Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

Our expectations of an experience can dramatically affect the experience itself. We can increase goodwill by lowering expectations. It gives us room to overdeliver.

$100M Leads

Alex Hormozi

All the chapters are short, and each focuses on a single, self-contained concept. You can open the book anywhere and find one idea that will make a big difference in the quality of your video.

How to Shoot Video That Doesn't Suck

Steve Stockman

In our testing, we’ve found that a 3-day webinar promotion works best—with the webinar occurring on the 3rd day of the promotion. We’ve found that each day added to the promotion (beyond three days) adds registrants but decreases the show-up rate significantly. Here’s how the campaign breaks down:

Invisible Selling Machine

Ryan Deiss and Clate Mask

...catch up on these, and many more highlights