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Your goal is to cause consumers to become so closely associated with the product’s image that it almost becomes a part of their own identity; thus, you’re “morphing” their ego to fit your product. By representing your product through carefully chosen images and personalities, you can persuade your prospects that, by purchasing or using your wares, they’ll immediately become associated with these images and attitudes.
Ca$hvertising
Drew Eric Whitman
By finding a reason for my direct question and gaining permission to ask it, I instantly shift control of the conversation to me. The words I use to do this are, “Just out of curiosity,” and they can be used as the perfect preface to many a direct question.
Exactly What to Say
Phil M Jones
If you turn your general expertise into specific, personalized solutions, you’re more likely to find paying customers, too.
Click Millionaires
Scott Fox
...catch up on these, and many more highlights
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