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A batch of the best highlights from what Nathaniel's read, .

Did you know that a study from the Direct Marketing Association found that businesses earn an average of $43.00 for every $1.00 invested in email marketing?

Email Marketing Demystified

Matthew Paulson, Elisa Doucette, and John McIntyre

If your emails are getting opened, clicked and replied to on a regular basis, the ISPs deem your messages “worthy” (meaning they hit the primary inbox as opposed to the Spam folder).

Invisible Selling Machine

Ryan Deiss and Clate Mask

Using promo codes that are unique to a particular subscriber and promoting printable and mobile coupons—particularly if those are also trackable back to individual subscribers—are a couple of ways to help measure the pass-along and offline influence of email.

Email Marketing Rules

Chad S. White

...catch up on these, and many more highlights

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