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A batch of the best highlights from what Nathaniel's read, .
Earlier, we discussed the fact that there are three things people never do when first reading your copy. They never read anything at first; they never believe anything at first; and they never do or buy anything at first.
How to Write Copy That Sells
Ray Edwards
On the internet, especially, every single creator—whether you’re a writer, a podcaster, a video maker, a photographer—is competing for attention. Which means, as a writer, you aren’t just competing against other writers. You’re also competing against cat videos and viral memes and all the other types of content someone could be consuming in a day.
The Art and Business of Online Writing
Nicolas Cole
Use words like this to challenge others with confidence and avoid arguments that always end with losers since, regardless of who the loser is, you are unlikely to leave with your desired result. Either everybody wins, or everybody loses.
Exactly What to Say
Phil M Jones
...catch up on these, and many more highlights
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