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Digital Influencer
John Lincoln
You might be worried about how your customers will react when you change your prices. Don’t be. For most of us, our customers have better things to worry about.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Neil Davidson
Suppose you want me to agree to a certain request. One way to increase your chances would be first to make a larger request of me, one that I will most likely turn down. Then, after I have refused, you would make the smaller request that you were really interested in all along.
Influence
Robert B. Cialdini PhD
...catch up on these, and many more highlights
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