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The first reason is that the coaching training you got was probably overly theoretical, too complicated, a little boring and divorced from the reality of your busy work life. One of those training sessions, perhaps, where you caught up on your email backlog.
The Coaching Habit
Michael Bungay Stanier
To get them to start reading, we use devices to capture their attention. One of those devices is the headline. That’s what gets their attention initially to get them to read the rest of the ad, copy, or sales page. The next devices are the subheads, the smaller headlines throughout the copy that telegraph the message of your sales copy. The third device we use to get people to stop skimming, scanning, and scrolling—and start reading—are bullet points.
How to Write Copy That Sells
Ray Edwards
You may be asking yourself questions such as: “What contractual agreements should I have in place?” “How should I go about interviewing and selecting a developer?” “How often should I pay them?” “What if I’m unhappy with the product that’s delivered to me?” “How will I keep a software project on track when I don’t know how to code?”
Don't Hire a Software Developer Until You Read This Book
K.N. Kukoyi
...catch up on these, and many more highlights
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