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A batch of the best highlights from what Nathaniel's read, .
On day three we turn up the heat by deploying the fear of loss. We have two versions of this last email in the series. The first is for offers that have a true deadline or some element of scarcity. It might be a limited quantity, a closing date or a looming price increase or a sale that’s ending. In any case, use a subject line like...
Invisible Selling Machine
Ryan Deiss and Clate Mask
Highly educated people don’t merely use logic; it is part of their identity.
You want to find (and fix) your book’s mistakes before launch, not after.
Write Useful Books
Rob Fitzpatrick und Adam Rosen
...catch up on these, and many more highlights
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