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Using promo codes that are unique to a particular subscriber and promoting printable and mobile coupons—particularly if those are also trackable back to individual subscribers—are a couple of ways to help measure the pass-along and offline influence of email.

Email Marketing Rules

Chad S. White

Artist Austin Kleon says, “You’re often most creative when you’re the least productive.”

Very Good Copy

Eddie Shleyner

Tip: Learning how to have an online course with a Google Hangout takes under 10 minutes.

Affiliate Marketing

Adam Wolf

...catch up on these, and many more highlights