📚 Nathaniel's Highlights

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A batch of the best highlights from what Nathaniel's read, .

And here’s another interesting fact: Contrary to popular belief, men are most attracted to pictures of other men, and women to pictures of other women. Why? Psychologists say: Identification. All of us are interested primarily in ourselves; no one is more important to you than you. When an ad shows a picture of a handsome, important-looking man, for example, other men will identify with that person, step into his shoes, and briefly become handsome and important-looking themselves. This same principle applies to women.

Ca$hvertising

Drew Eric Whitman

Test counterintuitive things only because no one else will.

Alchemy

Rory Sutherland

You may choose to share your personal challenges, an obstacle you’ve overcome, or doubts you conquered that got you to this moment of appearing before your audience and introducing them to your opportunity.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

...catch up on these, and many more highlights

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Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

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