📚 Fabien's Highlights

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There’s the “five chimps theory” where you can predict a chimp’s behavior by the five chimps it hangs out with the most. I think that applies to humans as well. Maybe it’s politically incorrect to say you should choose your friends very wisely. But you shouldn’t choose them haphazardly based on who you live next to or who you happen to work with. The people who are the most happy and optimistic choose the right five chimps. [8]

The Almanack of Naval Ravikant

Eric Jorgenson, Jack Butcher, and Tim Ferriss

So never waste one line of your space to say something to present users, unless you can say it in your headlines. Bear in mind always that you address an unconverted prospect.

Scientific Advertising

Claude Hopkins and Byron Maxim

We think we can easily see into the hearts of others based on the flimsiest of clues. We jump at the chance to judge strangers. We would never do that to ourselves, of course. We are nuanced and complex and enigmatic. But the stranger is easy.

Talking to Strangers

Malcolm Gladwell

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A batch of the best highlights from what Fabien's read, .

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