Join 📚 Nathaniel's Highlights

A batch of the best highlights from what Nathaniel's read, .

With TV infomercials, I always test them with the sound muted; what “sense of this” is the audience getting just from the facial expressions, gestures, body language, and actions of the performers, making its way into their subconscious by visual intake, absent the words?

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

Any time you use the how-to bullet, make sure you’re using a few more specifics and make it more real, more tangible to the reader.

How to Write Copy That Sells

Ray Edwards

Use preview text like a “second subject line” to support and extend your subject line.

Email Marketing Rules

Chad S. White

...catch up on these, and many more highlights

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