📚 Nathaniel's Highlights

Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

It’s easier to persuade somebody to spend $10 instead of $1 than it is to get them to open their wallet in the first place.

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing

Neil Davidson

What’s the core benefit of your product or service? If you sell shovels, you must understand that people don’t want a long pole with a flat piece of attached metal. They do want the holes so they can plant beautiful trees and colorful flowers and make their homes look more attractive!

Ca$hvertising

Drew Eric Whitman

A user that lands on your “thank you” page after opting in has already indicated they are interested in your content and have taken a specific action to receive more of it. They are much more likely than other users to take another action, such as signing up for a free trial of a premium service, clicking on a banner ad, or opting into another mailing list through a co-registration ad unit.

Email Marketing Demystified

Matthew Paulson, Elisa Doucette, and John McIntyre

...catch up on these, and many more highlights

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Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

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