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The Ultimate Upsell Formula: Speed & Automation The most effective Ascension offers contain either one or both of the following: speed and automation. If you can make an offer to a buyer that speeds up and/or automates their ability to get the benefit from the initial thing they bought—you’ve got a winning Ascension offer.
Invisible Selling Machine
Ryan Deiss and Clate Mask
Of course, you need to be aware of the dangers of versioning too. You need to make sure that the features you choose for each version appeal to the segment you’re targeting. For example, if you introduce a ‘Lite’ version of your product, you need to be sure that professional users won’t downgrade to it.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Neil Davidson
Marketers should take advantage of the high open rates that transactional emails enjoy by including promotional, educational, and other content in them. That’s in addition to your standard promotional email navigation bar, if you typically include one.
Email Marketing Rules
Chad S. White
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