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In marked contrast to this, almost none of our man-made engineered artifacts and systems, whether automobiles, houses, washing machines, or television sets, invoke the power of fractals to optimize performance. To a very limited extent, electronic equipment such as computers and smart phones does, but compared with how you work they are extraordinarily primitive. On the other hand, human-engineered systems that have grown organically such as cities, and to a limited extent corporations, have unconsciously evolved self-similar fractal structures which have tended to optimize their performance.
A beautiful question is an ambitious yet actionable question that can begin to shift the way we perceive or think about something—and that might serve as a catalyst to bring about change.
A More Beautiful Question
Warren Berger
Be an Arms Dealer
In a market craze with low barriers to entry and tons of participants, don't pick winners.
Be an arms dealer instead.
Some examples:
1) Sell pickaxes in a gold rush.
2) Sell wine barrels instead of wine.
(Source: @wolfejosh)
My Favorite Business Fra...
@david_perell on Twitter
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