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A batch of the best highlights from what Nathaniel's read, .
The rhythm of three makes for easy listening for the other person, and by leaving your preferred choice until the end, you easily build the value of that option and load the choices so your preferred outcome stands out as a clear favorite.
Exactly What to Say
Phil M Jones
Multiple models challenge each other to produce a more unified overview, whereas just using one or two restricts your long-range view to a limited context or discipline.
Mental Models
Peter Hollins
Smart email marketers know that a long-term email marketing strategy requires segmentation. You must change the message based on what you know about the subscriber or you risk burning out your list.
Invisible Selling Machine
Ryan Deiss and Clate Mask
...catch up on these, and many more highlights
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