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Ads are not written to entertain. When they do, those entertainment seekers are little likely to be the people whom you want. That is one of the greatest advertising faults. Ad writers abandon their parts. They forget they are salesmen and try to be performers. Instead of sales, they seek applause.
Scientific Advertising
Claude Hopkins and Byron Maxim
First, assume that your first estimate is off the mark. Second, think about a few reasons why that could be. Which assumptions and considerations could have been wrong? Third, what do these new considerations imply? Was the first estimate rather too high or too low? Fourth, based on this new perspective, make a second, alternative estimate.
Noise
Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein
But by pinpointing the weekly check-in as the single most powerful ritual of the world’s best team leaders, we can now know the exact span of control that’s right for every single team leader: it’s the number of people that you, and only you, can check in with every week. If you can check in with eight people, but you can’t fit nine into your schedule, your span of control is eight. If you can find a way to check in with twenty people, then your span of control is twenty. And if you’re one of those people who can legitimately manage a weekly check-in with only two people, your span of control is two. Span of control, in other words, isn’t a theoretical, one-size-fits-all thing. It’s a practical, function-of-team-leader’s-capacity-to-give-attention thing. Your span of control is your span of attention.
Nine Lies About Work
Marcus Buckingham, Ashley Goodall
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