Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Ultimately, power will rule. This is true of any system. For example, it has repeatedly been shown that systems of government have only worked when those with the power value the principles behind the system more than they value their own personal objectives.
There are no shortcuts when it comes to great marketing. “Growth hacks” for products that don’t deliver real and lasting value are a waste of your and everyone else’s time. Remain laser focused on the customer and delivering the best experience possible. This is the north star.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
So when increasing scarcity—or anything else—interferes with our prior access to some item, we will react against the interference by wanting and trying to possess the item more than before.
Influence
Robert B. Cialdini PhD
...catch up on these, and many more highlights
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