Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
What to never do with your business card, and why. (If you get this wrong, people will walk away and you’ll never hear from them again.)
How to Write Copy That Sells
Ray Edwards
First, I want to introduce the concept of splintering. This is where you take a product that is trying to do too many things at once and divide it up into several smaller products that you can use as separate parts of a sales funnel. A huge mistake I made in the beginning was trying to put EVERYTHING into a single product. You can’t be everything to everyone, and I learned this when I noticed record-low conversion rates.
Instagram Secrets
Jeremy McGilvrey
Seth Godin said, “Crafting a story that tricks people into making short-term decisions they regret in the long run is the worst kind of marketing sin.”
Very Good Copy
Eddie Shleyner
...catch up on these, and many more highlights
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