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A batch of the best highlights from what Nathaniel's read, .
According to the best estimates, the average nonfiction book is now selling less than 250 copies per year and less than 2,000 copies over its lifetime.
The Scribe Method
Tucker Max, Zach Obront
Human beings are biologically programmed with the following eight desires: 1. Survival, enjoyment of life, life extension. 2. Enjoyment of food and beverages. 3. Freedom from fear, pain, and danger. 4. Sexual companionship. 5. Comfortable living conditions. 6. To be superior, winning, keeping up with the Joneses. 7. Care and protection of loved ones. 8. Social approval.
Ca$hvertising
Drew Eric Whitman
Internet users spend their time and attention on social networks and search engines to get information and connect with friends. Then they go to websites to spend their money. The currency of social media is measured in likes, time spent, and engagements. The currency of a website is measured in dollars.
The Psychology of a Website
Matthew Capala
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