Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
The information I could have gained with that simple web page—but didn’t—is what we call validated learning. It’s what any MVP provides: understanding what people actually want, not what we think they want. The goal of a sequence of MVPs is traction: to show that each experiment is driving superior customer behavior compared to the one before.
The Startup Way
Eric Ries
He explained that leaders must be judged within the context of the circumstances they encounter
Talking to customers seems like a simple idea, but most founders find it’s one of the hardest things they have to do. Founders innately believe they understand a customers problem and just need to spend their time building a solution. We now have a half a century of data to say that belief is wrong. To build products that people want and will really use, founders first need to validate the problem/need, then understand whether their solution solves that problem (i.e. finding product/market fit). Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.)
Steve Blank Customer Discovery in the Time of the Covid-19 Virus
steveblank.com
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