📚 Nathaniel's Highlights

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A batch of the best highlights from what Nathaniel's read, .

Studies show that once you make a small step, such as putting your thoughts on paper or clicking on a link to get more information, the consistency bias kicks in. Once we start something it gets harder and harder to stop it. The human mind favors consistency.

The Psychology of a Website

Matthew Capala

You have the power in these situations to isolate this condition and remove the barrier by responding with a powerful question that eliminates their argument. This is achieved by using the question structure, “If I can..., then will you...?”

Exactly What to Say

Phil M Jones

In the advertising industry, peer-to-peer awards are often given to the most creative ads. But this is not the reality of good advertising at all.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

...catch up on these, and many more highlights

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Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

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