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It thereby teaches a contemporary form of etiquette: These are the acceptable, i.e. lucrative, ways to broadcast your identity to strangers. This is how you can commodify yourself.
Empires of Modern Passivity
Rob Horning
And that targeting process is shockingly good at figuring out who you are and what you are interested in. It’s targeting that makes people think their phones are listening in on their conversations; in reality, it’s more that the data trails we leave behind become road maps to our brains.
How to Fix the Internet | MIT Technology Review
technologyreview.com
Extrapolating from Scott’s “high modernist” examples, however, suggests that where AI systems are deployed, new forms of local knowledge will eventually spring up around them to make them seem to work (an extension of the “[ghost work](https://ghostwork.info/)” that already goes into AI). Scott speculates that “the greater the pretense of and insistence on an officially decreed micro-order, the greater the volume of nonconforming practices necessary to sustain that fiction.”
The Slovenly Wilderness
Rob Horning
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