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By finding a reason for my direct question and gaining permission to ask it, I instantly shift control of the conversation to me. The words I use to do this are, “Just out of curiosity,” and they can be used as the perfect preface to many a direct question.

Exactly What to Say

Phil M Jones

To paraphrase a line attributed to Isaac Asimov, great discoveries often begin not with “Eureka!” but with “That’s funny . .

Think Again

Adam Grant

And here’s another interesting fact: Contrary to popular belief, men are most attracted to pictures of other men, and women to pictures of other women. Why? Psychologists say: Identification. All of us are interested primarily in ourselves; no one is more important to you than you. When an ad shows a picture of a handsome, important-looking man, for example, other men will identify with that person, step into his shoes, and briefly become handsome and important-looking themselves. This same principle applies to women.

Ca$hvertising

Drew Eric Whitman

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