Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

As growth hockeysticks, the marketer shifts from channel testing mode to building a marketing machine comprised of proven channels, ownable creative and messaging, and a system for measuring and understanding relative performance so dollars and effort can be invested wisely.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

Mlodinow explains elastic thinking as: “the capacity to let go of comfortable ideas and become accustomed to ambiguity and contradiction; the capability to rise above conventional mind-sets and to reframe the questions we ask; the ability to abandon our ingrained assumptions and open ourselves to new paradigms; the propensity to rely on imagination as much as on logic and to generate and integrate a wide variety of ideas; and the willingness to experiment and be tolerant of failure.”

Elastic: Flexible Thinking in a Constantly Changing World

farnam street

“We either make ourselves miserable, or we make ourselves strong. The amount of work is the same.” — Carlos Castaneda

Tweets From Shane Parrish

@ShaneAParrish on Twitter

...catch up on these, and many more highlights