Join 📚 Nathaniel's Highlights
A batch of the best highlights from what Nathaniel's read, .
You don’t need to kill an ant with an atom bomb. You don’t need a 30-day email series to sell a low-dollar product. If it’s been 3-5 days and they haven’t bought—it’s ok. Let them drop out of that Engagement Series and back into a Segmentation Series and start talking to them about another topic.
Invisible Selling Machine
Ryan Deiss and Clate Mask
Write down your average monthly income over the last 12 months. Then write down what you want your average monthly income to be. Let’s say that your average income is $5,000 per month, and your goal is actually to make $15,000 per month in your business. That means the gap between where you are and where you want to be is $10,000 per month. You’re paying a cost of $10,000 every month you don’t solve this problem.
How to Write Copy That Sells
Ray Edwards
Rearrange your work so that your bank account benefits directly from your efforts instead of paying for your employers’ new cars and vacations when you may be struggling to pay your mortgage.
Click Millionaires
Scott Fox
...catch up on these, and many more highlights
Readwise