Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
Basically what you want to do is promise the reader they will get some exciting information if they continue reading the copy. You then put off delivering on that promise until they have already been sucked in to your sales pitch.
The Halbert Copywriting Method Part III
Bond Halbert
The biggest news, the biggest risks, the most consequential events are always what you don’t see coming.
Same as Ever
Morgan Housel
Auction insights is a useful report that allows you to compare your search performance with other advertisers.
The Pay-Per-Click Playbook
Steve Teneriello
...catch up on these, and many more highlights
Readwise