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A batch of the best highlights from what Nathaniel's read, .

Another tip I got from John Carlton is to not use the same verb twice in a single page.

The Halbert Copywriting Method Part III

Bond Halbert

Of course, you need to be aware of the dangers of versioning too. You need to make sure that the features you choose for each version appeal to the segment you’re targeting. For example, if you introduce a ‘Lite’ version of your product, you need to be sure that professional users won’t downgrade to it.

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing

Neil Davidson

At the national level, one great presentation delivered via online video, entirely automated, can circumvent normal distribution channels, sell direct to consumers, and be a self-operating income machine.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

...catch up on these, and many more highlights