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Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission. And the process can’t stop with unveiling top-line OKRs at a quarterly all-hands meeting. As LinkedIn CEO Jeff Weiner likes to say, “When you are tired of saying it, people are starting to hear it.”

Measure What Matters

John Doerr

14. Principle of Least Effort: Human behavior tends to favor the path that requires least effort. People will accept the first idea that comes to mind, get their info from the first relevant search result, etc. This makes them easy to predict and vulnerable to error.

Everyone, a New MEGATHRE...

@G_S_Bhogal on Twitter

29. Trait Ascription Bias: We tend to view ourselves as having a fluid personality that adapts to the environment, while viewing others as having fixed personalities. "I acted unreasonably because I was under pressure. He acted unreasonably because that's just who he is."

My Friends, a New MEGATH...

@G_S_Bhogal on Twitter

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