Join 📚 Calepes’ Highlights

A batch of the best highlights from what Carlos ☕️'s read, .

Getting your messaging and positioning right is hard. In the earliest stages, you spend a lot of time just trying to explain what you do and how it’s different from what exists. Your message needs to be functional and straightforward––but inspirational enough to drive action.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

At a basic level, a strategy is what you want to achieve and how you will get there.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

Facts exist only outside the building, where customers live, so the most important aspect of customer discovery is getting out of the building, in front of customers.

The Startup Owner's Manual

Steve Blank, Bob Dorf

...catch up on these, and many more highlights

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