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Genetically engineered mice unable to make dopamine will not seek out food, and will starve to death even when food is placed just inches from their mouth. Yet if food is put directly into their mouth, they will chew and eat the food, and seem to enjoy it.

Dopamine Nation

Anna Lembke

My patients with gambling addiction have told me that while playing, a part of them wants to lose. The more they lose, the stronger the urge to continue gambling, and the stronger the rush when they win—a phenomenon described as “loss chasing.”

Dopamine Nation

Anna Lembke

One way or another, the first block of your presentation needs to be about getting and holding attention.

No B.S. Guide to Powerful Presentations

Dan S. Kennedy, Dustin Mathews

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