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A batch of the best highlights from what Stanley's read, .
Highly referred businesses are good enough to make people want to talk about them, but they amplify this natural desire by making word of mouth an essential element of the culture.
The Referral Engine
John Jantsch
The study mistakenly uses the word faith, but in fact, few of these people have lost faith.
So LeMay said, Let’s try it. Let’s fly in straight. A seven-minute-long, straight and steady approach. And if that sounded suicidal—which it did to all his pilots—he added, I’m going to be the first to try it.
The Bomber Mafia
Malcolm Gladwell
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