A batch of the best highlights from what Nathaniel's read, .
If you are wholly predictable, people learn to hack you.
Alchemy
Rory Sutherland
We put together this book because all three of us believe that owning at least one highly effective presentation is a success essential, owning more than one—possibly for different media—is better, and owning the ability to craft additional ones as needed is best.
No B.S. Guide to Powerful Presentations
Dan S. Kennedy, Dustin Mathews
For instance, if you hear Albert Einstein refused to eat scrambled eggs, you might assume scrambled eggs are probably bad for you. This is called the argument from authority. You assume if someone is super-smart, then all of that person’s decisions must be good ones, but maybe Einstein just had peculiar taste.