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So in an advertisement. What you have will interest certain people only, and for certain reasons. You care only for those people. Then create a headline which will hail those people only.
Scientific Advertising
Claude Hopkins and Byron Maxim
The Persuasion Paradox
Have you noticed that argumentative people rarely persuade anyone of anything?
Persuasive people don’t argue—they observe, listen, and ask questions.
Argue less, persuade more.
Persuasion is an art that requires a paintbrush, not a sledgehammer.
These Paradoxes Will Cha...
@SahilBloom on Twitter
The Center for Creative Leadership, an executive-education company, developed a technique called “situation behavior impact” to help leaders be more precise and therefore less arrogant when giving feedback. This simple technique reminds you to describe three things when giving feedback: 1) the situation you saw, 2) the behavior (i.e., what the person did, either good or bad), and 3) the impact you observed. This helps you avoid making judgments about the person’s intelligence, common sense, innate goodness, or other personal attributes. When you pass blanket judgments, your guidance sounds arrogant.
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