📚 Nathaniel's Highlights

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The simplest, most effective way to do this is to describe the problem in great detail.

How to Write Copy That Sells

Ray Edwards

There are always risks out there that can hurt you badly, even in the seemingly safest bets, so it’s always best to assume you’re missing something.

Principles

Ray Dalio

Let me be clear about this: you need to place a dollar cost on this failure to solve the problem when at all possible.

How to Write Copy That Sells

Ray Edwards

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