A batch of the best highlights from what Nathaniel's read, .
He is also a firm believer that web marketing is just too big for one person to know it all at an expert level. Stoney has always focused on building a team of experts, each within their own area of web marketing: Social, content, analytics, SEO, PPC, conversions, etc. While there is a great deal of overlap between each of these areas, having experts in each discipline allows PPM to create an effective — and complete — approach to all of their clients’ web marketing campaigns. Jack of all trades, master of none? Not in this house!
The Best Damn Web Marketing Checklist, Period!
Stoney deGeyter and Bryan Eisenberg
You don’t have to be a genius to make genius—you just have to have small moments of brilliance and edit out the boring stuff.
Perennial Seller
Ryan Holiday
It is your responsibility to lead the conversation, and following the sharing of the required information, your role is to move it toward a close.