Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Customer discovery translates a founder’s vision for the company into hypotheses about each component of the business model and creates a set of experiments to test each hypothesis.
The Startup Owner's Manual
Steve Blank, Bob Dorf
But the challenge of innovation is developing a deeper understanding of customers rather than just asking them what they want. As pioneering automaker Henry Ford once said, “If I had asked my customers what they wanted, they would have told me ‘a faster horse.’
Business Model Generation
Alexander Osterwalder and Yves Pigneur
Along your journey you will inevitably experience painful failures. It is important to realize that they can either be the impetus that fuels your personal evolution or they can ruin you, depending on how you react to them.
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