Join 📚 Calepes’ Highlights
A batch of the best highlights from what Carlos ☕️'s read, .
Customer development interviews will not give you statistically significant data, but they will give you insights based on patterns.
Talking to Humans
Giff Constable
By virtue of engaging users early and enabling them to start and grow their businesses, these products build deep workflow lock-in and loyalty, and have the potential to supplant existing b2b-focused platforms.
Thread: New Tools Are Em...
@ljin18 on Twitter
Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.
Marketing Lessons Learne...
@KyleTibbitts on Twitter
...catch up on these, and many more highlights
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