A batch of the best highlights from what Nathaniel's read, .
Use this particular kind of bullet when you believe your readers are doing something that is a mistake.
How to Write Copy That Sells
Ray Edwards
Dale Carnegie assured us, “You can make more friends in two months by becoming genuinely interested in other people than you can in two years by trying to get people interested in you.”
Pre-Suasion
Robert Cialdini
Dan Kennedy says that “Competence Creates Confidence,” and that trying to mentally manufacture confidence without feeling knowledgeable and competent about it is nearly impossible.