📚 Calepes’ Highlights

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A batch of the best highlights from what Carlos ☕️'s read, .

This may sound counterintuitive, but I deeply believe that the path to happiness in a relationship is not just about finding someone who you think is going to make you happy. Rather, the reverse is equally true: the path to happiness is about finding someone who you want to make happy, someone whose happiness is worth devoting yourself to. If what causes us to fall deeply in love is mutually understanding and then doing each other’s job to be done, then I have observed that what cements that commitment is the extent to which I sacrifice myself to help her succeed and for her to be happy.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

A startup’s job is to (1) rigorously measure where it is right now, confronting the hard truths that assessment reveals, and then (2) devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan.

The Lean Startup

Eric Ries

As growth hockeysticks, the marketer shifts from channel testing mode to building a marketing machine comprised of proven channels, ownable creative and messaging, and a system for measuring and understanding relative performance so dollars and effort can be invested wisely.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

...catch up on these, and many more highlights

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A batch of the best highlights from what Carlos ☕️'s read, .

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