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Say the words, “Don’t worry,” and the tension just pours out of them as they become more relaxed. Just two words that, when said confidently and calmly, create an outcome that is the equivalent of the expression “Phew!”—that little sigh that comes out as they start to feel in control.
Exactly What to Say
Phil M Jones
The most radical accomplishment of once-and-done is that it changed the frame of the relationship between the charity and the donor.
Think Like a Freak
Steven D. Levitt and Stephen J. Dubner
Conventional wisdom would have you believe that the more choice you offer, the more sales you will make. However, this has been proven totally false time and time again.
The 1-Page Marketing Plan
Allan Dib
...catch up on these, and many more highlights
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