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When the blogs wrote, the agency made sure the growing story worked its way up the chain to bigger writers and publications, continuing to escalate things by making all the press coverage (earned media impressions) the story, rather than the relatively low number of Twitter shares.
As long as you broke your story down into scenes in the planning phase like we discussed, you can drag and drop to rearrange later, and jump quickly through your story to make revisions and edits.
Scrivener Superpowers
M. G. Herron
The tools are simply a way of channeling existing motivation.
Here Comes Everybody
Clay Shirky
...catch up on these, and many more highlights