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Instill a collective sense of purpose. That social force that compels people to want to belong and to fit in you want to capture and channel for a higher purpose. You accomplish this by establishing an ideal—your group has a definite purpose, a positive mission that unites its members. This could be creating a product that is superior and unique, that makes life easier or brings pleasure; or improving conditions for those in need; or solving some seemingly intractable problem. This is the ultimate reality of the group, why it was formed in the first place. This purpose is not vague or implied but clearly stated and publicized. No matter the type of work, you want to emphasize excellence and creating something of the highest possible quality. Making money or being successful should be a natural result of this ideal and not the goal itself.
The Laws of Human Nature
Robert Greene
Le bon gouvernement ne dépend jamais des lois, mais des qualités personnelles de ceux qui gouvernent. La machine gouvernementale est toujours subordonnée à la volonté de ceux qui l’administrent. Il s’ensuit donc que l’élément le plus important de l’art du gouvernement est la méthode selon laquelle les chefs sont choisis.
Dune - Tome 3
Frank Herbert and Michel Demuth
Improv masters learn like babies: dive in and imitate and improvise first, learn the formal rules later. “At the beginning, your mom didn’t give you a book and say, ‘This is a noun, this is a pronoun, this is a dangling participle,’” Cecchini told me. “You acquired the sound first. And then you acquire the grammar later.”
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