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Hardin was primarily interested in the problem of [human population growth](https://en.wikipedia.org/wiki/Human_overpopulation). But in his essay, he also focused on the use of larger (though finite) resources such as the Earth's atmosphere and oceans, as well as pointing out the "negative commons" of pollution (i.e., instead of dealing with the deliberate privatization of a positive resource, a "negative commons" deals with the deliberate commonization of a negative cost, pollution).
Tragedy of the Commons
wikipedia.org
Yet in North America, raising the alarm about the fact that we have outsourced the management of our critical informational pathways to algorithms run by for-profit companies, working hand in glove with governments, somehow became the terrain of the Bannonite political right, which points to a dangerous ceding of ideological territory.
In short, the idea of personal branding began as a ruse—a transparent sop being pitched in lieu of actual jobs or a stable income by companies and their management consultants, drunk on the cost savings and stock-price inflation born of sweeping downsizing and outsourcing.
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