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Why are we in business? (And by the way—what business are we really in?) Almost every company would acknowledge that it is in business to make money so that it can stay in business. But most companies, if you trace their origins, were started for more complex reasons than that. Many of the companies featured in this book—Patagonia, W. L. Gore, Nike, Airbnb, Panera, Netflix—started out on a quest to fill an unmet need, to make some aspect of our lives a bit easier, more convenient, more enjoyable. Most good companies are born trying to answer a question and solve a problem, which provides an early sense of purpose.
A More Beautiful Question
Warren Berger
35. Munger's Iron Prescription:
If you can't state the opposing view on an issue at least as well as the people supporting it, then you're not entitled to your own view. Following this rule will prevent a great deal of stupidity.
My Friends, a New MEGATH...
@G_S_Bhogal on Twitter
REITERATION EFFECT
Joseph Goebbels said* “Repeat a lie enough times and it becomes the truth”, and he was right; repetition can make people believe things they usually wouldn’t.
*Goebbels didn’t actually say this, but everyone thinks he did because of the Reiteration Effect.
New Megathread Just Drop...
@G_S_Bhogal on Twitter
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