Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Whereas traditional firms organize around ongoing tasks and permanent assignments, in design shops, work flows around projects with defined terms.
Rotman on Design
Roger Martin et Karen Christensen
In a classic enterprise sale, you will often have a strategic buyer (who is excited about the change you can bring), an economic buyer (who controls the purse), a technical buyer (who might have approval/blocker rights), and then the actual users of your product. Can you identify your champion? Can you identify who might be a saboteur?
Talking to Humans
Giff Constable
Our goal is not to write good user stories or do good user story mapping, our goal is to drive desired outcomes for our customers that create value for our business.
The Evolution of Modern Product Discovery | Product Talk
producttalk.org
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