📚 Nathaniel's Highlights

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A batch of the best highlights from what Nathaniel's read, .

People buy from people they know, like, and trust. People don’t just buy things from you; they have to buy you.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

To build an effective new habit, you need five essential components: a reason, a trigger, a micro-habit, effective practice, and a plan.

The Coaching Habit

Michael Bungay Stanier

When they’re scanning copy, especially online, readers’ eyes are drawn to text surrounded by white space or that text looks different from the surrounding copy – for instance, text set apart by bullet points. Write your bullet points carefully so they’re not too wordy, just one or two lines in most cases, so they are quickly digestible.

How to Write Copy That Sells

Ray Edwards

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A batch of the best highlights from what Nathaniel's read, .

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