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Microsoft is famed for this. They wait for competitors (and often partners) to prove markets with low volume, high price products – whether it’s CRM, testing tools or business intelligence – and then jump in with a low-cost, high-volume model.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Neil Davidson
Called fixed-action patterns, they can involve intricate sequences of behavior, such as entire courtship or mating rituals.
Influence, New and Expanded
Robert B. Cialdini
Human beings are biologically programmed with the following eight desires: 1. Survival, enjoyment of life, life extension. 2. Enjoyment of food and beverages. 3. Freedom from fear, pain, and danger. 4. Sexual companionship. 5. Comfortable living conditions. 6. To be superior, winning, keeping up with the Joneses. 7. Care and protection of loved ones. 8. Social approval.
Ca$hvertising
Drew Eric Whitman
...catch up on these, and many more highlights
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