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The lesson we should learn from the appendix is that something can be valuable without necessarily being valuable all the time.
Consider this scenario, maybe one you have experienced yourself. On vacation, you see a group of children on top of a rock face looking to jump into the water below, but nobody wants to go first. However, as soon as one person is brave enough to go first and jumps into the water, lands with a splash and doesn’t suffer any injury but instead breaks the surface with a great big smile on their face, now everybody seems to think it is a good idea.
Exactly What to Say
Phil M Jones
Internet users spend their time and attention on social networks and search engines to get information and connect with friends. Then they go to websites to spend their money. The currency of social media is measured in likes, time spent, and engagements. The currency of a website is measured in dollars.
The Psychology of a Website
Matthew Capala
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