Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Because the assumptions haven’t been proved to be true (they are assumptions, after all) and in fact are often erroneous, the goal of a startup’s early efforts should be to test them as quickly as possible. What traditional business strategy excels at is helping managers identify clearly what assumptions are being made in a particular business. The first challenge for an entrepreneur is to build an organization that can test these assumptions systematically. The second challenge, as in all entrepreneurial situations, is to perform that rigorous testing without losing sight of the company’s overall vision.
The Lean Startup
Eric Ries
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Influence
Robert B. Cialdini PhD
But a new word is needed to describe the early adopters—the visionary customers—who buy unfinished and untested products, because they want to “first,” whether it’s for the sake of gaining a competitive edge or winning bragging rights.
The Startup Owner's Manual
Steve Blank, Bob Dorf
...catch up on these, and many more highlights
Readwise