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As Carlson explains, “The four questions are, What is the important customer and market need? What is your approach for addressing this need? What are the benefits per costs of your approach? And how do those benefits per costs compare with the competition and the alternatives?” Carlson calls the answers to these four questions “a value proposition” or, in short, “NABC” for Need, Approach, Benefits per costs, and Competition. “They are the fundamentals; it doesn’t make sense to write up a big report until you can explain them in simple language to a knowledgeable person.”
The Age of Agile
Stephen DENNING
Liberalism traditionally relied on economic growth to magically solve difficult social and political conflicts. Liberalism reconciled the proletariat with the bourgeoisie, the faithful with the atheists, the natives with the immigrants, and the Europeans with the Asians by promising everybody a larger slice of the pie. With a constantly growing pie, that was possible. However, economic growth will not save the global ecosystem – just the opposite, it is the cause of the ecological crisis. And economic growth will not solve technological disruption – it is predicated on the invention of more and more disruptive technologies.
21 Lessons for the 21st Century
Yuval Noah Harari
“The difference between winning at Jeopardy! and curing all cancer is that we know the answer to Jeopardy! questions.” With cancer, we’re still working on posing the right questions in the first place.
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