Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
Many digital advertisers mistakenly believe that the learning phase is a bad thing. I’ve had many discussions with clients where we have outlined our strategy for changes to a Facebook campaign, but the client pushes back because those changes will send the campaign back into the learning phase.
Join or Die
PATRICK GILBERT
A two-step bullet offers a parenthetical elaboration on the main benefit statement.
How to Write Copy That Sells
Ray Edwards
The fact, is continuing to send a subscriber emails about a topic when they are not engaged (i.e. opening, clicking, buying, opting in, etc.) is the fastest way to lose that subscriber.
Invisible Selling Machine
Ryan Deiss and Clate Mask
...catch up on these, and many more highlights
Readwise