A batch of the best highlights from what Nathaniel's read, .
A study from McKinsey & Company found that businesses are 40 times more likely to create a new customer from email marketing than they are through social media.
Email Marketing Demystified
Matthew Paulson, Elisa Doucette, and John McIntyre
Half of any battle you face in life is just showing up every day despite how you feel.
Beyond Bigger Leaner Stronger
Michael Matthews
Ninja Hack: Always put a testimonial next to the price of your product. This is extremely important if you are selling high-ticket digital products. People feel like they just got punched in the gut when they see that your product costs a lot of money. The testimonial absorbs some of that blow and reassures your customer that they are making the right decision.