Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
You can always come back to this list and ask yourself, “What ‘wrong’ bullets can I write? What themed sequence bullets could I write? What two-step bullets could I write? What giveaway? What reverse hook? How can I write a naked benefit bullet?”
How to Write Copy That Sells
Ray Edwards
For any one piece of sales copy, you should use a minimum of three to five different kinds of bullet points. This is another of the more common rookie mistakes I see—having the same kinds of bullet points stacked up on top of one another.
How to Write Copy That Sells
Ray Edwards
Although it may seem illogical, the logic angle is the least effective of the three. (You might want to read that last sentence again just to make sure you got it.) While we like to think of ourselves as logical beings, the reality is most purchase decisions are made based on emotion (i.e. gain and fear), not logic. But the logic email is still important, because there are some prospects that will weigh all options and make a logical decision to purchase or not.
Invisible Selling Machine
Ryan Deiss and Clate Mask
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