Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Every meeting should be aimed at achieving someone’s goals; that person is the one responsible for the meeting and decides what they want to get out of it and how they will do so. Meetings without someone clearly responsible run a high risk of being directionless and unproductive.
Key results measure how far from reaching your objective you are. It adds metrics to objectives. The easiest way to set Key Results is to follow the SMART model. SMART is a methodology that sets criteria to the tasks you set. The KRs must be Specific, Measurable, Achievable, Relevant, and Time-bound.
Step by Step Guide to OKRs
Alexander Maasik
As your company scales and growth engine becomes more complex, you need to hire specialists to run specific parts of the machine––channel experts, product marketing experts and infrastructure experts that can keep your marketing stack firing on all cylinders.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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