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The Internet didn’t kill news; it destroyed the classifieds subsidy. Where news organizations went wrong was not in failing to deliver faster, cheaper, better news online—to believe that is to fall into the Content Trap—but in failing to protect the classifieds subsidy or to profitably manage its migration online. Papers were beaten to the punch in capturing user connections in the digital arena.
The Content Trap
Bharat Anand
A careful inspection with his spyglass of the American works “convinces me that they have no men of military science,” Burgoyne wrote in a dispatch to Carleton.
The Fate of the Day
Rick Atkinson
Understanding your landscape requires thinking not just about products and consumers—as is the trend—but also about the connections among them. Understanding how to win requires looking not to other organizations for answers—another trend—but to the connections among all the activities inside your own.
The Content Trap
Bharat Anand
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