Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

People strive to pay their debts and return favors because no one likes to feel indebted, powerless or weak. This also means that we are more likely to do favors for people who offer them to us.

Digital Influencer

John Lincoln

Escalation of Commitment: Every time you invest yourself in something, you become more committed to it.

Who Not How

Dan Sullivan and Benjamin Hardy

As a baseline, I recommend implementing an entry popup and a footer opt-in form on your website.

Email Marketing Demystified

Matthew Paulson, Elisa Doucette, and John McIntyre

...catch up on these, and many more highlights