Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
So when increasing scarcity—or anything else—interferes with our prior access to some item, we will react against the interference by wanting and trying to possess the item more than before.
Influence
Robert B. Cialdini PhD
Si Venezuela, Nicaragua o Bolivia necesitan reconstruir puentes para disminuir diferencias, Chile o Colombia requieren de justo lo contrario: reconocerlas, aceptarlas e incluso celebrarlas dentro de las instituciones. Esa es la paradoja eterna del pluralismo, la que probablemente marcará 2020 y la década que vendrá en Latinoamérica: la mejor receta contra el conflicto es, precisamente, aceptar que es inevitable.
Análisis | El Año De Los Descontentos
Jorge Galindo
In a classic enterprise sale, you will often have a strategic buyer (who is excited about the change you can bring), an economic buyer (who controls the purse), a technical buyer (who might have approval/blocker rights), and then the actual users of your product. Can you identify your champion? Can you identify who might be a saboteur?
Talking to Humans
Giff Constable
...catch up on these, and many more highlights
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