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Consequently, the amount of energy needed to support an average person living in the United States has risen to an astounding 11,000 watts. This social metabolic rate is equivalent to the entire needs of about a dozen elephants.
As Carlson explains, “The four questions are, What is the important customer and market need? What is your approach for addressing this need? What are the benefits per costs of your approach? And how do those benefits per costs compare with the competition and the alternatives?” Carlson calls the answers to these four questions “a value proposition” or, in short, “NABC” for Need, Approach, Benefits per costs, and Competition. “They are the fundamentals; it doesn’t make sense to write up a big report until you can explain them in simple language to a knowledgeable person.”
The Age of Agile
Stephen DENNING
The issue is not indifference to established knowledge; it’s the emergence of a positive hostility to such knowledge. This is new in American culture, and it represents the aggressive replacement of expert views or established knowledge with the insistence that every opinion on any matter is as good as every other. This is a remarkable change in our public discourse.
The Death of Expertise
Tom Nichols
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