Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
This is most effective when you can confirm a suspicion that your reader already has. If you can do so, he or she will immediately be inclined to side with you, because we all love it when other people throw rocks at our enemies and confirm our suspicions. We like being proven right.
How to Write Copy That Sells
Ray Edwards
This book aims to unpack the neuroscience of reward and, in so doing, enable us to find a better, healthier balance between pleasure and pain.
Dopamine Nation
Anna Lembke
If being wrong repeatedly leads us to the right answer, the experience of being wrong itself can become joyful.
...catch up on these, and many more highlights
Readwise