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A batch of the best highlights from what Nathaniel's read, .
Using the Magic Words “Just one more thing” keeps the conversation alive and can help you avoid leaving with nothing.
Exactly What to Say
Phil M Jones
Offer to do a free job for a few of your favorite local celebs—newscasters, or social and political leaders, for example. When they accept, send them 250 letterheads and envelopes on your finest paper...then drop some names as to whose stationery you’ve printed.
Ca$hvertising
Drew Eric Whitman
Here’s the interesting part. Sixty percent of customers were drawn to the large assortment, while only 40% stopped by the small one. But 30% of the people who had sampled from the small assortment decided to buy, while only 3% of those confronted with the large assortment of flavors purchased a jar.
The 1-Page Marketing Plan
Allan Dib
...catch up on these, and many more highlights
Readwise