Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.
Perennial Seller
Ryan Holiday
Your lead magnet should be highly specific to your target audience and what it helps them achieve. A strategic lead magnet attracts the right people. Your lead magnet should not be for everybody.
300 Email Marketing Tips
Meera Kothand
I call this a “just-in-time expert” because you are basically just two or three steps ahead of your audience in your expertise level. That relative difference in experience is enough to give you credibility as an expert, at least to beginners. Of course, it helps your credibility if you’ve earned your knowledge by succeeding at whatever it is you are “experting” about.
Click Millionaires
Scott Fox
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