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When introducing a brand-new idea to a stranger, friend, prospect or team member, using the words, “How open-minded are you?” and following up that sentence with a scenario you want them to opt into allows you to naturally attract people toward the very thing that you are looking for their support with. This preface shifts you from having fifty-fifty odds of them agreeing with you to odds of ninety-ten in your favor. Everybody wants to be open-minded.
Exactly What to Say
Phil M Jones
Creative products are always shiny and new; the creative process is ancient and unchanging. —Silvano Arieti,
Building a Second Brain
Tiago Forte
You might be tempted to first run a survey, testing how customers might react to a proposed new pricing model, or change to an existing one. However, surveys rarely work. There is always a disconnect between customers’ words and their actions.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Neil Davidson
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