Join 📚 Fabien's Highlights
A batch of the best highlights from what Fabien's read, .
Tolstoï débute Anna Karénine sur cette observation : « Toutes les familles heureuses se ressemblent ; mais chaque famille malheureuse l’est à sa façon. » Pour les entreprises, c’est l’inverse. Toutes les entreprises heureuses sont différentes : chacune d’entre elles détient un monopole en résolvant un problème unique. Toutes les compagnies qui échouent sont identiques : elles n’ont pas su échapper à la concurrence.
So never waste one line of your space to say something to present users, unless you can say it in your headlines. Bear in mind always that you address an unconverted prospect.
Scientific Advertising
Claude Hopkins and Byron Maxim
The fruits of science are not just high-tech pharmaceuticals such as vaccines, antibiotics, antiretrovirals, and deworming pills. They also comprise ideas—ideas that may be cheap to implement and obvious in retrospect, but which save millions of lives. Examples include boiling, filtering, or adding bleach to water; washing hands; giving iodine supplements to pregnant women; breast-feeding and cuddling infants; defecating in latrines rather than in fields, streets, and waterways; protecting sleeping children with insecticide-impregnated bed nets; and treating diarrhea with a solution of salt and sugar in clean water. Conversely, progress can be reversed by bad ideas, such as the conspiracy theory spread by the Taliban and Boko Haram that vaccines sterilize Muslim girls, or the one spread by affluent American activists that vaccines cause autism.
Enlightenment Now
Steven Pinker
...catch up on these, and many more highlights
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