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An Interruption Marketer sells a new product by introducing it on national TV. A Permission Marketer sells a new product by informing all her existing customers about a way to get a free sample.
Permission Marketing
Seth Godin
I would say, “I don’t want to post a profit, of course. I just want to break even. That way I’ll save on taxes.” In other words, I’d rather lose $10 than have to pay the government $3. I continued to sink month in month out. Year after year. Constant stress.
Profit First
Mike Michalowicz
The book should be as close to the final version as possible. These people are reading with fresh eyes;
How to Write a Novel
Joanna Penn
...catch up on these, and many more highlights
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