A batch of the best highlights from what Stanley's read, .
Getting a relevant and workable set of guidelines is part of growing up in social media.
Organizations Don't Tweet, People Do
Euan Semple and Andrew McAfee
The system was simple. Find a large market niche that’s growing and not yet dominated. Build a factory. Buy a lot of TV ads. The ads will lead to retail distribution and to sales. The sales will keep the factory busy and create profits.
Purple Cow
Seth Godin
You don’t need an ISBN for Kindle books at all as Amazon allocates you its own product identifier in the form of an ASIN (Amazon Standard Item Number), but again if you want to sell ebooks other than through Amazon, you will run across the same tie-in issues as with print books, so you may want to allocate your own ISBN to your ebook version as well as your print version.