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So at first the data reflects existing sociality, but soon datafication begins to change social behavior to correspond with how it is being quantified. Becoming data comes to seem like the primary means of social participation, if not the point of it (as though the point of sociality was to “get likes,” etc.).
Fake Totalities
Rob Horning
If nothing means anything and nothing follows from anything else, then, as Hannah Arendt warned, everything is possible. Reality is putty to be shaped and molded at will.
Like a hiding toddler who thinks holding their hands over their eyes can prevent them from being seen, those who would rely on digital technology to mediate the world are in for a surprise. The Oculus VR headset has a “guardian boundary” that keeps users from crashing into walls while they’re playing in virtual worlds. But climate, poverty, disease, and famine don’t respect the safe play space defined by our user preferences. No matter what technology we’re using, none of us can climb back into the womb.
Survival of the Richest
Douglas Rushkoff
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