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A batch of the best highlights from what Nathaniel's read, .
Print advertising in newspapers should shoot for writing at or below the 6th grade level.
The Halbert Copywriting Method Part III
Bond Halbert
Think about George Lucas. He did not personally draw the designs for now iconic characters like Darth Vader, C-3PO, or R2-D2. You can go online and see all sorts of concept art by various artists leading up to the final character designs, which, in the end, Lucas approved.
You Didn’t “Make” Art With AI, You Commissioned It
Dave Gutteridge
A new prospect must be INDOCTRINATED before they’ll engage with your message; must ENGAGE before they’ll buy; must buy before they’ll ASCEND; and once the process is over they’ll need to be SEGMENTED based on interest before they become RE-ENGAGED and buy again.
Invisible Selling Machine
Ryan Deiss and Clate Mask
...catch up on these, and many more highlights
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