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And—this is critical—the less imagery you convey, the less your message occupies consumers’ brains, the less likely it is that you’ll influence them.
Ca$hvertising
Drew Eric Whitman
When you do get around to following up or speaking again at the agreed time, please do not ask them what they thought about what you asked them to look at. This makes it easy for them to talk bad news or bring up their concerns. Instead, swap that question with, “So, what do you like about it?” and watch them list the good-news reasons instead.
Exactly What to Say
Phil M Jones
The more reasons we put on the table, the easier it is for people to discard the shakiest one.
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