A batch of the best highlights from what Stanley's read, .
V/TO (WHICH INCLUDES CORE VALUES, CORE FOCUS, 10-YEAR TARGET, MARKETING STRATEGY, THREE-YEAR PICTURE, AND ONE-YEAR PLAN)
Traction
Gino Wickman
I encourage my staff to do things on purpose. A checklist ensures exactly this. Everything on a checklist has to be done on purpose, every single time.
De-Mythify
Korbett Miller
The description on your opt-in form is the main copy that explains your lead magnet, sets the expectation for the type of email your recipients will receive, and provides an overall value proposition for why someone might want to be on your mailing list.
Email Marketing Demystified
Matthew Paulson, Elisa Doucette, and John McIntyre