Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

The biggest mistake I see marketers make is sending blanket promotions to everyone on their list. Not only is it ineffective, it’s also a recipe for high spam complaints and high unsubscribes.

Invisible Selling Machine

Ryan Deiss and Clate Mask

Irrational people are much more powerful than rational people, because their threats are so much more convincing.

Alchemy

Rory Sutherland

Without a specific Lead Magnet that’s devoted to a specific topic, you don’t know what you should offer your new-engaged subscriber.

Invisible Selling Machine

Ryan Deiss and Clate Mask

...catch up on these, and many more highlights