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The Why/What If/How sequence represents a basic and logical progression, drawing, in part, on several existing models that break down the creative problem-solving process. For example, current theories of “design thinking,”40 used by IDEO and other leading designers to systematically solve problems, have laid out a process that starts with framing a problem and learning more about it (similar to my Why stage), then proceeds to generating ideas (which corresponds to What If), and eventually builds upon those ideas through prototyping (which could be thought of as the How stage).
A More Beautiful Question
Warren Berger
The first principle is that you must not fool yourself and you are the easiest person to fool.
I Bought a Year of Tony Robbins Performance Coaching and Here’s What It’s Like
Jamie Jackson
Work Backwards
When developing new products at Amazon, Bezos tells people to start by writing a press release.
They ask questions like:
∙ What problem do we want to solve?
∙ Why is this product better?
∙ How can we tell our story?
Then they work backwards to a solution.
My Favorite Business Fra...
@david_perell on Twitter
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