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A new prospect must be INDOCTRINATED before they’ll engage with your message; must ENGAGE before they’ll buy; must buy before they’ll ASCEND; and once the process is over they’ll need to be SEGMENTED based on interest before they become RE-ENGAGED and buy again.
Invisible Selling Machine
Ryan Deiss and Clate Mask
In our testing, we’ve found that a 3-day webinar promotion works best—with the webinar occurring on the 3rd day of the promotion. We’ve found that each day added to the promotion (beyond three days) adds registrants but decreases the show-up rate significantly. Here’s how the campaign breaks down:
Invisible Selling Machine
Ryan Deiss and Clate Mask
Research has found that attitudes based on central route processing are more resistant to counter-persuasion, and show greater attitude-behavior consistency than attitudes formed by peripheral route thinking.
Ca$hvertising
Drew Eric Whitman
...catch up on these, and many more highlights
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