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Mel has always believed that commercial businesspeople are more serious about their obligations.
The Millionaire Mind
Thomas J. Stanley Ph.D.
Widely referred businesses still have lead-qualification and -conversion processes; you still need to make sure that Chuck explained how you work, who you work with, and the unique value your firm can bring before actually taking the order. But that process can occur more quickly when your prospect’s natural sales resistance has been lowered by the referral.
The Referral Engine
John Jantsch
This result aligns with assessment best practices, which suggest moving away from infrequent high-stakes exams to more-frequent, lower-stakes assessments and/or more authentic assessments such as projects, presentations, authentic writing assignments, and others.
Assessment Practices That Support Learning for Duke Students - Duke Learning Innovation
learninginnovation.duke.edu
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