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In Descartes’ Error: Emotion, Reason, and the Human Brain,2 neuroscientist Antonio Damasio explained a groundbreaking discovery he made. Studying people who had damage in the part of the brain where emotions are generated, he found that they all had something peculiar in common: They couldn’t make decisions. They could describe what they should do in logical terms, but they found it impossible to make even the simplest choice. In other words, while we may use logic to reason ourselves toward a decision, the actual decision making is governed by emotion.
Never Split the Difference
Chris Voss and Tahl Raz
16. Ben Franklin Effect:
Getting someone who dislikes you to do you a favor can get them to like you, as people's identities are a story they tell themselves, and if they're kind to you they need to square their actions with their identity, so they tell themselves they like you.
My Friends, a New MEGATH...
@G_S_Bhogal on Twitter
40. Regret Minimization:
Somewhere in the future, your older self is watching you through memories. Whether it's with regret or nostalgia depends on what you do now.
My Friends, a New MEGATH...
@G_S_Bhogal on Twitter
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