Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Your brand is a reflection of your values, your mission and how customers perceive you. Brand is an incredibly powerful internal and external asset. It impacts who you hire (missionaries vs. mercenaries) and who you exist to serve. It also differentiates you from competitors.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Marketing lessons learned over more than a decade growing startups (thread):
Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
Getting your messaging and positioning right is hard. In the earliest stages, you spend a lot of time just trying to explain what you do and how it’s different from what exists. Your message needs to be functional and straightforward––but inspirational enough to drive action.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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