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A batch of the best highlights from what J's read, .

I would tell the truth about branding’s false promises and seamy underside. Instead, in interview after interview, I got the same question: “Aren’t you a brand?”

Doppelganger

Naomi Klein

For one, I think most people will be too lazy to edit most of their photos — each and every one of those standard half-dozen snaps.

Another Three Things

Rob Horning

The typical AI creator’s first dollar comes from the video platforms themselves, through the kinds of incentive programs that TikTok, YouTube and Instagram built to reward viral success.

Making cash off ‘AI slop’: The surreal business of AI video

Drew Harwell & Gerrit De Vynck & Shira Ovide & Chris Velazco & Dan Lamothe & Tara & Alex Horton & Nick Mourtoupalas & Eric Lau & Hannah Dormido

...catch up on these, and many more highlights