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Inoculation is a favorite among politicians. Their stock line goes this way: “My opponent will tell you there’s no way to bring down skyrocketing oil prices...he’ll tell you that the only way to balance the national budget is to raise your taxes...he’ll tell you that it’s good enough to provide health insurance for most citizens, not all of them. But I tell you this is definitely not the case, and here is why....”
Ca$hvertising
Drew Eric Whitman
You need to let them know what happens next, so the Magic Words you require are precisely that: “What happens next is...” This is a perfect way of linking all of the information they need to make a decision, the information you provided when you presented to them, and bringing them through to the completion that needs to follow. So, what you do is create a scene. You do not ask them what they would like to do; you just tell them what happens next.
Exactly What to Say
Phil M Jones
There are millions of notebooks and Evernote folders packed with ideas, floating out there in the digital ether or languishing on dusty bookshelves. The difference between a great work and an idea for a great work is all the sweat, time, effort, and agony that go into engaging that idea and turning it into something real.
Perennial Seller
Ryan Holiday
...catch up on these, and many more highlights
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