A batch of the best highlights from what Nathaniel's read, .
A study from McKinsey & Company found that businesses are 40 times more likely to create a new customer from email marketing than they are through social media.
Email Marketing Demystified
Matthew Paulson, Elisa Doucette, and John McIntyre
Even though we’re just going through twenty-one bullet types, I hope you can see that you can take each of these bullet types and mix them up and combine them in different ways. You really have hundreds of possible types of bullets you can use, so you’re never again stuck for creativity.
How to Write Copy That Sells
Ray Edwards
Half of any battle you face in life is just showing up every day despite how you feel.