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Sites for finding jobs, ordering essentials, consuming “content” (and generating precious data), and endless little luxuries call upon the user to identify themselves, to provide themselves with a name, a code. Each divides the subject into various “accounts” of themselves: within the individual sits a dividual of many accounts, through which it accounts for itself before the service provider.
Cybernetics is a science of management that takes crisis as its milieu. Capitalism is always in crisis; cybernetics is the logistics of crisis. Cybernetics evacuates all politics in favor of management. We would venture to say it is the crystallization of the cynicism at the end of politics, masquerading as the end of history. We recognize that we are arriving on an already bloodied scene. But the cybernetic hope of an escape from capital was always a lie.
Everything alive is just outside their field of view.”
The Overstory
Richard Powers
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