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The colloquial connotation of immediacy as “urgency” underlines the temporal dimension of this style, a hurry-hurry that compresses time into a tingling present.9 Spatially, immediacy encloses while delivering everything close: the world at your fingertips; “Let’s go places.” The flexible psychology surfing these urgencies and proximities is self-possessed and transparent: “Speak your truth!” “Live your best life!” “You do you!”—the auto-actualization of human capital.
Immediacy, or the Style of Too Late Capitalism
Anna Kornbluh
But this shifts the clickbait-iness to the level at which “humanness” is assessed. Being human is reduced to something people perform for clicks.
Across the Floors of Silent Seas
Rob Horning
It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.
Propaganda
Edward L. Bernays
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