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And—this is critical—the less imagery you convey, the less your message occupies consumers’ brains, the less likely it is that you’ll influence them.
Ca$hvertising
Drew Eric Whitman
But good books receive bad reviews after making too broad of a promise and luring the wrong people into buying.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
Seth Godin said, “Crafting a story that tricks people into making short-term decisions they regret in the long run is the worst kind of marketing sin.”
Very Good Copy
Eddie Shleyner
...catch up on these, and many more highlights
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