A batch of the best highlights from what Nathaniel's read, .
Use preview text like a “second subject line” to support and extend your subject line.
Email Marketing Rules
Chad S. White
For any one piece of sales copy, you should use a minimum of three to five different kinds of bullet points. This is another of the more common rookie mistakes I see—having the same kinds of bullet points stacked up on top of one another.
How to Write Copy That Sells
Ray Edwards
People do not buy a product to have the product or even because of its features. They don’t even buy the benefits of the product. They buy the benefits of the benefits.