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Using promo codes that are unique to a particular subscriber and promoting printable and mobile coupons—particularly if those are also trackable back to individual subscribers—are a couple of ways to help measure the pass-along and offline influence of email.
Email Marketing Rules
Chad S. White
Smart email marketers know that a long-term email marketing strategy requires segmentation. You must change the message based on what you know about the subscriber or you risk burning out your list.
Invisible Selling Machine
Ryan Deiss and Clate Mask
Money avoids the person who doesn’t value their time.
Who Not How
Dan Sullivan and Benjamin Hardy
...catch up on these, and many more highlights
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