Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

The second big mistake marketers make is sending the exact same email to everyone on their list.

Invisible Selling Machine

Ryan Deiss and Clate Mask

A study from McKinsey & Company found that businesses are 40 times more likely to create a new customer from email marketing than they are through social media.

Email Marketing Demystified

Matthew Paulson, Elisa Doucette, and John McIntyre

I call this a “just-in-time expert” because you are basically just two or three steps ahead of your audience in your expertise level. That relative difference in experience is enough to give you credibility as an expert, at least to beginners. Of course, it helps your credibility if you’ve earned your knowledge by succeeding at whatever it is you are “experting” about.

Click Millionaires

Scott Fox

...catch up on these, and many more highlights

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