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“You know what?” I said. “We should just ask all of our employees to write a few paragraphs about what the Zappos culture means to them, and compile it all into a book.” And just like that, the idea for the Zappos Culture Book was born, and it’s been a part of Zappos ever since. Every year, a new edition of the Zappos Culture Book is produced, which we give out to prospective employees, vendors, and even customers.
Delivering Happiness
Tony Hsieh
My lifetime motto is that mathematicians think in (well, precisely defined and mapped) objects and relations, jurists and legal thinkers in constructs, logicians in maximally abstract operators, and … fools in words.
Skin in the Game
Nassim Nicholas Taleb
Ads are not written to entertain. When they do, those entertainment seekers are little likely to be the people whom you want. That is one of the greatest advertising faults. Ad writers abandon their parts. They forget they are salesmen and try to be performers. Instead of sales, they seek applause.
Scientific Advertising
Claude Hopkins and Byron Maxim
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