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Nobody who successfully used videos to boost engagement rates on their Instagram page ever failed because they overestimated the patience of their followers!
Microsoft is famed for this. They wait for competitors (and often partners) to prove markets with low volume, high price products – whether it’s CRM, testing tools or business intelligence – and then jump in with a low-cost, high-volume model.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Asking people to decide for themselves who they are with the Magic Words “two types of people” prompts a near-instant decision. The second someone hears, “There are two types of people in this world,” the little voice in their head immediately wonders which one they are, and they wait with bated breath to hear the choices.
Exactly What to Say
Phil M Jones
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