Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
It’s always okay to talk about yourself in a negative light. It is the bragging people get sick of fast so here is how you get the best of both worlds.
The Halbert Copywriting Method Part III
Bond Halbert
Ads are best guesses. The human condition isn’t math. There’s no single way to compel an audience. It’s a process, trial and error.
Very Good Copy
Eddie Shleyner
Inoculation is a favorite among politicians. Their stock line goes this way: “My opponent will tell you there’s no way to bring down skyrocketing oil prices...he’ll tell you that the only way to balance the national budget is to raise your taxes...he’ll tell you that it’s good enough to provide health insurance for most citizens, not all of them. But I tell you this is definitely not the case, and here is why....”
Ca$hvertising
Drew Eric Whitman
...catch up on these, and many more highlights
Readwise