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Man’s most distinctive quality is our singular ability to look down on reality from a higher perspective and synthesize an understanding of it.
in most companies people are doing two jobs: their actual job and the job of managing others’ impressions of how they’re doing their job.
Bill grafted the critical connective tissue—the phrase “as measured by,” or a.m.b.—into Intel’s company OKRs. For example, “We will achieve a certain OBJECTIVE as measured by the following KEY RESULTS ….” Bill’s a.m.b made the implicit explicit to all.
Measure What Matters
John Doerr
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