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You can polarize people and catch their interest, whichever side of the issue they may fall upon, simply by using the “truth about” bullet.
How to Write Copy That Sells
Ray Edwards
When we lack the knowledge and skills to achieve excellence, we sometimes lack the knowledge and skills to judge excellence.
Of course, you could develop unique and precise questions to challenge every objection you are faced with. Alternatively, you can lean on the one set of Magic Words that has served in millions of similar scenarios: “What makes you say that?”
Exactly What to Say
Phil M Jones
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