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As Adam Curtis’s remarks above make clear, the affects that predominate in late capitalism are fear and cynicism. These emotions do not inspire bold thinking or entrepreneurial leaps, they breed conformity and the cult of the minimal variation, the turning out of products which very closely resemble those that are already successful.
Capitalist Realism
Mark Fisher
Airlines have merged from 12 major carriers in 1980 to 4 today.
A handful of companies control the pharmaceutical industry.
Four giants control over 80% of meat processing.
The evidence of corporate concentration is everywhere.
And fewer competitors means higher prices for you.
This is what Nietzsche meant by the eternal return, not some metaphysical presence that animates the present through a will to reincarnation, but rather that we as a species are very good at falling back into similar patterns when historical conditions are not transcended or overcome, our social contradictions unresolved. Musk’s Nazi salute doesn’t confirm the Nazi thesis, but his ironic appropriation of a new way to trigger the libs produces meaning they will not be able to control, and which augers a future that could be even darker than it was last time.
The Meaning of Musk's Nazi Salute
Matthew Ellis
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