Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

Never forget that a prospect’s email address has value. So while this is not a monetary transaction, the prospect is giving you something very valuable when handing over their email address: their time and their attention.

Invisible Selling Machine

Ryan Deiss and Clate Mask

Relatively few people can be motivated by gain alone. Most move toward gain as a way of escaping pain.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

People overvalue what they have, and undervalue what they don’t have.

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing

Neil Davidson

...catch up on these, and many more highlights