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How to Write Copy That Sells
Ray Edwards
The technocratic mind models the economy as though it were a machine: if the machine is left idle for a greater amount of time, then it must be less valuable. But the economy is not a machine – it is a highly complex system. Machines don’t allow for magic, but complex systems do.
Sure, you may think your newsletter is valuable, but to a brand-new visitor, all they think when they see this is, “Great...another email cluttering my inbox. No, thanks.”
Invisible Selling Machine
Ryan Deiss and Clate Mask
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