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38. Idiocy Saturation: Online, people who don't think before they post are able to post more often than people who do. As a result, the average social media post is stupider than the average social media user. Worth remembering whenever Twitter dumbassery drives you to despair.

My Friends, a New MEGATH...

@G_S_Bhogal on Twitter

Hence one of our characteristic modern problems: some members of the meritocracy, as most moderate reformers admit, have become so impressed with their own importance as to lose sympathy with the people whom they govern, and so tactless that even people of low calibre have been quite unnecessarily offended.

The Rise of the Meritocracy

Michael Young

By offering a reward, a principal signals to the agent that the task is undesirable. (If the task were desirable, the agent wouldn’t need a prod.) But that initial signal, and the reward that goes with it, forces the principal onto a path that’s difficult to leave. Offer too small a reward and the agent won’t comply. But offer a reward that’s enticing enough to get the agent to act the first time, and the principal “is doomed to give it again in the second.” There’s no going back. Pay your son to take out the trash—and you’ve pretty much guaranteed the kid will never do it again for free. What’s more, once the initial money buzz tapers off, you’ll likely have to increase the payment to continue compliance. As Suvorov explains, “Rewards are addictive in that once offered, a contingent reward makes an agent expect it whenever a similar task is faced, which in turn compels the principal to use rewards over and over again.” And before long, the existing reward may no longer suffice. It will quickly feel less like a bonus and more like the status quo—which then forces the principal to offer larger rewards to achieve the same effect.

Drive

Daniel H. Pink

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