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Neil and I, and many other writers, use “TK” as a placeholder for things we need to research later (e.g., “He was TK years old at the time.”). This is common practice, as almost no English words have TK in them (except that pesky Atkins), making it easy to use Control-F when it’s time to batch-research or fact-check.
Tools of Titans
Timothy Ferriss
Your goal is to cause consumers to become so closely associated with the product’s image that it almost becomes a part of their own identity; thus, you’re “morphing” their ego to fit your product. By representing your product through carefully chosen images and personalities, you can persuade your prospects that, by purchasing or using your wares, they’ll immediately become associated with these images and attitudes.
Ca$hvertising
Drew Eric Whitman
Focus on ONE result and create separate digital products for the other results.
Instagram Secrets
Jeremy McGilvrey
...catch up on these, and many more highlights
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