Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

As your company scales and growth engine becomes more complex, you need to hire specialists to run specific parts of the machine––channel experts, product marketing experts and infrastructure experts that can keep your marketing stack firing on all cylinders.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

You won’t get rich renting out your time, because you can’t earn non-linearly.

How to Get Rich: Every Episode

nav.al

The theory of capabilities gives companies the framework to determine when outsourcing makes sense, and when it does not. There are two important considerations. First, you must take a dynamic view of your suppliers’ capabilities. Assume that they can and will change. You should not focus on what the suppliers are doing now, but, rather, focus on what they are striving to be able to do in the future. Second, and most critical of all: figure out what capabilities you will need to succeed in the future. These must stay in-house—otherwise, you are handing over the future of your business. Understanding the power and importance of capabilities can make the difference between a good CEO and a mediocre one.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

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