📚 Calepes’ Highlights

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A batch of the best highlights from what Carlos ☕️'s read, .

Once people understand what you do, your brand needs to stand for more than just the functional benefits your product delivers. You can and should start shifting into emotional territory to occupy a bigger space in the hearts and minds of both prospective and current customers.

Marketing Lessons Learne...

@KyleTibbitts on Twitter

People who are confident aren’t afraid of facing reality because they know they can handle it. Confident people don’t care what other people think about them, aren’t afraid of standing out, and are willing to risk looking like an idiot while they try something new. They’ve been beaten down and rebuilt themselves enough times to know that they can do it again if they have to. Crucially, they also know that to outperform the crowd, you have to do things differently sometimes, and that hecklers and naysayers inevitably tend to follow. They take their feedback from reality, not popular opinion.

Clear Thinking

Shane Parrish

I genuinely believe that management is among the most noble of professions if it’s practiced well. No other occupation offers more ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, and Karen Dillon

...catch up on these, and many more highlights

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A batch of the best highlights from what Carlos ☕️'s read, .

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