Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM].
How to Write Copy That Sells
Ray Edwards
The technocratic mind models the economy as though it were a machine: if the machine is left idle for a greater amount of time, then it must be less valuable. But the economy is not a machine – it is a highly complex system. Machines don’t allow for magic, but complex systems do.
Sure, you may think your newsletter is valuable, but to a brand-new visitor, all they think when they see this is, “Great...another email cluttering my inbox. No, thanks.”
Invisible Selling Machine
Ryan Deiss and Clate Mask
...catch up on these, and many more highlights