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And you have to be optimistic about it. Not irrationally. You know, there’s nothing worse than someone who is foolhardy and chasing something that’s not worth it.
That’s why I say rational optimist. But you have to be rational. Know all the pitfalls. Know the downsides, but still keep your chin up.
You’ve got one life on this planet. Why not try to build something big? This is the beauty of Elon Musk, and why I think he inspires so many people, it’s just because he takes on really, really big audacious tasks. And he provides an example for people to think big.
And it takes a lot of work to build even small things. I don’t think the corner grocery store owner is working any less hard than Elon Musk, or pouring any less sweat and toil into it. Maybe even more.
But for whatever reason, education, circumstance, they didn’t get the chance to think as big, so the outcome is not as big. So, it’s just better to think big. Obviously, rationally, within your means, stay optimistic.
How to Get Rich: Every Episode
nav.al
As your company scales and growth engine becomes more complex, you need to hire specialists to run specific parts of the machine––channel experts, product marketing experts and infrastructure experts that can keep your marketing stack firing on all cylinders.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Your brand is a reflection of your values, your mission and how customers perceive you. Brand is an incredibly powerful internal and external asset. It impacts who you hire (missionaries vs. mercenaries) and who you exist to serve. It also differentiates you from competitors.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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