Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
We are very good at predicting the future, except for the surprises—which tend to be all that matter.
Same as Ever
Morgan Housel
Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do.
Ca$hvertising
Drew Eric Whitman
People say thank you when they feel they owe you something. This is the best time to ask for someone’s help.
Exactly What to Say
Phil M Jones
...catch up on these, and many more highlights
Readwise