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From this assumption follows the idea that generative models will lend support to a VR-helmeted future in which no one wants or needs to share the same ground truths, as well as the benighted prediction that the future of entertainment will be in completely individualized content, a kind of benevolent *Truman Show* delusion for everyone.
Practico-Inertia
Rob Horning
Generative models instead negate all those conceptions. They depend on the premises that there are no “new and original meanings;” that all meaning is already determined and does in fact stem from existing rules, rules that are not intractable but can be systematically extracted from data; that everything can be exchanged into everything else at a higher level of abstraction; that no moment is irreducible or “nonidentical,” to use one of Adorno’s terms.
Epic Forgetting
Rob Horning
According to Marxist economist Christian Marazzi, the switch from Fordism to post-Fordism can be given a very specific date: October 6, 1979. It was on that date that the Federal Reserve increased interest rates by 20 points, preparing the way for the ‘supply-side economics’ that would constitute the ‘economic reality’ in which we are now enmeshed.
Capitalist Realism
Mark Fisher
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