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The Halbert Copywriting Method Part III
Bond Halbert
The neuroscientist Samuel McClure and his colleagues examined what parts of the brain are involved in choosing immediate versus delayed rewards. They found that when participants chose immediate rewards, emotion- and reward-processing parts of the brain lit up. When participants delayed their reward, the prefrontal cortex—the part of the brain involved in planning and abstract thinking—became active.
Dopamine Nation
Anna Lembke
Earn with your mind, not your time.
Tools of Titans
Timothy Ferriss
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