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In effect, there is a shared social space or collective understanding that can enhance the ability of teams to solve problems and to interrelate with each other.
The World Is Open
Curtis J. Bonk
Point to helpful reference materials. Create some tutorials and post them online. Use pictures, words, and video. Take people step-by-step through part of your process. As blogger Kathy Sierra says, “Make people better at something they want to be better at.”
Show Your Work!
Austin Kleon
Your email sequence then needs to deepen and continue the relationship while you’re offline. For instance, when Nicole isn’t launching a product or directly selling anything, she asks people to join her list and explains that she’ll send an email immediately that gets you up to speed on the jargon and topics she covers. This sequence has five or six emails that familiarize people with her community.
How to Generate Leads and Sell With Live Video : Social Media Examiner
socialmediaexaminer.com
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