purchasing account, it’s called “churn” or “attrition” (the opposite of retention!).
The Startup Owner's Manual
Steve Blank, Bob Dorf
The focus on the goal creates flexibility, whereas a focus on the means may create limitations.
This Is Lean
Niklas Modig and Pär Åhlström
...catch up on these, and many more highlights
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