📚 Calepes’ Highlights

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A batch of the best highlights from what Carlos ☕️'s read, .

How does hypothesis-driven analytics strategy work? It starts with answering a set of plain sounding questions, “What is happening?” and “Why is it happening?”

Behind Every Good Decision

Piyanka Jain, Puneet Sharma

Very few other companies or corporate leaders—perhaps none—could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama. Jobs was able to encourage people to define themselves as anticorporate, creative, innovative rebels simply by the computer they used. “Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have—Porsche, Ferrari, Prius—because what I drive says something about me. People feel the same way about an Apple product.”

Steve Jobs

Walter Isaacson

I look for something you've done, either in a job or (often better yet) outside of a job. The business you started and ran in high school. The nonprofit you started and ran in college. If you're a programmer: the open source project to which you've made major contributions. Something. If you can't find anything -- if a candidate has just followed the rules their whole lives, showed up for the right classes and the right tests and the right career opportunities without achieving something distinct and notable, relative to their starting point -- then they probably aren't driven.

How to Hire the Best People You've Ever Worked With

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