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One piece of evidence against the typical focus group stems from the groundbreaking work of Dr. Robert Heath, originator of the theory of low-involvement processing. He theorized that not only do we rarely engage our conscious mind to process most communication about brands, we in fact rely on ingrained memory structures to make our brand decisions.
Brain Surfing
Heather LeFevre
Research suggests, though, that the U.S. nonprofit sector’s adoption of market values and methods has weakened democracy and citizenship — weakened the ability of those organizations to create and maintain a strong civil society.
Monoculture
F.S. Michaels
It’s striking how many digital media managers still think in terms of product appeal to individual customers rather than in terms of managing and exploiting connections. This is even more surprising in view of the fact that media consumption has always been inherently social.
The Content Trap
Bharat Anand
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