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A batch of the best highlights from what Nathaniel's read, .
It isn’t until you understand the category, and then “The Ladder” that exists within your category, that you can begin climbing your way to the top.
The Art and Business of Online Writing
Nicolas Cole
The central reason that inbox providers and lawmakers abroad have moved so aggressively to protect inboxes is that the incremental cost to send an email is nearly zero. In contrast, the costs associated with traditional channels—such as TV ads, newspaper ads, and direct mail—ensure that marketers use those channels thoughtfully.
Email Marketing Rules
Chad S. White
The million-dollar question that PPC Traditionalists have looked to solve over the last decade is: How can we expand beyond bottom-funnel keywords but still remain profitable?
Join or Die
PATRICK GILBERT
...catch up on these, and many more highlights
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