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But remember two numbers: 10 and 65. I have found in my long experience studying the affluent and the sales professionals who represent them that about 10 percent of the sales professionals account for more than 65 percent of the business generated by millionaire households.
The Millionaire Mind
Thomas J. Stanley Ph.D.
A community isn’t just a small audience either; it has a social density that audiences lack. The bloggers and social network users operating in small groups are part of a community, and they are enjoying something analogous to the privacy of the mall.
Here Comes Everybody
Clay Shirky
In 2006 a Silicon Valley engineer named Aaron Patzer quit his job to start a company called Mint Software, Inc., an online service that helped people simplify their personal finances.
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