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“You know what?” I said. “We should just ask all of our employees to write a few paragraphs about what the Zappos culture means to them, and compile it all into a book.” And just like that, the idea for the Zappos Culture Book was born, and it’s been a part of Zappos ever since. Every year, a new edition of the Zappos Culture Book is produced, which we give out to prospective employees, vendors, and even customers.

Delivering Happiness

Tony Hsieh

“The greatest good for the greatest number” means the longest good, because the majority of people affected is always yet to come. We can do little good for our dead, but immeasurable good—or harm—to our unborn. Accepting responsibility for the health of the whole planet, we are gradually realizing, also means responsibility for the whole future. The worst of destructive selfishness is not Me! but Me! Right now! The generous opposite could be phrased as All of us for all of time—presumably including nonhumans. Zen Buddhists define their task as “infinite gratitude for the past. Infinite service to the present. Infinite responsibility to the future.”

The Clock of the Long Now

Stewart Brand

“My formula for greatness in a human being is amor fati: that one wants nothing to be other than it is, not in the future, not in the past, not in all eternity. Not merely to endure that which happens of necessity . . . but to love it.”

The Laws of Human Nature

Robert Greene

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