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The first is expressed values: what you write on the walls. We don’t mean that you should literally write out your “values.” Many leaders and many companies set about doing this and wind up with a list of generic values such as integrity, innovation, or, God forbid, teamwork—which are about as meaningful as Muzak—and then wonder why the whole exercise doesn’t seem to have made much difference. Instead, apply some creativity to how you want to bring your meaning to life for your people. Don’t tell them what you value, show them. What do you actually want them to see and to bump into at work? Facebook’s Sun Microsystems logos, its love of posters, and the “Hacker Company” signage are all vivid examples of this.
Nine Lies About Work
Marcus Buckingham, Ashley Goodall
So never waste one line of your space to say something to present users, unless you can say it in your headlines. Bear in mind always that you address an unconverted prospect.
Scientific Advertising
Claude Hopkins and Byron Maxim
Pour les employés les plus performants, le lieu de travail idéal n’est pas celui qui propose un environnement luxueux, une belle salle de sport ou des sushis gratuits pour le déjeuner. Mais plutôt un environnement composé de personnes qui sont à la fois talentueuses et collaboratives. Quand chacun des membres excelle, la performance est tirée vers le haut, car les salariés apprennent les uns des autres et se motivent mutuellement.
La Règle? Pas De Règles
Reed Hastings and Erin Meyer
...catch up on these, and many more highlights
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