Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Cuando nos conducimos con integridad, utilizamos los desafíos de la vida para expresar lo más elevado de nosotros mismos. No siempre es posible lograr el éxito, pero siempre es posible actuar honorablemente.
La Empresa Consciente
Fredy Kofman
Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
I look for something you've done, either in a job or (often better yet) outside of a job.
The business you started and ran in high school.
The nonprofit you started and ran in college.
If you're a programmer: the open source project to which you've made major contributions.
Something.
If you can't find anything -- if a candidate has just followed the rules their whole lives, showed up for the right classes and the right tests and the right career opportunities without achieving something distinct and notable, relative to their starting point -- then they probably aren't driven.
How to Hire the Best People You've Ever Worked With
web.archive.org
...catch up on these, and many more highlights
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