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A batch of the best highlights from what Nathaniel's read, .
Consider this a word of caution about using this particular bullet with nutraceuticals, pharmaceuticals, exercise, and any other health-related products. Make sure you’re following the rules of compliance with the FTC, the FDA, and any of the other “alphabet agencies.”
How to Write Copy That Sells
Ray Edwards
The conclusion? Offering too much choice can actually prevent sales.
The 1-Page Marketing Plan
Allan Dib
Heuristics are mental shortcuts you use to solve common problems. They speed up processing in the brain, but sometimes make you think so fast you miss what is important.
You Are Not So Smart
David McRaney
...catch up on these, and many more highlights