Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Create More Than You Consume
If you want to be successful in business (in life, actually), you have to create more than you consume. Your goal should be to create value for everyone you interact with. Any business that doesn’t create value for those it touches, even if it appears successful on the surface, isn’t long for this world. It’s on the way out.
2020 Letter to Shareholders
aboutamazon.com
Our most valuable resource—attention—is being traded at an unprecedented rate. We pay so much attention to technology (literally) that the numbers themselves sound like clickbait.
The Attention Economy Is Eating Our Brains
Dorian Peters
“Build it and they will come” is a myth. Creating a product people want is necessary but not sufficient. Delivering tangible value to customers is critical, but you still need to build the onramps to get them there.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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