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A batch of the best highlights from what Nathaniel's read, .

If you get to it too quickly, you have not laid groundwork needed for your solution to be readily accepted. If you get to it too late, you may frustrate your audience. There is a sweet spot in the sequence for this, and we’re confident from experience with literally thousands of presentations that this is it: fifth.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

Let me be clear about this: you need to place a dollar cost on this failure to solve the problem when at all possible.

How to Write Copy That Sells

Ray Edwards

The first is one of feeling patronised; or its far more destructive cousin – having your time wasted. If you start to find yourself digesting ideas and concepts you already know well, it doesn’t matter how valid the methods are, you’ll get impatient very quickly. If at any point you sense this happening I would implore you to be patient and stick with it. There may be a different take on an established process you weren’t aware of. Sometimes reading just one sentence can totally change the way you do things.

3 Months to No.1

Will Coombe

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