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This is also why the entire world has increasingly become a single civilisation. When things really work, everybody adopts them.
21 Lessons for the 21st Century
Yuval Noah Harari
So in an advertisement. What you have will interest certain people only, and for certain reasons. You care only for those people. Then create a headline which will hail those people only.
Scientific Advertising
Claude Hopkins and Byron Maxim
The point is this: When seen through the lens of technology, few resources are truly scarce; they’re mainly inaccessible. Yet the threat of scarcity still dominates our worldview.
Abundance
Peter H. Diamandis, Steven Kotler
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