A batch of the best highlights from what Nathaniel's read, .
A Lead Magnet is simply a small “chunk” of value (usually content) that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt in.
Invisible Selling Machine
Ryan Deiss and Clate Mask
An audience needs some reassurance that you deserve being listened to.
No B.S. Guide to Powerful Presentations
Dan S. Kennedy, Dustin Mathews
Remember, the greater the contrast, the more likely you are to get that someone to move.