📚 Nathaniel's Highlights

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A batch of the best highlights from what Nathaniel's read, .

When we build a presentation for and with a Speaking Empire client, we typically identify 5 to 7 typical objections or doubts likely held by large percentages of their audiences. Then we find 5 to 7 matching social proof stories, testimonials, or fact-filled case histories. Each erases one of the 5, 6, or 7.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

Ideally, you want to strike a balance between subscriber needs and business needs. Email marketing is about mutual benefits—not in every email, but over time. For the subscriber and the business, the email relationship should be a win-win situation. (See Fig. 2.)

Email Marketing Rules

Chad S. White

If you get to it too quickly, you have not laid groundwork needed for your solution to be readily accepted. If you get to it too late, you may frustrate your audience. There is a sweet spot in the sequence for this, and we’re confident from experience with literally thousands of presentations that this is it: fifth.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

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Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

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