Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
Ads are best guesses. The human condition isn’t math. There’s no single way to compel an audience. It’s a process, trial and error.
Very Good Copy
Eddie Shleyner
When they’re scanning copy, especially online, readers’ eyes are drawn to text surrounded by white space or that text looks different from the surrounding copy – for instance, text set apart by bullet points. Write your bullet points carefully so they’re not too wordy, just one or two lines in most cases, so they are quickly digestible.
How to Write Copy That Sells
Ray Edwards
They’re best keeping the prices high and having a product that pirates aspire, one day, to own legally.
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing
Neil Davidson
...catch up on these, and many more highlights
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