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In our testing, we’ve found that a 3-day webinar promotion works best—with the webinar occurring on the 3rd day of the promotion. We’ve found that each day added to the promotion (beyond three days) adds registrants but decreases the show-up rate significantly. Here’s how the campaign breaks down:
Invisible Selling Machine
Ryan Deiss and Clate Mask
Internet users spend their time and attention on social networks and search engines to get information and connect with friends. Then they go to websites to spend their money. The currency of social media is measured in likes, time spent, and engagements. The currency of a website is measured in dollars.
The Psychology of a Website
Matthew Capala
Make certain that you focus 80% of your copy on the transformation itself.
How to Write Copy That Sells
Ray Edwards
...catch up on these, and many more highlights
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