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That’s only part of what’s required to ask powerful Why questions. To do so, we must:
• Step back.
• Notice what others miss.
• Challenge assumptions (including our own).
• Gain a deeper understanding of the situation or problem at hand, through contextual inquiry.
• Question the questions we’re asking.
• Take ownership of a particular question.
While a fairly straightforward process, it begins by moving backward.
A More Beautiful Question
Warren Berger
It almost doesn’t matter what you know. It’s what you can do with whatever you know or can acquire and actually accomplish [that] tends to be valued here.” Hence the company’s slogan: “Intel delivers.”
Measure What Matters
John Doerr
The truth is that we humans live on the surface, reacting emotionally to what people say and do. We form opinions of others and ourselves that are rather simplified. We settle for the easiest and most convenient story to tell ourselves.
The Laws of Human Nature
Robert Greene
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