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Any uncertainty raises anxiety. So, you need to tell them what you are going to tell them.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

You need to let them know what happens next, so the Magic Words you require are precisely that: “What happens next is...” This is a perfect way of linking all of the information they need to make a decision, the information you provided when you presented to them, and bringing them through to the completion that needs to follow. So, what you do is create a scene. You do not ask them what they would like to do; you just tell them what happens next.

Exactly What to Say

Phil M Jones

For every offer you make there is some percentage of buyers who would buy more.

Invisible Selling Machine

Ryan Deiss and Clate Mask

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