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“At any given time,” Aaron said, “some significant percentage of people are working on the wrong things. The challenge is knowing which ones.”
Measure What Matters
John Doerr
Early on in a negotiation, I say, “I want you to feel like you are being treated fairly at all times. So please stop me at any time if you feel I’m being unfair, and we’ll address it.” It’s simple and clear and sets me up as an honest dealer. With that statement, I let people know it is okay to use that word with me if they use it honestly. As a negotiator, you should strive for a reputation of being fair. Your reputation precedes you. Let it precede you in a way that paves success.
Never Split the Difference
Chris Voss and Tahl Raz
FIREHOSE OF FALSEHOOD
Traditional disinformation tries to make you believe lies. Today's more sophisticated disinformation tries to confuse you. This is done by overwhelming you with a cacophony of (often contradictory) disinformation, so you can no longer tell what’s real.
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