Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

Information from a recognized authority can provide us a valuable shortcut for deciding how to act in a situation.

Influence

Robert B. Cialdini PhD

I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be.

Steve Jobs

Walter Isaacson

This Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

The Lean Startup

Eric Ries

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