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Instill a collective sense of purpose. That social force that compels people to want to belong and to fit in you want to capture and channel for a higher purpose. You accomplish this by establishing an ideal—your group has a definite purpose, a positive mission that unites its members. This could be creating a product that is superior and unique, that makes life easier or brings pleasure; or improving conditions for those in need; or solving some seemingly intractable problem. This is the ultimate reality of the group, why it was formed in the first place. This purpose is not vague or implied but clearly stated and publicized. No matter the type of work, you want to emphasize excellence and creating something of the highest possible quality. Making money or being successful should be a natural result of this ideal and not the goal itself.
The Laws of Human Nature
Robert Greene
Si l’on commence à remettre en cause les droits de propriété acquis dans le passé et leur inégalité, au nom d’une conception de la justice sociale certes respectable, mais qui inévitablement sera toujours imparfaitement définie et acceptée, et ne pourra jamais faire totalement consensus, ne risque-t-on pas de ne pas savoir où arrêter ce dangereux processus ? Ne risque-t-on pas d’aller tout droit vers l’instabilité politique et le chaos permanent, ce qui finira par se retourner contre les plus modestes ? La réponse propriétariste intransigeante est qu’il ne faut pas courir un tel risque, et que cette boîte de Pandore de la redistribution des propriétés ne doit jamais être ouverte.
Capital Et Idéologie
Thomas Piketty
You must always keep in mind the primary corollary of this law: people never do something just once. They might try to excuse themselves, to say they lost their heads in the moment, but you can be sure they will repeat whatever foolishness they did on another occasion, compelled by their character and habits.
The Laws of Human Nature
Robert Greene
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