📚 Nathaniel's Highlights

Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

How do you pivot to the sale? The answer is actually quite simple: You talk about whatever topic brought them to you in the first place.

Invisible Selling Machine

Ryan Deiss and Clate Mask

To get them to start reading, we use devices to capture their attention. One of those devices is the headline. That’s what gets their attention initially to get them to read the rest of the ad, copy, or sales page. The next devices are the subheads, the smaller headlines throughout the copy that telegraph the message of your sales copy. The third device we use to get people to stop skimming, scanning, and scrolling—and start reading—are bullet points.

How to Write Copy That Sells

Ray Edwards

Virtually every presentation needs at least one slide that lists or depicts the benefits of the benefits.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

...catch up on these, and many more highlights

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Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

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