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Success in negotiating is all about maintaining control in a conversation, and the person in control is always the person who is asking the questions. By treating every objection you face as nothing more than a question, you can quickly regain control of the conversation by asking a question in return.
Exactly What to Say
Phil M Jones
The lesson we should learn from the appendix is that something can be valuable without necessarily being valuable all the time.
Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do.
Ca$hvertising
Drew Eric Whitman
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