Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

Intellectual property gives you rights to stop others from using your creativity.

The Startup Owner's Manual

Steve Blank, Bob Dorf

You can talk all you want about having a strategy for your life, understanding motivation, and balancing aspirations with unanticipated opportunities. But ultimately, this means nothing if you do not align those with where you actually expend your time, money, and energy. In other words, how you allocate your resources is where the rubber meets the road. Real strategy—in companies and in our lives—is created through hundreds of everyday decisions about where we spend our resources. As you’re living your life from day to day, how do you make sure you’re heading in the right direction? Watch where your resources flow. If they’re not supporting the strategy you’ve decided upon, then you’re not implementing that strategy at all.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

Getting your messaging and positioning right is hard. In the earliest stages, you spend a lot of time just trying to explain what you do and how it’s different from what exists. Your message needs to be functional and straightforward––but inspirational enough to drive action.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

...catch up on these, and many more highlights

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