Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
Ads are best guesses. The human condition isn’t math. There’s no single way to compel an audience. It’s a process, trial and error.
Very Good Copy
Eddie Shleyner
By finding a reason for my direct question and gaining permission to ask it, I instantly shift control of the conversation to me. The words I use to do this are, “Just out of curiosity,” and they can be used as the perfect preface to many a direct question.
Exactly What to Say
Phil M Jones
The best way to make your video shorter is to aim for short when you start. The second best way is to internalize another old showbiz adage: When in doubt, cut it out.
How to Shoot Video That Doesn't Suck
Steve Stockman
...catch up on these, and many more highlights
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