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A batch of the best highlights from what Nathaniel's read, .
Basically what you want to do is promise the reader they will get some exciting information if they continue reading the copy. You then put off delivering on that promise until they have already been sucked in to your sales pitch.
The Halbert Copywriting Method Part III
Bond Halbert
You might be worried about how your customers will react when you change your prices. Don’t be. For most of us, our customers have better things to worry about.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Neil Davidson
Here’s the interesting part. Sixty percent of customers were drawn to the large assortment, while only 40% stopped by the small one. But 30% of the people who had sampled from the small assortment decided to buy, while only 3% of those confronted with the large assortment of flavors purchased a jar.
The 1-Page Marketing Plan
Allan Dib
...catch up on these, and many more highlights
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