Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
A new prospect must be INDOCTRINATED before they’ll engage with your message; must ENGAGE before they’ll buy; must buy before they’ll ASCEND; and once the process is over they’ll need to be SEGMENTED based on interest before they become RE-ENGAGED and buy again.
Invisible Selling Machine
Ryan Deiss and Clate Mask
The punch line is clear: people who make a specific plan for when and where they will perform a new habit are more likely to follow through.
Atomic Habits
James Clear
Nothing a creator does repeatedly is accidental.
The Art and Business of Online Writing
Nicolas Cole
...catch up on these, and many more highlights
Readwise