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As Steven W. Thrasher writes in The Viral Underclass, Covid-19 marked “the first viral pandemic also to be experienced via viral stories on social media,”20 creating “a kind of squared virality.”
The underlying assumption is that AI magically creates demand for all of its output, when you could argue that the opposite seems more likely: Generative output jeopardizes the demand in established content categories by muddling the existing signals of quality. There is no camaraderie in a machine pandering to your biases.
Another Three Things
Rob Horning
This is obvious in the matter of salaries: the factory was a body that contained its internal forces at a level of equilibrium, the highest possible in terms of production, the lowest possible in terms of wages; but in a society of control, the corporation has replaced the factory, and the corporation is a spirit, a gas.
Postscript on the Societies of Control
Gilles Deleuze
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