Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Influence

Robert B. Cialdini PhD

Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

A strategy—whether in companies or in life—is created through hundreds of everyday decisions about how you spend your time, energy, and money. With every moment of your time, every decision about how you spend your energy and your money, you are making a statement about what really matters to you.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

...catch up on these, and many more highlights

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