📚 Fabien's Highlights

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Better to be aware and realize that the larger the group and the more established the culture over time, the more likely it will control you than the other way around. One thing to keep in mind: no matter the type of culture, or how disruptive it might have been in its origins, the longer a group exists and the larger it grows, the more conservative it will become. This is an inevitable result of the desire to hold on to what people have made or built, and to rely on tried-and-true ways to maintain the status quo. This creeping conservatism will often be the death of the group, because it slowly loses the ability to adapt.

The Laws of Human Nature

Robert Greene

There’s the “five chimps theory” where you can predict a chimp’s behavior by the five chimps it hangs out with the most. I think that applies to humans as well. Maybe it’s politically incorrect to say you should choose your friends very wisely. But you shouldn’t choose them haphazardly based on who you live next to or who you happen to work with. The people who are the most happy and optimistic choose the right five chimps. [8]

The Almanack of Naval Ravikant

Eric Jorgenson, Jack Butcher, and Tim Ferriss

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Scientific Advertising

Claude Hopkins and Byron Maxim

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