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A batch of the best highlights from what Nathaniel's read, .
When you have a blind bullet in your copy and you want to heighten the amount of curiosity that is aroused by it, after your initial bullet statement, in parentheses, make another statement that really makes people think about what it is you’re trying to tell them.
How to Write Copy That Sells
Ray Edwards
Much better — that actually describes the top takeaway, so it should be the title.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
But the robust findings are remarkable given that standard treatments for depression, whether medications or psychotherapy, have a 50 percent response rate.
Dopamine Nation
Anna Lembke
...catch up on these, and many more highlights
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