Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
If you decide to use a subject line that’s more than 40 characters long, consider frontloading it with your keywords and main call-to-action to limit the impact of it being truncated.
Email Marketing Rules
Chad S. White
Sending email to a purchased email list is a quick and easy way to ruin your sender reputation and get you blocked by major inbox providers and blacklisting organizations.
Email Marketing Rules
Chad S. White
Another tip I got from John Carlton is to not use the same verb twice in a single page.
The Halbert Copywriting Method Part III
Bond Halbert
...catch up on these, and many more highlights
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