A batch of the best highlights from what Nathaniel's read, .
The well-worn American tradition of dieting—vegetarian, vegan, raw vegan, gluten-free, Atkins, Zone, ketogenic, Paleolithic, grapefruit—is one example of categorical self-binding. We pursue these diets for varied reasons: medical, ethical, religious. But whatever the reason, the net effect is to decrease access to large food categories, which in turn limits consumption.
Dopamine Nation
Anna Lembke
Benchmark yourself primarily against yourself.
Email Marketing Rules
Chad S. White
When we build a presentation for and with a Speaking Empire client, we typically identify 5 to 7 typical objections or doubts likely held by large percentages of their audiences. Then we find 5 to 7 matching social proof stories, testimonials, or fact-filled case histories. Each erases one of the 5, 6, or 7.