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A batch of the best highlights from what Nathaniel's read, .

The more dopamine in the brain’s reward pathway, the more addictive the experience.

Dopamine Nation

Anna Lembke

Seth Godin said, “Crafting a story that tricks people into making short-term decisions they regret in the long run is the worst kind of marketing sin.”

Very Good Copy

Eddie Shleyner

Copy your competitors and you could be indicating that you’re just a ‘me too’ product. If you’re a me-too product, with me-too features and a me-too price, why would people buy from you, especially if there’s already a strong, dominant product in your market?

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing

Neil Davidson

...catch up on these, and many more highlights