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The key to successfully selling your candidate to join your company is putting yourself in his or her shoes. Care about what they care about. It turns out that candidates tend to care about five things, so make sure that you address each of these five areas until you get the person to sign on the dotted line. The five areas, which we call the five F’s of selling, are: fit, family, freedom, fortune, and fun.
Who
Geoff Smart, Randy Street
The Optimist Razor
When choosing who to spend time with, prioritize spending more time with optimists.
Pessimists see the doors that are closed. Optimists see the doors that are open—and probably kick down the closed doors.
Remember: Pessimists sound smart, optimists get rich.
“Razors” Are Rules of Th...
@SahilBloom on Twitter
The truth is that we humans live on the surface, reacting emotionally to what people say and do. We form opinions of others and ourselves that are rather simplified. We settle for the easiest and most convenient story to tell ourselves.
The Laws of Human Nature
Robert Greene
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