Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
It wasn’t how much I was spending on expense line items. The problem was, I shouldn’t have been spending anything on some of those line items.
Profit First
Mike Michalowicz
On day three we turn up the heat by deploying the fear of loss. We have two versions of this last email in the series. The first is for offers that have a true deadline or some element of scarcity. It might be a limited quantity, a closing date or a looming price increase or a sale that’s ending. In any case, use a subject line like...
Invisible Selling Machine
Ryan Deiss and Clate Mask
Almost every time you see the words I, He, She, They, Them or It, you can replace them with far more powerful descriptions in the list we just made.
The Halbert Copywriting Method Part III
Bond Halbert
...catch up on these, and many more highlights
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