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A batch of the best highlights from what Nathaniel's read, .
Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do.
Ca$hvertising
Drew Eric Whitman
The conclusion? Offering too much choice can actually prevent sales.
The 1-Page Marketing Plan
Allan Dib
Clear writing is the logical arrangement of thought; a scientist who thinks clearly can write as well as the best writer.
Writing to Learn
William Zinsser
...catch up on these, and many more highlights
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