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There are always risks out there that can hurt you badly, even in the seemingly safest bets, so it’s always best to assume you’re missing something.
Let me be clear about this: you need to place a dollar cost on this failure to solve the problem when at all possible.
How to Write Copy That Sells
Ray Edwards
When they’re scanning copy, especially online, readers’ eyes are drawn to text surrounded by white space or that text looks different from the surrounding copy – for instance, text set apart by bullet points. Write your bullet points carefully so they’re not too wordy, just one or two lines in most cases, so they are quickly digestible.
How to Write Copy That Sells
Ray Edwards
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