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How to Write Copy That Sells
Ray Edwards
Following many a presentation, the question people reach for is, “Do you have any questions?” Asking this creates the subconscious suggestion that the other person should have questions, and if they don’t, it makes them feel peculiar and perhaps even a little stupid. This encourages them to leave the decision-making conversation and go away to think about it.
Exactly What to Say
Phil M Jones
Too many people ignore taxes when investing and planning their wealth strategy. They look at the return on investment as the return before they pay taxes on their investment income. This makes no sense. With taxes as your biggest expense, wouldn’t you want to look at every return on every investment after taxes? When you do, you may find that you are making a lot less on some investments than you thought and are making more on others in comparison.
Tax-Free Wealth
Tom Wheelwright
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