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In fact, if you uttered the statement “Eighty percent of all the scientists who have ever lived are alive today” nearly anytime in the past three hundred years, you’d be right.
The Half-Life of Facts
Samuel Arbesman
Instill a collective sense of purpose. That social force that compels people to want to belong and to fit in you want to capture and channel for a higher purpose. You accomplish this by establishing an ideal—your group has a definite purpose, a positive mission that unites its members. This could be creating a product that is superior and unique, that makes life easier or brings pleasure; or improving conditions for those in need; or solving some seemingly intractable problem. This is the ultimate reality of the group, why it was formed in the first place. This purpose is not vague or implied but clearly stated and publicized. No matter the type of work, you want to emphasize excellence and creating something of the highest possible quality. Making money or being successful should be a natural result of this ideal and not the goal itself.
The Laws of Human Nature
Robert Greene
In a survey of attitudes toward deception conducted a few years ago, which involved thousands of people in fifty-eight countries around the world, 63 percent of those asked said the cue they most used to spot a liar was “gaze aversion.” We think liars in real life behave like liars would on Friends—telegraphing their internal states with squirming and darting eyes. This is—to put it mildly—nonsense. Liars don’t look away.
Talking to Strangers
Malcolm Gladwell
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